Your logo or brand has got to be much more than just a corporate badge or a simple recognizable, memorable mark. It needs to reflect who you are, what your business is and even how you work. The logo designer’s creativity and imagination are the integral parts in the logo design process, the client can describe what they want, and the designer has to visualize it. He or she has to create a high impact creative brand that has to not only work on screen, but also for a variety of media, like posters, signage, letterheads and even for apparel.
Your task is to design a logo for your own organization to use for a letterhead (8.5” x 11”), business cards (3.5” x 2”), a poster (Poster size = 24″ X 36″ with your logo sized at 4” x 6”), and a website (Logo sized at 1.5” x 2” on a webpage layout sized 15″ X 10″). The sizes are suggested size, which can be modified as appropriate. You may pick any type of business or organization to create the design of your logo using Adobe Illustrator (CS5 or Higher). You are required to follow the requirements below. You will be submitting one file that contains multiple (4) artboards based on the above sizes.
For further study in preparation for creating your logo designs, consider reading feedback from some of today’s design leaders on what not to do, when creating a logo!
Read the HOW Magazine article on
6 Things to Avoid When Designing a Logo here
. -WEB PAGE IS NO LONGER AVAILABLE.
PROJECT REQUIREMENTS
1. Use a recent version of Adobe Illustrator.
2. Use multiple artboards (4) at a specific size (referenced above) for a variety of items.
3. Use Gradient.
4. Create a drop shadow.
5. Apply Gradients to Strokes.
6. Save file as and submit both .ai and files.
Page 3 of 5https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=916830&grpid=0&isprv=&bp=0&ou=442037
Due Date
Mar 1, 2020 11:59 PM
Hide Rubrics
Step 1: Contact UMUC Technical Support (888-360-UMUC). Inform them off the problem you are having. Get a
REFERENCE NUMBER from them to document the situation.
Step 2: E-mail me ASAP and include a description of the problem you are having and your REFERENCE NUMBER
from Technical Support, so I can investigate the situation.
Step 3: Attempt to attach your assignment to a message to me inside of LEO.
Step 4: E-mail the assignment to me.
GRADE VALUE
This project is worth 25 points or 25% of your total grade for the course.
GRADE REDUCTIONS
You will lose points for issues such as: not following directions, not submitting your work on time, and failure to include
all required elements. Each omission will result in a partial point deduction.
SUBMITTING YOUR ASSIGNMENT
To complete this project and receive full credit, you must submit your completed presentation to your Assignments
Folder unless you encounter problems–discussed above).
CYA (COPY YOUR ASSIGNMENT)
Please make sure you keep a copy of your project stored on your computer. Technical difficulties do happen–you may
need to resubmit your assignment for a number of reasons. It is always a good policy to CYA!
HAVING PROBLEMS?
Please contact me in advance if you are having problems understanding what is required of you.
DO YOUR OWN WORK
UMGC has strict policies regarding turning in work that is not 100% your own creation. I will enforce these policies.
NOTE 1: If you do not plan to use a recent version of Adobe Illustrator, please inform me in advance, so we can
discuss these issues in greater detail.
VERIFY YOUR ASSIGNMENT HAS BEEN POSTED ( *** VERY IMPORTANT *** )
It is your responsibility to make sure you have posted your assignment CORRECTLY! Once you have posted your
assignment, immediately attempt to view it, just to make sure your post was accepted by LEO, that it is formatted
correctly, and you have posted the correct file.
NOTE 2: You will be held responsible for posting your assignments correctly.
2/27/20, 12:40 AMProject 2: Logo Assignment – CMST 320 6381 Illustration Graphics (2202) – UMGC Learning Management System
Page 2 of 5https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=916831&grpid=0&isprv=&bp=0&ou=442037
PROJECT REQUIREMENTS
1. Use a recent version of Adobe Illustrator.
2. Use multiple artboards (4) at a specific size (referenced above) for a variety of items.
3. Use
Gradient.
4. Create a
drop
shadow.
5. Apply
Gradients to Strokes.
