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Assignment: Create a Logic Model

The process of creating a logic model allows a program planner to carefully think through the resources available, activities implemented, and short-, intermediate-, and long-term outcomes that a program hopes to achieve. For this Assignment, you create your own logic model for a program of your choosing. If you are a current human and social services professional (Behavioral Science), you may choose a program that you currently implement or would like to implement in the future. If you are not yet in the field, you may design a program that professionally interests you.

To Prepare

Examine the resources in this week’s Learning Resources for information that will help you create, develop, and complete your logic model.

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The Assignment:

  • Complete your own logic model by following the instructions in the Logic Model Workbook.
  • Be sure to print and fill out the assignment sheets in Appendices A and C of the Logic Model Workbook. *You will need to print these pages in order to complete them, then scan them and submit them to your instructor.

I N N O V A T I O N

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L o g i c M o d e l W o r k b o o k

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L o g i c M o d e l W o r k b o o k

T a b l e o f C o n t e n t s
P a g e

  • Introduction – How to Use this Workbook
  • ……………………………………………………………2

    Before You Begin …………………………………………………………………………………………………..3

    Developing a Logic Model …………………………………………………………………………………….4
    Purposes of a Logic Model ………………………………………………………………………………….. 5

    The Logic Model’s Role in Evaluation …………………………………………………………………. 6

    Logic Model Components – Step by Step …………………………………………………………….. 6

  • Problem Statement
  • : What problem does your program address? ……………………. 6

    Goal: What is the overall purpose of your program? ………………………………………. 7

    Rationale and Assumptions: What are some implicit underlying dynamics? ….8

    Resources: What do you have to work with? ………………………………………………… 9

  • Activities
  • : What will you do with your resources? ………………………………………… 11

  • Outputs
  • : What are the tangible products of your activities? …………………………… 13

  • Outcomes
  • : What changes do you expect to occur as a result of your work?………. 14

    Outcomes Chain …………………………………………………………………………… 16

    Outcomes vs. Outputs ………………………………………………………………….. 17

    Logic Model Review ……………………………………………………………………………………………..18

    Appendix A: Logic Model Template

    Appendix B:

  • Worksheet:
  • Developing an Outcomes Chain
  • Logic Model Workbook
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    I n t r o d u c t i o n – H o w t o U s e t h i s W o r k b o o k

    Welcome to Innovation Network’s Logic Model Workbook. A logic model is a commonly-used
    tool to clarify and depict a program within an organization. You may have heard it described as
    a logical framework, theory of change, or program matrix—but the purpose is usually the same:
    to graphically depict your program, initiative, project or even the sum total of all of your
    organization’s work. It also serves as a
    foundation for program planning and
    evaluation.

    This workbook is a do-it-yourself guide to
    the concepts and use of the logic model. It
    describes the steps necessary for you to
    create logic models for your own
    programs. This process may take
    anywhere from an hour to several hours or
    even days, depending on the complexity of
    the program.

    We hope you will use this workbook in the way that works best for you:

    • As a stand-alone guide to help create a logic model for a program in an organization,
    • As an additional resource for users of the Point K Learning Center, and/or
    • As a supplement to a logic model training conducted by Innovation Network.

    You can create your logic model online using the Logic Model Builder in Innovation Network’s
    Point K Learning Center, our suite of online planning and evaluation tools and resources at
    www.innonet.org. This online tool walks you through the logic model development process;
    allows you to save your work and come back to it later; share work with colleagues to review
    and critique; and print your logic model in an attractive, one-page presentation view for sharing
    with stakeholders. Free registration is required.

    For those of you who prefer to work on paper or who don’t have reliable Internet access, a logic
    model template is located in Appendix A of this workbook. You may want to make several
    copies of this template, to allow for adjustments and updates to your logic model over time.

    This checklist icon appears at points in the workbook at which you should record
    something – either write something in your template, or enter it into your online Logic Model
    Builder.

    Why evaluate?

    Evaluation serves many purposes:

    • Supports program and strategic
    planning

    • Helps communicate your goals and
    progress

    • Serves as a basis for ongoing learning
    to make your work stronger and
    more effective.

    http://www.innonet.org/�

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    Ongoing Learning Cycle
    Evaluation is an ongoing learning cycle; a process that starts with planning, leads into data
    collection, analysis and reflection, and then to action and improvement. Logic models are the
    foundation of planning and the core of any evaluation process. As you make strategic decisions
    based on evaluation findings, you move right back into the planning stage.

    B e f o r e Y o u B e g i n

    In preparing to create a logic model, you may want to consider:

    What stakeholders should I involve?
    The development of a logic model offers an opportunity to engage your program’s stakeholders
    in a discussion about the program. Stakeholders might include program staff, clients/service
    recipients, partners, funders, board members, community representatives, and volunteers.
    Their perspectives can enrich your program logic model by clarifying expectations for the
    program.

  • What is the scope of this logic model?
  • • Identify a timeframe for the logic model you are about to create. It will help you frame
    short-, intermediate, and long-term outcomes and make better decisions about resources
    and activities. Many groups design logic models for a funding or program cycle, a fiscal
    year, or a timeframe in which they believe they can achieve some meaningful results.

