PART 1 – SUMMARY In the first part of your report, please summarize your topic, process that you undertook and high-level results. Explain your topic, who did you ask to complete the questionnaire, what was your response rate, and some very high results (i.e. For example, “Based on results obtained, a conclusion might be drawn that the idea X might be feasible if established in Y”. PART 2 – RESULTS In thissection you should briefly summarize yourfindings. First, report on how many participants did you get (only 20 or did you have more?), whether all people fully responded to all questions, what was the overall response rate (i.e. is you sent out 50 questionnaires and got back only 25, your response rate is only 50%). Then report on main findings based on the questions you chose to ask your participants. Please use visualizations (graphs, tables, other visuals) in your report. You will be marked on the data as much as on the presentation and creativity of the report. PART 3 – PRELIMINARY CONCLUSIONS, NEXT STEPS & RECOMMENDATIONS In this part of your report make a preliminary conclusion – based on your results, is it feasible to implement the idea you had? It does not matter whether it is feasible, or not, as long as you report on why you made such conclusion. Also, make some recommendations/suggestions and address limitations of your research. Perhaps you asked only 20 people and that is too little to decide whether a significant idea works? Perhaps you asked only males or females to respond? How could you make this research better and more reliable? APPENDICES: Please do not forget to upload the evidence of your data collection in addition to your report. For example, extract from Survey Monkey (or other tool) with the responses from your participants or scanned copies of your filled questionnaires if you used paper versions. 

BUS334: Data Collection Assignment Marking Guide (35%)

Element Fail (below 50%) Pass (50-59%) Credit (60-69%) Distinction (70-79%)
High Distinction (80-

100%)

Summary
[5 marks]

No summary is included. The summary is unclear,
poorly written and does
not provide the full
picture of student’s
research.

The summary is somewhat
unclear. It does not
provide the full picture of
student’s research.

The summary is clear,
provides a comprehensive
picture of student’s
research and is well-
written.

The summary is clear. It
provides a comprehensive
picture of student’s research
and is of an excellent
standard.

Result

section
[5 marks]

Results are not
presented.

Results are presented to a
minimum level which does
not provide any insight into
the data.

Results are presented to a
good level, but could be
improved. Overall, the result
section provide some insight
into the data.

Results are presented to a
very good level. Overall, the
result section provide good
and clear insight into the
data.

Results are presented to an
excellent level. Overall, the
result section provide full, clear
and detailed insight into the
data.

Conclusion
/Recommendation

section
[5 marks]

No recommendations are
provided.

Recommendations are not
well considered, or lack
detail and justification.

Recommendations are
provided, but not all are well
justified.

Recommendations are
mostly well considered, they
are derived from data and
well justified / explained.

Recommendations are well
considered, they all are derived
from the data and are
explained / justified in a clear
and compelling way.

Data & Structure
[5 marks]

Parts of the report are
missing. The required
number of responses is not
collected. Evidence of the
data collection is missing.

All parts of the assignment
are included but limited
(short and/or not relevant).
The required number of
responses is collected, but
some responses might be
missing some answers from
respondents. Evidence of
the data collection is
uploaded.

The required number of
responses is collected and all
questionnaires are fully
answered. Evidence of the
data collection is uploaded.

More than a required
number of responses are
collected and all
questionnaires are fully
answered. Evidence of the
data collection is uploaded.

More than a required number
of responses are collected and
all questionnaires are fully
answered. In addition, data is
“well rounded” (comes from an
excellent and versatile sample
group). Evidence of the data
collection is uploaded.

Organisation,
Presentation and

English expression
[5 marks]

Errors in the report distract
the reader to the extent
that meaning is unclear.
Poor grammar is used
throughout.
Formatting/presentation of
the work does not look
professional.

Errors in the report are
distracting, but the meaning
is still clear.
Occasional incorrect
grammar is used.
Formatting/presentation of
the work is basic.

Some errors in the report are
present, but overall the
meaning is clear. Correct
grammar is used.
Formatting/presentation of
the work is good.

There are no errors in the
report that distract the
reader. The meaning is clear.

Formatting/presentation of
the work is very good.

The report is free from
grammatical and punctuation
errors.

