Assignment 6090

The threat of public stigma, as well as self-stigma, can prevent individuals from receiving the mental health treatment they need. In this Assignment, you analyze the influence of stigma on experiences with and treatment of mental illness.

To prepare: Watch the TED Talk by Sangu Delle and then review the readings for this week. Focus on Delle’s examples illustrating Corrigan’s model about the stages of stigma and the hierarchy of disclosure. Consider Delle’s experience against that model.

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Submit a 3-page paper that addresses the following:

  • Briefly explain Corrigan’s model of the stages of stigma and his recommendations and hierarchy about recovery.
  • Explain whether Delle’s experience follows that model. Use specific examples to argue your perspective. If you agree, identify which stage of recovery Delle is in.
  • Analyze Delle’s reports about his own experiences with both types of stigma. Provide specific examples, and in your analysis consider the following questions:

    Does one type of stigma predominate in his talk?
    Which of Delle’s personal values or beliefs were challenged by his internalizations about his own illness and help-seeking?
    What strengths does he exhibit?
    What was the primary benefit of his diagnosis?
    Do you think his experience would be different if his culture was different? Explain why or why not?

Video Link

Reading Link

https://journals-sagepub-com.ezp.waldenulibrary.org/doi/10.1177/070674371205700804

https://www-tandfonline-com.ezp.waldenulibrary.org/doi/full/10.1080/15313204.2016.1187101

www.LaRCP.ca464 W La Revue canadienne de psychiatrie, vol 57, no 8, août 2012

CanJPsychiatry 2012;57(8):464–469

Key Words: self-stigma,
stigma reduction, mental
illness, empowerment

Manuscript received and
accepted January 2012.

In Review

On the Self-Stigma of Mental Illness: Stages, Disclosure, and
Strategies for Change

Patrick W Corrigan, PsyD1; Deepa Rao, PhD, MA2
1 Distinguished Professor and Associate Dean for Research, College of Psychology, Illinois Institute of Technology, Chicago, Illinois.
Correspondence: Illinois Institute of Technology, 3424 South State Street, Chicago, IL 60616; corrigan@iit.edu.

2 Research Assistant Professor, Department of Global Health, University of Washington, Seattle, Washington.

People with mental illness have long experienced prejudice and discrimination.
Researchers have been able to study this phenomenon as stigma and have begun to
examine ways of reducing this stigma. Public stigma is the most prominent form observed
and studied, as it represents the prejudice and discrimination directed at a group by the
larger population. Self-stigma occurs when people internalize these public attitudes and
suffer numerous negative consequences as a result. In our article, we more fully define the
concept of self-stigma and describe the negative consequences of self-stigma for people
with mental illness. We also examine the advantages and disadvantages of disclosure in
reducing the impact of stigma. In addition, we argue that a key to challenging self-stigma
is to promote personal empowerment. Lastly, we discuss individual- and societal-level
methods for reducing self-stigma, programs led by peers as well as those led by social
service providers.

W W W

Les personnes souffrant de maladie mentale font depuis longtemps l’objet de préjugés
et de discrimination. Les chercheurs ont pu étudier ce phénomène comme étant celui
des stigmates, et ont commencé à examiner des façons de réduire ces stigmates. Les
stigmates du public sont la forme prédominante qui a été observée et étudiée, car elle
représente les préjugés et la discrimination dirigés vers un groupe par l’ensemble de la
population. L’auto-stigmatisation se produit lorsque les gens internalisent ces attitudes
du public et par la suite, souffrent de nombreuses conséquences négatives. Dans notre
article, nous définissons plus complètement le concept de l’auto-stigmatisation et décrivons
les conséquences négatives que l’auto-stigmatisation provoque chez les personnes
souffrant de maladie mentale. Nous examinons aussi les avantages et désavantages de
la divulgation pour réduire l’effet des stigmates. En outre, nous alléguons qu’un moyen
de défier l’auto-stigmatisation consiste à promouvoir l’habilitation personnelle. Enfin, nous
présentons des méthodes au niveau individuel et sociétal de réduire l’auto-stigmatisation,
des programmes menés par les pairs ainsi que ceux menés par des prestataires de
services sociaux.

In making sense of the prejudice and discrimination experienced by people with mental illnesses, researchers
have come to distinguish public stigma from self-stigma.1
Public stigma is what commonly comes to mind when
discussing the phenomenon, and represents the prejudice and
discrimination directed at a group by the population. Public
stigma refers to the negative attitudes held by members
of the public about people with devalued characteristics.
Self-stigma occurs when people internalize these public
attitudes and suffer numerous negative consequences as
a result.2 In our article, we seek to more fully define self-
stigma, doing so in terms of a stage model. We will argue
that a key to challenging self-stigma is to promote personal
empowerment. One way to do this is through disclosure, the

strategic decision to let others know about one’s struggle
toward recovery. Then, we will discuss individual and
societal level methods for reducing self-stigma.

Defining Self-Stigma
While acknowledging the role of societal and interpersonal
processes involved in stigma creation, social psychologists
study stigma as it relates to internal and subsequent
behavioural processes that can lead to social isolation
and ostracism.3 Stereotypes are the way in which
humans categorize information about groups of people.
Negative stereotypes, such as notions of dangerousness or
incompetence, often associated with mental illness, can be
harmful to people living with mental illnesses. Most people

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On the Self-Stigma of Mental Illness: Stages, Disclosure, and Strategies for Change

Clinical Implications
• Self-stigma can significantly impact overall health

outcomes.

• Techniques and interventions have been developed to
help a person reduce self-stigma.

Limitations
• Although interventions have been developed to help

a person reduce self-stigma, there are limited studies
on the validation of these interventions and their
adaptations for specific populations.

• Future research needs to continue to evaluate
programs that promote empowerment to reduce
self-stigma.

people have knowledge of particular stereotypes
because they develop from, and are defined by, societal
characterizations of people with certain conditions. Although
broader society has defined these stereotypes, people may
not necessarily agree with them. People who agree with
the negative stereotypes develop negative feelings and
emotional reactions; this is prejudice. For example, a
person who believes that people with schizophrenia are
dangerous may ultimately describe feeling fearful of those
with serious mental illness (SMI). From this emotional
reaction comes discrimination, or the behavioural response
to having negative thoughts and feelings about a person in a
stigmatized outgroup. A member of the general public may
choose to remain distant from a person with mental illness
because of their fear (prejudice) and belief (stereotype) that
the person with mental illness is dangerous.