    • This logic model structure is intended for program planning. Define the parameters of

    your program clearly. If your organization is small and only has one program, you can
    also use this structure for small-scale strategic planning.

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    D e v e l o p i n g a L o g i c M o d e l

    Many different logic model formats exist, but they all contain the same core concepts. The
    format we use in this workbook and in our online tools has proven useful and manageable for
    the nonprofit partners we have worked with, and is the result of more than fifteen years of
    program planning and evaluation experience in the field.

    It’s not necessary to create your logic model all in one sitting. It will almost certainly be useful
    to talk to other program stakeholders and get their input along the way. You can work through
    the process as we have it laid out here – starting with the problem your program is meant to
    solve, and ending with your intended outcomes – or, if it’s easier for you, you can work in
    reverse, starting with outcomes and working your way backwards.

    Similarly, the names of key components may also vary among different logic models used in the
    field, but the underlying concepts are the same. In this workbook, we identify other terms used
    in the field for similar concepts. As you develop your logic model, we encourage you to find a
    common language to use among key stakeholders, whether that language reflects the terms
    used here or elsewhere. The important thing is that everyone involved uses the same terms.

    The components of the logic model used by Innovation Network are:

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    A series of “if-then” relationships connect the components of the logic model: if resources are
    available to the program, then program activities can be implemented; if program activities are
    implemented successfully, then certain outputs and outcomes can be expected.

    As you draft each component of the logic model, consider the if-then relationship between the
    components. If you cannot make a connection between each component of the logic model, you
    should identify the gaps and adjust your work. This may mean revising some of your activities
    to ensure that you are able to achieve your outcomes, or revising intended outcomes to be
    feasible with available resources.

    P u r p o s e s o f a L o g i c M o d e l

    The logic model is a versatile tool that can support many management activities, such as:

    • Program Planning. The logic model is a valuable tool for program planning and
    development. The logic model structure helps you think through your program
    strategy—to help clarify where you are and where you want to be.

    • Program Management. Because it “connects the dots” between resources, activities, and
    outcomes, a logic model can be the basis for developing a more detailed management
    plan. Using data collection and an evaluation plan, the logic model helps you track and
    monitor operations to better manage results. It can serve as the foundation for creating
    budgets and work plans.

    • Communication. A well-built logic model is a powerful communications tool. It can
    show stakeholders at a glance what a program is doing (activities) and what it is
    achieving (outcomes), emphasizing the link between the two.

    • Consensus-Building. Developing a logic model builds common understanding and
    promotes buy-in among both internal and external stakeholders about what a program
    is, how it works, and what it is trying to achieve.

    • Fundraising. A sound logic model demonstrates to funders that you have purposefully
    identified what your program will do, what it hopes to achieve, and what resources you
    will need to accomplish your work. It can also help structure and streamline grant
    writing.

    The logic model you create with this workbook can be used for any or all of the above purposes
    – any time you need to show or refer to a clear and succinct picture of your program.

    If…..

    Resources Activities Outputs Outcomes
    ThenThenThen

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    T h e L o g i c M o d e l ’ s R o l e i n E v a l u a t i o n

    The cornerstone of effective evaluation is a thorough understanding of the program you are
    trying to evaluate: What resources it has to work with, what it is doing, what it hopes to
    achieve, for whom, and when. In conducting an evaluation, it is tempting to focus most of your
    attention on data collection. However, your evaluation efforts will be more effective if you start
    with a logic model. Going through the logic model process will help ensure that your
    evaluation will yield relevant, useful information.

    The figure below illustrates how the logic model you will build can serve as the foundation for
    future evaluation plans. (Our Evaluation Plan Workbook and online Evaluation Plan Builder offer
    guidance for creating evaluation plans.)

    Logic Model

    Evaluation Plan:
    Process

    OutputsActivities Outcomes

    OutputsActivities

    Evaluation Plan:
    Outcomes

    Outcomes Indicators

    Resources

    Data Collection

    Data Collection

    C o m p o n e n t s – S t e p b y S t e p

    A note about our “Home Buying” example: People often ask for examples that relate directly to
    their program area—but examples for one programmatic area can be difficult to “translate” to
    another programmatic area. We use the example of becoming a homeowner to give a more
    general conceptual framework.

    Problem Statement

    The first step in creating a logic model is to clearly
    articulate the problem your work is tring to solve—
    that is, frame a particular challenge for the
    population you serve. problem that frames a
    particular challenge for the population your work
    will try to solve.

  • Other Terms for
  • “Problem Statement”
  • You might also hear a problem statement
    called an “issue statement” or “situation.”

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    Your problem statement should briefly explain what needs to change: why is there is a need for
    an intervention? Your problem statement answers the question, “What problem are we working
    to solve?” Include “who, what, why, where, when, and how” in your statement.

    Sample problem statements:

    I do not own my own home, so I do not experience the many financial and emotional
    benefits of home ownership.

