To develop a detailed SWOT analysis for Uptown Swirl (see attachment).  You must briefly describe each.  Please be detailed, clear and concise, check grammar and punctuation. Please provide response in a Word Document.

6-Strengths

6-Weaknesses

5-Opportunities

4-Threats

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• Uptown Swirl offers a range of non-alcoholic beverages and
desserts of different flavors and intensities.
 The name represents the quality of a swirl flavored beverage and desserts

that will stand out from the competitors for the brand in the market to
gain its share.

 The company aims to target consumers looking for a different flavor for an
extra health benefit rather than the existing flavors in the market.

 It is a unique business that will close the gap present in the market from its
product and services offered.

Company Name: Uptown Swirl

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S The business would be dealing in frozen yogurt, milkshake and quick bite

desserts.

The company’s aim would be marketing fruit and berries that are organic
products and collected directly from the local farmers.

Uptown Swirl milk ingredients consists of fruits, berries, gluten-free flour,
almond and 2% milk.

Uptown Swirl looks forward to showcasing their bite size desserts which are
homemade gluten-free replacement for all-purpose flour. The company would
make quality their priority with affordable pricing.

Uptown Swirl and its Products

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Uptown Swirl would satisfy the taste of public as we would be
promoting an alternative living among consumers.

The strengths about Uptown Swirl’s products are that it does not
exclude any age. All individuals, young and old can enjoy and
partake in Uptown Swirl’s products.

Uptown Swirl “Mission”

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S “To be the best business in Fayetteville, North Carolina that offers the

unique flavor of products for generation to generation with a
compelling track of consumer satisfaction through our refreshments.”

Mission Statement