​1. Short Answer:Use the attached spreadsheet to create a financial case for your recommendations. Return on investment template.xlsx In your posting, describe your recommendations and attach the return on investment spreadsheet with your costs and benefits. The following resources may help you:Video: Return on investment explains calculating return on investment, which is critically important before choosing specific IT initiatives.Article: Return on investment explains return on investment.In your responses to other students, comment on the viability of their financial cases and offer suggestions to revise the financial cases. Students will be updating the financial case for the week seven written strategy.2. Research Paper:Please choose one of these ten business case studies:A Sweet Breakfast Memory That Connects With the Wrong MarketSeeking Even Faster Growth, an E-Commerce Company StumblesA Business Owner Seeks an Alternative to Seven-Day WorkweeksA Business Owner Who Backed Off Tries to Step Back InA Wholesaler Finds Himself in Competition With Retail ClientsMeeting the Demand for Quirky ObjectsHelping One Big Client, but Wanting to Spread OutCan Chasing Small Customers Lead to Larger ProfitsIrrational Design, a San Francisco Start-Up, Tries to Fly SoloLooking to Expand, but Fearing It, TooWrite a summary of the case study that is about one page. Research and describe at least 3 technologies that could be used to support or enhance the business in the case study. Your paper should include at least 3 references from peer-reviewed journals associated with how other companies are using the 3 technologies you are recommending. Your paper should be in APA format and at least  4/5 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page. You will use this paper as part of your IS strategy for week 7. The technologies you choose will be part of the return on investment analysis for this week’s discussion board.Make sure on your references page you include a reference with the URL (weblink) to the case study you chose, in addition to at least 3 references from peer-reviewed journals.Please watch Creating Winning IT Strategies video, which describes how to create an IT strategy. Because the PowerPoint slides in the video are a little hard to read, a copy of the slides is attached here: Gartner-IT Strategy.pptxMore than three references needed.NO Plagiarism.APA format required.Follow the instruction correctly.