See attached

Assignment 1: Creating an eCommerce Business
Due Week 4 and worth 135 points
“Too often, entrepreneurs brimming with optimism and enthusiasm launch businesses destined for failure because their founders never stop to define a workable strategy that sets them apart from their competition.” (Scarborough & Cornwall, 2015, p. 106).
With this assignment, you have the opportunity to take your creative ideas to the next step and begin to develop a strategy that will form the foundation for a successful business.

Write a three to four (3-4) page paper in which you:

1. Develop an idea for a prospective small business, and select a name for the company.

2. Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.

3. Prepare a mission statement that encompasses the purpose of the business and considers its target market.

4. Identify the ownership form for this business, taking into consideration tax implications, liability exposure, managerial ability, and cost of formation.

5. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

· This course requires use of 

Strayer Writing Standards

 (SWS). The format may be different than other Strayer University courses. Please take a moment to review the SWS documentation for details (more information and an example is included in the Strayer Writing Standards left menu link).

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

· Analyze the nature of entrepreneurship, business ethics, and social responsibility in managing a successful small business.

· Describe and analyze the role of creativity and innovation as a competitive advantage of a small business.

· Describe the strategic planning process and develop a strategic plan for a small business.

· Describe and analyze the necessary activities and key decisions to start a small business.

· Use technology and information resources to research issues in small business management.

· Write clearly and concisely about small business management using proper writing mechanics.

Click 

here

 to view the grading rubric.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

Communicating professionally and ethically is one of the
essential skill sets we can teach you at Strayer. The following
guidelines will ensure:

· Your writing is professional
· You avoid plagiarizing others, which is essential to writing ethically
· You give credit to others in your work

Visit Strayer’s Academic Integrity Center for more information.

Winter 2019

https://pslogin.strayer.edu/?dest=academic-support/academic-integrity-center

Strayer University Writing Standards 2

� Include page numbers.

� Use 1-inch margins.

� Use Arial, Courier, Times New Roman, or Calibri font style.

� Use 10-, 11-, or 12-point font size for the body of your text.

� Use numerals (1, 2, 3, and so on) or spell out numbers (one, two, three, and so on).
Be consistent with your choice throughout the assignment.

� Use either single or double spacing, according to assignment guidelines.

� If assignment requires a title page:
· Include the assignment title, your name, course title, your professor’s name, and the

date of submission on a separate page.

� If assignment does not require a title page (stated in the assignment details):
a. Include all required content in a header at the top of your document.

or b. Include all required content where appropriate for assignment format.
Examples of appropriate places per assignment: letterhead of a business letter
assignment or a title slide for a PowerPoint presentation.

� Use appropriate language and be concise.

� Write in active voice when possible. Find tips here.

� Use the point of view (first, second, or third person) required by the assignment
guidelines.

� Use spelling and grammar check and proofread to help ensure your work is error free.

� Use credible sources to support your ideas/work. Find tips here.

� Cite your sources throughout your work when you borrow someone else’s words or ideas.
Give credit to the authors.

� Look for a permalink tool for a webpage when possible (especially when an electronic
source requires logging in like the Strayer Library). Find tips here.

� Add each cited source to the Source List at the end of your assignment. (See the Giving
Credit to Authors and Sources section for more details.)

� Don’t forget to cite and add your textbook to the Source List if you use it as a source.

� Include a Source List when the assignment requires research or if you cite the textbook.

� Type “Sources” centered on the first line of the page.

� List the sources that you used in your assignment.

� Organize sources in a numbered list and in order of use throughout the paper. Use the
original number when citing a source multiple times.

� For more information, see the Source List section.

General Standards

Use Appropriate
Formatting

Title Your Work

Write Clearly

Cite Credible
Sources

Build a
Source List

https://owl.english.purdue.edu/owl/resource/539/01/

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Strayer University Writing Standards 3

Writing Assignments
Strayer University uses several different types of writing assignments. The Strayer University
Student Writing Standards are designed to allow flexibility in formatting your assignment and
giving credit to your sources. This section covers specific areas to help you properly format
and develop your assignments. Note: The specific format guidelines override guidelines in the
General Standards section.

