Infotech global economy

  • 1: Visit UoC digital library on line and select peer-reviewed research work by various authors on the following topics:

    keyword search in the area of Information Technology and Policymaking
    impact of Information Technology in the Global Economies or
    organizational decision making and ICT or
    benefits of Information Technology in the Global Economy

  • 2: Abstract Formulation:

    using your selected topic from above exercise, formulate/create an abstract of between 150 – 250 words using your selected topic above. 
    your research topic above must be selected very carefully by researching through the UoC academic Library from peer-reviewed prior research work that is closely related to your topic to complete this section. 
    this exercise must be completed with care because, your research topic must be independently formulated by you, and not similar to any other previously researched titles (authenticity).
    peer-reviewed research sources used as a source to build your topic selection ideas must be referenced in APA 6E format

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Intl. Journal of Human–Computer Interaction, 32:

132

–142, 2016
Copyright © Taylor & Francis Group, LLC
ISSN: 1044-7318 print / 1532-7590 online
DOI: 10.1080/10447318.2015.1067499

Seniors and Information Technology in China

Alexander N. Chen1 , James P. Downey2, Ronald E. McGaughey2, and Kan Jin3
1Department of Marketing and Management, University of Central Arkansas, Conway, Arkansas, USA
2Department of Management Information Systems, University of Central Arkansas, Conway, Arkansas, USA
3Academic Affairs Office, Zhejiang Radio and TV University, Zhejiang, P.R. China

Technology, particularly information technology (IT), is chang-
ing rapidly and offers many advantages for users. IT has the
potential to improve one’s quality of life, but only if used. Research
has shown that, in most developed and developing nations, senior
use of IT lags behind that of other segments of society. This “gray
divide” is a concern for government, business, and others. Concern
about senior adoption and use of IT has been the motivation for
numerous studies and is the motivation for this study of Chinese
seniors. This exploratory study examines urban Chinese seniors’
IT use, computers and mobile phones in particular, but also their
attitudes and behaviors as they relate to the use of those devices.
More specifically it examines several potential factors that moti-
vate or hinder senior’s use of information technology, including
self-efficacy, satisfaction, comfort with technology, and both posi-
tive and negative attitudes. This study provides some insight into
the quantity and diversity of Chinese senior technology use in
urban China. Particularly noteworthy, the study found that tech-
nology ownership was quite high, and in general the Chinese
seniors studied had positive attitudes and beliefs concerning infor-
mation technology. This is generally good news for the Chinese
government, which must efficiently provide services for the grow-
ing population of Chinese seniors, as well as for businesses that
wish to capitalize on one of the largest senior populations in the
world.

  • 1. INTRODUCTION
  • Anecdotal and empirical evidence shows that information

    technology (IT) positively impacts the lives of users. One needs
    only to watch the tech e-zines such as Gizmag to know that
    the launch of new IT gadgets is a daily occurrence—something
    smaller, something faster, something smarter, something cooler,
    or something that does what no gadget has done before, or
    improves on what another gadget does. This boom in technol-
    ogy devices should benefit the entire population, but in practice
    this has not been the case.

    Address correspondence to Alexander N. Chen, Department of
    Marketing and Management, College of Business Administration,
    University of Central Arkansas, Conway, AR 72035. E-mail: achen@
    uca.edu or alex.n.chen@gmail.com

    People are living longer than at any other time in recorded
    history; thus the population of seniors is growing in all of the
    world’s major economies. As senior numbers grow, businesses,
    governments, and other institutions seek ways to better serve
    them, and to do so efficiently. IT holds promise here, but only
    if seniors use it. The problem is that seniors generally use IT
    less than other segments of the population; thus, there is a “gray
    divide.” A gray divide is when accessibility to and use of IT
    by seniors lags behind that of the overall population. The exis-
    tence of a gray divide means that seniors are not benefiting
    from IT to the same extent as other segments of a population.
    Although research indicates that the broader “digital divide”
    may be shrinking as it relates to various socioeconomic strata,
    this may not be the case for the gray divide, at least not in all
    countries (Eurostat, 2013; McMurtrey, McGaughey, Downey, &
    Zeltmann, 2013; Rainie, 2013).

    There are many possible reasons why seniors may be reluc-
    tant to adopt and use IT, and those reasons may or may not be
    common to seniors in all countries (Yu & Chao, 2014; Zhou,
    Rau, & Salvendy, 2012). Given the changing needs of this seg-
    ment as life expectancies increase and the potential of IT to
    improve the quality of seniors’ lives, it is not surprising that it
    is the subject of numerous studies. The evidence thus far seems
    to support of existence of a gray divide in countries where it has
    been studied (Bernadas, Verville, & Burton, 2012; Fernández-
    Ardèvol & Arroyo, 2012; McMurtrey et al., 2008; Neves &
    Amaro, 2012). Although there is some research examining the
    gray divide in China, few studies have addressed the factors
    influencing Chinese seniors’ adoption and use of IT.

