management
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Demonstrates a sophisticated knowledge of management theory through the identification of what the company is doing to consider the triple bottom line.
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MGT 3319: Management Theory and Practice
Module 2: Corporate Social Responsibility Analysis
Guidelines and Rubric
Overview:
Now that you have looked at a company (Theo Chocolate) from an ethics and corporate social responsibility (CSR) perspective, it is time for you
to apply what you have learned as you investigate a company of your choice. Analyzing the ethics and CSR of a company is a skill that will
prepare you for a career in management. It is a process you may find useful as you look at companies for potential career opportunities in the
future, or you might be charged with developing the CSR and ethical approach to doing business for the company you work for someday. This
assignment will provide an opportunity for you to practice this process.
For this assignment, you will identify a company to research from an ethics and CSR perspective. You will use their company website and
reliable news sources from the past decade to do a thorough analysis of the company’s state of ethics and approach to CSR. You will develop
your thoughts about the research you gather to write a well-developed short paper.
Directions:
Be sure to address the following critical elements in your short paper:
● Identify what the company is doing to consider the triple bottom line (people, planet, profit)
● Describe any recent or current ethical situations facing the company, as referenced in reliable news sources such as the Wall Street
Journal, the New York Times, Forbes, Inc., NPR, the Washington Post, etc.
● Assess how focused the company is on each of the three elements in the triple bottom line—for example, is this CSR initiative or mission
very visible or is it buried within the website? Sometimes the location of the CSR mission can be an indication of how they prioritize
people versus profit versus planet.
● Choose one of the approaches below and explain how you would categorize the company on the pyramid or continuum of CSR
approaches. Why? Support your position with your perspective and/or indicators from your research.
Approach 1: Criteria of Corporate Social Performance pyramid from Exhibit 5.5 in Chapter 5 of the textbook (economic, legal, ethical, or
discretionary/philanthropic)
OR
MGT 3319: Management Theory and Practice
Approach 2: Approaches to Social Responsibility continuum from Figure 5.2 in the CSR Approaches Continuum document
(obstructionist, defensive, accommodative, proactive)
● Evaluate what is going well or how this company could improve their consideration and mindfulness of the triple bottom line
Guidelines for Submission: Your paper must be submitted as a two-page Microsoft Word document with double spacing, a 12-point Times New
Roman font, one-inch margins, and sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center.
Rubric
Critical
Elements
Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Triple Bottom
Line
Demonstrates a sophisticated
knowledge of management theory
through the identification of what
the company is doing to consider
the triple bottom line.
Identifies what the company is
doing to consider the triple bottom
line.
Identifies what the company is
doing to consider the triple bottom
line, but lacks in detail or clarity or
contains inaccuracies.
Does not identify what the
company is doing to consider the
triple bottom line.
15
Ethical
Situations
Demonstrates a sophisticated
knowledge of management theory
through the description of any
recent or current ethical situations
facing the company, referencing
credible sources.
Describes any recent or current
ethical situations facing the
company, but references credibly
questionable sources.
Describes any recent or current
ethical situations facing the
company, but lacks in detail or
clarity or does not reference
sources.
Does not describe any recent or
current ethical situations facing
the company.
15
Focus
Demonstrates a sophisticated
knowledge of management theory
through the assessment of how
focused the company is on each
Assesses how focused the
company is on each of the three
elements in the triple bottom line.
Assesses how focused the
company is on each of the three
elements in the triple bottom line,
but lacks in detail or clarity.
Does not assess how focused the
company is on each of the three
elements in the triple bottom line.
20
MGT 3319: Management Theory and Practice
of the three elements in the triple
bottom line.
CSR
Approach
Demonstrates a sophisticated
knowledge of management theory
through the explanation of the
categorization of the company’s
CSR approach, and supports the
position with personal perspective
and indicators from research.
Explains the categorization of the
company’s CSR approach and
supports the position with
personal perspective and
indicators from research.
Explains the categorization of the
company’s CSR approach, but
lacks in detail or clarity or does
not support the position with
personal perspective and
indicators from research.
Does not explain the
categorization of the company’s
CSR approach or support the
position with personal perspective
and indicators from research.
20
Evaluation
Demonstrates a sophisticated
knowledge of management theory
through the evaluation of what is
going well or how the company
could improve their consideration
and mindfulness of the triple
bottom line.
Evaluates what is going well or
how the company could improve
their consideration and
mindfulness of the triple bottom
line.
Evaluates what is going well or
how the company could improve
their consideration and
mindfulness of the triple bottom
line, but lacks in detail or clarity.
Does not evaluate what is going
well or how the company could
improve their consideration and
mindfulness of the triple bottom
line.
20
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and organization
and is presented in a professional
and easy-to-read format.
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization.
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas.
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas.
10
Earned Total
Comments:
100 %
