Dear Mr. Mason, Executive
Director, Iconic
Art Gallery, St. Paul, MN
You must be glad that you chose All-Weather’s energy efficient bow windows, horizontal sliders, and fiberglass doors for your art gallery. As everyone who is anyone knows, we offer the finest quality wood, vinyl, aluminum, steel, and fiber-glass composite windows and doors you can find in the US of A. As you also know, our customer service representatives are ready to assist you 24/7 (and more!) with any installation or maintenance needs you may have (even if it’s your responsibility or fault, I might add). After doing so much for an important customer such as you, we have a small favor to ask of you, which we’re sure you will not deny us. We just hired some new engineers who will join our manufacturing division to continue to make the fine products that we make. Unfortunately, they have never seen how our finished products look outside or inside actual homes or offices. (On a personal note, I confess I don’t know what they can learn from one visit to a home or an office.) Our VP (Manufacturing), an asset to All-Weather, says that we should send these engineers out on a field visit. And he should know, shouldn’t he, being the VP and all? That is why I’m writing to you (the pleasure is mine, though).
These fresh minds need exposure to actual conditions in actual markets. We think that if they visit your art gallery, they will see how our products are helping you get results your art gallery could never dream of before. If you don’t believe me, take a peek inside your exhibits room, whose space seems to have expanded thanks to our bow window that you have installed. I myself remember what a cramped-looking room it was before. No, I’m not asking you to share your admission fees with us, though free exhibition tickets wouldn’t hurt (I’m kidding, sir). Also, you should per-haps buy more windows and doors from us (and attract more visitors as a result!). Also, don’t forget to mention us favorably to your patrons. Oh, and by the way, will you please let us know the day and time suitable to you when we might send those engineers to your art gallery? Our orientation program begins in three weeks’ time. Looking forward to your prompt acceptance of our request (with or without free exhibition tickets).
Sincerely,
Li
Question.
· List problems in Li’s draft.
· Prepare another list of changes that would improve the draft. Be specific in your suggestions. For instance, it’s insufficient to say “more you-attitude” or “more politeness.” Point to places in the draft where these strategies might be useful. Also, rephrase relevant sentences or paragraphs for more you-attitude or more politeness, whichever is the case.
· What is the primary purpose of the letter? The secondary purpose?
· Revise the draft.
Recommendation Report
You are going to write a recommendation report on a topic list below. The recommendation report needs to have the following information in the document listed below. You will also create an Annotated Bibliography for the recommendation report. You will need to have a minimum of four sources. This report will be in APA format.
1. Cover page
2. Title page
3. Letter or memo of transmittal
4. Table of content
5. List of Illustration
6. Executive Summary or Abstract
7. Body {Introduction (Purpose and Scope, Assumptions, Methods, Limitations, Definitions, Criteria), all information, conclusion, and recommendations}
8. At least one visual
9. A minimum of four sources
10. Reference page
Topic Options:
1. Improving Customer Service. Many customers find that service is getting poorer and workers are getting ruder. Evaluate the service in a local store, restaurant, or other organization. Are customers made to feel comfortable? Id workers’ communication helpful, friendly, and respectful? Are workers knowledgeable about products and services? Do they sell them effectively? Write a report analyzing the quality of service and recommending what the organization should do to improve.
2. Recommending Courses for the Local Community College. Businesses want to be able to send workers to local community colleges to upgrade their skills; community colleges want to prepare students to enter the local workforce. What skills are in demand in your community? What courses at what levels should the local community college offer?
3. Improving Sales and Profit. Recommend ways a small business in your community can increase sales and profits. Focus on one or more of the following: the products or services it offers, it advertising, its décor, its location, its accounting methods, its cash management, or any other aspect that may be keeping the company from achieving its potential. Address your report to the owner of the business.
4. Increasing Student Involvement. How could an organization on campus persuade more of the students who are eligible to join or to become active in its programs? Do students know that it exists? Is it offering programs that interest students? Is it retaining current members? What changes should the organization make? Address your report to the officers of the organization.
5. Evaluating a Potential Employer. What training is available to new employees? How soon is the average entry-level person promoted? How much travel and weekend work are expected? Is there a “busy season,” or is the workload consistent year-round? What fringe benefits are offered? What is the corporate culture? Is the climate nonracist and nonsexist? How strong is the company economically? How is it likely to be affected by current economic, demographic, and political trends? Address your report to the placement office on campus; recommend whether it should encourage students to work at this company.
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