6. Save file as and submit both .ai and files.
SUBMISSION REQUIREMENTS
Please submit your completed paper to your Assignments Folder in our CMST 320 LEO Classroom before the due
date.
MILESTONE DUE DATE
Late Penalty: There is no late penalty for this project. You can submit (and resubmit) this assignment until the end of
Week 7, Sunday 11:59 PM ET. The Assignments Folder will then be closed and you will not be able to physically submit
(or resubmit) the assignment for a grade.
Exceptions may be allowed, on a case-by-case basis, for life situations (military deployment, medical illness, death in
the family, etc). In all cases, timely notification of a “life situation” is critical to the approval of any extensions. All
exceptions must be accompanied by official documentation, which is subject to inspection and approval. Workload,
course load, vacations, or bad memory are not acceptable excuses.
Running Close to the Deadline?: Please do not wait until the last minute to submit your assignment. Give yourself at
least a 5-hour window to account for any technical difficulties that might arise. If you experience technical difficulties
beyond your control that do not allow you to successfully complete the assignment, immediately follow the steps below:
Step 1: Contact UMGC 360 Help and Support. Inform them of the problem you are having. Get a problem ticket
number from them to document the situation.
Step 2: E-mail me ASAP and include (a) your class and section, (b) description of the problem you are having, (c) your
problem ticket number from 360 Help and Support, and (d) your name, so I can investigate the situation.
Step 3: Attempt to attach your assignment to a message to me inside of LEO.
Step 4: E-mail the assignment to me.
GRADE VALUE
This project is worth 25 points or 25% of your total grade for the course.
GRADE REDUCTIONS
You will lose points for issues such as: not following directions, not submitting your work on time, and failure to include
all required elements. Each omission will result in a partial point deduction.
SUBMITTING YOUR ASSIGNMENT
To complete this project and receive full credit, you must submit your completed presentation to your Assignments
Folder unless you encounter problems–discussed above).
http://www.umuc.edu/help
2/27/20, 12:40 AMProject 2: Logo Assignment – CMST 320 6381 Illustration Graphics (2202) – UMGC Learning Management System
Page 3 of 5https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=916831&grpid=0&isprv=&bp=0&ou=442037
Due Date
Mar 1, 2020 11:59 PM
Hide Rubrics
Rubric Name: Logo Assignment Rubric
CYA (COPY YOUR ASSIGNMENT)
Please make sure you keep a copy of your project stored on your computer. Technical difficulties do happen–you may
need to resubmit your assignment for a number of reasons. It is always a good policy to CYA!
HAVING PROBLEMS?
Please contact me in advance if you are having problems understanding what is required of you.
DO YOUR OWN WORK
UMGC has strict policies regarding turning in work that is not 100% your own creation. I will enforce these policies.
NOTE 1: If you do not plan to use a recent version of Adobe Illustrator, please inform me in advance, so we can
discuss these issues in greater detail.
VERIFY YOUR ASSIGNMENT HAS BEEN POSTED ( *** VERY IMPORTANT *** )
It is your responsibility to make sure you have posted your assignment CORRECTLY! Once you have posted your
assignment, immediately attempt to view it, just to make sure your post was accepted by LEO, that it is formatted
correctly, and you have posted the correct file.
NOTE 2: You will be held responsible for posting your assignments correctly.
Criteria
Level 1
2 points
Level 2
1 point
Level 3
0 points
Use mul!ple
artboards.
/ 2
A le”erhead
logo/artboard.
/ 2
A business
card
logo/artboard.
/ 2
Used mul!ple
artboards.
Par!ally used mul!ple
artboards.
Did not use mul!ple
artboards.
Designed and
created a le”erhead
logo/artboard.
Par!ally designed and
created a le”erhead
logo/artboard.
Did not design and
create a le”er head
logo/artboard.
Designed and
created a business
card logo/artboard.
Par!ally designed or
created a business card
logo/artboard.