    A growing number of women in Highland Falls lack the confidence and know-how to
    obtain employment and be self-sufficient due to low literacy in our region.

    In Townsville, low-income residents with bad or no credit do not have resources available
    to help them improve their current living situations.

    Build Your Logic Model: When you have identified your problem statement, insert it into
    the Problem Statement box in your logic model template, or on the “Problem/Goals” tab of the
    online Logic Model Builder.

    Goal

    Next, think about the overall purpose of what you are
    trying to measure (your program, intervention, etc).
    What are you trying to accomplish? The answer to this
    question is the solution to your problem statement, and
    will serve as your goal.

    Goals serve as a frame for all elements of the logic model that follow. They reflect
    organizational priorities and help you steer a clear direction for future action.

    Goals should:
    • Include the intended results—in general terms—of the program or initiative.
    • Specify the target population you intend to serve.

    Examples of goal statements include:

    To increase my financial independence and security through home ownership.

    Significantly increase the literacy rates among children with reading difficulties at Yisser
    Elementary School by implementing a teen-tutored reading program.

    Assist clients in their effort to become economically self-sufficient.

    Improve the health status of children, ages birth to 8 years, in Harrison County.

    Other Terms for

  • “Goal”
  • You might also hear a goal called an
    “objective” or a “long-term outcome.”

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    Goal Tips:

    • All logic model components should be connected to your goal. Having a clear goal helps

    fight the temptation to implement an interesting program that doesn’t really “fit.”
    • It’s tempting to have more than one goal, but we recommend that you articulate one clear

    solution to your problem statement. Other goals of your program may be long-term
    outcomes, rather than goals.

    • Phrase your goal in terms of the change you want to achieve over the life of your
    intervention, rather than a summary of the services you are going to provide.

    • Don’t make your statement so broad and general that it provides no guidance for your
    project.

    Build Your Logic Model: Insert your goal statement(s) into the Goal box in your logic
    model template, or on the “Problem/Goals” tab of the online Logic Model Builder.

    Rationales

    A program’s rationales are the beliefs about how change occurs in your field and with your
    specific clients (or audience), based on research, experience, or best practices. For example:

    Home ownership increases a person’s options for financial stability and wealth-building.

    Current research on women leaving public income support systems indicates that targeted job
    training, partnered with a menu of support and coaching services, can help women get and keep
    living wage jobs

    Success in moving into higher-paying jobs and achieving economic self-sufficiency is closely
    related to the availability of opportunities for training and education.

    These rationales all demonstrate a core set of beliefs based on knowledge about how changes
    occur in the field.

    Build Your Logic Model: If you choose to include Rationales in your logic model, record
    them in the “Rationales” box on the template, or on the “Rationale/Assumptions” tab in the
    online Logic Model Builder.

    Home

    Home

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    Assumptions

    The assumptions that underlie a program’s theory are conditions that are necessary for success,
    and you believe are true. Your program needs these conditions in order to succeed, but you
    believe these conditions already exist – they are not something you need to bring about with
    your program activities. In fact, they are not within your control.

    These assumptions can refer to facts or special circumstances in your community, region, and/or
    field. Examples of program assumptions are:

    There are houses for sale for which potential homebuyers will qualify.

    There are living wage jobs available within a reasonable distance of this neighborhood, with
    adequate public transportation to reach those jobs.

    Two counselors can serve a client population of approximately 40.

    The first assumption demonstrates that there is a circumstance within the community that will
    enable a homebuyer to successfully purchase a home. The third example shows that the
    program manager has clearly thought out how many counselors are needed to support the
    number of participants the program will serve.

    Build Your Logic Model: If you choose to include the Assumptions behind your
    program choices in your logic model, record them in the “Assumptions” box on the template, or
    on the “Rationale/Assumptions” tab in the online Logic Model Builder.

    Resources

    Identify the available resources for your program. This
    helps you determine the extent to which you will be
    able to implement the program and achieve your
    intended goals and outcomes.

    List the resources that you currently have to support
    your program. (If you intend to raise additional resources for the program during this program
    timeframe, account for them under “Activities.”)

    An exception: If you’re building your logic model as part of a proposal or to justify a funding
    request, list all the resources you will need for a successful program, whether or not you have
    them in hand. (You may wish to separate resources under headings for “need” and “have.”)

    Other Terms for

  • “Resources”
  • You might also hear resources called
    “inputs” or “program investments”.

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    Common types of resources include:

     Human resources: Full- and part-time staff, consultants (e.g., fundraising, technical

    support, strategic planning, communications), pro bono staff services, and volunteers
     Financial resources: Restricted grants, operating budget, and other monetary resources
     Space: Office and other facilities
     Technology: Computer hardware & software, communications infrastructure (email,

    website)
     Other Equipment: Office machinery (printers, copiers) and equipment specific to the

    program
     Materials/Other: Office supplies, program materials (training materials), insurance, etc.

    Resource Tips:

    • Identify the major resource categories for your program.
    • Be specific about these resources, but do not spend a lot of time developing a detailed

    list of all actual or anticipated program expenditures.