People who live with conditions such as schizophrenia are
also vulnerable to endorsing stereotypes about themselves,
which is self-stigma. It is comprised of endorsement of these
stereotypes of the self (for example, “I am dangerous”),
prejudice (for example, “I am afraid of myself”), and the
resulting self-discrimination (for example, self-imposed
isolation). Once a person internalizes negative stereotypes,
they may have negative emotional reactions. Low self-
esteem and poor self-efficacy are primary examples of
these negative emotional reactions.4 Self-discrimination,
particularly in the form of self-isolation, has many
pernicious effects leading to decreased health care service
use, poor health outcomes, and poor quality of life.5,6 Poor
self-efficacy and low self-esteem have also been associated
with not taking advantage of opportunities that promote
employment and independent living.7 Link et al8 called this
modified labelling theory; contrasting classic notions of
the label (see Gove9,10), Link et al noted that people who
internalize the stigma of mental illness worsen the course
of their illness because of the harm of the internalized
experience, per se. Self-stigmatization diminishes feelings
of self-worth, such that the hope in achieving goals is
undermined. Thus the harm of self-stigma manifests itself
through an intrapersonal process, and ultimately, through
poor health outcomes and quality of life.2,4

A Stage Model of Self-Stigma
Self-stigma has often been equated with perceived stigma;
for example, a person’s recognition that the public holds
prejudice and will discriminate against them because of their
mental illness label.7 In particular, perceived devaluation
and discrimination is thought to lead to diminished self-
esteem and -efficacy. We believe this to actually be the first
stage of a progressive model of self-stigma (Figure 1). As
such, we see the process of internalizing public stigmas as
occurring through a series of stages that successively follow
one another.2,4,10,11 In the general model, a person with an
undesired condition is aware of public stigma about their
condition (Awareness). This person may then agree that
these negative public stereotypes are true about the group
(Agreement). Subsequently, the person concurs that these

stereotypes apply to him- or herself (Application). This may
lead to harm and to significant decreases in self-esteem and
-efficacy (Harm). Unlike other research on self-stigma,12,13
the stage model shows that pernicious effects of stigma on
the self do not occur until later stages. Not until the person
applies the stigma, does harm to self-esteem or -efficacy
occur.

One of the challenges of a stage model of self-stigma
is sorting out the effects of later stages from those of
depression, which is frequently experienced among people
with SMI.14 Other staged models of behaviour suggest
that any individual stage is most strongly influenced by
the immediately preceding one.15 Thus to fully understand
stigma’s contribution to poor health outcomes, research
must crosswalk specific stages with common antecedents
of poor outcomes, such as depressive symptoms. In this
way, the effects of internalized stigma on self-esteem can
be partialled out from other causes of depression.

The Why Try Effect
A related consequence of self-stigmatization is what has
been called the why try effect, in which self-stigmatization
interferes with life goal achievement.11 Self-stigma
functions as a barrier to achieving life goals. However, self-
esteem and -efficacy can reduce the harmful results of self-
stigma. Diminished self-esteem leads to a sense of being
less worthy of opportunities, which undermines efforts at
independence, such as obtaining a competitive job.

Why should I seek a job as an accountant? I am
not deserving of such an important position. My
flaws should not allow me to take this kind of a
job from someone who is more commendable.

Alternatively, decrements to self-efficacy can lead to a why
try outcome based on a person’s belief that he or she is
incapable of achieving a life goal.

Why should I attempt to live on my own? I am not
able to be independent. I do not have the skills to
manage my own home.

Why try is a variant of modified labelling theory,8 in which
the social rejection linked to stigmatization contributes to

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In Review

low self-esteem. Modified labelling theory also suggests
avoidance as a behavioural consequence of devaluation.
When people perceive devaluation, they may avoid
situations where public disrespect is anticipated.

Challenging Self-Stigma
There is a paradox to self-stigma.16 Some people with
mental illness internalize it and suffer the harm to self-
esteem, self-efficacy, and lost goals. However, many
others seem oblivious to its effects and report no pain. Yet
another group is especially interesting: people who seem
to report righteous indignation at the injustice of stigma.
It is this third group that may suggest an antidote to self-
stigma: personal empowerment. Empowering people seems
to be an effective way of reducing self-stigmatization,
encourage people to believe they can achieve their life
goals, and circumvent further negative consequences that
result from self-stigmatizations. In a sense, empowerment
is the flip side of stigma, involving power, control, activism,
righteous indignation, and optimism. Investigations have
shown empowerment to be associated with high self-
esteem, better quality of life, increased social support,
and increased satisfaction with mutual-help programs.17–19
Thus empowerment is the broad manner by which we can
reduce stigma. In the remainder of our article, we describe

the specific mechanisms that are involved with empowering
people as ways to decrease self-stigma.

Disclosure: The First Step
Many people deal with self-stigma by staying in the closet;
they are able to shelter their shame by not letting other
people know about their mental illness. One way for a
person to promote antistigma and counter the shame is to
come out, to let other people know about their psychiatric
history. Research has interestingly shown that coming out
of the closet with mental illness is associated with decreased
negative effects of self-stigmatization on quality of life,
thereby encouraging people to move toward achieving their
life goals.20 When people are open about their condition,
worry and concern over secrecy is reduced; they may soon
find peers or family members who will support them, even
after knowing their condition, and they may find that their
openness promotes a sense of power and control over
their lives.21 Still, being open about one’s condition can
have negative implications. Openness may bring about
discrimination by members of the public, any relapses
may be more widely known than preferred, and therefore
more stressful, and in some cases, disclosure may be more
isolating. For example, in India, documentation of mental
illness is grounds for divorce, a situation that some would
consider a form of institutionalized stigma.22,23 A person
with mental illness in India may feel doubly stressed by
the threat of divorce and further public discrimination.
Deciding to disclose is ultimately a very personal decision,
closely tied to the cultural context, and requires thorough
consideration of the potential benefits and consequences.

Coming out is not a black-and-white decision. There are
strategies that vary in risk for handling disclosure, which
are summarized in Figure 2.24,25 At the most extreme, people
may stay in the closet through social avoidance. This means
keeping away from situations where people may find out
about one’s mental illness. Instead, they only associate with
other people who have mental illness. It is protective (no one
will find out the shame) but obviously also very restrictive.
Others may choose not to avoid social situations but instead
to keep their experiences a secret. An alternative version
of this is selective disclosure. Selective disclosure means
there is a group of people with whom private information is
disclosed and a group from whom this information is kept
secret. While there may be benefits of selective disclosure,
such as an increase in supportive peers, there is still a
secret that could represent a source of shame. People who
choose indiscriminant disclosure abandon the secrecy. They
make no active efforts to try to conceal their mental health
history and experiences. Hence they opt to disregard any
of the negative consequences of people finding out about
their mental illness. Broadcasting one’s experience means
educating people about mental illness. The goal here is to
seek out people to share past history and current experiences
with mental illness. Broadcasting has additional benefits,
compared with indiscriminant disclosure. Namely, it fosters

Figure 1 The stage model of self-stigma

Figure 1: The Stage Model of Self Stigma

Awareness:
The public believes
people with mental

illness

are weak.

Harm:
Because I am weak, I

am not worthy or
able.

Agreement:
That’s right. People
with mental illness

are weak.

Application:
I am mentally ill so I

must be weak.

Why try…
To pursue a job; I am not worthy.
To live on my own; I am not able.

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On the Self-Stigma of Mental Illness: Stages, Disclosure, and Strategies for Change

their sense of power over the experience of mental illness
and stigma.

