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Assignment Details:

McDonald’s is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally.

Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries’ specific Web sites for the product you wish to discuss.

· List the differences in product offerings in these 2 host countries and then compare same to home based product

· Go to your company’s Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain.

· Please reply to the presented statement(s) below.

Deliverable Length:

250 words (minimum) per reply

ONE:

Dunkin’ Donuts first started in Boston in the year of 1950 as a small single coffee shop and to this day is still going strong and considered to be one of the faster growing companies within the quick serve industries. Being referred to as America’s favorite doughnut company, Dunkin is the world’s largest/favorite doughnut establishments (Marketing, 91). Offering not only a variety of doughnuts but there is coffee, beverages along with other baked goods (Marketing 91, 2018). 

        Dunkin Donuts is located in over 40 countries around the world opening its first global market within China in Shanghai during the year 2008 on what is one of the busiest and largest commercial areas of Shanghai, with plans on opening more than 110 locations throughout the mainland of China within the next 10 years with expansion into other regions to follow (Dunkin Newsroom, 2008). 

        Dunkin’ Donuts restaurant Shanghai offers a lot of the same menu items as that of those in the states although they do offer items that are considered to be indigenous to the region. In order to satisfy the needs of their consumer base within the region Dunkin offers; mochi ring doughnuts, green tea doughnuts along with dried shredder pork doughnuts and along with that of various types of teas and coffees (Dunkin Newsroom, 2008). 

        Along with the offering of select items indigenous to the region, Dunkin appeals to their consumer base within the region by creating an environment within their storefronts that is a very nice place to enjoy a cup of coffee/doughnut by yourself or with a friend “a place to connect” which is just what those of the region highly enjoy (Dunkin Newsroom, 2008).

        Advertising and or promotions for Dunkin Donut restaurants in Shanghai utilize various approaches and has utilized both integrated marketing along with tech solutions in order to do just that. Dunkin takes on the “human – centered approach” in the aiding of building associations with their consumers, offering only the best in the products/services that they offer along with having a space where individuals can enjoy themselves, be social and enjoy great doughnuts, coffee and teas (Medium Marketer, 2019).Dunkin has a huge presence as far as advertising goes. Television commercials, social media, billboards and more along with value-added promotions and offerings; all appealing to more of what sparks interest in individuals such as relationships/love, hobbies and entertainment. 

        The pairing of good food, a nice atmosphere and the learning experience of both trying and enjoying different food options indigenous to the area all act in the strengthening of the Dunkin brand along with the fact that Dunkin’s utilization of local owners/operators in order to ensure that they can meet the needs of the locals giving them a competitive edge over the foreign competitors (Medium Marketer, 2019).

        Dunkin Donut India, just as the Dunkin’s in China as well as the United States Dunkin is focused on catering to the individuals of the area and their culture creating products that are indigenous to the area; the people of India enjoy spicy and or exotic foods often times including saffron, the Melody doughnut is a regular doughnut with saffron icing and top with pistachio nuts, various teas is also a big hit (Taste of Home, 2018). 

        Dunkin had had an extremely hard time within India and as of 2018 has closed more than half its stores in the area; the storefront itself was more like that of a café as compared to that of a more quick service type of deal along with the fact that Indonesians are big breakfast eaters although they prefer to do breakfast at home (Taste of Home, 2018). Just as in other areas such as China, Dunkin had to rethink their strategy and has made plans to place their storefronts as a much smaller kiosk type area offering both tea and doughnuts. 

        The culture of India is known for their love of pizza pies although doughnuts not so much, good brand positioning/marketing can definitely strengthen the Dunkin brand within this area. Dunkin will focus on the people and culture of India when deciding on their selected menu items, promotions, advertising and themes along with specials/special promotions, membership cards/vouchers and occasional raffles held at the storefronts (Medium Marketer, 2019). Dunkin utilizes its ability to offer their consumers products that revolves around the local cultures of whatever area they may be in, all served from within a family friendly environment and offering the best value (Medium Marketer, 2019).

References

Dunkin Donut India. (2021). The official page for Dunkin’ Donuts India.

https://www.instagram.com/dunkinindia/

Dunkin Newsroom. (2008). Dunkin’ Donuts Opens First Shop in Mainland China.

               https://news.dunkindonuts.com           

Marketing 91. (2018). Marketing Strategy of Dunkin donuts – Dunkin donuts 

               Marketing Strategy. 

https://www.marketing91.com

Medium Marketer. (2019). How to raise the appeal for Dunkin’ Donuts in China.     

https://medium.com

Taste of Home. (2018). Seaweed, Chicken and Mochi: Just a Few of the Surprising    

              Flavors in Dunkin’ Donuts around the World.             

Homepage

TWO:

The world wide baked food market is fluctuating based on diverse trends in all parts of the world. Global Bakeries Inc. produces bakery products. The company offers products such as bagels flatbread croissants pita bread and chips, dinner rolls and sandwich thins. 

US. Indulgence categories grow despite health cocern. US is trying to eat healthier and this is impacting the food industry. Baked food and bread is one of the challenged segment in the market. Many companies have discovered the benefits of appealing to nostalgia resulting in consumers being more likely to reward themselves by purchasing treats that remind them of childhood.  

Japan. Healthier baked goods remain strong among Japanese consumers. More nutritious bread cakes and pastries such as low carbohydrates products using bran and soy instead of white flour have experience active new products development. Stores have been promotes of more wholesome innovation baked food but major manufacturers also are increasing their products varieties in heathier baked foods. 

Italy. Healthy proposition set to boom. Gluten free bread experience increased popularity towards the end of 2018. Many Italian consumers have began to stock a greater varieties of gluten free products expanding the shelf space for such products and giving them greater exposure. 

Reference 

What is trending in the top five global bakery market. Retrieve from www.bakingbusiness.com 

THREE:

Honey Dew Donuts is one of New England’s largest locally owned donut and coffee shop chain with 145 units and over 65 franchise families. This company started in a small-town name Mansfield, MA by Richard Bowen. Honey Dew Donuts has been open for over forty years selling donuts, pastries, breakfast sandwiches, muffins, coffees, and other beverages. This company is known for giving back to the community that have helped the company succeed by sponsoring local sports teams, fundraisers, and non-profit organization. The home base remains in Plainville, MA, but shops are also located throughout communities as far as north as Farmington, NH and as far south as Westerly, RI with plans to grow even bigger each year. 

The company hired Larry Flaherty as its director of franchise development. He joined Honey Dew Donuts with an extensive and comprehensive franchising background, which including 10 years with D’Angelo Sandwich Shops Inc. Three years later as the director of franchising and general manger with KaBloom. Honey Dew is looking forward to expending into the markets in New England areas, and focusing in Central and Northern Massachusetts, Rhode Island, Connecticut, New Hampshire, Vermont, and Maine. 

Honey Dew – About Us (honeydewdonuts.com)

Honey Dew Donuts Hires Franchising Head | QSR magazine