    China is similar to other industrialized nations in that its citi-
    zens, both male and female, are living longer (National Institute
    of Health, 2014). Approximately 13% of China’s population
    is 60 years of age or older. That segment of the population
    increased by close to 3% from 2000 to 2010 (National Bureau of
    Statistics, 2010), and it is projected that by 2025, China’s senior
    population will account for approximately 25% of China’s
    total population (Xie, 2004). Not only is China’s senior pop-
    ulation growing rapidly, it is the largest senior population in
    the world (Pan & Jordan-Marsh, 2010). This makes Chinese

    132

    http://orcid.org/0000-0003-3619-

    6677

    mailto:achen@uca.edu

    mailto:achen@uca.edu

    mailto:alex.n.chen@gmail.com

    SENIORS AND INFORMATION TECHNOLOGY IN CHINA 133

    senior well-being particularly important and their attitudes and
    beliefs about IT and its use a concern for China’s government,
    businesses, and society as a whole.

    China’s rapid economic growth, changing demographics,
    and the Chinese government’s huge investment in Internet band-
    width make research on senior use of the Internet and other IT
    important to the Chinese government. It needs to know how its
    investment is benefiting seniors, because some services that the
    government provides to seniors could be delivered more effi-
    ciently with IT as done in the United States and Europe. The
    research should be of interest to businesses looking for oppor-
    tunities to market products and services to seniors. Although
    Chinese seniors’ incomes are generally low, this is not neces-
    sarily a hindrance to having and using IT. Simply put, there is a
    need to better understand Chinese seniors’ attitudes toward and
    behaviors pertaining to IT. To what extent do Chinese seniors
    actually own and use IT? How, and for what, do they use IT?
    How do Chinese seniors perceive their technology skills? Do
    they like IT, and are they comfortable with IT? These questions
    are worthy of investigation in establishing baseline measures of
    Chinese seniors’ use of and attitudes toward IT. It is the objec-
    tive of this exploratory study to start the process of answering
    these questions.

    Although the literature provides evidence of a gray divide
    in China (China Digital Divide Team, 2013), we hope to shed
    light on if and why Chinese seniors might tend to be light users
    of IT. We believe it is important to learn more about Chinese
    seniors’ attitudes and behaviors as they relate to IT. We go
    beyond existing studies and try to understand not just usage
    behaviors but also attitudes—attitudes about the technology,
    as well as attitudes about self that influence adoption and use.
    More specifically, this study presents the results of an empirical
    examination of technology behaviors for a variety of applica-
    tions and devices from a survey of almost 300 retired citizens
    (seniors) in Hangzhou City and Changshan County of Zhejiang
    Province, China. We examine two primary facets of Chinese
    seniors’ relationship with IT: the current status of IT adoption
    and use, and existing attitudes and beliefs about IT and its use.
    A current status provides something of a baseline for future
    studies and investigates ownership, usage, and usage functions.
    The beliefs and attitudes provide insight into possible motiva-
    tors or inhibiters to technology adoption and use. The specific
    ITs examined were the personal computer (including laptops)
    and the cell phone. This study thus extends prior research on
    technology behaviors of Chinese seniors by examining not only
    adoption and use but also specific psychological factors known
    to influence adoption and use. The addition of the potential
    psychological influences on technology adoption and use will
    provide a better understanding of the “why” behind baseline
    measures of IT adoption and use among the Chinese senior citi-
    zens studied. This is perhaps the most important contribution of
    this study—understanding why.

  • 2. BACKGROUND
  • Extant research has produced considerable evidence from

    numerous countries of a disparity between the young and
    old in terms of IT adoption and use (McMurtrey, Downey,
    McGaughey, & Zeltmann, 2011; Peng, 2010; Plaisant,
    Clamage, Hutchinson, Bederson, & Druin, 2006; Rainie, 2013).
    In U.S. studies by McMurtrey, McGaughey, and Downey (2008,
    2009; McMurtrey et al., 2013), U.S. Bureau of Labor Statistics
    (i.e., census data) and survey data were used to highlight
    gaps between the young and old in terms of Internet and
    computer use. Peng (2010) emphasized that studies and gov-
    ernment statistics repeatedly show that access to computers and
    the Internet remains uneven. In a similar vein, another study
    acknowledged that older adults are subject to the same digital
    divide in accessibility as the larger population (Plaisant et al.,
    2006). In a study conducted in the United Kingdom, statis-
    tically significant differences were found between the age of
    respondents and broadband adoption (Dwivedi & Lal, 2007).
    In another study from the United Kingdom, the authors noted
    that many seniors simply do not recognize the potential benefits
    of these technologies because they lack an awareness and under-
    standing of the digital world (Olphert, Damodaran, & May,
    2005). Similar findings were reported in Europe from a study
    of the reasons for nonuse, and the frequency, intensity, and
    sociodemographic correlates of Internet use of older citizens in
    Europe (Peacock & Kunemund, 2007).