Methods of Reducing Stigma
There are other strategies that people living with mental
illness can use to cope with the negative consequences of
self-stigmatization. A caution needs to be sounded first.
In trying to help people learn to overcome self-stigma,
advocates need to make sure they do not suggest that the
stigmatization is the person’s fault, that having self-stigma
is some kind of flaw like other psychiatric symptoms that
the person needs to correct. Stigma is a social injustice and
an error of society. Hence eradicating it is the responsibility,
and should be the priority, of that society. In the meantime,
people with mental illness may wish to learn ways to live
with, or compartmentalize, that stigma. However, curing it
lies with the community in which one lives. Hence erasing
public stigma may be a broad-based fix of the stigma
problem. What we broach here are more narrowly focused
efforts to help people who are bothered by internalized
stigma.

Manualized approaches to self-stigma reduction for people
with mental illnesses are in development. One promising
approach is the Ending Self-Stigma intervention,26 which
uses a group approach to reduce self-stigmatization. The
intervention meets as a group for 9 sessions, with materials
covering education about mental health, cognitive-
behavioural strategies to impact the internalization of public
stigmas, methods to strengthen family and community ties,
and techniques for responding to public discrimination.
The cognitive-behavioural strategies rest on insights from
cognitive therapy27 that frame self-stigma as irrational self-
statements (for example, “I must be a stupid person because
I get depressed”) that the person seeks to challenge (for
example, “Most other people do not think depressed people
are stupid”). These kinds of challenges lead to counters—
pithy statements people may use the next time they catch
themselves self-stigmatizing.

There I go again. Just because I got depressed last
fall does not mean I am stupid and incapable of
handling a job. I have struggles just like everyone
else.

A pilot study of the intervention showed that internalized
stigma was reduced and perceived social support increased
after participation in the weekly intervention.26

A good example of a societal-level approach that may also
benefit a person is the In Our Own Voice program, developed
by the National Alliance on Mental Illness in the United
States. This intervention involves a manualized group
approach for targeted groups of the general population.
Testimonials by people with mental illness are the key
to stigma reduction in this program. Participants of the
intervention can be, for example, health care professionals,
church congregations, and students. Research has shown
the program’s effectiveness in reducing negative attitudes
toward people with mental illness, in its long and short

versions.11 If programs such as these help to reduce public
stigmas around mental illness, possible prejudices that
a person with mental illness perceives and internalizes
would be reduced, thus indirectly impacting self-stigma. In
addition, the people providing testimonials as part of the
intervention feel empowered by the activist role they play
in advocating for themselves, thereby reducing self-stigma
as the program is implemented.

Peer Support
Consumer-operated programs offer another way for people
with SMI to enhance their sense of empowerment.28 Groups
such as these provide a range of services, including support
for people who are just coming out, recreation and shared
experiences that foster a sense of community within a
larger hostile culture, and advocacy and (or) political
efforts to further promote group pride.28 Several forces
have converged during the past century to foster consumer-
operated services for people with psychiatric disabilities.
Some reflect dissatisfaction with mental health services
that disempower people by providing services in restrictive
settings. Others represent a natural tendency of people to
seek support from others with similar problems. Recently,
various consumer-operated service programs have
developed, including: drop-in centres, housing programs,
homeless services, case management, crisis response,

Figure 2 A hierarchy of disclosure strategies

Figure 2. A hierarchy of disclosure strategies

Social avoidance:
Stay away from others so they do
not have a chance to stigmatize me!

Secrecy:
Go out into the world—work and go
to church—but tell no one about my
illness.

Selective disclosure:
Tell people about my illness who
seem like they will understand.

Indiscriminant disclosure:
Hide it from no one.

Broadcast:
Be proud. Let people know.

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In Review

benefit acquisition, antistigma services, advocacy, research,
technical assistance, and employment programs.28,29 Results
of a qualitative evaluation of consumer-operated programs
showed that participants in these programs reported
improvements in self-reliance and independence; coping
skills and knowledge; and feelings of empowerment.29
Future research needs to isolate the active ingredients of
consumer-operated services that lead to positive change.

Conclusions
Stigma is a societal creation—what social psychologists
have come to describe as prejudice and discrimination.
Unfortunately, some people with SMI internalize the stigma
and suffer significant blows to self-esteem and -efficacy.
However, self-stigma is not an inevitable curse. People
in a stigmatized group do not necessarily turn that stigma
onto themselves. Consider research about racism affecting
the African-American community. Classic psychological
models believed African Americans to have lower
self-esteem than White Americans because the former
internalized the biases and prejudices about them that
dominated in the culture of the latter.30,31 Research
consistently fails to show this, and, in fact, may suggest
the obverse; African Americans may have higher self-
esteem than White Americans.32–37 How can this be?
African Americans will report they are aware of White
Americans prejudice but do not believe it actually applies to
themselves. In fact, many African Americans report White
Americans ignorance can be a personal rallying cry for
their personal sense of empowerment and a wake-up call
for their community.

The lesson seems to apply to self-stigma for mental illness,
too. Internalizing prejudice and discrimination is not a
necessary consequence of stigma. Many people recognize
stigma as unjust and, rather than being swept away by it,
take it on as a personal goal to change. Many others are
unaware or unmotivated by the phenomenon altogether.
However, there are people who seem to apply the prejudice
to themselves and suffer lessened self-esteem and -efficacy.
These people may benefit from structured programs to
learn to challenge the irrational statements that plague
their self-identity. They may benefit from joining groups of
peers who have successfully tackled the stigma. They may
benefit from a strategic program to come out about their
stigma. Research needs to continue to identify and evaluate
programs that promote empowerment at the expense of
self-stigma.

Acknowledgements
This work was supported, in part, by US National Institutes
of Mental Health grant 08598–01. Dr Rao is supported by a
US National Institutes of Health career development award,
K23 MH 084551.

The Canadian Psychiatric Association proudly supports the
In Review series by providing an honorarium to the authors.

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The Stigma of Depression: Black American
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Rosalyn Denise Campbell & Orion Mowbray

To cite this article: Rosalyn Denise Campbell & Orion Mowbray (2016) The Stigma of Depression:
Black American Experiences, Journal of Ethnic & Cultural Diversity in Social Work, 25:4, 253-269,
DOI: 10.1080/15313204.2016.1187101

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The Stigma of Depression: Black American Experiences
Rosalyn Denise Campbell and Orion Mowbray

School of Social Work, University of Georgia, Athens, GA, USA

ABSTRACT
While stigma is a large barrier for all racial/ethnic groups,
research suggests that stigma has a particularly strong impact
on the help-seeking behaviors and service use patterns of Black
Americans. In this qualitative study, in-depth, semi-structured
interviews were conducted with 17 Black American men and
women, ages 21 to 57, who have experienced depression.
Several thematic categories emerged: (a) race/culture-specific
aspects of dealing with depression; (b) the impact of the diag-
nosis on depression sufferers; and (c) pushing back against the
stigma. These findings highlight the impact of sociocultural
factors like stigma on illness experiences, help-seeking beha-
viors, and service use patterns among Black Americans. They
also offer targets for intervention to increase service rates and
improve care for Black Americans with depression.