    Not specific enough Just right Too specific

    Home-buying resources

    Clear financial records

    W2 forms
    1099s
    Tax returns
    Bank statements
    Pay stubs
    Utilities bills
    Credit report

    Staff
    3 full-time staff
    1 part-time

    1 project lead @ 40 hrs/wk
    2 project associates @ 40 hrs/wk
    1 part-time support person @ 20 hrs/wk

    Supplies Art Supplies

    25 paintbrushes
    50 bottles of paint
    250 sheets of paper
    25 coffee cans
    Dishwashing liquid

    • Remember to include resources such as technology, materials, and space: these are often

    overlooked at the program planning stage, which can cause trouble later.
    • You can use your resource list as the foundation for developing a program budget.
    • Do you receive in-kind contributions? List those among your resources.

    Build Your Logic Model: List your resources statement(s) in the Resources box in your
    logic model template, or on the “Timeframe/Resources” tab of the online Logic Model Builder.

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    Activities

    Activities are the actions that are needed to implement
    your program—what you will do with program
    resources in order to achieve program outcomes and,
    ultimately, your goal(s).

    Common activities are:

    • Developing products (e.g., promotional materials and educational curricula),
    • Providing services (e.g., education and training, counseling or health screening),
    • Engaging in policy advocacy (e.g., issuing policy statements, conducting public

    testimony), or
    • Building infrastructure (e.g., strengthening governance and management structures,

    relationships, and capacity).

    It is often helpful to group related activities together. The number of activity groups depends on
    your program’s size and how you administer it. For a large program, there might be numerous
    activity groups; smaller programs may consist of just one or two. Each activity group will have
    more specific activities under it—but remember, this isn’t a to-do list. Getting too specific can
    overwhelm your audience.

    Examples:

    For our homebuying example, we use the activity groups of preliminary research, financial
    preparation, homebuyer’s education, identify a neighborhood, secure mortgage loan, choose a
    house, and make the purchase.

    A program with the goal of reducing the teen pregnancy rate in its city might have the following
    activity groups: family planning education, mentoring, and providing individual and group
    counseling.

    A program with a goal of increasing organizational capacity through strategic use of technology
    might have the following activity categories: technology planning, selecting and implementing
    technology infrastructure, staff assessment and training, and network support.

    Other Terms for

  • “Activities”
  • You might also hear activities called
    “processes,” “strategies,” “methods,” or
    “action steps.”

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    Activities Tips:

    • You can use the activities you identify here as an outline for a work plan. Use the

    activities as headings in a more comprehensive work plan that includes staff
    assignments and a timeline.

    • Providing a complete list of activities helps people who are not familiar with your
    understand what it really takes to implement it—but getting too specific can overwhelm
    them. The chart below gives some examples of what level of specificity is useful.

    Activity Group: Identify a neighborhood

    ACTIVITIES:
    • Hire real-estate agent
    • Drive around the city

    This set of activities is not detailed enough. It
    omits a number of key steps needed to implement
    mentor training.

    Activity Group: Identify a neighborhood

    ACTIVITIES:
    • Conduct Google search
    • Interview friends and family
    • Choose three books from the local library

    about neighborhoods
    • Read three books
    • Hire a driver to tour neighborhoods
    • Try neighborhood restaurants
    • Set up review meeting
    • Take friends and family on neighborhood

    tours
    o Send out Invitations
    o Arrange transportation

    This is too detailed. It would more appropriately
    belong in a work plan.

    Activity Group: Identify a neighborhood

    ACTIVITIES:
    • Research local neighborhoods–amenities

    and prices
    • Hire a real-estate agent
    • Tour priority neighborhoods

    This is just about the right level of detail for a logic
    model.

    Build Your Logic Model: List all activities required to implement your program, and
    group related activities together. Record them in your template or on the “Activities/Outputs”
    tab of the online Logic Model Builder.

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    Outputs

    Outputs are the measurable, tangible, and direct products
    or results of program activities. They lead to desired
    outcomes—benefits for participants, families,
    communities, or organizations—but are not themselves the
    changes you expect the program will produce. They do
    help you assess how well you are implementing the
    program.

    Whenever possible, express outputs in terms of the size and/or scope of services and products
    delivered or produced by the program. They frequently include quantities or reflect the
    existence of something new.

    Examples of program outputs include numbers and descriptions of:

    • Number of home buying workshops attended
    • Number of neighborhoods researched
    • Number of program participants served
    • Hours of service provided
    • Number of partnerships or coalitions formed
    • Focus groups held
    • Policy briefings conducted

    An output statement doesn’t reveal anything about quality. You will assess the quality of your
    outputs in your evaluation.

    Outputs Tips:

    • Make sure your outputs have activities and resources associated with them. This is one
    way a logic model is useful—to check whether a program has planned how it will create
    a product or deliver a service.

    • Many people identify specific numbers for their outputs. Begin with an estimate, based
    on experience, desired impact, and resources available. Don’t get stuck on exact
    numbers; you can adjust them later.

