Finish and submit your strategic communication case study. In addition to the sections covered in the three milestones, conclude your project by completing the

Follow Up

section as outlined in the Final Project Guidelines and Rubric document. Use the following headings, ensuring that every critical element listed is addressed under each heading:

1. Introduction
2. Internal Communication
3. External Communication

Follow Up

MGT 550 Final Project Guidelines and Rubric

Overview
The final project for this course is the creation of a strategic communication case study.

Effective communication skills are critical to success in almost all managerial positions. Several challenges exist surrounding the creation and implementation of
effective communications both internally (inside organizations between individuals and groups) and externally (outside organizations with markets, partners,
and other third parties). Technology, change, and the various needs of stakeholders are just a few of the concerns that impact business communications. This
course is designed to help you communicate effectively in a variety of business settings with both internal and external stakeholders. Effective communication is
a necessary tool for managing people and organizations.

In this project, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain relationships, and
address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a strategic
communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade, and
influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an
organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of
communications and mediums, as well as evaluating effectiveness. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),”
refer to the MGT-550 Textbook/Case Study Bundle mentioned in the syllabus.

The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine.

In this assignment, you will demonstrate your mastery of the following course outcomes:

 Differentiate appropriate communication strategies that address a variety of audiences

 Generate clear communication materials that promote strategic goals

 Develop communications using change management principles for supporting employee development

 Determine strategies to assess the reception of communication for informing appropriate next steps

 Analyze sources of conflict for determining appropriate communication response techniques for internal and external stakeholders

Prompt
Your strategic communication case study should answer the following prompt: What messages should be communicated in response to the presented issue,
who are the target audiences of the messages, and how will the messages be delivered? Additionally, how will you evaluate the effectiveness of your
communication decisions in order to inform future decision making?

Specifically, the following critical elements must be addressed:

I. Introduction
A. Establish context for your paper by summarizing the important details of the case and outlining the specific problem(s) that you will address.
B. In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to

accomplish with your communication?

II. Internal Communication
A. Determine the medium(s) that you will use to deliver your message and explain how you made this decision.
B. Define the target audience of your internal communication. Include key factors and any cultural factors about this audience that you considered.
C. Craft the message that you will communicate internally and explain what change management principles you considered when developing this

message.
D. Explain how you considered the personal needs and development of employees when creating messaging.
E. Explain what considerations are being made in order to offer continuous support to employees through the change process.
F. Identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating as

well as the medium(s) used.

III. External Communication
A. Determine the medium(s) that you will use to deliver your message and explain how you made this decision.
B. Define the target audience of your external communication. Include key factors and any cultural factors about this audience that you

considered.
C. Craft the message that you will communicate externally and defend how the message promotes the organization’s strategic goals.
D. Identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating,

as well as the medium(s) used.

IV. Follow Up
A. Explain how your message and delivery decisions align with the mission, vision, and goals of the organization.
B. Describe how you will monitor and measure how the information was received and interpreted by your internal audience.
C. Describe how you will monitor and measure how the information was received and interpreted by your external audience.
D. Explain how you will document the lessons learned from your communication plan to inform future decision making. What would you have

done differently?

Milestones
Milestone One: Draft of Introduction
In Module Three, you will submit a draft of the introduction to your case study. Define the problem you identified in the case and begin to develop a plan to
address the problem using internal and external communications. Furthermore, prioritize the first steps in the process of addressing the problem and set goals
for your communication. This milestone is graded with the Milestone One Rubric.

Milestone Two: Draft of Internal Communication

In Module Five, you will submit a draft of your internal communication. Craft the internal message that you will use to address the problem you identified in the
case study provided. In doing so, you will specify the mediums you will use to deliver the message, explain why these mediums are important, and outline the
target audience. Furthermore, you will explain how you factored in the personal needs and development of employees when creating messaging, including the
considerations being made to support employees through the change process that will be implemented to address the problem. Finally, identify potential
sources of conflict that may arise as a result of your external communication. Consider the message you are communicating as well as the medium(s) used. This
milestone is graded with the Milestone Two Rubric.