    In China, there is ample evidence that citizens have embraced
    technology. In a recent study by Microsoft Corporation (2014)
    that included technology users in a variety of developing and
    developed countries (China, India, Brazil, Russia, Mexico,
    Turkey, United States, Germany, Japan, and France), a higher
    percentage of Chinese citizens (74%) reported that personal
    computers, tablets, smartphones, and other technology gadgets
    had improved their quality of life. This percentage in China
    was quite high; contrast it to other countries with 40% for
    France, 48% for the United States, 42% for Japan, and 61%
    for Russia. In addition, 94% of Chinese citizens reported that
    access to personal computer technology had helped bridge the
    economic gap in their country (Microsoft Corporation, 2014).
    According to a new Chinese government report (China Digital
    Divide Team, 2013), in 2012, Chinese families owned 250 mil-
    lion computers (about 55.9 computers per 100 families). That
    same study showed that China had 564 million (42.1% of the
    population) people accessing the Internet. Of those, 420 million
    (31.4% of the population) used cell phones for Internet access.
    In 2012, about 1.11 billion people (82.6% of China population)
    were using cell phones (though not all were Internet capable—
    smartphones). The data show that many Chinese use IT in the
    form of computers, cell phones, and the Internet, but to what
    extent is this true for Chinese seniors?

    As with other countries, there is evidence of a gray divide
    in China. Lam and Lee (2006) found evidence of it in their

    134 A. N. CHEN ET AL.

    longitudinal study of Internet adoption and use by older adults
    in Hong Kong during a period between 2002 and 2003. Those
    findings are somewhat dated now, and they were not con-
    ducted in mainland China, but there are more. Another study
    focused on the Hebei province of China and revealed that only
    about 22.8% of the seniors sampled used the Internet, and of
    those, only 30% of these seniors accessed it daily. Another
    15% accessed it two or three times a week. Furthermore, the
    study found that when most seniors did access the Internet, it
    was for relatively short periods (Guo, 2012). Wang, Rau, and
    Salvendy (2011) examined IT device and equipment use by
    the elderly and found relatively high usage of computers and
    mobile phones in particular. They also found higher Internet
    usage by seniors than did Guo (2012), so the findings of even
    more current studies are mixed. Liu and Zheng (2011) exam-
    ined cell phone Internet access in China and found a disparity
    in cell phone Internet access related to gender, employment
    position, personal income, family income, education, age, and
    single-child status. They likewise found an interaction between
    full-time employment and age in their impact on cell phone
    Internet access—the elderly with no full-time employment (that
    would typically be retirees) were less inclined to use cell phones
    for Internet access. They did not examine whether the costs of
    access was a factor in usage. A 2012 report on Internet trends
    in China prepared by the China Digital Divide Team (2013)
    produced evidence of a gray divide in Internet access/use,
    revealing that 93.6% of Internet users were between age 10 and
    49, and only 4.8% were 50 and older. In fact, the gap was
    slightly worse than in 2010, largely because of the relative
    growth of the younger (growing slower) and older (growing
    faster) segments of China’s population.

    There are multiple reasons why seniors worldwide have
    been slow to adopt information technology. One cause is phys-
    ical; research has shown that the elderly often do not have
    the dexterity to operate technology (Ellis & Kurniawan, 2009;
    Fernández-Ardèvol & Arroyo, 2012; McMurtrey et al., 2013;
    Picking et al., 2012; Zhou et al., 2012). Research has also
    shown that IT, from computers, to tablets, to mobile phones,
    is not designed with the elderly in mind (Hwangbo et al.,
    2013; McGaughey, Zeltmann, & McMurtrey, 2013; McMurtrey,
    Downey, Zeltmann, & McGaughey, 2012; Picking et al., 2012;
    Roupa et al., 2010; Yu & Chao, 2014; Zhou, Rau, & Salvendy,
    2014).

    Another important reason for seniors not adopting technol-
    ogy (or underusing it) may be categorized simply as distaste for
    change, based on a wide range of negative beliefs and attitudes
    that might lead to avoidance behavior. One important factor is
    an individual’s beliefs about his or her technology skills, known
    to be an important indicator and subsequent motivator for initial
    and continued use. Technology self-efficiency is an important
    motivator of both learning and using technology; it influences
    effort and persistence in the face of adversity (Gist & Mitchell,
    1992). Self-efficacy stimulates a motivational component that
    mobilizes the cognitive effort to accomplish tasks (Bandura,

    1997; Yu & Chao, 2014). Another factor is comfort with tech-
    nology, which is a psychological response to an activity that
    encourages or discourages use (Hwangbo, Yoon, Jin, Han, & Ji,
    2013; Taveira & Choi, 2009).