    Build Your Logic Model: List all the outputs you expect your program’s activities will
    produce. Place these in the Outputs box of the logic model template or on the
    “Activities/Outputs” tab of the online Logic Model Builder.

    Other Terms for

  • “Outputs”
  • You might also hear outputs called
    “deliverables,” “units of service,” or
    “products.”

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    Outcomes

    Outcomes express the results that your program intends to
    achieve if implemented as planned. Outcomes are the
    changes that occur or the difference that is made for
    individuals, groups, families, organizations, systems, or
    communities during or after the program.

    Outcomes answer the questions: “What difference does the program make? What does success
    look like?” They reflect the core achievements you hope for your program.

    Outcomes should:

    • Represent the results or impacts that occur because of program activities and services
    • Be within the scope of the program’s control or sphere of reasonable influence, as well as

    the timeframe you have chosen for your logic model
    • Be generally accepted as valid by various stakeholders of the program
    • Be phrased in terms of change
    • Be measurable. (It may take work to translate them into measurable indicators.)

    Types of Change: Organizations with diverse missions and services share common categories
    of outcomes, because outcomes are about change: changes in learning, changes in action, or
    changes in condition.

    Changes in Learning:

    o New knowledge
    o Increased skills
    o Changed attitudes, opinions, or values
    o Changed motivation or aspirations

    For example:
    • Potential homeowners increase their understanding of the home buying process
    • Teens ages 15-18 increase their commitment to community service.

    Changes in Action:
    o Modified behavior or practice
    o Changed decisions
    o Changed policies

    For example:
    • Potential homeowners have purchased their first home.
    • Teens ages 15-18 participate in community service.

    Other Terms for

  • “Outcomes”
  • You might also hear outcomes called
    “results”, “impacts”, or “objectives”.

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    Changes in Condition:
    o Human (e.g., from oppression to freedom; from malnourishment to food

    security)
    o Economic (e.g., from unemployed to employed)
    o Civic (e.g., from disenfranchised to empowered)
    o Environmental (e.g., from polluted to clean)

    For example:
    • Potential homeowners have purchased their first home.
    • Teens ages 15-18 have improved employment prospects because of community

    service.

    Focus of Outcomes: Clarify who or what will experience the intended changes.

    1. Individual, Client-Focused Outcomes: These reflect the difference the program will make in the
    lives of those directly served by the program. Examples include:

    • Potential homebuyer has purchased a home (change in status/condition)
    • Parents use alternative discipline approaches (behavior)
    • Participants are better able to organize and advocate for their rights (skills)
    • Children are better prepared to enter school (changed status/condition)

    2. Family or Community Outcomes: Some programs intend to create change for families,
    neighborhoods, or whole communities. Examples include:

    • Higher percentage of homeowners as opposed to renters in a low-income community
    • Improved communication among family members
    • Increased parent-child-school interactions
    • Decreased neighborhood violence
    • Community group has an inclusive membership policy, work group practices, and

    democratic governance

    3. Systemic Outcomes: These illustrate changes to overall systems and might include cases where
    agencies, departments, or complex organizations work in new ways, behave differently, share
    resources, and provide services in a coordinated fashion. Examples include:

    • Integrated system of services or interagency resource sharing
    • Greater coordination among partners in a system

    4. Organizational Outcomes: Some programs lead to internal outcomes—both individual and
    institutional—that affect how well a program can achieve external outcomes. These produce
    improvements in program management and organizational effectiveness. Examples of
    organizational outcomes include:

    • Increased efficiency
    • Increased staff motivation
    • Increased collaboration with other organizations

    Logic Model Workbook
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    Chain of Outcomes. Not all outcomes can occur at the same time. Some outcomes must occur
    before others become possible. This is referred to as the “chain of outcomes.” (See Appendix B
    for a worksheet.)
     Short-term Outcomes: What change do you expect to occur either immediately or in the near

    future? Short-term outcomes are those that are the most direct result of a program’s
    activities and outputs. They are typically not ends in themselves, but are necessary steps
    toward desired ends (intermediate or long-term outcomes or goals)

     Intermediate Outcomes: What change do you want to occur after that? Intermediae outcomes
    are those outcomes that link a program’s short-term outcomes to long-term outcomes.

     Long-term Outcome: What change do you hope will occur over time? Long-term outcomes are
    those that result from the achievement of your short- and intermediate-term outcomes. They
    are also generally outcomes over which your program has a less direct influence. Often
    long-term outcomes will occur beyond the timeframe you identified for your logic model.