Milestone Three: Draft of External Communication
In Module Seven, you will submit a draft of your external communication. Craft the external message that you will use to address the problem you identified in
the case study provided. In doing so, you will specify the mediums you will use to deliver the message, explain why these mediums are important, and outline
the target audience. Furthermore, you will explain how the message promotes the organization’s strategic goals. Finally, identify potential sources of conflict
that may arise as a result of your external communication. Consider the message you are communicating as well as the medium(s) used. This milestone is
graded with the Milestone Three Rubric.

Final Submission: Strategic Communication Case Study
In Module Nine, you will submit your strategic communication case study. It should be a complete, polished artifact containing all of the critical elements of the
final project. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded using the Final Project Rubric.

Deliverables
Milestone Deliverable Module Due Grading

1 Draft of Introduction Three Graded separately; Milestone One Rubric

2 Draft of Internal Communication Five Graded separately; Milestone Two Rubric

3 Draft of External Communication Seven Graded separately; Milestone Three Rubric

Final Submission: Strategic Communication Case Study Nine Graded separately; Final Project Rubric

Final Project Rubric
Guidelines for Submission: Your strategic communication case study should be 12 to 15 pages in length, depending on the complexity of the crafted
communications and the robustness of the research and analysis. Do not simply copy and paste from previous milestones; edit and revise for cohesiveness, but
be sure to keep any supporting evidence by the text or other scholarly sources. Use one-inch margins and 12-point Times New Roman font. Adhere to the latest
edition of APA formatting.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Introduction:
Context

Meets “Proficient” criteria and
response demonstrates an
advanced ability to extract a
thorough and accurate case
summary from a narrative

Summarizes the important details
of the case and outlines the
specific problem(s) that will be
addressed

Summarizes the important details
of the case and outlines the
specific problem(s) that will be
addressed but summary is cursory
or missing important details or
problems outlined are vague or
illogical

Does not summarize the
important details of the case and
outline the specific problems that
will be addressed

6.33

Introduction:
Communication

Goals

Meets “Proficient” criteria and
response demonstrates a
complex grasp of how to
effectively communicate to a
target audience

Defines clear and specific
communication goals in response
to the presented issue

Defines communication goals but
goals are vague or unclear or lack
connections to the presented
issue

Does not define communication
goals

6.33

Internal
Communication:

Medium(s)

Meets “Proficient” criteria and
explanation demonstrates a keen
insight into the use of
communication mediums for the
promotion of strategic goals

Determines the medium(s) that
will be used to deliver message
and explains how this decision
was made

Determines the medium(s) that
will be used to deliver message
but does not explain how this
decision was made or explanation
is cursory or illogical

Does not determine the
medium(s) that will be used to
deliver message

4.75

Internal
Communication:

Audience

Meets “Proficient” criteria and
response demonstrates a
nuanced understanding of key
considerations when defining a
target audience

Defines the target audience of
internal communication, including
key factors and any cultural
factors that were considered

Defines the target audience of
internal communication but
definition is vague or key factors
and cultural factors are missing

Does not define the target
audience of internal
communication

6.33

Internal
Communication:

Message

Meets “Proficient” criteria and
explanation demonstrates a
sophisticated awareness of how
use change management
principles to support employees

Crafts internal message and
explains change management
principles that were considered in
its development

Crafts internal message and
explains change management
principles that were considered in
its development but message
lacks cogent connections to
change management principles

Does not craft an internal
message and explain change
management principles that were
considered in its development

6.33

Internal
Communication:

Needs and
Development

Meets “Proficient” criteria and
explanation provides keen insight
into employee needs and
development

Explains how the personal needs
and development of employees
were considered when creating
messaging

Explains how the personal needs
and development of employees
were considered when creating
messaging but explanation is
illogical or lacks cogent
connections between the needs
and development of the
employees and the messaging

Does not explain how the
personal needs and development
of employees were considered
when creating messaging

6.33

Internal
Communication:

Support

Meets “Proficient” criteria and
explanation demonstrates a
nuanced understanding of using
change management principles to
support employee needs

Explains what considerations are
being made to offer continuous
support to employees through
the change process

Explains what considerations are
being made to offer continuous
support to employees through
the change process but
explanation does not reference
internal communications or
considerations are illogical

Does not explain what
considerations are being made to
offer continuous support to
employees through the change
process

6.33
Internal
Communication:

Conflict

Meets “Proficient” criteria and
response makes cogent
connections between
communication methods and/or
messages and potential conflicts

Identifies potential sources of
conflict as a result of the
communication

Identifies potential sources of
conflict as a result of the
communication but response is
illogical or does not consider the
messaging and the mediums used