KEYWORDS
Black Americans; depression;
illness experiences; mental
health and illness; stigma

  • Introduction
  • Individuals with identities not considered “normal” in society often experience
    stigma. Stigma can be defined simply as “an attribute that is deeply discredit-
    ing” (Goffman, 1963, p. 3). It is a characteristic, behavior, or identity seen as
    “incongruous with our stereotype of what a given type of individual should be”
    (Goffman, 1963, p. 3). Stigmatizing behavior from others can take many forms,
    including social distancing and discrimination. Individuals might also experi-
    ence a reduction or loss of social status (Link & Phelan, 2001).

    Stigma is a problem common to many who have suffered from mental
    illness. In many ways, it can exacerbate their distress (Yang et al., 2007). Even
    though this experience of stigma is universal, the impact and implications
    can be different, and arguably worse, for racial/ethnic minorities (Bailey,
    Blackmon, & Stevens, 2009; Mishra, Lucksted, Gioia, Barnet, & Baquet,
    2009; United States Department of Health and Human Services
    [USDHHS], 2001). Historically, people of color have been stigmatized and
    marginalized because of their racial and/or ethnic identity. Adding another
    stigmatizing identity in the form of a mental illness can have serious reper-
    cussions for people of color (Bolden &Wicks, 2005; Conner, Copeland, et al.,
    2010; Gary, 2005; Matthews, Corrigan, Smith, & Aranda, 2006).

    CONTACT Rosalyn Denise Campbell rdcampb@uga.edu University of Georgia, School of Social Work, 279
    Williams Street, Room 346, Athens, GA 30602, USA.

    JOURNAL OF ETHNIC & CULTURAL DIVERSITY IN SOCIAL WORK
    2016, VOL. 25, NO. 4, 253–269
    http://dx.doi.org/10.1080/15313204.2016.1187101

    © 2016 Taylor & Francis

    Although depression and stigma have been investigated a great deal,
    research focusing on the stigma experienced by Black depression sufferers
    is sparse by comparison. In this study, we address this gap in the literature
    through interviews with 17 Black American men and women about their
    experiences with depression and the stigma they have experienced. Through
    these interviews, we can understand more about how stigma is understood,
    experienced, and combated in Black communities as well as how stigma can
    operate as a barrier for those seeking help for depression.

    Stigma in Black communities

    Perhaps one of the largest social barriers studied in mental health service use
    research is stigma. Actual experiences or the fear of being stigmatized keep a
    large number of people who might benefit from treatment out of services
    (Anglin, Link, & Phelan, 2006; Corrigan, 2004; USDHHS, 1999). Although
    stigma is a large barrier for all racial/ethnic groups, research has found that
    stigma is more of a factor in the illness and treatment experience of Black
    Americans than it is for many other racial/ethnic groups (Anglin et al., 2006;
    Bailey et al., 2009; Cruz, Pincus, Harman, Reynolds III, & Post, 2008; Rusch,
    Kanter, Manos, & Weeks, 2008). Some Black Americans have discussed the
    existence of social proscriptions to keep matters private and not to discuss
    their struggles with others (Carpenter-Song et al., 2010; Conner, Copeland,
    et al., 2010). Others believe that they will be treated negatively, discriminated
    against, or socially excluded if others find out about their mental health
    problems (Carpenter-Song et al., 2010; Mishra et al., 2009). Regardless of the
    type experienced or feared, stigma stops a large number of Black Americans
    from seeking treatment.

    Many Black Americans believe that the stigma attached to mental illness is
    felt more strongly in Black communities (Bailey et al., 2009; Conner,
    Copeland, et al., 2010; Moran, 2004). Individuals whose mental illness is
    known by others have reported experiencing stigmatizing attitudes and
    behaviors from people in their communities (Conner, Lee, et al., 2010).
    Similarly, individuals whose mental illness is not known by others have
    expressed reluctance to reveal that they have mental disorders for fear that
    they will be subjected to ridicule and rejection (Carpenter-Song et al., 2010;
    Mishra et al., 2009). A desire to avoid being labeled as “crazy” or subjected to
    social exclusion can cause some to hide their illness and/or the fact that they
    seek treatment (Black, Gitlin, & Burke, 2011; Conner, Lee, et al., 2010;
    Matthews et al., 2006; Mishra et al., 2009). For others, it might cause them
    to delay seeking services or avoid treatment altogether (Alvidrez, Snowden, &
    Kaiser, 2008; Black et al., 2011; Calloway, 2006; Mishra et al., 2009).

    Some believe that stigma is stronger in Black communities because indi-
    viduals simply lack information about mental disorders and treatment

    254 R. D. CAMPBELL AND O. MOWBRAY

    (Conner, Copeland, et al., 2010). However, even after interventions to edu-
    cate Black Americans about mental illness and reduce stigma, stigmatizing
    views can continue to be held and in some cases strengthened (Rao,
    Feinglass, & Corrigan, 2007). The precarious social status of Black
    Americans in the United States might contribute to stronger stigmatizing
    attitudes and behaviors in Black communities. Problems with mental illness
    are viewed as “reduc[ing] one’s social standing and life opportunities”
    (Matthews et al., 2006, p. 262). For groups like Black Americans who occupy
    statuses that have historically pushed them to the margins of many social
    spaces, adopting another potentially stigmatizing identity is not something
    done easily because it can come with serious threats to one’s status or
    reputation (Black et al., 2011; Bolden & Wicks, 2005; Conner, Copeland,
    et al., 2010; Gary, 2005; Matthews et al., 2006). Some research has found that
    African-Americans more than Latinos or Whites desire larger physical and
    social distance from those with mental illness (Rao et al., 2007). It might be
    that Black Americans who do not suffer from mental illness fear losing their
    tenuous status because they are associated with someone who is ill (Abdullah
    & Brown, 2011; Rao et al., 2007).

    The fear of being found guilty by association can also produce stigmatizing
    attitudes and behaviors from family members of those diagnosed with mental
    illness. Many Black Americans suffering from mental illness have expressed
    fears of experiencing stigmatizing attitudes or social exclusion from family
    and friends when experiencing a mental health problem (Alvidrez et al.,
    2008; Cruz et al., 2008).

    However, this is not the experience of all. For some Black Americans,
    having a serious mental illness does not bring familial exclusion. In their
    study of ethno-cultural variations in the experience and meaning of mental
    illness, Carpenter-Song and colleagues (2010) found that Blacks were the
    least likely of the racial/ethnic groups studied to believe that their family
    would be disappointed in them because of their illness.