    Outcomes Chain Example
    Good Health for Kids is an advocacy organization that educates parents and guardians about
    the importance of immunizing children. The staff has identified the following program
    activities:

    • Develop educational literature
    • Disseminate literature to social service agencies
    • Develop public service announcements (PSAs)
    • Identify and work with radio stations to air radio spots

    The outcomes associated with these activities fall into three categories:

    Short-Term
    LEARNING: The knowledge
    parents and guardians gain
    from the literature & PSAs.
    • Increased understanding

    among targeted parents
    of the importance of
    childhood immunization

    • Increased knowledge
    among targeted parents
    of where to go to have
    their children immunized

    Intermediate
    BEHAVIOR: The actions
    parents & guardians take as
    a result of that knowledge.
    • Increased number of

    targeted parents who take
    their children to be
    immunized

    Closer in Time
    Easier to Measure
    More Attributable to Program

    Long-Term
    CONDITION: The conditions
    that change as a result of
    those actions.
    • Increased number of

    children of targeted
    parents who continue to
    receive up to date
    immunizations

    • Fewer children suffering
    from preventable
    childhood diseases

    • Better overall health for
    children

    More Distant in Time
    Harder to Measure

    Less Attributable to Program

    Logic Model Workbook
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    www.innonet.org • info@innonet.org

    Outcomes vs. Outputs

    Since outcomes are sometimes confused with outputs, we’d like to go over the differences
    again. Here are their distinguishing characteristics:

    • Outputs are the direct and measurable products of a program’s activities and services;
    they are often expressed in terms of volume or units delivered.

    • Outcomes are the results or impact of the activities and services. Outcomes often
    represent the results of multiple outputs; each outcome usually corresponds to more
    than one output.

    Output Outcome

    # of workshops attended by potential first
    time homebuyer

    Potential homebuyer puts in a contract for a two bedroom
    home

    # of new mothers receiving six home visits Participating new mothers increase their knowledge of child
    development

    Action Plan developed to clean and monitor
    neighborhood play areas

    Residents in Community X sign up to clear vacant lots and
    build playgrounds

    # of funding proposals submitted
    # of potential individual donors

    Increased and diversified resources for the program

    Board job descriptions developed
    Board policy manual written and approved

    Board members understand their responsibilities

    # of meetings held with legislators
    # of legislators receiving policy options paper

    Increased legislators’ awareness of policy options

    Outcome Scope: Clarify the scope of your outcomes by creating realistic boundaries. Do not
    identify outcomes beyond your program’s reach. Possible characteristics to use in narrowing an
    outcome’s scope include:
    • Geography (people in Harrison County; students attending Hillandale High School)
    • Age (youth ages 8-12; children in grades K-6)
    • Income level or financial circumstance (low-income; middle class with bad credit)
    • Ethnicity or culture (predominantly Latino; recent immigrants)
    • Other characteristics of the people to be served (part-time worker; victims of sexual assault)

    Build Your Logic Model: Identify the changes that will occur as a result of your
    program. Place these in the Outcomes boxes of the logic model template, or on the Outcomes
    tab of the online Logic Model Builder.

    • Place the outcomes you expect to see during the program term in the “short-term” box
    • Place the outcomes you want to see over more time in the “intermediate” box
    • Place the outcomes you hope to see eventually in the “long-term” box.

    Logic Model Workbook
    Page 18

    I N N O V A T I O N N E T W O R K , I N C .
    www.innonet.org • info@innonet.org

    L o g i c M o d e l R e v i e w

    Once your logic model is complete, take time to revisit and review your work. Consider the
    following questions:

    • Does your organization have adequate resources to implement the activities and achieve

    the desired outcomes? If you need further resources, is that reflected in your activities?

    • Have you included all the major activities needed to implement your program and

    achieve expected outcomes? Would the activities list enable someone who is unfamiliar
    with your program to understand its scope?

    • Have you expressed your outcomes in terms of change? Have you identified who/what

    will experience that change, and over what time period?

    • Do activities, outputs, and short- and long-term outcomes relate to each other logically
    (the “if-then” relationship)?

    • Does your logic model clearly identify the scope of your program’s influence?

    • Have you considered a variety of perspectives? It’s a good idea to get feedback from

    colleagues and stakeholders. (Remember, the online Logic Model Builder makes
    collaboration easy, and gives you a head start on evaluation planning by pre-filling
    work from one plan to the next.)

    N e x t S t e p s

    Now that you have created a logic model, put it to work!

    • Use it to build clarity and consensus with colleagues and volunteers about intended
    outcomes.

    • Use it to communicate with funders about accomplishments and resource needs.
    • Use it to tell your story to potential clients, donors, and media.
    • Use it to evaluate your work – a sound logic model is the foundation of effective

    evaluation.

    Innovation Network provides several resources to help you develop evaluation plans. In
    addition to our in-person training, we offer an Evaluation Plan Builder and an evaluation
    workbook through the Point K Learning Center (www.innonet.org/pointk; free registration is
    required).

    http://www.innonet.org/pointk�

    Logic Model Workbook
    Page 19

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    www.innonet.org • info@innonet.org

    T h a n k y o u f o r y o u r i n t e r e s t !

    We hope this workbook has been valuable to you and that you’ll continue to use it as a
    reference for your program logic models.

    If you have any questions about program planning or evaluation, or are interested in our in-
    person services (including logic model review services), please visit our website,
    www.innonet.org or contact us at:

    I n n o v a t i o n N e t w o r k , I n c .
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    License.

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    Appendix A: Logic Model Template

    Program Name:

  • PROBLEM STATEMENT:
  • PROGRAM GOAL (S):
  • Resources
    What resources do we have to work with?