Paper and Essay
Specific Format
Guidelines

PowerPoint or
Slideshow Specific
Format Guidelines

� Use double spacing throughout the body of your assignment.

� Use a consistent 12-point font throughout your assignment submission. (For
acceptable fonts, see General Standards section.)

� Use the point of view (first or third person) required by the assignment guidelines.

� Section headings can be used to divide different content areas. Align section
headings (centered) on the page, be consistent, and include at least two section
headings in the assignment.

� Follow all other General Standards section guidelines.

� Title slides should include the project name (title your work to capture attention if
possible), a subtitle (if needed), the course title, and your name.

� Use spacing that improves professional style (mixing single and double spacing as
needed).

� Use a background color or image on slides.

� Use Calibri, Lucida Console, Helvetica, Futura, Myriad Pro, or Gill Sans font styles.

� Use 28-32 point font size for the body of your slides (based on your chosen font
style). Avoid font sizes below 24-point.

� Use 36-44 point font size for the titles of your slides (based on chosen font style).

� Limit content per slide (no more than 7 lines on any slide and no more than 7
words per line).

� Include slide numbers when your slide show has 3+ slides. You may place the
numbers wherever you like (but be consistent).

� Include appropriate images that connect directly to slide content or presentation
content.

� Follow additional guidelines from the PowerPoint or Slideshow Specific Format
Guidelines section and assignment guidelines.

Strayer University Writing Standards 4

Giving Credit to Authors and Sources
When quoting or paraphrasing another source, you need to give credit by using an in-text
citation. An in-text citation includes the author’s last name and the number of the source from
the Source List. A well-researched assignment has at least as many sources as pages (see
Writing Assignments for the required number of sources). Find tips here.

Option #1: Paraphrasing
Rewording Source Information in Your Own Words
· Rephrase the source information in your words.

Be sure not to repeat the same words of the author.

· Add a number to the end of your source (which will tie
to your Source List).

· Remember, you cannot just replace words of the
original sentence.

 Examples

ORIGINAL SOURCE

“Writing at a college level requires informed
research.”

PARAPHRASING

As Harvey wrote, when writing a paper for
higher education, it is critical to research and
cite sources (1).

When writing a paper for higher education,
it is imperative to research and cite sources
(Harvey, 1).

Option #2: Quoting
Citing Another Person’s Work Word-For-Word
· Place quotation marks at the beginning and the end of

the quoted information.

· Add a number to the end of your source (which will tie
to your Source List).

· Do not quote more than one to two sentences
(approximately 25 words) at a time.

· Do not start a sentence with a quotation.
· Introduce and explain quotes within the context of

your paper.

 Examples
ORIGINAL SOURCE
“Writing at a college level requires informed
research.”

QUOTING

Harvey wrote in his book, “Writing at a college
level requires informed research” (1).

Many authors agree, “Writing at a college
level requires informed research” (Harvey, 1).

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Strayer University Writing Standards 5

Page Numbers
When referencing multiple pages in a text book or other
large book, consider adding page numbers to help the
reader understand where the information you referenced
can be found. You can do this in three ways:

a. In the body of your paper;

or b. In the citation;

or c. By listing page numbers in the order they were
used in your paper on the Source List.

Check with your instructor or the assignment guidelines to
see if there is a preference based on your course.

 Example
IN-TEXT CITATION

(Harvey, 1, p. 16)

In the example, the author is Harvey, the source list number
is 1, and the page number that this information can be
found on is page 16.

Multiple Sources (Synthesizing)
Synthesizing means using multiple sources in one sentence
or paragraph (typically paraphrased) to make a strong
point. This is normally done with more advanced writing,
but could happen in any writing where you use more than
one source.

The key here is clarity. If you paraphrase multiple sources
in the same sentence (of paragraph if the majority of the
information contained in the paragraph is paraphrased),
you should include each source in the citation. Separate
sources using semi-colons (;) and create the citation in
the normal style that you would for using only one source
(Name, Source Number).