Does not identify potential
sources of conflict as a result of
the communication

6.33

External
Communication:

Medium(s)

Meets “Proficient” criteria and
determination demonstrates a
keen insight into the use of
communication mediums for the
promotion of strategic goals

Determines the medium(s) that
will be used to deliver message
and explains how this decision
was made
Determines the medium(s) that
will be used to deliver message
but does not explain how this
decision was made or explanation
is cursory or illogical
Does not determine the
medium(s) that will be used to
deliver message

4.75

External
Communication:
Audience

Meets “Proficient” criteria and
response demonstrates a
nuanced understanding of key
considerations when defining a
target audience

Defines the target audience of
external communication,
including key factors and any
cultural factors that were
considered

Defines the target audience of
external communication but
definition is vague or key factors
and cultural factors are missing

Does not define the target
audience of external
communication

6.33
External
Communication:
Message

Meets “Proficient” criteria and
defense demonstrates a
sophisticated awareness of how
external communications can be
used to promote strategic goals

Crafts external communication
message and defends how
message promotes organization’s
strategic goals

Crafts external communication
message and defends how
message promotes organization’s
strategic goals but defense lacks
cogent connections to the
message or strategic goal
promotion is illogical

Does not craft external
communication message

4.75
External
Communication:
Conflict

Meets “Proficient” criteria and
response makes cogent
connections between
communication methods and/or
messages and potential conflicts
Identifies potential sources of
conflict as a result of the
communication
Identifies potential sources of
conflict as a result of the
communication but response is
illogical or does not consider the
messaging and the mediums used
Does not identify potential
sources of conflict as a result of
the communication
6.33

Follow Up:
Mission, Vision,

and Goals

Meets “Proficient” criteria and
explanation makes cogent
connections between delivery
decisions and the promotion of
strategic goals

Explains how message and
delivery decisions align with the
mission, vision, and goals of the
organization

Explains how message and
delivery decisions align with the
mission, vision, and goals of the
organization but explanation is
cursory or illogical or lacks cogent
connections between the
message and the mission, vision,
and goals of the organization

Does not explain how the
message and delivery decisions
align with the mission, vision, and
goals of the organization

4.75

Follow Up:
Monitor and

Measure
Internal

Meets “Proficient” criteria and
description demonstrates a
sophisticated awareness of the
nuances of message receptions
and interpretation

Describes how to monitor and
measure how the information
was received and interpreted by
the internal audience

Describes how to monitor and
measure how the information
was received and interpreted by
the internal audience but
description is cursory or methods
are illogical

Does not describe how to monitor
and measure how the information
was received and interpreted by
the internal audience

6.33
Follow Up:
Monitor and

Measure
External

Meets “Proficient” criteria and
description demonstrates keen
insight into the reception of
communication strategies

Describes how to monitor and
measure how the information
was received and interpreted by
the external audience

Describes how to monitor and
measure how the information
was received and interpreted by
the external audience but
description is cursory or methods
are illogical

Does not describe how to monitor
and measure how the information
was received and interpreted by
the external audience

6.33

Follow Up:
Lessons Learned

Meets “Proficient” criteria and
description demonstrates keen
insight into the reception of
communication strategies

Explains how to document the
lessons learned to inform future
decision making, including what
to do differently

Explains how to document the
lessons learned to inform future
decision making but
documentation strategies are
cursory or illogical, or does not
include to do differently

Does not explain how to
document the lessons learned

6.33

Articulation of
Response

Submission is free of errors
related to citations, grammar,
spelling, syntax, and organization
and is presented in a professional
and easy-to-read format

Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization

Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas

Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas

5.04

Total 100%

Management Communication Template

MGT-550-Q2261 Managing Through Communication 

Patricia Vela

Instructor: Dr. Luke Hobson

MGT 550 Communications Template

Overall Issue to Be Addressed

The company in the study experienced Negative attitude in the workplace

Contributing Factors to Issue

Communication Required to Address Issue

Audience for Communication

(Internal or External or Both)

Communication Objectives

Personal issues

· Personal issues can be resolved through the utilization of proper communication mechanisms

· The people who can be the audience to communication are; the managers, middle level managers, and the junior employees. External audiences include the suppliers

· The communication objective is to ensure that the people understand the available mechanism for reporting in the case that they have personal issues that is affecting their work performance or their relationship with others.

