Customer value proposition for uber – entreprenuership

300 words

Harvard style referencing

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1) Create a value proposition for Uber:

· The Uber value proposition is for …

· Who are dissatisfied with …

· The offering is …

· That provides this benefit …

· And, solves this challenge …

2) For Uber, offer 1 key idea of how you would test the circle (the customer profile), then offer 1 key idea of how you would test the square (the value map)

3) Finally, what will you take away from this module to design for change? Hints & Tips: Look again at what skills you wrote on your cover page when you began in the 1st week. Skills I mentioned in week 1 are complex problem solving, critical thinking, emotional intelligence, coordinating with others and negotiation.   

Gain Creators

Pain Relievers Pains

Gains

Products
& Services

Customer
Job(s)

Value Proposition Customer Segment

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The makers of Business Model Generation and Strategyzer

The Value Proposition Canvas

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Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

Ad-Lib
Value Proposition
Template
Ad-libs are a great way to quickly shape al-

ternative directions for your value proposition.

They force you to pinpoint how exactly you are

going to creating value. Prototype three to five

different directions by filling out the blanks in the

ad-lib below.

Our ______________

help(s) ___________

who want to
_________________

by ______ ________

and_____ ________.

Products and Services

jobs to be done

verb (e.g., reducing, avoiding) and a customer pain

verb (e.g., increasing, enabling) and a customer gain

competing value proposition

Customer Segment

(unlike ___________ )

objective

Quickly shape potential value proposition directions

outcome

Alternative prototypes in the form of “pitchable”

sentences

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