    Attitudes have long been recognized as precursors of action.
    In their theory of reasoned action, Fishbein and Ajzen (1975)
    maintained that behavior is predictable and based on attitudes
    (positive and negative) toward the behavior. An individual who
    has a positive attitude or less anxiety toward a behavior tends
    to perform or learn that behavior, whereas a person with neg-
    ative attitudes tends to avoid the behavior. Our examination
    of senior attitudes relating to computers and mobile phones
    is thus grounded in the theory of reasoned action. We exam-
    ined three attitudes—affect, anxiety, and satisfaction—with cell
    phone and computer skills. Anxiety is a fear of the domain
    under examination and usage in that domain, technology in this
    case. (Loyd & Gressard, 1984). Affect is the feeling of like
    (positive affect) or dislike (negative affect) toward the domain
    of interest (Taveira & Choi, 2009). One who likes cell phones
    (or computers) is more inclined to learn how and to use them
    than those who have less liking. We measured positive affect in
    this study. Satisfaction is an affective attitude that has a long
    research stream in technology and has been demonstrated to
    increase usage (Doll & Torkzadeh, 1988).

  • 3. METHODOLOGY
  • In this article, we provide insight into IT usage levels and

    patterns among Chinese seniors while shedding light on psy-
    chological influences on behaviors contributing to it. Because
    the purpose is to investigate “retired” seniors, the interest is
    in Chinese seniors 55 years of age or older. The rationale
    for using that age stems from how the Chinese government
    defines seniors. In China, according to the government, men
    reaching the age of 60 and women at 55, with a minimum of
    10 to 15 years of continuous service, should retire. Because the
    term seniors was originally coined to describe elderly who had
    retired, and because China has these official retirement ages for
    men and women, we used age 55 as a cutoff point for seniors
    in our study. We use the terms senior, senior citizen, and retiree
    interchangeably in this study.

    Data were gathered using a survey methodology. The survey
    was developed using standard survey development techniques
    (Churchill, 1979; Nunnally, 1967; Straub, 1989). Previous
    instruments provided some items used in this study (Eastman &
    Iyer, 2004; Iyer & Eastman, 2006; Reisenwitz, Iyer, Kuhlmeier,
    & Eastman, 2007). The primary source of survey items, how-
    ever, came from the survey used by McMurtrey et al. (2011) to
    examine technology behaviors among American seniors. Data
    were gathered for both cell phone and computers on ownership,
    usage behaviors, functions for use, e-commerce information,
    beliefs about the technology (self-efficacy and comfort), and
    attitudes toward the technology (anxiety, affect, and satisfac-
    tion with skills). For the self-efficacy and attitude scales, we

    SENIORS AND INFORMATION TECHNOLOGY IN CHINA 135

    used previously validated scales. Self-efficacy items came from
    the global instrument of Hill, Smith, and Mann (1987). Anxiety
    and affect came from the Computer Attitude Scale of Loyd and
    Gressard (1984) Comfort and satisfaction were derived from the
    survey used by McMurtrey et al. (2011). Beliefs and attitudes
    (positive affect, anxiety, and satisfaction) were assessed for both
    cell phones and computers.

    For this study, the English version of the survey was trans-
    lated into Mandarin Chinese by two individuals fluent in both
    languages. Before we finalized the Chinese version, we sent the
    draft to bilingual experts, that is, faculty in the foreign language,
    education, and psychology departments of the university, for
    comments. We also used a pilot survey of 10 Chinese students
    to make sure that translation of the instrument had resulted in
    a survey that could be understood by Mandarin-speaking sub-
    jects. With modifications based on comments from these experts
    and students, the final survey was completed.

    The survey was administered at four retirement apartment
    complexes in two cities in eastern China in 2012. One area was
    a large city (approximately 7.6 million in size), and the other
    a much smaller city (with a population size of 400,000). The
    researchers randomly selected the apartment complexes with
    the requirement that these complexes house retirees who had
    different employment backgrounds. The four complexes housed
    retired government workers (43 total), primary/high school
    teachers (83), college faculty (69), and staff and workers for a
    higher education institution (89). Although it is virtually impos-
    sible to generalize about Chinese seniors, given their sheer
    number and different cultures and backgrounds, by choosing
    seniors from different work backgrounds, we hoped to provide
    some degree of differentiation.

