Online Exam 8

Question 1

E-business managers need to determine to what extent they wish to monitor their employee’s online activities. The underlying goal of these monitoring activities is to:

Question options:

eliminate waste.

identify noncompliance.

increase productivity.

ensure employees do not use the   Internet.

Question 2

Technological measures to protect against security threats include all of the following EXCEPT:

Question options:
  

firewalls.

encryption.

security codes.

VPNs.

Question 3

__________ refers to security threats such as viruses, worms, or Trojan horses.

Question options:
  

Phishing

Hacking

Cyber

-vandalism

Malicious code

Question 4

There are three key areas to consider when reviewing the ethical issues, privacy concerns, and security risks related to e-

business.

They include all of the following EXCEPT:

Question options:
  

individual.

 
business.
 

society.

policy.

Question 5

Today, there are three primary

revenue

models for delivering content. Which of the following is NOT one of them?

Question options:
  

Subscription

Online search

A la carte

Advertising-supported

Question 6

Typically, __________ refer to higher values such as freedom, privacy, or protection of property.

Question options:
  

higher order values

ethical conflicts

moral dilemmas

personal dilemmas

Question 7

Some of the various Internet-related trademark issues include all of the following EXCEPT:

Question options:
  

cybersquatting.

spamming.

linking.

framing.

Question 8

To leverage __________, you need to find ways in which your product or service becomes more valuable for customers as the overall number of customers increases.

Question options:
  

data-mining techniques

customizable websites

network effects

revenue structure

Question 9

Your cost structure dictates the types of revenues you need to generate in order to achieve the desired:

Question options:
  

consumer acceptance.

product

positioning.

profitability.

economies of scale.

Question 10

Online newspapers have mostly relied on the __________ model, but in general, this revenue model has NOT proved sufficient to achieve stand-alone profitability.

Question options:
  

subscription

advertising business

 
revenue
 

mobile news

Question 11

Laws reflect __________, which in turn are based on fundamental ethical principles strongly held by individuals.

Question options:
  

social choices

individual interests

moral values

societal regulations

Question 12

The e-business strategy __________ provides a practical way to develop an e-business strategy.

Question options:
  

formulation roadmap

framework

process

analysis grid

Question 13

__________ law protects the expression, not the idea.

Question options:
  

Copyright

Patent

Trademark

 
Cyber
 

Question 14

In addition to a company extending product scope by itself, it can leverage __________ to establish partnerships with complementors.

Question options:
  

advertising campaigns

the Internet

customer relationships

supplier channels

Question 15

The three main ways society has chosen to protect __________ are with copyrights, patents, and trademarks.

Question options:
  

e-commerce

intellectual   property

innovations

customer data

Question 16

A __________ provides answers to “

Where?

” “

How?

” and “

Why?

“

Question options:
  
formulation roadmap
 

e-business strategy framework

mission statement

strategy plan

Question 17

__________ refers to deceptive attempts by third parties to obtain financial information for financial gain.

Question options:
  
Phishing
 
Hacking
 

Cyber-vandalism

 
Malicious code
 

Question 18

The alignment of a company’s physical-world strategy and its e-strategy requires strategic decisions to be made on all of the following issues EXCEPT:

Question options:
  

branding.

pricing.

product/service offering.

 
positioning.
 

Question 19

__________ help identify and distinguish goods in the marketplace. They play an important role in branding, yet e-commerce has created opportunities for mischievous behavior by violators.

Question options:
  

Trademarks

Patents

Copyrights

Brand logos

Question 20

On a very broad level, this question in a mission statement addresses the areas in which a firm wants to compete.

Question options:
  

When?

 
Where?
 
How?
 
Why?