· Financial issues

· Financial issue within the organization can be resolved through the development of better complain handling mechanism.
· Training can also be conducted to educate the employees on the needs for saving money and the disadvantages of borrowing loan.
· It is also important to develop financial assistance mechanism within the organizational setting to that employees can borrow money in case of emergencies.
· Developing a payment structure that reflects the input of every person and make is known and accessible by all employees.

· The people who can be the audience to communication are; the managers, middle level managers, and the junior employees

· The objective here is to let the people to understand the available mechanism for handling financial complains.
· To develop better saving culture within the employees.
· Enable them also to learn to appreciate their salary amounts and develop prudent ways for using their money.
· Making a transparent and merit-based payment structure will enable an organization avoid conflict arising from constant changes and rumors.

Arrogance

· Managers have a role to ensure that people only focus on the work in hand. And the utilization of better communication channels. The managers should also be encouraged to be more professional in their duties.
· Develop guidelines to curb individual conducts within the organization

· The people who can be the audience to communication are; the managers, middle level managers, and the junior employees. External audiences include the suppliers

· The objective of developing communication mechanisms is to ensure that every employee is guided by rules and regulations and ensure equal rights for everyone in the organization.

Job insecurity

· Assign tasks and constantly acknowledge the efforts of the employees
· Develop better communication channels for dealing with rumor mongering

· The people who can be the audience to communication are; the managers, middle level managers, and the junior employees. External audiences include the suppliers

· The objective here is to motivate the employees by making the feel important and needed within the organization.
· The other objective is to clear the air when suspicion is raised through rumors and ensuring the employees.

Overall Issue to Be Addressed

Lack of professional ethical standards in the organization

Contributing Factors to Issue

Communication Required to Address Issue

Audience for Communication

Communication Objectives

· A poorly structured organization with less rules and guidelines on the conduct of individuals

· Promote the establishment of rules and guidelines to govern individual conduct

· The audience for communication includes the CEOs or the company and other stakeholders such as suppliers, creditors and the clients of the company.

· The objective of the communication here is to pursued the CEOs to change the structure of their company and hire adept leaders.
· The other objective is to inform the stakeholders of an impending leadership change and also solicit for their comments in regards to the same.

· Unprofessionalism

· The establishment of guidelines will also help in curbing unprofessionalism
· Develop a more open down-top communication that will motivate employees to report unprofessionalism from their immediate managers
· Develop training mechanism and encourage the employees to seek further education and leadership courses.

· The audience at this point will include the CEO, managers, and the employees.

· The communication objective is to ensure that they understand the importance of professionalism.
· To encourage the junior employees and any person to speak out on any unprofessional conduct by their bosses or any person.
· To train the employees on training and education.

· Weak leadership

· Communication and advise on the importance of strong, quality and a hand-on leadership
· The establishment of strong leadership structures that will ensure a smooth and professional running of the company even when the CEOs are not present.

· The audience of the communication will include the CEO, managers the employees and external audience such the suppliers and clients

· The objective of the communication is to ensure that strong mechanism are put in place to support leadership
· The other objective is to ensure that the CEOs understand the importance of strong leadership and the role it plays in the organization’s success.

Running Head: INTRODUCTION TO THE PROBLEM 1

INTRODUCTION TO THE PROBLEM 2

Introduction to the Problem

MGT-550-Q2261 Managing Through Communication 

Patricia Vela

Instructor: Dr. Luke Hobson

Introduction to the problem

In this case, co-executive officers at Research in Motion find themselves facing public scrutiny because of a letter written by one of the high-level employees in the organization. The contents of the letter quickly spread to the mainstream media. Balsillie and his colleague Lazaridis in this case are being criticized because of the organization’s leadership. In the letter, the employee also criticizes the organization’s product development and its culture (Seijts & Bigus, 2012). In the letter also, the employee offers personal insights and expresses their desire to see the company rise again to its dominant position as the industry leader by suggesting specific actions that will improve the organization. These criticisms come at a bad time for the organization because, in the same year, the company has faced pressure from a gradually diminishing market share and failed attempts at manufacturing new products. The company has also suffered sinking stock prices in the same year (Seijts & Bigus, 2012).