    Specific study aims

    Most of the research on stigma and mental illness focuses on mental illness in
    general or on mental illnesses other than depression. A small subset of that
    research examines the experiences of Black Americans, and only a few of
    those have examined depression and stigma. We sought to add to this body
    of research and designed a study that would investigate, among other topics,
    the stigma attached to depression and mental health service use among Black
    Americans. Through qualitative interviews, we explored Black Americans’
    experiences with depression, including experiences of stigma in Black com-
    munities. Although we highlight the experiences of stigma among Black
    sufferers of depression, we do not argue that stigma itself is unique to

    JOURNAL OF ETHNIC & CULTURAL DIVERSITY IN SOCIAL WORK 255

    Black Americans who are depressed. Rather, we seek to explore how the
    stigma Blacks encounter and experience is unique. It is important to recog-
    nize and understand these differences when designing and implementing
    interventions targeting Black Americans.

  • Method
  • Gathering information on this topic can be accomplished through a number
    of means. For this study, the first author and primary researcher utilized
    the qualitative interviewing approach. Intensive interviews allowed her to
    (a) move beyond the surface of experiences and extract more details;
    (b) explore various statements and/or topics; and (c) ask about feelings,
    thoughts, perceptions, and behaviors (Charmaz, 2006). This approach was
    also useful because of the population being studied. Research has shown that
    when collecting data from African-American research participants, this
    group prefers in-person, face-to-face interviews as opposed to telephone or
    mail surveys (Burlew, 2003). Conducting interviews also gives the researcher
    an opportunity to explore the richness of the ethnic/racial minority experi-
    ence and illuminate some of its nuances that, as a method, quantitative
    analysis is not designed to capture. Particularly in health research, the
    qualitative approach provides more detailed information about the complex
    experience of health and nature of health behaviors (Stewart, Makwarimba,
    Barnfather, Letourneau, & Neufeld, 2008).

    Sample/study participants

    For this study, the first author wanted to speak with individuals 18 years of age
    or older who identified as Black or African-American and responded “yes” to at
    least one of the following: (a) has felt sad, empty, or depressed for two weeks or
    more during their life; (b) has been told by a doctor, pastor, coworker, family
    member, or friend that they were depressed; or (c) has seen a doctor, counsel-
    lor, or mental health professional for depression. A total of 17 Black American
    men and women from a Midwestern community were recruited using flyers
    posted at a variety of locations including local colleges and universities,
    libraries, area churches, social service agencies, doctors’ offices, and outpatient
    mental health organizations. As shown in Table 1, the majority of the 17 parti-
    cipants were women (N = 13). Participants’ ages ranged from 21 years of age to
    57, with the majority of participants falling in the 22–29 and 40–49 age ranges.
    Nine participants were diagnosed with major depression by a mental health
    professional, three were diagnosed by a medical physician, and five were self-
    diagnosed. Collectively, the study participants had achieved a high level of
    education, with five completing or pursuing post-bachelor’s education. Two
    participants were college graduates, six reported completing some college, three

    256 R. D. CAMPBELL AND O. MOWBRAY

    finished high school or received a GED, and one participant, the eldest in the
    study, did not graduate high school, finishing the eleventh grade.

    Interview procedures

    Participants were recruited during the summers of 2007 and 2008. No
    compensation was offered during the summer 2007 recruitment period,

    Table 1. Participant characteristics.

    Name
    Age (in
    years) Gender Employment Status Level of Education Method of Diagnosis

    Carol 24 Female Employed Completed high school;
    currenta undergraduate
    student

    Self-diagnosed

    Denise 26 Female Student Earned a bachelor’s
    degree; currenta

    graduate student

    Clinically diagnosed (by a
    friend who was a mental
    health professional

    Derrick 40s Male Employed Earned a bachelor’s
    degree

    Clinically diagnosed by a
    mental health professional

    Devon 32 Female Employed Some college Self-diagnosed
    Donna 37 Female Unemployed Earned a bachelor’s

    degree; career-specific
    training

    Self-diagnosed

    Doris 57 Female Unemployed; collects
    Supplemental Security
    Income (SSI)

    Completed the 11th
    grade

    Clinically diagnosed by a
    physician

    Drucilla 49 Female Employed Completed high school Clinically diagnosed by a
    physician

    Elisa 28 Female Student Earned a master’s degree;

    currenta graduate
    student

    Clinically diagnosed by a
    mental health professional

    Janelle 27 Female Employed Earned a master’s degree Self-diagnosed
    Kamille 26 Female Student Earned a master’s degree;

    currenta graduate
    student
    Clinically diagnosed by a
    mental health professional

    Keith 55 Male Unemployed Earned a bachelor’s
    degree

    Clinically diagnosed by a
    physician

    Laura 21 Female Student Completed high school;
    currenta undergraduate
    student

    Clinically diagnosed by a
    mental health professional

    Margie 49 Female Employed Earned a professional
    graduate degree;
    currenta graduate
    student

    Clinically diagnosed by a
    mental health professional

    Miller 43 Male Employed GED Clinically diagnosed by a
    mental health professional

    Richard 39 Male Unemployed Some college Clinically diagnosed by a
    mental health professional

    Shalesa 35 Female Student Earned a master’s degree;
    currenta graduate
    student

    Clinically diagnosed by a
    mental health professional

    Sidney 28 Female Employed Completed high school;
    currenta undergraduate
    student

    Self-diagnosed

    aStatus at the time of study participation.

    JOURNAL OF ETHNIC & CULTURAL DIVERSITY IN SOCIAL WORK 257

    which included eight college-educated and/or professional women. During
    the second recruitment period, five women and four men were recruited and
    completed interviews. These participants were given a $10 gift card to a
    grocery or discount store for their participation. The first author conducted
    these semi-structured, open-ended interviews in locations of the respondents’
    choosing and included respondents’ homes and local coffee shops. The
    interviews were conducted using an interview guide designed to have parti-
    cipants reflect on their experience(s) with depression, the cultural messages
    they received regarding depression, and how those messages shaped their
    thoughts about depression and help-seeking. Interviews were audio-recorded
    with the participants’ permission and ranged from 30 minutes to 2.5 hours.
    All participants’ names were changed to maintain confidentiality.

    Analysis

    The interviews were transcribed verbatim by the first author, trained research
    assistant, or professional transcriptionist. Many of the “ums,” “likes,” and
    “you knows” were removed when appropriate to improve the clarity of the
    message. Even though the interviews yielded a wealth of information about
    Black Americans’ experience with depression, the first author wanted to
    focus on the topic of stigma.

    The first author performed a thematic analysis on the participants’ tran-
    scripts to detect relevant themes. This approach, as outlined by Braun and
    Clarke (2006), was selected because it views analysis as a process that allows
    the researcher to identify, refine, and report themes within the data, similar
    to the grounded theory approach developed by Glaser and Strauss (1967).
    However, grounded theory insists that the analysis contribute heavily to
    theory development which may not be the desired goal or outcome of
    some qualitative research. A simpler “thematic analysis means researchers
    need not subscribe to the implicit theoretical commitments of grounded
    theory if they do not wish to produce a fully worked-up grounded-theory
    analysis” (Braun & Clarke, 2006, p. 8). For a topic as understudied as Black
    American mental health, the freedom to simply explore the richness of the
    data without pointedly contributing to the theory construction or reframing
    is welcomed and refreshing.

