Description

The purpose of this task is to propose a leading edge, strategic innovation solution (offering) to address a corporate challenge in the area of corporate social responsibility, pointing out how the firm should implement the solution. 

Resources

This is an individual task (2,500 words) where you need to demonstrate your ability to propose an innovation to address a corporate social responsibility , by drawing on the relevant material in this course. This is a comprehensive task, which requires you to draw on most of the learning material in this course, and apply it to an innovation challenge. You need to register the challenge you wish to work on by Week 10 with your lecturer. Details of this assessment will be provided on Blackboard and in class.

BUS705 Innovation and Management Decision-Making

Semester 1, 2019

Task 3 – Innovation Report

Description

The purpose of this task is to propose a leading edge, strategic innovation solution to address a corporate challenge in the area of corporate social responsibility
or
sustainability
or
a challenge in your industry by renewing a firm’s current approach.

To write this report, follow the process (based on the strategic innovation model) outlined below:

1. Choose and outline one company related innovation challenge (based on Week 8’s material) pertaining to:

a) A corporate social responsibility challenge or problem OR

b) A sustainability challenge or problem OR

c) An industry challenge or problem

2. Creatively propose a leading edge strategic innovation solution, by using creative idea generation techniques (use appendices to evidence the process) and by drawing on appropriate sources of ideas.

3. Accurately and relevantly apply the strategic innovation model to outline how you would implement the strategic innovation solution including outlining:

a. The innovation action plan, taking into account the company’s current approach, change requirements, target market for the innovation and enhancing customer-perceived value.

b. The leadership needed and culture that would support the implementation.

c. The innovation implementation with the appropriate process, structure, systems and innovation team (people).

To summarise, you will write a report that proposes an innovative solution to address a CSR, sustainability or other challenge in your industry as well as how the solution will be implemented. This report will need to explain the challenge and solution, use the strategic innovation model, provide an action plan, discuss the leadership that will be required for the solution and how the solution will be implemented.

Resources

This is an individual task (2,500 words) in which you need to demonstrate your ability to propose an innovation to address a corporate social responsibility / sustainability / industry challenge, by drawing on the relevant material in this course.

N.B. You need to register the challenge you wish to work on by Week 10 with your lecturer.

See the rubric below to ensure your innovation report addresses the relevant criteria.

BUS705 Task 3 Rubric

The innovation challenge (problem-solving (PLO3): The innovation report identifies and critically analyses the nature, scale and severity of the innovation challenge the company needs to address by drawing on appropriate theory and explaining the challenge in practical terms. (15%)

HD

D

C

P

F

Evidences an exceptional ability to identify, prioritise, justify and critically analyse the nature, scale and severity of the innovation challenge, supported by quantitative and qualitative evidence.

Evidences strong capacity to identify, justify and critically analyse the nature, scale and severity of the innovation challenge, integrating evidence to argue the need for an innovative response.

Evidences sound ability to identify and analyse the nature and severity of the innovation challenge, highlighting the need for change, partially supported by evidence.

Evidences adequate capacity to identify analyse key issues related to the innovation challenge, arguing the need for a solution, supported by some evidence.

Demonstrates inadequate capacity to identify and analyse the innovation challenge, with limited attention to the need for a solution, or supporting evidence.

The leading edge strategic innovation solution (PLO3): The innovation solution is the product of creative, breakthrough idea generation techniques and draws on a variety of sources and ideas to develop an innovative solution to the innovation challenge. (25%)

HD

D

C

P

F

A creative solution and non-traditional alternatives are generated using several creativity techniques (detailed in an appendix), with alternatives synthesized and evaluated to develop a novel solution.

A creative solution, and rich alternatives are generated using at least two creativity techniques to develop novel alternatives (detailed in an appendix), which are evaluated to develop a novel solution.

A solution is proposed drawing on alternatives using at least one creativity technique (detailed in an appendix), which is evaluated to develop a solution to the business problem.

A non-novel solution is proposed drawing on limited alternatives proposed and combined to propose a solution to a business problem.

A solution, already in practice, is proposed as well as actions to solve a business problem.

