Using the same organization and product (lemonade drink) from the Wk 4 assignment, you will be presenting the following analysis to the bank to gain financial support for your endeavor. The bank will be using these analyses to make their final decision on how, and if, to launch your company’s new and unique lemonade. Through your research, you have found that the bank in which you will be presenting this proposal to is favorable to socially conscious companies that support local charitable endeavors. 

Create a 20- to 24-slide presentation, including detailed speaker notes, addressing the following:

• Select four of the following marketing methods and explain how they should be used by your company to align best with your target segment and product definition:
• Advertising
• Public relations
• Traditional digital marketing
• New digital marketing techniques (Be sure to describe the new method in addition to how it will be used.)
• Direct marketing
• Event marketing
• Outdoor advertising
• Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of the choices:
• Coupons
• Deals
• Premiums
• Contests
• Sweepstakes

Contests

• Samples
• Loyalty programs
• Point-of-purchase displays
• Rebates
• Discuss ways that you can demonstrate to the bank that this company is a socially conscious organization and will be involved with local social endeavors.
• Discuss ways that your company could expand into the global market.
• Examine promotional methods that could be used to market your lemonade globally.
• Examine any ethical or moral issues you may encounter in developing and utilizing the various forms of sales promotion.

Include appropriate visuals and images in your presentation.

Paradise Lemonade
Natural Organic Drinks
Presentation

Here at Paradise Lemonade we offer a fresh twist to our all-natural organic lemonade.  We use only the best hand-picked lemons with a twist of added vitamins and electrolytes to give you not only the best lemonade but also the healthiest choice of lemonade.  Our product has the same great taste, but with the extra health benefit.   We are not just another lemonade company; we are the future of lemonade. 

Mission Statement
Our company strives to provide a drink that kids will love, and parents will be proud to give their kids. With many competitors pushing for the same consumer base, we strive to set ourselves apart. Many other beverage companies provide drinks that may be convenient but are packed to the brim with sugar and other detrimental ingredients.

Here at Paradise Lemonade, we are proud to be part of the healthy beverage industry. Our company strives to provide a drink that kids will love, and parents will be proud to give their kids. With many competitors pushing for the same consumer base, we strive to set ourselves apart. Many other beverage companies provide drinks that may be convenient but are packed to the brim with sugar and other detrimental ingredients. We want to put a new spin on the drink industry, by creating a lemonade that is both delicious as well as healthy.  
3

Target Market Groups

Segmentation Criteria Used in Identification

Direct Competition and our companies positioning

Pricing of our product and how it competes with other companies

Advertising Ventures one or two slides

Public relations and Event Marketing One or two slides
Erin M

Traditional digital marketing
Erin M.

Direct marketing one or two slides

Coupons or Deals

Contests or Sweepstakes

Explanation of socially conscious organization and will be involved with local social endeavors should be at least two slides
Joey V

socially conscious organization and will be involved with local social endeavors slide two
Joey V

global market expantion one or two slides

promotional methods that could be used to market your lemonade globally one or two slides

ethical or moral issues you may encounter in developing and utilizing the various forms of sales promotion

Ethical and moral values that Paradise Lemonade uses
This would be from the work sheet under Mission and Values. And differences from other organizations

Conclusion

References