    While describing thematic analysis as “simple,” we do not mean to imply
    that this method is easy or plain. According to Braun and Clarke (2006), a
    number of factors must be considered: (a) Will the analysis be a “rich
    description of the data set or a detailed account of one particular aspect”
    (p. 11); (b) Will one be using an inductive or deductive approach to the
    analysis? (c) Is the level of analysis explicit or interpretive? (d) Is the
    researcher using an essentialist or a constructionist epistemology? Even
    though a number of topics were discussed during these qualitative interviews,

    258 R. D. CAMPBELL AND O. MOWBRAY

    the thematic analysis focused on one particular aspect of the data: stigma—
    how it was encountered, experienced, and understood by participants. The
    first author approached the data inductively, allowing the themes to come
    from the data itself, not fitting the data into pre-set categories. The level of
    analysis was more interpretive in that the goal was to “to identify or examine
    the underlying ideas, assumptions, and conceptualizations—and ideologies—
    that are theorized as shaping or informing the semantic content of the data”
    (Braun & Clarke, 2006, p. 13). In other words, in examining the experiences
    of stigma, the first author wanted to better understand what informed how
    participants interpreted, made sense of, and responded to these experiences.
    The first author also made sure to bring a constructivist orientation to this
    work, an epistemology that “does not seek to focus on motivation or indivi-
    dual psychologies, but instead seeks to theorize the socio-cultural contexts,
    and structural conditions, that enable the individual accounts that are pro-
    vided” (Braun & Clarke, 2006, p. 14).

    The first author moved through the analysis in the six phases of analysis as
    outlined by Braun and Clarke (2006):

    (1) Familiarize yourself with the data and formulate some ideas and
    thoughts about the data.

    (2) Generate initial codes.
    (3) Sort through the codes, searching for and then constructing themes.
    (4) Review the themes, selecting those that best reflect the data.
    (5) “Define and refine” themes, “identifying the ‘essence’ of what each

    theme is about (as well as the themes overall), and determining what
    aspect of the data each theme captures” (p. 22).

    (6) Write the results section.

    After becoming familiar with the data and focusing keenly on the partici-
    pants’ experiences, particularly around stigma, the first author began the
    process by developing inductive codes, described by Boyatzis (1998) as
    codes that arise based on how the researcher reads and interprets the data.
    These codes were then sorted and grouped by using loose themes that
    contextualized the coded data. The first author then constructed solid themes
    around those codes. The themes were intentionally kept broad to ensure that
    the themes remained reflective of the data and not too interpretative. The
    first author then reviewed these themes and then collapsed them once again,
    creating even broader thematic categories. In order to increase the rigor and
    interpretive value of the research, the first author sought out another
    researcher, the second author, to independently review the transcripts,
    codes, and themes. The first and second author then met to discuss the
    final themes. While the second author agreed with how the themes were
    developed, he recommended not collapsing the themes into just three

    JOURNAL OF ETHNIC & CULTURAL DIVERSITY IN SOCIAL WORK 259

    categories, stating that it potentially undermined the richness of the partici-
    pants’ experiences. The first author agreed but felt that having too many
    themes did not capture the elements that were shared among experiences.
    The authors then decided to include both the three broad, overarching
    themes as well as the “richer” themes, listing them as subthemes (see
    Table 2).

  • Results
  • Participants spoke strongly about the experience and impact of stigma during
    the active phases of their depression. Their responses were divided into three
    main categories: race/culture-specific aspects of dealing with depression, the
    impact of the diagnosis on those suffering from depression, and pushing back
    against the stigma. Subthemes of these broader themes are also included and
    identified as “aspects,” “consequences,” or “methods.”

    Race/culture-specific aspects of depression experience

    It is no surprise that many Black individuals experiencing depression fear
    being seen as “crazy” and/or “weak.” What is perhaps most surprising is that
    for many Black Americans there is a racializing and gendering of “crazy” and
    weakness, a notable aspect of how the depression experience is interpreted
    and understood. For some respondents, being “crazy” was not only an
    indictment on one’s mental status but also of one’s racial status. Janelle
    stated that many Blacks characterized other Blacks with depression as
    being “crazy like those White people.” Respondents believed that weakness
    was a characterization entangled with race and sometimes gender. Shalesa
    believes that there is an “image of the strong Black woman or the strong
    Black man” that many Black Americans feel they must emulate. Janelle feels
    that it is this image that forces some people to “deny” or “not acknowledge”
    the fact they are depressed, “especially Black women.” She went on to say that
    it is “’cause it’s always ‘oh, you’re the matriarch, you have to be the strong
    one’ and you know, it’s kinda like you’re not allowed to be depressed

    Table 2. Major themes and subthemes.
    Major Themes Subthemes

    Race/Culture-Specific Aspects of Depression
    Experience

    Racializing and Gendering of Depression
    Stigma Felt More Strongly in Black Communities
    Experience and Disclosure of Depression as Taboo

    Impact of Stigma Diminished Help-Seeking
    “Outted and Ousted”
    Shame and Internalized Stigma

    Pushing Back Against the Stigma Seeking Treatment
    Disclosing to Other Black Americans
    Study Participation

    260 R. D. CAMPBELL AND O. MOWBRAY

    almost.” Kamille felt that her “image of what depression is” was shaped by
    the cultural messages she received about depression. She said that it was not
    until later that she came to understand that depression affected many and the
    image was not simply “White women who can’t deal with life.” Keith had this
    to say when describing his depression:

    I don’t know if you asked, another manifestation of the depression is tears. I’d be
    just driving, you know, and then all of a sudden I’m crying. I don’t know if it’s a
    song on the radio, but the tears, you know? I’m just, I’m thinking about this or
    that, and for an African-American male to do that in public, you feel very
    vulnerable, you know? It’s a sign of weakness. You know, it’s like an Achilles
    heel. And especially if you came up in the streets, that’s something you never want
    to do because, you know, it’s like that little triple wildebeest: you don’t stand a
    chance. [laughs]

    Although the stigma attached to mental illness is not unique to Black
    Americans, many respondents felt that their experiences were indeed differ-
    ent from those of other races, suggesting that stigma may be stronger in
    Black communities. Richard observed that “not only in the general populace
    is there a stigma, but it’s there in our community on a very strong level.”
    Other respondents also shared this belief, indicating another strong aspect of
    the depression experience of Black Americans. Denise stated that depression
    and treatment were “even more stigmatized in the Black community than in
    any other community.” Kamille’s response suggested that individuals with
    predominately Black social networks may be less willing to discuss being
    depressed than those with predominantly White or mixed-race networks:

    Like, the core of people that I socially interact with are Black. I think that would’ve
    made me less likely to come and be like, ‘hey, guess what? I’m depressed.’ So, I
    think that made me even more hesitant to broach the subject or to really talk about
    the real deal about how I was feeling.

