Question 1

5 / 5 points

If you are nervous about making eye contact, strategies to use include:

Question options:

  

looking just above the heads of   people in the audience.

 

locating a friendly face or two   and then gradually expanding to other audience members.

 

staring at one person who smiles   at you.

 

Both a and b

 

Question 2

5 / 5 points

       

When posting to a social network that might be viewed by potential employers:

Question options:
  

include as much personal   information as possible.

 

write in an edgy, breezy style.

 

use discretion.

 

exaggerate and embellish your   qualifications.

 

Question 3

5 / 5 points
       

When choosing sources to support your proposal:

Question options:
  

cite all sources of common   knowledge.

 

limit your sources   to major background studies.

 

ignore the most recent studies.

 

do not acknowledge sources with a   point of view different from your own.

 

Question 4

5 / 5 points
       

Extemporaneous delivery style is:

Question options:
  

the style most suited for very   formal speeches to large, unfamiliar audiences.

 

effective for   moderately complex topics.

 

the best style to use when time   limits are strict.

 

not the best style for a   presentation with visual elements.

 

Question 5

5 / 5 points
       

To prepare for a webinar or other distance presentation:

Question options:
  

prepare the slides well in   advance.

 

add audio (narration) if you post   slides for later viewing.

 

test the slides on the webinar   site.

 

All of the above.

 

Question 6

5 / 5 points
       

An effective proposal:

Question options:
  

demonstrates a clear understanding   of the audience’s needs.

 

identifies benefits of solving the   problem.

 

offers a realistic solution.

 
All of the above.
 

Question 7

5 / 5 points
       

Website privacy statements:

Question options:
  

should be difficult to find on the   site.

 

are most authoritative when   written in legalese.

 

explain what rights   readers have.

 

do not explain how a reader’s   information will be used.

 

Question 8

5 / 5 points
       

Which of the following statements is INVALID?

Question options:
  

Whether solicited or   unsolicited, all research proposals are formal.

 

Informal internal proposals often   take the form of an email or a memo.

 

Emphasize key points in your   proposal with relevant visuals.

 

Proposals have one primary   purpose: to convince your audience to agree to your plan.

 

Question 9

5 / 5 points
       

When presenting visuals:

Question options:
  

turn your back on the audience and   look at the visuals on the screen.

 

avoid displaying   them until you are ready to discuss them.

 

leave the equipment on even when   you are not using it.

 

discuss them generally, without   pointing to important elements.

 

Question 10

5 / 5 points
       

Besides being clear, the proposal plan must be:

Question options:
  

realistic.

 

inexpensive.

 

overly optimistic.

 

creative.

 

Question 11

5 / 5 points
       

Which of the following is NOT true?

Question options:
  

A storyboard provides a map of a   website.

 

To emphasize text on   a web page, use underlining.

 

Simple web pages can be created   with word-processing programs.

 

Readers expect a balance of text   and visuals on a web page.

 

Question 12

5 / 5 points
       

Internal corporate blogs:

Question options:
  

generally waste employee time.

 

are not useful for training.

 

support employee   knowledge sharing.

 

are used as a replacement for   face-to-face meetings.

 

Question 13

5 / 5 points
       

When writing the proposal:

Question options:
  

adopt a confident tone.

 

choose the most simplistic   language possible.

 

use active verbs.

 

Both a and c

 

Question 14

5 / 5 points
       

When writing for a web page, you should:

Question options:
  

catch the reader’s   attention in the first two paragraphs.

 

use vague words.

 

write in lengthy, complicated   sentences.

 

avoid a neutral tone.

 

Question 15

5 / 5 points
       

To address the needs of a global audience, your web pages should:

Question options:
  

be written in clear, simple   English.

 

not include cultural references   and humor.

 

avoid images and colors that are   offensive to specific cultures.

 
All of the above.
 

Question 16

5 / 5 points
       

If you locate a copyrighted visual on the web that you want to use on your own page, you should NOT:

Question options:
  

seek a copyright-free alternative.

 

obtain written permission to use   the visual.

 

use it without   obtaining permission.

 

Neither a nor b

 

Question 17

5 / 5 points
       

Research (grant) proposals:

Question options:
  

are always unsolicited.

 

request approval to   conduct a study.

 

always are written for   nontechnical audiences.

 

rarely include a request for   funding.

 

Question 18

5 / 5 points
       

Readers expect web pages to:

Question options:
  

have very little, if any, white   space.

 

be easy to enter,   navigate, and exit.

 

be dominated by numerous visuals.

 

include lots of special effects.

 

Question 19

5 / 5 points
       

Social networks are used by:

Question options:
  

companies.

 

nonprofit organizations.

 

individuals.

 
All of the above.
 

Question 20

5 / 5 points
       

To create readable and understandable visuals:

Question options:
  

use the brightest color for what   is least important.

 

use lengthy, complicated   sentences.

 

choose a serif typeface.

 

avoid labeling diagrams and   illustrations.