 Example
SYNTHESIZED IN-TEXT CITATION

(Harvey, 1; Buchanan, 2)

In the example, the authors Harvey and Buchanan were
paraphrased to help the student make a strong point.
Harvey is the first source on the source list, and Buchanan is
the second source on the source list.

Traditional Sources

Strayer University Writing Standards 6

Discussion Posts
When quoting or paraphrasing a source for discussion
threads, include the source number in parenthesis after the
body text where you quote or paraphrase. At the end of
your post, type the word “Sources” and below that include
a list of any sources that you cited.

If you pulled information from more than one source,
continue to number the additional sources in the order that
they appear in your post.

For more information on building a Source List Entry, see
Source List section.

 Examples
SAMPLE POST

The work is the important part of any writing
assignment. According to Smith, “writing
things down is the biggest challenge” (1).
This is significant because…

The other side of this is also important. It is
noted that “actually writing isn’t important as
much as putting ideas somewhere useful” (2).

SOURCES

1. William Smith. 2018. The Way Things Are.
http://www.samplesite.com/writing

2. Patricia Smith. 2018. The Way Things Really
Are. http://www.betterthansample.com/tiger

A web source is any source accessed through an internet browser. Before using any source, first determine its credibility.
Then decide if the source is appropriate and relevant for your project. Find tips here.

Home Pages
A home page is the main page that loads when you type
a standard web address. For instance, if you type Google.
com into the web browser, you will be taken to Google’s
home page.

If you do need to cite a home page, use the webpage’s
title from the browser. This found by moving your mouse
cursor over the webpage name at the top of the browser.
When citing a homepage, it is likely because there is a news
thread, image, or basic piece of information on a company
that you wish to include in your assignment.

Specific Web Pages
If you are using any web page other than the home page,
include the specific title of the page and the direct link (when
possible) for that specific page in your Source List Entry.

If your assignment used multiple pages from the same author/
source, create separate Source List Entries for each page
when possible (if the title and/or web address is different).

Web Sources

https://owl.purdue.edu/owl/research_and_citation/conducting_research/evaluating_sources_of_information/index.html

Strayer University Writing Standards 7

Effective Internet Links
When sharing a link to an article with your instructor and
classmates, start with a brief summary and why you chose
to share it.

Be sure to check the link you’re posting to be sure it will
work for your classmates. They should be able to just click
on the link and go directly to your shared site.

Share vs. URL Options

Cutting and pasting the URL (web address) from your browser
may not allow others to view your source. This makes it hard
for people to engage with the content you used.

To avoid this problem, look for a “share” option and choose
that when possible so your classmates and professor
get the full, direct link. Always test your link(s) before
submitting to make sure they work.

If you cannot properly share the link, include the article as an
attachment. Interested classmates and your professor can
reference the article shared as an attachment. Find tips here.

 Examples
POOR EXAMPLE

Hey check out this article: http://www.
Jobs4You.FED/Jobs_u_can_get

BETTER EXAMPLE

After reading the textbook this week, I
researched job sites. I found an article on how
to find the best job site depending on the job
you’re looking for. The author shared some
interesting tools such as job sites that collect job
postings from other sites and ranks them from
newest to oldest, depending on category. Check
out the article at this link: http://www.Jobs4You.
FED/Jobs_u_can_get

Charts, images, and tables should be centered and followed by an in-text citation. Design your page and place a citation
below the chart, image, or table. When referring to the chart, image, or table in the body of the assignment, use the citation.

On your Source List, provide the following details of the visual:

· Author’s name (if created by you, provide your name)
· Date (if created by you, provide the year)
· Type (Chart, Image, or Table)
· How to find it (link or other information – See Source List section for additional details).

Charts, Images, and Tables

Strayer University Writing Standards 8

Source List
The Source List (which includes the sources that you used in your assignment) is a new page
you add at the end of your paper. The list has two purposes: it gives credit to the authors that
you use and gives your readers enough information to find the source without your help. Build
your Source List as you write.

