The baju kurung, a kind of regional clothes for Malay female, includes baju and kurung. In Malay language, baju means clothes and shirts; kurung means confinement, imprison. Baju is a kind of frock coat, whose sleeve length is to the wrist; kurung is a kind of skirt, which is of the ankle length. Additionally, with a 200-year-long history, the baju kurung was invented by Sultan Abu Babar, who is the father of Modern Johor. In 1800s, when aiming at creating the baju kurung, he considered two main factors: conforming to the rules of their religion and being aesthetically pleasing. As the time goes by, the baju kurung has developed into three main kinds of styles. The original style is the Taditional Baju kurung. The hemline comes below the knees. Another style is the Baju Kurung Kedah. It is similar to the traditional one, but its kurung is cut shorter in the hem so that it is below the waistline. The last style is the Baju Kurung Moden. It is the modern pattern for women. There are many differences between the modern cut and the traditional cut, for example, the collars in the modern one is commonly accessorized with some sumptuous buttons, while the tradition one seldom has this kind of decoration. Since Malaysia is an Islam country, Islam requires that a woman’s clothes should cover the whole body except hands and face. Consequently, compared with modern clothes, the baju kurung may look conservative. However, many Malay women still prefer the baju kurung.

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As Malaysia is an Islam country, the baju kurung not only meets the requirement of the religion, but also shows the unique culture of Malaysia. To conform to religion duty is one of the reasons why Malay women wear the baju kurung. Islam, with a more than 1300 years long history, has a great influence on the Muslim and a stringent requirement about women’s clothes. As Koran, the holy book of the Islam, says, “Prophet, tell your wives and daughters, and the women of the faithful, to draw their wraps a little over their faces. They will thus be recognized and no harm will come to them. God is forgiving and kind” (Koran, chapter33, verse59). Furthermore, “The clothes for the Muslim women should not be so glamorous that it can attract the attention of men”(Asma and Paul, 2003, pg189). Meanwhile, an attire of the baju kurung with a sleeve-length frock coat and a long blouse, covering the whole body of a woman, loose enough and not revealing the figure, just fits the requirement. As a fact, 64.3% of Malay women pointed out they wore the baju kurung because of their religion. Besides, as a unique part of Malay culture, wearing the baju kurung among Malay women has been considered as a common way to show their cultural identity. As one Malay woman said, “Not only Malay women, but also many Malaysia-Chinese girls enjoy wearing the baju kurung to present that they are in Malaysia,” which indicates that they are really proud of their culture.
What’s more, with the development of Malay culture, the baju kurung, which combines the merits of tradition and modern fashion, brings Malay women, especially young women many benefits. First, the modern baju kurung adds more beauty, elegance, and safety to Malay women. “The baju kurung is gradually modernized as the fold on the right side of the skirt are varied, boarded, they do not always start from the waistline, and may be shorter and various in length: the modern attire of the dress moves great individually”(Broch-Due, Rudie, and Bleie, 1993, pg297). With the development of modern fashion, and many kinds of colours and embroideries to choose, various kinds of the baju kurung are designed to meet the requirements from individuals. In fact, 90% of Malay women said that the baju kurung was beautiful, and they enjoyed wearing the baju kurung. Additionally, “The Baju kurung is loose enough, the ladies who are fat or pregnant can look elegant when they wear baju kurung“(Anonymous, para.9). Covering the whole body but not wrapping up women’s body, the baju kurung makes women more elegant. Meanwhile, the baju kurung brings much safety. “It must be loose enough, so as not to describe the shape of a women’s body. So wearing the baju kurung makes me feel comfortable and safe, especially from naughty eyes which love to stare at women’s body”(Broch-Due, Rudie, and Bleie, 1993, pg199). While in some extent, the baju kurung may cover women’s physical beauty. With a consideration of safety, the baju kurung is practical and acceptable. Second, as a kind of national clothes, the baju kurung is widely worn in formal occasions, such as wedding, and funeral. One Malay young woman said, “When a woman is wearing the baju kurung, she is generally considered polite, respectable, and genteel.” From this view, the baju kurung is a kind of formal dress for certain occasions in Malaysia. Third, the baju kurung is comfortable and cool. It is true that Malaysia is a tropic country, when Malay women are wearing the baju kurung, it may be considered hot and stuffy. However, 80% of Malay women explained that it was not hot at all. Made of cotton or silk, women who wear the baju kurung no longer feel hot and uncomfortable.
In short, due to bringing mental and practical benefits, the baju kurung, as an unique traditional clothes, is acceptable by many modern Malay women. Moreover, to a Malay Muslim woman, wearing the baju kurung not only expresses her loyalty to Islam, but also displays Malay culture to foreigners. At the same time, the baju kurung makes women beautiful, elegant, safe, formal, and comfortable. That’s why the baju kurung, as a kind of traditional clothes, can be developed and inherited until today. All in all, if one traditional clothes intends to last longer, it can learn from the baju kurung, to make a successful combination tradition and modernization.
References
Books:

George Sale (1764). The Koran: commonly called the Alcoran of Mohammed. Britain: Bavaria Library
Vigdis Broch-Due, Ingrid Rudie, Tone Bleie (1993). Jendered Symbols and Social Practice Cross-cultural Perspectives on Women. Britain: Berg Publisher
Asma Abdull Ah, Paul Pedersen (2003). Understanding Multicultural Malaysia: delights & irritations. America: Pearson Publisher
Laurence Goldstein (1991). The Female body: figures, styles, speculations. America: University of Michigan Press
Beng Huat Chua (2003). Life is not complete without shopping: consumption culture in Singapore. Singapore: NUS Press
John Nguyet Erni, Siew Keng Chua (2005). Asian media studies: politics of subjectivities, first edition. America: Wiley-Blackwell

Internet:
Retrieved from

http://web.singnet.com.sg/~hsh17/sect1baju.html on 26th October 2009
http://www.101cookingrecipes.com/malaysia-cooking-recipes/malaysia-melayu-malay-baju-kurung-kebaya-cloth.php on 26th October 2009
http://www.pahang-delights.com/baju-kurung.html on 28th October 2009
http://www.websters-online-dictionary.org/translation on 3rd November 2009