    Activities

    What happens in our organization?

    Outputs

    What are the tangible products

    of our activities?

    Short-term Outcomes

    What changes do we expect to
    occur within the short term?

    Intermediate

    Outcomes

    What changes do we

    want to see occur after
    that?

    Long-term
    Outcomes

    What changes do we

    hope to see over time?

    Appendix A: Logic Model Template

    Program Name:

    Activities

    What happens in our organization?

    Outputs

    What are the tangible products
    of our activities?

    Short-term Outcomes

    What changes do we expect to
    occur within the short term?

    Intermediate

    Outcomes
    What changes do we

    want to see occur after
    that?

    Long-term
    Outcomes

    What changes do we
    hope to see over time?

    Rationale(s):

    The explanation of a set of beliefs, based on a body of knowledge, about how
    change occurs in your field and with your specific clients (or audience).

    Assumptions:

    Facts or conditions you assume to be true.

    Logic Model Workbook
    Appendix C

    WORKSHEET:
    DEVELOPING AN OUTCOMES CHAIN

    Outcomes don’t all happen at once. This worksheet will help you see how your outcomes connect to one another in a
    logical chain – sometimes called a Pathway of Outcomes, or an “Outcomes Chain.” As you build your logic model, make
    sure that your activities are moving you toward your program goals. Even if you won’t be able to achieve those goals
    within the program timeframe, it’s important to see how they are connected.

    Fig. 1: Outcomes Chain

    Your shorter-term outcomes might happen right away—early in your program, or sometime during your program.
    Shorter-term outcomes are the results you expect to see during your logic model’s timeframe. Shorter-term outcomes
    lead to intermediate outcomes: the results you want to see. Intermediate outcomes may happen at the end of your
    program, or just outside your program’s timeframe. Both shorter-term and intermediate outcomes need to happen before
    your longer-term outcomes can happen. Longer-term outcomes are closely related to your program goal(s), and will
    happen after your program timeframe—they aren’t completely within your control, but you hope they will happen.

    Shorter-Term Outcomes
    • Achieved during program timeframe
    • Within program control
    • “expect to see”

    Intermediate Outcomes
    • Achieved at the end / beyond program

    timeframe
    • Follow shorter-term outcomes
    • “want to see”

    Longer-Term Outcomes
    • Achieved after program timeframe
    • Outside direct program control
    • “hope to see”

    Logic Model Workbook
    Appendix C

    Shorter-Term Outcomes

    are the first steps toward social change,
    such as:

     New knowledge
     Changed opinion/values
     Increased skills
     Changed motivation
     Changed attitudes
     Changed aspirations

    Fig. 2: Types of Outcomes

    Intermediate Outcomes

    can’t happen without short-term
    outcomes, and are often:

     Modified behavior
     Changed policies
     Changed practices
     Changed social action
     Changed decisions

    Longer-Term Outcomes

    can’t happen without short-term and
    intermediate outcomes, and may be:

     Changed human condition
     Changed civic condition
     Changed economic condition
     Changed environmental condition

    Think about the connections between
    outcomes.

    Shorter-Term Outcomes
    lead to…

    Intermediate Outcomes
    which in turn lead to…

    Longer-Term Outcomes

    What are the most direct results – the
    outcomes you expect to achieve? What has
    to happen first?

    What results come next – the things you
    want to happen, but that can’t happen
    without your short-term outcomes?

    What do you hope will result over time, as
    a result of your short and intermediate
    outcomes?

    Logic Model Workbook
    Appendix C

    Think about the connections between
    outcomes.

    Shorter-Term Outcomes
    lead to…

    Intermediate Outcomes
    which in turn lead to…

    Longer-Term Outcomes

    What are the most direct results – the
    outcomes you expect to achieve? What has
    to happen first?
    What results come next – the things you
    want to happen, but that can’t happen
    without your short-term outcomes?
    What do you hope will result over time, as
    a result of your short and intermediate
    outcomes?

      Introduction – How to Use this Workbook
      What stakeholders should I involve?
      The development of a logic model offers an opportunity to engage your program’s stakeholders in a discussion about the program. Stakeholders might include program staff, clients/service recipients, partners, funders, board members, community represen…
      What is the scope of this logic model?

    • Identify a timeframe for the logic model you are about to create. It will help you frame short-, intermediate, and long-term outcomes and make better decisions about resources and activities. Many groups design logic models for a funding or program cy…
    • This logic model structure is intended for program planning. Define the parameters of your program clearly. If your organization is small and only has one program, you can also use this structure for small-scale strategic planning.
    • Purposes of a Logic Model
      The logic model you create with this workbook can be used for any or all of the above purposes – any time you need to show or refer to a clear and succinct picture of your program.
      The Logic Model’s Role in Evaluation

    • A note about our “Home Buying” example: People often ask for examples that relate directly to their program area—but examples for one programmatic area can be difficult to “translate” to another programmatic area. We use the example of becoming a home…
    • Problem Statement
      Other Terms for
      “Problem Statement”

