Research Project

Question#1-5pages, APA format, 5 References

You work for an international food and beverage company, and the CEO of the company wants to introduce a new beverage product in the US market for 2021.  Your team is charged with the following tasks:

1. Develop a new beverage product concept that can be brought to market by 2021.  The product should have broad appeal for the US market (i.e., nothing illegal or distasteful).

2. Present a five-year marketing plan to upper management that includes a description of the product, a plan for where it will be sold, a summary of the existing competition, and recommended promotion strategies that can help to sustain sales volume and profits for several years.

3. The CEO is especially concerned about the risks of a recession in the next 2-3 years, so your plan should consider ways to make the new product less susceptible to recession.

You should assemble a document that addresses each of these components for the product launch.  The points assigned to this project are evenly divided among 5 components — product description, competition summary, marketing and promotional strategies, recession resilience, and presentation quality (40 points each).  So, you should allocate most of your effort to the economic components of this analysis.

Question#2-5pages, APA format, 5 References

This assignment is an individual-specific assessment of the industry in which you currently work or of the industry in which you intend to work after completing your MBA.  You should discussion the sources of the value created within your particular industry.  Your brief document should address the following issues: (INTENDED INDUSTRY: BANKING COMPANY)

1. Brief description of your current or intended industry

2. Evaluation of the unique value created by your firm (for its customers) relative to all of its competition.  In other words, what makes your firm special for its customers.  The value may be derived from the quality of the product (relative to others on the market), customer service, overall purchase experience, or a combination of these and other factors.

3. Concluding discussion that addresses how the factors that influence value created in this industry may change over the next five years.