    A total of 357 surveys were collected. Of these, 73 were dis-
    carded because of incomplete data. This left 284 usable surveys.
    The average age of respondent was 70.6 (SD = 8.7), and 55%
    of respondents were male. In terms of education, 41% had less
    than a high school education, 27% high school, 11% an asso-
    ciate’s degree (or equivalent), and 21% a bachelor’s degree or
    higher. Although respondents were retired, nearly 40% reported
    they were engaging in some part-time work. Fifty-nine per-
    cent of respondents reported a monthly income level between
    $650 and $1,300, with 27% reporting less than $650, 11%
    between $1,300 and $1,950, and only 3% reporting a monthly
    income above $1,950. According to a 2013 Bloomberg News
    report, based on data from the China Health and Retirement
    Longitudinal Study, the incomes of Chinese seniors are low.
    Approximately 22.9%, or 42.4 million, of China’s seniors
    live on an annual income of less than 3,200 Yuan ($520).
    Our sample comprised a relatively more affluent segment
    of Chinese seniors because respondents were city dwellers,
    and they tend to be more well off financially than rural
    citizens.

  • 4. RESULTS
  • The study examined technology behaviors of retired Chinese

    seniors age 55 and older, using the two dominant IT platforms
    for personal use: cell phones and computers. We collected own-
    ership and usage information, what respondents did with their
    computers and cell phones, online purchasing information, and
    finally beliefs and attitudes toward computers and cell phones
    (self-efficacy, comfort, anxiety, affect, and satisfaction). The
    results paint a broad picture of IT usage, skills, availability,
    behavior, and attitudes among respondents.

    4.1. Usage Comparison Between Cell Phones and
    Computers/Laptops

    Cell phone technology probably represents the most ubiqui-
    tous technology worldwide. This was also evident among the
    Chinese seniors studied. About 96% of all respondents owned a
    cell phone. Of interest, 77% reported that they also had a house
    phone (landline). Respondents reported owning a cell phone for
    7.7 years (SD = 4.4) and using a cell phone for the same amount
    of time (7.7 years, SD = 4.3); thus it appears that using and
    owning occurred simultaneously.

    Slightly less than half of respondents reported that they
    owned a desktop computer (49.5%). Only 27% reported owning
    a laptop. Therefore, between 60% and 70% of the respondents
    owned one or the other, or both. On average, respondents had
    owned a computer for slightly over 7 years (SD = 4.1); the range
    was between 0 (did not own) and 22 years. For those who did
    own a computer, approximately 25% owned it for 10 years or
    more.

    Respondents reported that on average they used a computer
    for 7.2 years (SD = 4.8). This is about the same amount of
    time as they reported owning one. It appears that for these
    respondents, buying (or receiving) a computer was the start
    of their usage experience. Not many respondents (only 8%)
    reported using a computer prior to owning one. This suggests
    that computer technology usage has developed slowly and more
    recently, perhaps even after retirement (recall that the average
    age was just over 70), among Chinese retirees. It may also sug-
    gest that, in China, the workplace was not likely where most
    seniors developed computer skills; thus they learned because
    they wanted to, not because they had to for work.

    Direct usage was measured two ways—frequency and dura-
    tion, for both cell phone usage and computer usage. Some 88%
    reported that they used their cell phones from several times a
    week to several times a day. Specifically, 38% reported sev-
    eral times a day, 12% reported once per day, and another 38%
    reported several times a week. Only 12% reported using their
    phone once a week or less. Despite this frequency of use, how-
    ever, these respondents did not use cell phones for very long.
    A sizable 77% reported that they used their phone less than half

    136 A. N. CHEN ET AL.

    TABLE 1
    Computers and Cell Phones Usage in Frequency and Duration

    Frequency Duration (Per Day)

    Computers Cell Phones Computers Cell Phones

    Never 26% 3% Never 26% 4%
    Less than once a month 5% 1% 0.5 hr 25% 77%
    Once a month 1% 1% 0.5–1 hr 14% 9%
    Once a week 5% 7% 1–1.5 hr 8% 4%
    Few times a week 30% 38% 1.5– 2 hr 12% 5%
    Once a day 19% 12% 2–3 hr 8% 1%
    Several times a day 14% 38% >3 hr 7% < 1% Total 100% 100% 100% 100%

    an hour per day, 9% reported a half hour to an hour per day,
    and the rest were scattered. Only one person reported using a
    phone more than 3 hr per day. Although we did not capture data
    to check, metered service charges might have encouraged users
    to economize on cell phone use.

    Approximately 26% of respondents reported that they never
    use a computer. The highest percentage, however, reported that
    they use a computer a few times a week (30%). About 33%
    reported that they use computers at least daily (once per day to
    several times per day). In terms of duration per day, most do
    not use the computer at all or use it less than half an hour per
    day (with 51% combined); however, the rest (about 49%) use
    it at least a half hour per day. Usage figures are presented in
    Table 1.

    It is interesting to note that the cell phone is generally used
    for a shorter duration than the computer. That may simply reflect
    the nature of use—talk versus perform some task—but as noted
    could be the result of metered service in China. Internet access
    via a computer is not normally metered in the same way—it
    is a fixed charge per amount of data per period, for exam-
    ple, month (China Mobile Communications Corporation, 2015;
    China Unicom, 2015).