· Type “Sources” at the top of a new page.
· Include a numbered list of the sources you used in your paper (the numbers

indicate the order in which you used them).

1. Use the number one (1) for the first source used in the paper, the number
two (2) for the second source, and so on.

2. Use the same number for a source if you use it multiple times.

· Ensure each source includes five parts: author or organization, publication date,
title, page number (if needed), and how to find it. If you have trouble finding
these details, then re-evaluate the credibility of your source.

· Use the browser link for a public webpage.
· Use a permalink for a webpage when possible. Find tips here.
· Instruct your readers how to find all sources that do not have a browser link

or a permalink.

· Separate each Source List Element with a period on your Source List.

AUTHOR PUBLICATION DATE TITLE PAGE NO. HOW TO FIND

The person(s) who
published the source. This
can be a single person,
a group of people, or an
organization. If the source
has no author, use “No
author” where you would
list the author.

The date the source was
published. If the source
has no publication date,
use “No date” where you
would list the date.

The title of the
source. If the
source has no title,
use “No title”
where you would
list the title.

The page
number(s) used. If
the source has no
page numbers,
omit this section
from your Source
List Entry.

Instruct readers how to find
all sources. Keep explanations
simple and concise, but
provide enough information
so the source can be located.
Note: It is your responsibility
to make sure the source can
be found.

 Examples

Michael Harvey

In the case of multiple
authors, only list the first.

2013

This is not the same as
copyright date, which is
denoted by ©

The Nuts &
Bolts of College
Writing

p. 1

Include p. and
the page(s) used.

http://libdatab.strayer.edu/
login?url=http://search.
ebscohost.com/login.aspx

Setting Up the
Source List Page

Creating a
Source List Entry

Source List Elements

Strayer University Writing Standards 9

 How It Will Look in Your Source List

1. Michael Harvey. 2013. The Nuts & Bolts of College Writing. p. 1. http://libdatab.strayer.edu/
login?url=http://search.ebscohost.com/login.aspx

 Sample Source List

1. Michael Harvey. 2013. The Nuts & Bolts of College Writing. p. 1. http://libdatab.strayer.edu/login?url=http://search.
ebscohost.com/login.aspx

2. William R. Stanek. 2010. Storyboarding Techniques chapter in Effective Writing for Business, College and Life. http://
libdatab.strayer.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=359141&site=e
ds-live&scope=site&ebv=EB&ppid=pp_23

3. Zyad Hicham. 2017. Vocabulary Growth in College-Level Students’ Narrative Writing. http://libdatab.strayer.edu/
login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edsdoj&AN=edsdoj.9b7fad40e529462bafe3a936
aaf81420&site=eds-live&scope=site

4. Anya Kamenetz. July 10, 2015. The Writing Assignment That Changes Lives. https://www.npr.org/sections/
ed/2015/07/10/419202925/the-writing-assignment-that-changes-lives

5. Brad Thor. June 14, 2016. The Best Writing Advice I Ever Got. http://time.com/4363050/brad-thor-best-writing-advice/

6. Karen Hertzberg. June 15, 2017. How to Improve Writing Skills in 15 Easy Steps. https://www.grammarly.com/blog/
how-to-improve-writing-skills/

7. Roy Peter Clark. 2008. Writing Tools: 55 Essential Strategies for Every Writer. p.55-67. Book on Amazon.com.

8. C.M. Gill. 2014. The Psychology of Grading and Scoring chapter in Essential Writing Skills for College & Beyond.
Textbook.

9. ABC Company’s Policy & Procedures Committee. No Date. Employee Dress and Attendance Policy. Policy in my office.

10. Henry M. Sayre. 2014. The Humanities: Culture, Continuity and Change, Vol. 1. This is the HUM111 textbook.

11. Savannah Student. 2018. Image. http://www.studentsite.com

12. Don Dollarsign. 2018. Chart. http://www.allaboutthemoney.com

13. Company Newsletter Name. 2018. Table. Company Newsletter Printed Copy (provided upon request).