Marketing Case Study

5 Case study (3-4 questions each)

Instructions: Read the case, watch the video and answer the following questions?

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What marketing strategy was Levi Strauss using until the early 2000s? Why did this strategy appear to work for decades? Why was it not working by the 2000s?

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How would you characterize Levi’s current strategy? What elements of the marketing mix are now changed from nation to nation?

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What are the benefits of Levi’s new marketing strategy? Is there a downside?

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What does the Levi’s Strauss story tell you about the “globalization of markets”?

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Instructions: Read the case, watch the video and answer the following questions?

How is the fashion market segmented?

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Why and how is Jaeger trying to appeal younger shoppers?

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What else can be done with limited budget?

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Instructions: Read the case, watch the video and answer the following questions?

What is the problem in this case?

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What would be the impact of an internal memo be on marketing? Customers?

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What could GM do now?

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Instructions: Read the case, watch the video and answer the following questions?

Why are developers reacting so negatively to Twitter’s purchase of the maker of Tweety?

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What changes does this vignette illustrate?

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Why is Twitter changing its business model?

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What fundamentals of strategy can Twitter adopt to become more sustainable?

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Instructions: Read the case, watch the video and answer the following questions?

Why would Apple want to move into the fashion business?

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What type of innovation is Apple’s new watch?

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What role does innovation play for a company such as Apple?

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