Specific Problems in the Case

Response to the claims- The main problem that the organization, in this case, needs to address is to find a way that is effective enough to respond to these claims publicly. This will reduce the damage that the contents of the anonymous letter could bring to the organization (Seijts & Bigus, 2012).

Organizational leadership- Another problem that needs to be addressed in this case is organizational leadership. The co-CEOs in this case need to come up with a way to ensure that the organizational leadership is satisfactory enough to all the employees in the organization (Seijts & Bigus, 2012).

Organizational culture- The organization’s culture is also another problem that needs to be addressed. The organization needs to ensure that the employee culture is inclusive enough so that employees feel that their needs are being considered. The organization needs to work on ways to communicate effectively with employees internally (Seijts & Bigus, 2012).

Product development- The co-CEOs in this case also must address this problem by ensuring that all employees are involved in product development and that the right guidelines are followed in product development (Seijts & Bigus, 2012).

Communication Goals

To respond to the issues presented in this case, the specific communication goals will be:

Sharing the purpose

One of the main communication goals in this case will be to share the purpose of the organization. This will communicate why the organization does the things it does, and the importance of the decisions made by the organization. Sharing the purpose will make employees care about what is being done in the organization and be willing to take part in it. Sharing the purpose will help employees in this case to understand the organization’s product development (Zerfass et al, 2018).

Giving the bigger picture

Another important communication goal in this case will be to help employees get the bigger picture of things in the organization. Most of the time, conflicts arise because employees fail to see and understand the bigger picture. Sharing the organizational trends and insights with employees will help them understand what is happening in the organization so that they can offer their feedback. In this case, this communication goal will help the problem of product development and to some extent the problem of employee culture (Zerfass et al, 2018).

Remaining present

This communication goal aims at proving to employees that the organization’s vision is real. The organization needs to communicate with employees on the investment that it has made. The organization should consider choosing employee representatives to communicate the message to others because employees tend to react better when their colleagues show confidence in the message from seniors. This communication goal will help solve the problem of leadership in this case as employees will feel included in the organization (Zerfass et al, 2018).

Investing in employees

Investing in employees is also an important communication goal in this case. This goal aims at allocating the necessary resources to help employees to understand the ongoing activities in the organization. Ensuring that employees understand the activities that are ongoing in the organization is very important in determining the way they respond to those activities. Investing in employees will ensure that they understand the product development in the organization but will also enhance the employee culture. This will help solve issues with leadership in the organization (Zerfass & Viertmann, 2017).

Diversifying delivery

This communication goal is very important in enhancing communication delivery in the organization. The organization needs to come up with ways to send messages that will increase the level of engagement of communication in the organization. Instead of using emails and official memos, the organization can consider encouraging the use of blogs. This will improve the relationship between leaders and employees in the organization as communication will be freer (Zerfass & Viertmann, 2017). This communication goal will solve the problems of leadership and employee culture that have been presented in the case and to some extent, the problem of product development in Research in Motion Company.

Target Audiences

The target audiences, in this case, are the public, senior-level executives, and employees in the organization.

Senior-level executives

These are the employees that hold senior positions in the organization. They include managers and the various department heads in the organization. This target audience in this case is important because the criticism claims were raised by one of the senior-level executives in the organization. In my communication with this audience, I aim to help them understand why the organization does things as it does so that any misunderstandings can be addressed. I also aim to use this group to communicate the activities and vision of the organization to the employees so that they can be cooperative.

Employees

These are the people employed to carry out the various tasks in the organization. With this target audience, I aim to help them understand the leadership and employee culture in the organization. I also aim to help them understand the product development process in the organization. This will ensure that they share the vision of the organization and work towards achieving it.

The public

The public, in this case, is the users and potential users of the organization’s products. For this target audience, I aim to make clear the steps that the organization has taken to address the criticism raised. This will help to safeguard the organization’s reputation.

References

Seijts, J. & Bigus, P. (2012). Research in Motion: Sincerely a RIM Employee (A). Retrieved from

https://hbsp.harvard.edu/product/W12914-PDF-ENG?itemFindingMethod=Other#:~:text=Research%20in%20Motion%3A%20Sincerely%2C%20a%20RIM%20Employee%20(B)&text=On%20June%2030%2C%202011%2C%20Research,of%20their%20own%20senior%20executives

.