    4.2. Reasons and Purposes: Comparison Between
    Computers/Laptops and Cell Phones

    In general, respondents did not use cell phones for a wide
    variety of tasks besides talking. On a question in which
    respondents could choose multiple reasons for using their cell
    phone, 58% of respondents did report using it for texting,
    20% of respondents reported using phones for taking pictures,
    9% used their phones for social media, and 5% used their
    phones for other Internet activity. Fewer than 5% reported
    using their cell phone for games, banking, e-mail, or buying
    things.

    The survey specifically asked about E-commerce, or pur-
    chasing items online using a cell phone. Ninety-three percent
    reported that they never used a phone to make purchases online,

    whereas only 6% reported making one to five purchases online
    in the previous year. It seems the majority of the respondents did
    not use phones for much more than texting, talking, and taking
    photos. For senior citizens in China, the cell phone is still per-
    forming its traditional purpose—interpersonal communications.
    Although the survey did not specify the type of cell phone, it
    seems likely that most did not have a smartphone. That is what
    Zhou et al. (2014) found among a similar sample of Chinese
    seniors—most use feature phones and not smartphones. It is
    interesting to note that the findings of Zhou et al. (2014) mir-
    ror our own also with regard to how Chinese seniors use their
    mobile phones; they use them primarily for calling, SMS, and
    taking/viewing pictures.

    We examined computer-based Internet use. Respondents
    who reported never using a computer were excluded (typically
    they left this section blank). Questions revolved around general
    Internet access and E-commerce: What did users access, and
    did they engage in online buying? One question asked respon-
    dents why they accessed the Internet in the previous year, with
    21 choices (respondents could pick as many as applied); see
    Table 2. The number one reason for using the Internet was
    to track news and current events (22%). Other common rea-
    sons included staying in touch with family and friends (18%),
    watching television or movies (16%), and playing games (12%).
    More uncommon reasons for using the Internet were other
    entertainment (8%), investigating health and medical issues
    (8%), gathering product information (5%) and keeping up with
    stocks/bonds (4%). There was little or no reported Internet
    activity for many things, including social media sites, geneal-
    ogy searches, or banking. Although the purpose of the two
    studies was somewhat different, our findings here were very
    similar to the findings of Wang et al. (2011) with regard to
    the things seniors do or not do on the Internet and their rela-
    tive importance. For instance, they found that seniors use the
    Internet for keeping up with the news, playing games, research-
    ing products, communicating with others, researching various
    topics, and more. Study findings are not directly comparable
    because of differences in questions posed, but they are more

    SENIORS AND INFORMATION TECHNOLOGY IN CHINA 137

    TABLE 2
    Reasons for Using Computers and Cell Phones

    Reasons for Using Internet via Computers % Reasons for Using Cell Phones %

    News and current events 22% Texting 58%
    Staying touch with family and friends 18% Taking pictures 20%
    Watching televisions and movies 16% Social networks 9%
    Playing games 12% Other Internet activity 4%
    Other entertainment 8% Games, banking, e-mail, or buying 5%
    Investigating health and medical

    information
    8% things

    Gathering product information 5%
    Keep up with stocks/bonds 4%

    TABLE 3
    Internet Purchasing and Research Behavior

    Purchasing Research

    Clothing or apparel 31% Clothing and apparel 22%
    Hobby-related items 25% Travel 12%
    Electronics 7% Medical items 10%
    Travel (air/hotel) 5% Books 8%
    Groceries 4% Drugs 7%
    Medical items 4% Groceries 6%

    similar than different with regard to Chinese senior Internet use.
    Of interest, E-commerce activities were not common among
    their subjects or ours, and the use of social networking was
    almost nonexistent.

    In terms of e-commerce, a full 84% of respondents reported
    they bought nothing online using a computer in the past year.
    Of the remaining 16% (who did buy online), most made
    between one and five purchases (88%), whereas 12% reported
    making between six and 10 purchases online. No respondent
    reported purchasing more than 10 items online. For those who
    bought online, the two most common types of purchases were
    clothing or apparel, encompassing 31% of all items purchased
    online, and hobby-related items, which accounted for another
    25% of the total reported purchases (Table 3). Other items made
    small contributions to the total, including electronics (7%),
    travel (such as air/hotel—5%), groceries and medical items (4%
    each), and music purchases (3%).

    Despite the majority not actually buying online, many used
    the Internet to research products. The most researched item was
    clothing and apparel, comprising 22% of all reported searches.
    Travel packages (airlines or hotel or similar) were second at
    12%, and medical care research was third at 10%. Other items
    researched, accounting for between 5% and 8% of the total,
    included books, drugs, groceries, jobs, and electronics.