    Similarly, other respondents believed that people in White communities
    were more accepting of depression. Laura stated that she believed “for
    Caucasians, in general, [depression] is more accepted.” Elisa agreed, stating,

    [Whites] would be understanding and sympathetic towards it, and they would
    listen to me and not tell me, ‘oh you should just do this’ or ‘you should get over it’
    and things like that ’cause I feel like that’s how a lot of my family members reacted
    to my mom when she talked about her depression.

    Respondents also described a cultural environment in which symptoms of
    depression, including increased suicidal ideation, were not only stigmatized.
    There also were strong taboos concerning discussion of the topic. Therefore,
    the taboo nature of disclosure is another important aspect of Black
    Americans’ depression experiences. Laura stated that depression “isn’t really
    a widely talked about issue in the African-American community” and that “it

    JOURNAL OF ETHNIC & CULTURAL DIVERSITY IN SOCIAL WORK 261

    was pretty taboo within the African-American community itself.” Janelle also
    talked about depression as being “a taboo subject in the Black community.”
    Miller also used the term “taboo” to describe why be believes Black
    Americans found it difficult to talk about or seek help for their depressed
    feelings. Kamille stated that the taboo around mental health problems
    extends beyond depression to suicide: “I think it’s extremely taboo to talk
    about suicide, or like there’s a perception that Black people don’t commit
    suicide, like it’s not even an option, you know?”

    The impact of stigma

    Many of the respondents stated that the impact of stigma can have real
    consequences concerning whether an individual seeks help for depression.
    Richard believed stigma diminished help-seeking for Blacks with depression,
    stating, “I mean, they don’t even want to go to a doctor. [laughter] The
    stigma again. [Others will] think you are weak or, you know, different.” He
    went on to say that even when an individual does seek help, “all they’re
    gonna do is give me some medication and people are going to tease me.” In
    addition, Sidney said that Blacks might be less willing to discuss their mental
    health problems because they “don’t want people talking about them” or they
    “don’t want people to treat you differently, like you have a problem.”

    These fears of being stigmatized led some respondents to hide their
    depression. Carol felt that the stigmatization of depression and its symptoms
    may make many individuals reluctant to “tell anyone ’cause people might
    think [they’re] crazy.” Also, depressed Black Americans may have more to
    lose if/when their depression diagnoses were revealed. Kamille addressed the
    consequence of being what the first author would like to term as “outted and
    ousted,” stating the following:

    I think that my perception of or my experience of being a Black woman in a
    department full of White people, one of my fears was that I wouldn’t be taken
    seriously as a student if it was widely known that I was depressed. Or there would
    be a perception that I can’t perform to the best of my ability or get things done.
    And I think my experience as a Black woman colors that perception of the
    situation for me. I think I didn’t want it to be another strike, so to speak, on my
    record. And I feel like they might be able, or certain people might be willing to give
    Suzie [laughs] White grad student more leeway than they would me automatically,
    so for me coming in talkin’ about I’m depressed, and I need special concessions, I
    think I just thought that I wasn’t likely to get that. In fact, I thought that people
    might just look at me as I’m just incompetent and don’t belong here.

    Kamille’s thoughts highlight an issue that is shared between Blacks and
    Whites, although for different reasons: that Blacks are not expected to be
    depressed. From national studies that applaud Black Americans’ ability to
    “sustain a high degree of mental health” (USDHHS, 2001, p. 54) to

    262 R. D. CAMPBELL AND O. MOWBRAY

    laypersons who believe that Black Americans have endured so much histori-
    cally (Thompson, Bazile, & Akbar, 2004), there is almost an expectation that
    Black Americans can deal with anything. For Kamille, as a Black woman, a
    failure to keep up appearances or “to appear a certain way one hundred
    percent of the time” had very real consequences in the wider, Whiter world:
    “. . . people aren’t gonna take me seriously. Or they’re gonna try to prevent
    me from, you know, finishing this degree or whatever.” For others, it meant
    strong assumptions about one’s identity. Laura stated the following:

    I think with Caucasians, it’s easier for them to admit that they’re depressed, but for
    African-Americans, there’s more of a sense of a struggle within the community,
    and to be depressed for what seems like no reason seems almost shameful.

    This idea that depression can be shameful has serious implications for
    those who are depressed. Taboos concerning the symptoms of depression as
    well as the shame associated with seeking treatment can create another
    consequence of stigma—internalized stigma. For example, when Margie
    was asked about how she felt about the statement that individuals with
    depression were weak, she stated,

    I still think, unfortunately, there are sort of stereotypes and myths that are well-
    ingrained in our society and therefore well-ingrained, some more than others
    though, especially the one about depressive people are weak. I mean, just like we
    have internalized racism, I think I have internalized feelings about myself based on
    having emotional problems. And I think they’re very hard to overcome, if you
    could ever overcome them. I mean, you’re kind of like always recovering. Sort of
    like a recovering alcoholic, you’re kind of recovering stigma, you know?

    This internalized view can damage both the individual and others around
    them. Shalesa believed that her father-in-law’s negative views about indivi-
    duals with depression came from his own “shame” around taking
    antidepressants.

    Pushing back against the stigma

    Many of the respondents reported that even though they felt individuals with
    depression are stigmatized, they found ways to push back against the stigma.
    One method many participants discussed was simply seeking treatment.
    Richard said that he “learned you’ve got to look over the stigma, look over
    the whatever, because you’re doing something to help yourself.” Denise said,

    I kinda felt weird about having formal sessions with a psychotherapist initially
    because I feel like depression is really stigmatized and I feel like if people know that
    you’re going to a psychologist, they think that you’re crazy, so I think now I feel
    better about that kinda thing.

    JOURNAL OF ETHNIC & CULTURAL DIVERSITY IN SOCIAL WORK 263

    Others believed stigma must be confronted by disclosing their depression
    to other Blacks. Thus, sharing one’s experience became another method of
    combating stigma. Janelle said that “once you talk about it, get it out on the
    table, and people start to understand it, I think it’ll be less of a taboo.”
    Kamille talked about how she eventually told her family and close friends
    about her depression. She said,

    It almost seemed like it was becoming like a big secret, and I didn’t want it to be
    like that. I didn’t want to have something else on my plate where I accidentally
    mentioned going to therapy or, like, taking medication, and people are like ‘what?’
    You know? Like, ‘when did that happen?’ So, I didn’t want it to be like a secret
    because I didn’t feel like I had anything to hide from them.

    Coming to terms with her depression helped her realize and acknowledge
    “I’m still Black. I’m still the same person I was before. It doesn’t make me
    weak.” Some respondents recognized that their personal attempts to push
    back against the stigma could also push against the stigma that existed in
    Black communities at large. Elisa described her process:

    I think the fact that. . . after a while I insisted on talking about it as if it was
    something real and not like some whiny BS like my mother might’ve said, like
    ‘White people talk about stuff like that.’