Formatting/presentation of the
work is excellent.

Quality
[5 marks]

Student was not able to
demonstrate that they had
an understanding of the
research process. No use of
the right terminology and
concepts.

Student was not clearly able
to demonstrate that they
had an understanding of the
research process. Very
limited use of terminology
and concepts.

Student was able to
demonstrate that they had
some understanding of the
research process by correctly
using some terminology and
concepts.

Student was able to
demonstrate that they had a
good understanding of the
research process by correctly
using right terminology and
concepts.

Student was able to
demonstrate that they had a
well-developed understanding
of the research process by
correctly using terminology and
concepts.

Usability of data
[5 marks]

Due to poor quality, the
collected data cannot be
used to make any decisions
(and hence cannot be used
in the Assignment 3).

The data can be used to
make business decisions to
some extent, however it
lacks some important
information.

The data can be used to make
business decisions and covers
core information. The report
shows medium to good
research skills.

The data can be used to make
strong / informed business
decisions and covers more
than only the core
information. The report
shows very good research
skills.

The data can be used to make
strong / informed business
decisions and covers more than
only the core information. The
report shows excellent
research skills.

Total:_____________ (35 Marks)

ASSIGNMENT2 SUMMARY

The task is to collect a data using the questionnaire that you have developed in the

Assignment 1. This assignment accounts for 35% of the overall assessment in this unit. This

task should be completed in pairs. Please report your pair to your lecturer via email.

INSTRUCTIONS:

1. Choose a person from the class with who to work with. You will have to work with the

same person in Assignments 2 & 3.

2. Report your pair to the lecturer.

3. Look at individual questionnaires developed in Assignment 1 and choose your topic

(yours or your partner’s in this task) that your pair wants to work on.

4. Compile a joint questionnaire consisting of AT LEAST 10 best questions to answer your

selected business question.

5. Use SurveyMonkey (or other alternative online tool) to add your questions and to

send the questionnaire to potential respondents. ALTERNATIVELY, you could print out

the questionnaire and hand out to your respondents.

6. Make sure that your respondents are relevant to your business idea. For example, if

you’re investigating whether groceries store is a good idea on campus – your

respondents should be Murdoch University’s students.

7. Collect AT LEAST 20 responses (respondents should answer ALL questions – if you

have some questionnaires that are not fully answered, please collect MORE responses

that are fully answered).

8. Briefly summarize results in the report (up to 5 pages) and upload this report into LMS.

Please also upload evidence that you actually gathered the data (i.e. extract from

Survey Monkey/other tool or scanned copies of your filled questionnaires).

REPORT PRESENTATION

PART 1 – SUMMARY

In the first part of your report, please summarize your topic, process that you undertook and

high-level results. Explain your topic, who did you ask to complete the questionnaire, what was

your response rate, and some very high results (i.e. For example, “Based on results obtained, a

conclusion might be drawn that the idea X might be feasible if established in Y”.

PART 2 – RESULTS

In this section you should briefly summarize your findings. First, report on how many participants

did you get (only 20 or did you have more?), whether all people fully responded to all questions,

what was the overall response rate (i.e. is you sent out 50 questionnaires and got back only 25,

your response rate is only 50%). Then report on main findings based on the questions you chose

to ask your participants. Please use visualizations (graphs, tables, other visuals) in your report.

You will be marked on the data as much as on the presentation and creativity of the report.

PART 3 – PRELIMINARY CONCLUSIONS, NEXT STEPS & RECOMMENDATIONS

In this part of your report make a preliminary conclusion – based on your results, is it feasible to

implement the idea you had? It does not matter whether it is feasible, or not, as long as you

report on why you made such conclusion. Also, make some recommendations/suggestions and

address limitations of your research. Perhaps you asked only 20 people and that is too little to

decide whether a significant idea works? Perhaps you asked only males or females to respond?

How could you make this research better and more reliable?

APPENDICES: Please do not forget to upload the evidence of your data collection in addition to

your report. For example, extract from Survey Monkey (or other tool) with the responses from

your participants or scanned copies of your filled questionnaires if you used paper versions.

SUBMISSION:

Online on LMS. Please submit the report & evidence of the data collection.