    4.3. Beliefs and Attitudes Toward Cell Phones and
    Computers/Laptops

    In addition to usage behavior and functions, we also exam-
    ined beliefs and attitudes toward both cell phone and computer
    technology, including self-efficacy, comfort, affect, anxiety, and
    satisfaction. We believe this to be a unique contribution of
    our study—examination of attitudes and behaviors toward tech-
    nology, which can influence adoption and use (Ajzen, 1991;
    Fishbein & Ajzen, 1975). Furthermore, they can be a conse-
    quence of use and impact future adoption and use. Whereas
    comfort and satisfaction were measured with single items, the
    other three included three to four items. A factor analysis was
    conducted of the multi-item constructs, with each item load-
    ing on its appropriate construct. In addition, reliability was
    examined using Cronbach’s alpha; each construct exhibited sat-
    isfactory internal reliability. Internal reliability and correlations
    are provided in Table 4; means, standard deviations, and com-
    parisons between computer and cell phone beliefs/attitudes are
    provided in Table 5.

    We captured cell phone self-efficacy from respondents, using
    a scale that ranged from 0 (no confidence in cell phone abil-
    ity) to 10 (totally confident). In this study, respondents aver-
    aged 5.48, indicating that they felt reasonably confident in
    their phone skill level (slightly above the center anchor of 5).

    138 A. N. CHEN ET AL.

    TABLE 4
    Alpha Statistics and Correlations of Beliefs and Attitudes

    No. of
    Items α 1 2 3 4 5 6 7 8 9

    1. Computer
    self-efficacy

    3 .980 1.0

    2. Cell self-efficacy 3 .975 .82∗∗ 1.0
    3. Computer

    comfort
    1 n/a .29∗∗ .10 1.0

    4. Cell comfort 1 n/a .38∗∗ −.02 .56∗∗ 1.0
    5. Computer

    anxiety
    3 .967 −.35∗∗ −.20 −.62∗∗ −.60∗∗ 1.0

    6. Cell anxiety 3 .954 −.09 .22∗∗ −.17 −.44∗∗ .55∗∗ 1.0
    7. Computer affect 4 .967 .60∗∗ .50∗∗ .25∗∗ .19 −.07 .18 1.0
    8. Cell affect 4 .868 .69∗∗ .81∗∗ .11 .11 −.15 .28∗∗ .75∗∗ 1.0
    9. Computer

    satisfaction
    1 n/a .32∗∗ .18∗ .76∗∗ .38∗∗ −.57∗∗ −.19∗ .18 .09 1.0

    10. Cell satisfaction 1 n/a .29∗∗ .08 .41∗∗ .60∗∗ −.45∗∗ −.33∗∗ .18 .16∗ .50∗∗
    ∗p < .05. ∗∗p < .01.

    TABLE 5
    Descriptive Statistics and Comparisons Between Computers and Cell Phones

    Comparison

    Computers M (SD) Cell Phones M t p

    Beliefs
    Self-efficacy 5.04 (3.47) 5.48 (3.49) 2.11 < .05 Comfort 4.85 (2.25) 5.79 (1.80) 6.22 < .01

    Attitudes
    Satisfaction 4.14 (1.63) 4.38 (1.14) 1.92 < .10 Anxiety 2.03 (1.74) 1.91 (1.62) .74 ns Affect 3.92 (2.15) 4.00 (2.15) .46 ns

    Comfort with cell phones was examined, measured on a scale
    of 1 to 7, with 7 being very comfortable. For comfort, respon-
    dents averaged 5.79, indicating they also felt very comfortable
    using cell phones.

    We examined three attitudes—anxiety, positive affect, and
    satisfaction with cell phone skills. Anxiety was measured on a
    scale of 1 to 7, with 1 indicating low phone anxiety and 7 indi-
    cating high anxiety. Respondents averaged 1.91, which suggests
    that they were not very anxious about using cell phones. For
    affect, also measured on a scale of 1 to 7 (with 7 indicating a
    great liking for cell phones), respondents scored 4.00, indicating
    that they had above the median (of 3.5) liking for cell phones.
    In this study, satisfaction was measured on a scale ranging from
    1 (very dissatisfied) to 7 (very satisfied). Respondents averaged
    4.38, again above the median of 3.5.

    As with cell phones, beliefs and attitudes concerning com-
    puters were examined. Computer self-efficacy, comfort, anxiety,

    affect, and satisfaction were included. The computer self-
    efficacy mean was 5.04, which placed this group in the middle
    of the scale (moderately confident). The comfort mean was
    4.85, indicating a moderate amount of comfort with comput-
    ers. For computer anxiety, measured on a 1–7 scale, respondents
    averaged 2.03, which suggests that respondents were not partic-
    ularly anxious about computing (1 is low anxiety). For computer
    affect, also measured on a 1–7 scale, respondents averaged 3.92,
    indicating a relatively high affect level—they more generally
    liked computers.