Zerfass, A., Verčič, D., Nothhaft, H., & Werder, K. P. (2018). Strategic communication: Defining the field and its contribution to research and practice. International Journal of Strategic Communication, 12(4), 487-505. Retrieved from

https://www.tandfonline.com/doi/abs/10.1080/1553118X.2018.1493485

Zerfass, A., & Viertmann, C. (2017). Creating business value through corporate communication. Journal of Communication Management. Retrieved from

https://www.emerald.com/insight/content/doi/10.1108/JCOM-07-2016-0059/full/html?af=R&fullSc=1

Running Head: EXTERNAL COMMUNICATION 1

EXTERNAL COMMUNICATION 7

Milestone 3; External communication

MGT-550-Q2261 Managing Through Communication 

Patricia Vela

Instructor: Dr. Luke Hobson

Introduction

The medium that I will choose for external communication is through various social media platforms such as Facebook, Twitter, and many others. This will be the appropriate way to do this because many people nowadays are using social media platforms. On those platforms some so many people are open-minded, and they would like to know the progress of the company and other important information, which is one way it can help them get some information.

External message and medium

The message will be basically to inform people of our company, goal show we are planning to help the society as they are helping us and purchasing our products. Before the organization can determine the medium that it will use to pass the external message, they should know who the target audience is. With these, they will be able to range which will be the best medium amongst all. Determining whom the organization wants to reach is crucial in ensuring that the message has reached as many people as possible. In case the organization would not be keen on this, the information may not be having the impacts that the organization had wished, and for this reason, the information can likely be lost, (Hall, 2019)

The targeted audience must be talked about on accountability issues and any change that the organization might want to change. Suppose there are any recordings from the senior-most person, for instance, a CEO or a president of the organization. The audience can trust that information much more. The changes should be appealing in a way that is catchphrase such that seen though the targeted audience will leave such platforms, those changes will still be lingering in people’s minds. 

Another external medium that can reach a wide range of people is the use of television. This has many impacts on the people because there are visuals, and people tend not to forget something they have seen, but what they have just had can easily forget. Another advantage of using this is that it can reach massive large numbers of people. Television can also act as Segway if the organization is launching another product, and many people will be aware of the company, (6 Surprising Statistics That Will Help You Market to Generation X. (2018).

Target audience

The organization wishes to target all people, both young, old, males, and females, because they are dealing with various things. Social media is diverse, and all the generations are being served by it; for instance, young people spend more than two hours on social media platforms. However, all people are in social media there are different ways in which people absorb the information in these social media platform; therefore, as people will be communicating, it will be of advantage if they will use a language which will be understood but almost everyone so that the message will not be misinterpreted. The choice of words must also be considered to ensure that the message is driven to the target audience.

The words should be so that it will attract people to want to know more about such advertisements. However, it will not be practical for people to have a message catering to all. I think it is essential that the millennial generation be given some special considerations. This I because this those who are aged 18 years to 35 years. These are the youths, and they are the ones who are energetic, and many if not all of them are working and raising families. Therefore the buying rate from this age group will be high compared to others. Therefore during the passing of the information, these groups should be put into consideration, (7 ways to reach and influence millennials using social media marketing | Smart Insights, 2020)”.

How the message is promoting strategic goals

The strategic goal for any organization is to make a profit. This is through the selling of what products that they are dealing with them. The other strategic goal is to have the community feel that they are part of the organization and feel that they are being involved in everything. Regarding promoting the strategic goal, the message will help the company acknowledge the mistakes and where they are doing wrong. This is through the feedback that they will get from the client.

When all generations receive the information, there will be a code or a toll-free number. People can either place their orders or give any concern regarding the organization. It is not possible that the company owner themselves can be able to realize their mistakes because they will think that they are doing the best. Still, the other person who is not working for the company and the end-user of what the company is producing will give compliments, which in most cases they will be genuine. When the company uses all these compliments, concerns, and comments, they will be able to make the company better, and the clients who will be served will always be pleased about the services and goods offered by the company.

The other goal that the message will help to gain for the company is improved sales and productivity. This will give the company a lot of returns in terms of the profit that the company will get. During the advertisements, many people will learn about the company’s product, which they could not have learned was it for that advertisement. Therefore, advertisement played a critical role in ensuring that the company’s goods and services are well known to every person out there. This would mean that people will be buying from the company, and the company will be making profits and attaining the main reason why they are in existence, (How to Reach Generation Z with These 5 Marketing Strategies. 2017).

