Please see the attached Word document for the assignment details. You will submit the assignment here (please no e-mail), by clicking on the underlined assignment name and attaching a Word or PDF document. A template for the assignment with detailed instructions is attached here along with a generic company sample SWOT analysis. Your SWOT analysis is due by the end of the day on January 27th.SWOT Assignment Sample x
SWOT Assignment x
SWOT Assignment Template x
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Name:
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Put your name here!
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Company:
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California State University, San Bernardino (CSUSB)
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Strengths
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Weaknesses
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Internal
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Opportunities
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Threats
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External
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Positive
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Negative
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Name:
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Put your name here!
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Company:
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Company A
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Strengths
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Weaknesses
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Internal
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· Second most valuable brand in the world valued at $76 billion
· Diversified income (5 different brands earning more than $4 billion each)
· Strong patents portfolio (15,000 patents)
· Investments in R&D reaching 4 billion a year.
· Competent in mergers & acquisitions
· Have an access to cheap cash reserves
· Effective corporate social responsibility (CSR) projects
· Localized products
· Highly skilled workforce
· Economies of scale or economies of scope
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· Investments in R&D are below the industry average
· Very low or zero profit margins
· Poor customer services
· High employee turnover
· High cost structure
· Weak brand portfolio
· Rigid (bureaucratic) organizational culture impeding fast introduction of new products
· High debt level ($3 billion)
· Brand dilution (the firm has too many brands)
· Poor presence in the world’s largest markets
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Opportunities
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Threats
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External
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· Market growth for the main firm’s product
· Growing demand for renewable energy
· New technology, that would drive production costs by 20% is in development
· Our country accession to EU
· Changing customer habits
· Disposable income level will increase
· Government’s incentives for ‘specific’ industry
· Economy is expected to grow by 4% next year
· Growing number of people buying online
· Interest rates falling to 1%
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· Corporate tax may increase from 20% to 22% in 2013
· Rising pay levels
· Rising raw material prices
· Intense competition
· Market is expected to grow by only 1% next year indicating market saturation
· Increasing fuel prices
· Aging population
· Stricter laws regulating environment pollution
· Lawsuits against the company
· Currency fluctuations
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Positive
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Negative
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MARKETING PRINCIPLES
MKTG 305
SWOT Assignment – CSUSB
Purpose:
In this assignment you will apply what you have learned from Chapters 2 and 3 by conducting a SWOT analysis of CSUSB.
Instructions
1. Use the layout template provided in the assignment details. Save it as a Word document and submit it to Blackboard.
2. Begin by populating the Strengths section of your chart. Identify what you perceive to be the strengths of CSUSB as compared to other universities. For example, answering the following questions should provide you with a start, but this list is not meant to be exhaustive:
a. What advantages does CSUSB have that others don’t have?
b. What does CSUSB do better than anyone else?
c. What resources can CSUSB access?
d. What do other people see as the strengths of CSUSB?
e. What accomplishments should CSUSB be most proud of?
f. What are the values of CSUSB and are they a strength or a weakness?
g. What is the reputation/brand of CSUSB and is it a strength or a weakness?
3. Continue to fill in the other three sections in your chart by:
a. Identifying the weaknesses of CSUSB compared to other universities.
b. Identifying opportunities that exist or will exist in the future (think environmental scan from Chapter 3) that CSUSB might be well positioned to take advantage of.
c. Identifying threats that exist or will exist in the future (again, think environmental scan from Chapter 3) that CSUSB will need to take steps to address in order to avoid.
4. Follow the layout example below. Use well written, bulleted sentences and make sure that you provide clear support for each of your bullet points. For example, you cannot simply state that the school has a good/bad reputation without providing a sentence or two to support your position.
