I’m doing a Health Care Marketing Business Plan Project. The 1st step to this plan was the Health Care Organization Selection which is already completed.    

I had to select a Not-for-profit or For-profit Health Care Organization for this Business Plan. The chosen health care organization will either market a new product or service to a specific target market.    

United Health Group Incorporated is the healthcare organization I selected to use for my project. It is an American profit-making healthcare organization situated in Minnetonka, Minnesota. I’ve chosen to market Dialysis Centers. (I will attach this assignment, so you’ll have the information needed to revise, and finish the 5 phases for this project).     

This plan will include 5 phases which will be broken up. The phases are:    

Phase 1: Executive Summary    

Phase 2: Company Profile & Industry Overview    

Phase 3: Service Overview, Competitive Analysis, Marketing Mix    

Phase 4: Service Delivery Plan and Human Resources Plan    

Phase 5: Financial Statement and Balance Sheets    

However, we are on phase 4 of this project, which is Service Delivery Plan and Human Resources Plan 

Phase IV: Service Delivery Plan and Human Resources Plan  

1. Service Delivery Plan  

• Outlines the method by which your service will be delivered to clients or customers  

• It is a statement of what resources are needed in terms of both personnel and other assets to be delivered. 

 • Outlines the critical points in the clinical service delivery process  

What to Include: 

• Service delivery methodology: what methods will your organization use to deliver services-this can be an outline 
•  Flow Chart of delivery service, delivery sequence, and timing requirements  

Human Resources  

1.Organizational Structure/staffing Plan 

• Clinical (full time vs. part time)   
• Non-clinical (full time vs. part time) 

2.Compensation  

• Rate  
• Benefits  
• Job descriptions-brief 
• Roles and responsibilities-brief description 

APA Format    

Use of References    

Grammar    

Spelling    

Punctuation    
 

Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers       

The refence for that textbook is:      

Berkowitz, E. N. (2017). Essentials of health care marketing.