Possible sources of conflicts

There can be conflict as a result of the message from the employees. This is right from when the message is being developed. There may be some misunderstandings o how the message should look and what it is supposed to entail. There may be an offense regarding the validity of the message. The company can avoid this by having a site administrator responsible for answering all those questions. The issue of cyber security and changing nature of social media platforms can also be another source of conflict in the organization. Those who may bully the organization or hack the website and be known there is a high possibility that they will conflict with the organization, (Viens, 2019)

Conclusion

External message is very important when it reaches the target audience because, there will be a lot of promotion of creativity and making changes within the organization when passing the right message and the right audience. The company will be forced to be creative so that it can be in a position of the meeting of the people’s growing demands because they will already have known on the company’s existence. In being creative, there will be many changes that will be going on to make sure that the changes are being effectively utilized

References

6 Surprising Statistics That Will Help You Market to Generation X. (2018). Revlocal.Com.

https://www.revlocal.com/blog/digital-marketing/6-surprising-statistics-that-will-help-you-market-to-generation-x

7 ways to reach and influence millennials using social media marketing | Smart Insights. (2020, April 22). Smart Insights.

7 ways to reach and influence millennials using social media marketing

Hall, J. (2019, April 22). How To Choose The Right Medium For Your Message. Forbes.

https://www.forbes.com/sites/johnhall/2014/04/20/how-to-choose-the-right-medium-for-your-message/?sh=672d626b2932

How to Reach Generation Z With These 5 Marketing Strategies. (2017). Revlocal.Com.

https://www.revlocal.com/blog/digital-marketing/how-to-reach-generation-z-with-these-5-marketing-strategies

Viens, A. (2019, September 21). Visualizing Social Media Use by Generation. Visual Capitalist.

Visualizing Social Media Use by Generation

‌

Running Head: DRAFT OF COMMUNICATION

1

DRAFT OF COMMUNICATION 2

Draft of Internal Communication

MGT-550-Q2261 Managing Through Communication 

Patricia Vela

Instructor: Dr. Luke Hobson

Internal communication: Medium

For the company to be in a position to address the employees’ concerns, the company’s CEO should be focusing so much on communicating with all the employees internally. In most cases, it can be through a memo. The memo must be made public. However, it is supposed to be sent through email to reach the employees in a more efficient way and manner. The read receipts for all recipients must be considered since this will help know those who have read the message and those who have not read it. Three considerations should be considered before choosing a medium. These include control, constraints, and richness (Cardon, 2016, pg. 190). 

However, the most basic communication way is having face-to-face communication, which is one of the most realistic, especially for this scenario. Different employees work in the various departments of the company. And therefore, the medium of communicating amongst all the employees must be a memorandum which is supposed to be written so that the message can reach employees at the same time. Various benefits may accrue from a company that is using this medium of communication, and this is because there are recordings of communication. 

Internal communication: Audience

           The targeted audience for the communication is all employees of the company and the CEO. This is to make sure that the company’s brand is turned into a healthier and pleasant working station so that they can work and deliver on the company’s goals. There was an employee who can be regarded as anonymous. There was the letter’s publication to the CEO so that any reactions and changes are supposed to be addressed wholly, and the whole company should adopt it. Some employees are discontented and they are discouraged in these present times. In some instances, they may feel that they are not fully put into considerations by the upper management. It is essential that all the targeted audience feel respected, and all their views are being considered to feel the company’s ownership, (Geller, J. S. (n.d.).

Internal communication: Message

           The medium, which is the memo, will address all concerns addressed in the letter and published on an online platform. The message must start with very enticing words such as all the employees’ complaints are taken very keenly. The company is working towards making the workplace a significantly better place to work for all the employees. There are plans of initiating meetings that will be held regularly with the senior management in a few days to come. The first issue that will be addressed will address the necessities, such as the employees’ accountability, especially those who are categorized as underperforming. This is because performance is paramount in the company. Having seniors in the meeting can be constructive because they will address some underperforming issues that can be due to negligence or poor working conditions. This will help the employees in the next meeting not to be said that they are underperforming. This is in terms of making necessary adjustments in the company. All the employees will be opened to all this discussion, (Heathfield, S. M. (n.d.).