    • You might also hear a problem statement called an “issue statement” or “situation.”
    • Other Terms for
      “Goal”

    • You might also hear a goal called an “objective” or a “long-term outcome.”
    • Other Terms for
      “Resources”

    • You might also hear resources called “inputs” or “program investments”.
    • Activities
      Other Terms for
      “Activities”

    • You might also hear activities called “processes,” “strategies,” “methods,” or “action steps.”
    • Outputs
      Other Terms for
      “Outputs”

    • You might also hear outputs called “deliverables,” “units of service,” or “products.”
    • Outcomes
      Outcomes Chain Example
      Good Health for Kids is an advocacy organization that educates parents and guardians about the importance of immunizing children. The staff has identified the following program activities:
      Other Terms for
      “Outcomes”

    • You might also hear outcomes called “results”, “impacts”, or “objectives”.
    • PROBLEM STATEMENT:
      PROGRAM GOAL (S):
      /
      Worksheet:
      Developing an Outcomes Chain

    AppendixA: Logic Model Template

    Program Name:

    PROBLEM STATEMENT:

    PROGRAM GOAL (S):

    Resources
    What resources do we have to work with?

    Activities

    What happens in our organization?

    Outputs

    What are the tangible products

    of our activities?

    Short-term Outcomes

    What changes do we expect to
    occur within the short term?

    Intermediate

    Outcomes

    What changes do we

    want to see occur after
    that?

    Long-term
    Outcomes

    What changes do we

    hope to see over time?

    Appendix A: Logic Model Template

    Program Name:

    Activities

    What happens in our organization?

    Outputs

    What are the tangible products
    of our activities?

    Short-term Outcomes

    What changes do we expect to
    occur within the short term?

    Intermediate

    Outcomes
    What changes do we

    want to see occur after
    that?

    Long-term
    Outcomes

    What changes do we
    hope to see over time?

    Rationale(s):

    The explanation of a set of beliefs, based on a body of knowledge, about how
    change occurs in your field and with your specific clients (or audience).

    Assumptions:

    Facts or conditions you assume to be true.

    Logic Model Workbook
    Appendix C

    WORKSHEET:
    DEVELOPING AN OUTCOMES CHAIN

    Outcomes don’t all happen at once. This worksheet will help you see how your outcomes connect to one another in a
    logical chain – sometimes called a Pathway of Outcomes, or an “Outcomes Chain.” As you build your logic model, make
    sure that your activities are moving you toward your program goals. Even if you won’t be able to achieve those goals
    within the program timeframe, it’s important to see how they are connected.

    Fig. 1: Outcomes Chain

    Your shorter-term outcomes might happen right away—early in your program, or sometime during your program.
    Shorter-term outcomes are the results you expect to see during your logic model’s timeframe. Shorter-term outcomes
    lead to intermediate outcomes: the results you want to see. Intermediate outcomes may happen at the end of your
    program, or just outside your program’s timeframe. Both shorter-term and intermediate outcomes need to happen before
    your longer-term outcomes can happen. Longer-term outcomes are closely related to your program goal(s), and will
    happen after your program timeframe—they aren’t completely within your control, but you hope they will happen.

    Shorter-Term Outcomes
    • Achieved during program timeframe
    • Within program control
    • “expect to see”

    Intermediate Outcomes
    • Achieved at the end / beyond program

    timeframe
    • Follow shorter-term outcomes
    • “want to see”

    Longer-Term Outcomes
    • Achieved after program timeframe
    • Outside direct program control
    • “hope to see”

    Logic Model Workbook
    Appendix C

    Shorter-Term Outcomes

    are the first steps toward social change,
    such as:

     New knowledge
     Changed opinion/values
     Increased skills
     Changed motivation
     Changed attitudes
     Changed aspirations

    Fig. 2: Types of Outcomes

    Intermediate Outcomes

    can’t happen without short-term
    outcomes, and are often:

     Modified behavior
     Changed policies
     Changed practices
     Changed social action
     Changed decisions

    Longer-Term Outcomes

    can’t happen without short-term and
    intermediate outcomes, and may be:

     Changed human condition
     Changed civic condition
     Changed economic condition
     Changed environmental condition

    Think about the connections between
    outcomes.

    Shorter-Term Outcomes
    lead to…

    Intermediate Outcomes
    which in turn lead to…

    Longer-Term Outcomes

    What are the most direct results – the
    outcomes you expect to achieve? What has
    to happen first?

    What results come next – the things you
    want to happen, but that can’t happen
    without your short-term outcomes?

    What do you hope will result over time, as
    a result of your short and intermediate
    outcomes?

    Logic Model Workbook
    Appendix C

    Think about the connections between
    outcomes.

    Shorter-Term Outcomes
    lead to…

    Intermediate Outcomes
    which in turn lead to…

    Longer-Term Outcomes

    What are the most direct results – the
    outcomes you expect to achieve? What has
    to happen first?
    What results come next – the things you
    want to happen, but that can’t happen
    without your short-term outcomes?
    What do you hope will result over time, as
    a result of your short and intermediate
    outcomes?

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