Heineken Case Study

Issues: Identify at least seven issues you see in the case

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2.
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9.

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10.

What is the Key issue you see in the case: __________________________

What facts pertain to the case: Identify at least three important facts that pertain to the case

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5.

What assumptions do you plan to make in your analysis: None is an acceptable answer

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3

What people and organizations may have an impact on the case: There should be at least five.

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You are writing the case from the perspective of which person or organization:______________

What tools of Analysis would you use in this case: You only need to identify them and explain what information each will give you that you feel is important.

Based upon the above information – provide three alternatives

Alternative 1 is the Status Quo or to do nothing different that the current situation.

Identify at least three arguments in favor and three against this approach

Pros

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5.

Cons

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4.
5.

Alternative 2 ____________________________________________________

Identify at least three arguments in favor and three against this approach
Pros
1.
2.
3.
4.
5.
Cons
1.
2.
3.
4.
5.

Alternative 3 ______________________________________________

Identify at least three arguments in favor and three against this approach
Pros
1.
2.
3.
4.
5.
Cons
1.
2.
3.
4.
5.

Given the information above select your recommended alternative and explain why you feel it is the best alternative: This should take three to five paragraphs and be based upon the information presented in your case.

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