There will be an addition of positivity within the company. This is mainly when things address improving quality and enhancing communication since this will bring positive impacts to the company. This is important, especially in terms of the inputs, especially to employees on the ground. The CEO must address all that the employees have written, and all the CEO should take all these issues with a lot of seriousness because they have impacts on the company. 

I must add to the memo that for advancing the RIM’s betterment to be a conducive working environment for all the workers, it is essential to pay attention to workers’ creativity that they put forth to the company. I want to start implementing the brainstorming of ideas in the forthcoming meeting with senior managers. This will be geared towards ensuring that an organization’s goals will be achieved in the best manner possible for the betterment of the company. To further improve the operation, I will encourage the employees to provide their feedback without any fear openly. The issue concerning open letter has been looked into with a lot of seriousness and will be handled with care and urgency to improve employees’ confidence. All the concerns that employees had raised in the previous meetings and interactions will be looked into and come up with a better resolution during the meeting with senior managers. The feedback will be timely provided to improve the working experience with our workers. All the issues that have arisen or will be in the future will be handled with the weight it deserves, (Geller, 2019)

           In the internal memo, the change that should be considered in management principle is the principle of Top-down, which is currently used. As it has been realized in the past, there has been an issue in the RIM, which has always started from the top management and crawled down the chain. The senior managers must acknowledge the errors that arise and work towards providing adjustments that will bring better results. Another area that should be keenly looked into and consider is employees’ inputs and ideas, which will reduce the turnover of employees and improve their sense of responsibility, hence productivity.

Internal communication: Needs and development

           For there to be a successful implementation of change within the management of RIM by the CEOs, it is essential to consider the needs and development of their workers. There is a need to look at the internal communication memo that is written to the employees of RIM where the CEO’s should be keen in understanding the needs put forth by the employees that need to be addressed. The issues are also to be addressed in time. The period at which the issues will be addressed needs to be communicated, and the plans for the implementation of changes also need to be stipulated. There is a need to learn of employees’ values, needs, and priorities if one needs to be a successful business communicator. The company CEOs are putting a lot of seriousness on the anonymous letters written to encourage them to communicate freely. 

Internal communication: Support

           Continuous support for the employees is key to facilitating the implementation of any change within an organization. For a successful change, there should be a lot of f commitment from both the executives and senior managers regardless of whether the change will take place in the whole organization or a specific department. Senior managers play a pivot role in assisting all the other employees in accepting the change being made within an organization. For positive change, there should also be continuous involvement feedback from the employees regarding the change to feel part of the change. By employing this strategy, RIM’s CEOs and the senior managers will be better positioned to distinguish between the changes working from those that are not, (Craig, 2017)

Internal communication: Conflict

           I many cases, any change and efforts put forth to facilitate change within any organization are always met with conflicts. Implementation of change without putting forth proper communication for the organization’s change is most likely to create conflicts with the employees. If an organization assigns a new duty to employees without providing adequate and reliable instructions, there will be confusion, interrupting good productivity. With the current struggles within the RIM, the improperly communicated internal memo will worsen the situation. In my opinion, the best way to facilitate change without arising many conflicts is through having a written communication to all the employees within an organization. The communication also needs to be done promptly to improve its effectiveness, (Bosworth, 2016).

References

Bosworth, P. (2016). The Power of Good Communication in the Workplace. Retrieved from Leadership Choice: https://leadershipchoice.com/power-good-communication-workplace/

Craig, W. (2017, August 29). How Positive Employee Morale Benefits Your Business. Retrieved from Forbes: https://www.forbes.com/sites/williamcraig/2017/08/29/how-positive-employee-morale-benefits-your-business/#2a5b5fa72549

Geller, J. S. (2019, June 30). Open letter to BlackBerry bosses: Senior RIM exec tells all as company crumbles around him. Retrieved from BGR: https://bgr.com/2011/06/30/open-letter-to-blackberry-bosses-senior-rim-exec-tells-all-as-company-crumbles-around-him/

Geller, J. S. (n.d.). Open letter to BlackBerry bosses: Senior RIM exec tells all as company crumbles around him. Retrieved from BGR: https://bgr.com/2011/06/30/open-letter-to-blackberry-bosses-senior-rim-exec-tells-all-as-company-crumbles-around-him/

Heathfield, S. M. (n.d.). Executive Support and Leadership in Change Management. Retrieved from The Balance Careers: https://www.thebalancecareers.com/executive-support-and-leadership-in-change-management-1917803