The strategic innovation model – action plan (PLO6 – Career-Adaptive Self-Management): The report demonstrates adaptability and effective self-management shown in a realistic, practical innovation action plan, grounded in the strategic innovation model. (15%)

HD

D

C

P

F

Demonstrates highly effective ability to adapt and self-manage the innovation action plan, adapting to change requirements, target market for the innovation solution and customer perceived value with realistic actions and time-lines, rigorously applying the strategic innovation model theory which may impact on future success.

Demonstrates effective ability to adapt and self-manage the innovation action plan, adapting to the change requirements, target market for the innovation solution and customer-perceived value, with realistic actions and time-lines, applying the strategic innovation model theory which may impact on future success.

Demonstrates competent ability to adapt and self-manage innovation action plan, addressing change requirements, target market for the innovation solution and customer-perceived value, with actions and time-lines, referring to the strategic innovation model theory which may impact on future success.

Demonstrates capacity to adapt and self-manage innovation action plan, relevant to change requirements, target market for the innovation solution and customer-perceived value, with actions and time-lines, and some theoretical references which may impact on future success in business career.

Demonstrates limited capacity to adapt and self-manage innovation action plan, listing the change requirements, target market for the innovation solution and customer-perceived value, with actions, but theory is limited or absent which may impact on future success.

The strategic innovation model – leadership: The report acknowledges the leadership challenges and by applying relevant theory proposes an appropriate innovation leadership approach, grounded in the strategic innovation model. (15%)

HD

D

C

P

F

The innovation leadership section contextualises the company’s leadership challenges, applies relevant theory and proposes a realistic and suitable innovation leadership approach, and rigorously applies the strategic innovation model theory.

The innovation leadership section outlines the leadership challenges, applies relevant theory and proposes an appropriate innovation leadership approach, and applies the strategic innovation model theory.

The innovation leadership section describes the leadership challenges, refers to theory and proposes an innovation leadership approach, and refers to the strategic innovation model theory.

The innovation leadership action plan is outlined, refers to some leadership challenges and theory and states the leadership approach to take with some theoretical references.

The innovation leadership approach is listed and matched with the innovation solution, but theory is limited or absent.

The strategic innovation model – innovation implementation (PLO6.1: Career Adaptive): Leverage individual and innovation team’s strengths and weaknesses to implement the innovative solution by proposing the appropriate process, structure, and systems to implement the innovation solution, grounded in the strategic innovation model. (15%)

HD

D

C

P

F

Extensive and in-depth critical analysis of individual and innovation team relevant strengths and weaknesses to implement the innovative solution by proposing the appropriate process, structure and systems, demonstrating a superior understanding of relevant theory and practice.

Comprehensive critical analysis of individual and team relevant strengths and weaknesses to implement the innovation solution by proposing an appropriate process, structure and system, demonstrating a good understanding of relevant theory and practice.

Competent critical analysis of individual and team relevant strengths and weaknesses to implement the innovation solution by proposing an appropriate process, structure and system, demonstrating a good understanding of relevant theory and practice.

Satisfactory critical analysis of individual and team relevant strengths and weaknesses to implement the innovation solution, proposing some components of a process, structure and system, demonstrating an understanding of the theory.

Limited analysis of individual and team relevant strengths and weaknesses to implement the innovation solution, lists process steps, a structure and system, demonstrating an inadequate understanding of the theory

Professional report presentation and communication: Spelling, word choice, grammar expression, clarity of structure supports the professional presentation. Academic conventions, such as appropriate Harvard referencing integrated into the report as supporting evidence. (15%)

HD

D

C

P

F

Well-written report with no spelling or grammatical errors, appropriate choice of words with no ambiguity in meaning, and an easy to follow structure. Referencing accurately follows an accepted style.

Good organization of the report with minimal spelling or grammatical errors and generally correct choice of words, with limited ambiguity in meaning. Referencing follows an accepted style and is mostly accurate throughout.

The report has a number of spelling and grammatical errors and some sections are not well-expressed, making misunderstandings possible for the reader. Referencing follows an accepted style, but there are consistent mistakes.

The report and explanations are disorganized, with many spelling and grammatical errors and ambiguous statements making it hard to understand. Referencing attempts to follow an accepted style, but there are many mistakes.

The report is poorly written with many spelling and grammatical errors and many ambiguous statements making it hard to understand. Referencing is absent or sporadic and does not accurately follow an accepted style.

TOTAL: (45 max)