Did not design and
create a business
card logo/artboard.
javascript://
2/27/20, 12:40 AMProject 2: Logo Assignment – CMST 320 6381 Illustration Graphics (2202) – UMGC Learning Management System
Page 4 of 5https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=916831&grpid=0&isprv=&bp=0&ou=442037
Add a File Record Audio
Total / 16
Overall Score
Submit Assignment
Files to submit
(0) file(s) to submit
A”er uploading, you must click Submit to complete the submission.
Comments
A poster
logo/artboard.
/ 2
A website
logo/artboard.
/ 2
Use Gradient. / 2
Create a drop
shadow.
/ 2
Apply
Gradients to
Strokes
/ 2
Designed and
created a poster
logo/artboard.
Par!ally designed and
created a poster
logo/artboard.
Did not design and
create a poster
logo/artboard.
Designed and
created a website
logo/artboard.
Par!ally designed or
created a website
logo/artboard.
Did not design and
create a website
logo/artboard.
Correctly used
Gradient.
Incorrectly used
Gradient or used other
techniques.
Did not use Gradient.
Correctly created a
drop shadow.
Incorrectly created a
drop shadow or used
other techniques.
Did not create a drop
shadow.
Correctly applied
Gradients to Strokes.
Incorrectly applied
Gradients to Strokes or
used other techniques.
Did not apply
Gradients to Strokes.
Level 2
12.8 points minimum
Level 3
9.6 points minimum
Level 1
0 points minimum
2/27/20, 12:40 AMProject 2: Logo Assignment – CMST 320 6381 Illustration Graphics (2202) – UMGC Learning Management System
Page 5 of 5https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=916831&grpid=0&isprv=&bp=0&ou=442037
Page 3 of 5https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=916832&grpid=0&isprv=0&bp=0&ou=442037
Due Date
Mar 1, 2020 11:59 PM
A”achments
Step 1: Contact UMGC 360 Help and Support. Inform them of the problem you are having. Get a problem ticket
number from them to document the situation.
Step 2: E-mail me ASAP and include (a) your class and section, (b) description of the problem you are having, (c) your
problem ticket number from 360 Help and Support, and (d) your name, so I can investigate the situation.
Step 3: Attempt to attach your assignment to a message to me inside of LEO.
Step 4: E-mail the assignment to me.
GRADE VALUE
This project is worth 25 points or 25% of your total grade for the course.
GRADE REDUCTIONS
You will lose points for issues such as: not following directions, not submitting your work on time, and failure to include
all required elements. Each omission will result in a partial point deduction.
SUBMITTING YOUR ASSIGNMENT
To complete this project and receive full credit, you must submit your completed presentation to your Assignments
Folder unless you encounter problems–discussed above).
CYA (COPY YOUR ASSIGNMENT)
Please make sure you keep a copy of your project stored on your computer. Technical difficulties do happen–you may
need to resubmit your assignment for a number of reasons. It is always a good policy to CYA!
HAVING PROBLEMS?
Please contact me in advance if you are having problems understanding what is required of you.
DO YOUR OWN WORK
UMGC has strict policies regarding turning in work that is not 100% your own creation. I will enforce these policies.
NOTE 1: If you do not plan to use a recent version of Adobe Illustrator, please inform me in advance, so we can
discuss these issues in greater detail.
VERIFY YOUR ASSIGNMENT HAS BEEN POSTED ( *** VERY IMPORTANT *** )
It is your responsibility to make sure you have posted your assignment CORRECTLY! Once you have posted your
assignment, immediately attempt to view it, just to make sure your post was accepted by LEO, that it is formatted
correctly, and you have posted the correct file.
NOTE 2: You will be held responsible for posting your assignments correctly.
Page 5 of 5https://learn.umuc.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=916832&grpid=0&isprv=0&bp=0&ou=442037
Add a File Record Audio
Submit Assignment
Files to submit
(0) file(s) to submit
A#er uploading, you must click Submit to complete the submission.
Comments
Level 3
11.2 points minimum
Level 2
9.6 points minimum
Level 4
8 points minimum
Level 1
0 points minimum
Paragraph
Font Family Font Size
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