    Derrick addressed the image of strength and said that treatment could
    support or aid those cultural images: “If depression is a feeling that’s going to
    make you ill, then treatment is going to come in and show you how to avoid
    it, or correct it, or make you feel stronger.” Drucilla challenged the image of
    people with depression as “crazy” people who see a “shrink,” saying that
    therapy is simply “talking to somebody ’cause you’re depressed.”

    A few respondents expressed that this study and their participation in it
    was also a method of challenging the stigma around mental illness. Carol
    said, “It’s really a great thing that you’re doing, and it’s very needed.” Shalesa
    “really appreciate[d] this opportunity to talk about depression because it
    doesn’t come along often enough at all.” She went on to say that she was
    “really excited” when she saw the flyer for the study “because [she] wish[ed]
    that [she] had access to something years ago when [she] was really struggling,
    and [she] hope[d] that whatever becomes of this research that it, it helps
    someone else.” However, one respondent suggested that instead of focusing
    on differences in experiences, we should instead focus on the universality of
    the disorder:

    I don’t know why do society in general have to divide, redline, different cultures,
    you know? It just seems like to me that everybody gets depressed every now and
    then or whatever. Why would another culture be depressed more than or be more
    susceptible to depression than another? I don’t understand why society deal with
    people like that.

    264 R. D. CAMPBELL AND O. MOWBRAY

  • Discussion
  • Stigma is a major barrier keeping many people with mental health problems
    out of services. For Black Americans, the impact of stigma can be more
    detrimental in that it is not the only marginalizing marker they must endure
    (Bolden & Wicks, 2005; Conner, Copeland, et al., 2010; Gary, 2005; Matthews
    et al., 2006). Through this study, we sought to learn more about Black
    Americans’ depression experience. We found that stigma was a major part
    of that experience and discovered the various ways stigma is both experi-
    enced and combated.

    The results of this study highlighted the stigmatizing messages Black
    Americans can receive about depression, help-seeking, and treatment.
    Respondents discussed their belief that Black Americans in general see people
    with depression as “crazy” and/or “weak.” As shown in previous research
    (Alvidrez et al., 2008; Calloway, 2006; Mishra et al., 2009), these beliefs made
    it difficult for those experiencing depressive symptoms to seek help for their
    problems. Respondents’ reports of hiding their symptoms or the fact that they
    sought treatment to avoid being labeled or treated differently echoed findings
    of other studies (Conner, Lee, et al., 2010; Matthews et al., 2006; Mishra et al.,
    2009). Some respondents attributed the stigmatization of those with depres-
    sion to a lack of education about the disorder. However, other respondents
    believed that individuals themselves can hold these beliefs, internalize them,
    and thus, believe their social statuses and/or standings in their community are
    at risk or being challenged. It was these fears that respondents stated forced
    some to hide their depression and others to turn to those outside of their Black
    social networks and communities to seek support.

    One of the more novel ideas to emerge from this study was the fact that
    the negative characteristics of those with depression were often racialized
    and/or gendered. A number of respondents talked about how being “crazy,”
    “weak,” or depressed itself were traits of other races, namely Whites and
    particularly White women. The idea that depression was something that did
    not, or should not, affect Blacks was clearly implied if not stated outright.
    While previous research by Borum (2012) identified this racializing and
    gendering of depression as protective for Black women, these participants
    found that these views of depression and subsequent help-seeking compli-
    cated their depression and help-seeking experiences. By using racialized and
    gendered language to describe depression and the depressed, some were
    forced not only to contemplate the existence of a mental illness, but also
    their identity as Black American men and women. For them, it was not
    enough to be weak or crazy because of their illness, but also less of a “Black”
    man or woman. These characterizations of and responses to depression made
    many respondents believe that depression and treatment were more stigma-
    tized in Black communities. They also shared that talk of depression and

    JOURNAL OF ETHNIC & CULTURAL DIVERSITY IN SOCIAL WORK 265

    treatment was taboo in Black communities, creating feelings of shame in
    some. The oppressive environment created for many respondents forced
    some to turn to individuals outside of their family, friends, and community
    to seek understanding and consolation.

    Although the belief that depression was more stigmatized in Black com-
    munities is similar to findings in previous research (Bailey et al., 2009;
    Conner, Copeland, et al., 2010; Moran, 2004), several findings presented
    here go beyond the current literature. For example, our interviews suggest
    that Blacks may resort to turning to those outside of their families and racial/
    ethnic communities for support while hiding their depression within the
    community to maintain social ties. This suggests that Black Americans with
    depression might believe they must navigate multiple identities in various
    spaces, which can in turn add to their (di)stress. Respondents also discussed
    the importance of fighting the stigma experienced and seeking help when
    needed. Some talked about how they combated stigma at the individual or
    personal level, but they also expressed the need for community-level inter-
    vention to educate people about depression and the importance of treatment.
    Many said that studies like this aided that goal.

    Limitations and future directions

    Even though this study offers a substantial contribution to the study of the
    stigmatization of depression in Black communities, it is not without its
    limitations. One major limitation of this study is that respondents were
    allowed to self-identify as depressed. Although we tried to use participation
    criteria that reflected diagnostic criteria, we might have captured individuals
    who would not be viewed as “depressed” in a clinical setting. Another
    limitation is that beliefs about Black communities were entirely based on
    the perceptions of the respondents. Even though it is important to know
    about how individuals with depression believe they are being viewed and
    treated, the work did not interview members of the wider Black American
    community, including those who did not identify as having depression.

    The limitations of this study not only illuminate areas of concern but
    also highlight directions to take future work in this area. As previously
    mentioned, future directions in research may extend beyond talking to
    depression sufferers themselves and include the broader community’s
    beliefs about depression and help-seeking. Although it is important to
    understand the perceptions Black Americans diagnosed with depression
    have about depression and treatment, it is equally important to assess the
    actual community climate about depression and treatment by talking to
    those in the community who have not experienced depression. These
    climate-assessment studies can also be replicated to examine the “tempera-
    ture” within families and in mental health care settings. Future studies

    266 R. D. CAMPBELL AND O. MOWBRAY

    should also look more closely at the practice of going outside of Black
    social networks and accessing spaces that are non-Black for depression
    support as well as how Blacks with depression negotiate their positions in
    both spaces.

    Conclusion

    Even though the stigma of mental illness is a barrier for many seeking services
    for mental health treatment, it is a particularly strong impediment for Black
    Americans. It is important that research continue to better understand Blacks’
    experiences with depression and stigma both inside and outside of Black com-
    munities. By understanding their perceptions of their community and its beliefs
    about them we can look toward designing and implementing interventions that
    reduce stigma and increase understanding and support within Black commu-
    nities for those that struggle with depression and other mental health problems.

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    • Abstract
    • Introduction
      Stigma in Black communities
      Specific study aims
      Method
      Sample/study participants
      Interview procedures
      Analysis
      Results
      Race/culture-specific aspects of depression experience
      The impact of stigma
      Pushing back against the stigma
      Discussion
      Limitations and future directions
      Conclusion
      References

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