    Overall, the results are rather interesting; despite relatively
    low usage, respondents displayed mostly positive beliefs and
    attitudes toward cell phones and computers. They were com-
    fortable with both computers and cell phones, were mostly
    satisfied with their skills, had moderate self-efficacy, had rel-
    atively low anxiety, and had above-average affect or liking of
    the two technologies.

    SENIORS AND INFORMATION TECHNOLOGY IN CHINA 139

    This study compared beliefs and attitudes for the two
    domains of cell phones and computers. For all five beliefs
    and attitudes, respondents reported higher self-efficacy, com-
    fort, satisfaction and affect, and lower anxiety for cell phones,
    but the difference between the two technologies was generally
    not significant (see Table 5). In fact, the difference was signifi-
    cant (at the .05 level) only for the two beliefs of self-efficacy and
    comfort. Respondents reported significantly higher self-efficacy
    and comfort for cell phones than for computers. One possible
    reason is that most of the Chinese seniors studied may have
    used regular cell phones rather than smartphones. A regular cell
    phone is considerably less complicated than a smartphone or
    a computer. The differences in attitudes between cell phones
    and computers, however, were not significant. Respondents had
    nonsignificant differences between computers and cell phones
    for liking (affect), anxiety, and satisfaction (note that the differ-
    ence in satisfaction might be considered marginally significant:
    p < .10).

    5. DISCUSSION, LIMITATIONS, AND DIRECTIONS FOR
    FUTURE RESEARCH

    5.1. Discussion
    Overall, our findings indicate that most of the Chinese

    seniors in this study owned, liked, and were comfortable with
    computers and mobile phones but that they are for the most part
    light users of both. Particularly relevant findings are summa-
    rized next.

    Chinese retirees use IT. There is compelling evidence that
    this population is not averse to using IT. Almost all reported
    owning and using a cell phone (96%); an additional 60% to
    70% owned and used a personal computer, findings similar
    to those of Wang et al. (2011), who studied a similar group
    of Chinese seniors (similar age distribution and above-average
    education and affluence). The evidence suggests that the major-
    ity of respondents have not only been exposed to IT but also
    participated in its use. Cell phone use far exceeded computer
    use. Cell phone ubiquity is probably not surprising; this is a
    global phenomenon. For phones, although frequency is rela-
    tively high (88% reported using it at least a few times a week),
    duration of use is relatively low. Some 77% reported using it
    less than 30 min per day. Only 25% use it for at least 30 min a
    day. The data suggest that Chinese seniors own technology but
    are relatively light users.

    Variety is not a common characteristic. When they did use
    technology, most respondents displayed little variety in its use,
    similar to the findings of Guo (2012). Besides talking, seniors
    used their cell phones primarily for texting (58%) and taking
    pictures (20%), with the next highest percentage (9%) for social
    networking. Less than 5% used their phone for other Internet-
    related uses like games, e-mail, paying bills, or banking. These
    Chinese seniors used a computer for a wider variety of applica-
    tions than they did their cell phones, most involving the Internet,
    with 22% reporting that they used their computer to keep up

    with news, 18% to stay in touch with family and friends, 16%
    to watch TV or movies, and 12% to play games. Although the
    variety of applications is greater for computers, the percentages
    are still rather low. For these Chinese seniors, there is relatively
    little application variety.

    Social networking and e-commerce are rare. Chinese
    seniors use technology very little for social networking
    (Facebook is currently blocked in China) and e-commerce (or
    mobile-commerce). In fact, the numbers for each are simi-
    lar. Further, when asked if they intended to buy online in the
    future, they responded strongly that it was unlikely. Only 16%
    of seniors use computers to buy online. Among this small pro-
    portion of e-commerce users, it was found that they were more
    likely to purchase clothing, hobby-related goods, travel, and
    medical products. E-commerce was still relatively rare at the
    time we conducted the survey. This may suggests a significant
    area of opportunity for Chinese businesses.

    Attitudes and beliefs toward technology are surprisingly pos-
    itive. Given the lack of variety and the relatively low number
    of years of technology use, Chinese senior attitudes and beliefs
    were surprisingly robust for both cell phones and computers.
    The studied seniors generally felt comfortable with and com-
    petent with both computers and cell phones, and they generally
    liked and were satisfied with both. Cell phones fared better on
    almost all measures, but not by significant margins. This may be
    because cell phones are generally easier to use than computers,
    particularly if they are simply feature phones (not smartphones),
    which we think may be the case for cell phones owned by these
    seniors based on what they did with them. This study found that
    respondents have a positive belief in their own perceived skills,
    which is a motivator to learn and use technology. For comfort,
    satisfaction, affect, and anxiety, scores were above the midpoint
    (or below in the case of anxiety), suggesting that users had
    positive beliefs and attitudes concerning the two technologies.

    What is the state of senior IT use and adoption in China?.
    We examined IT usage behaviors, beliefs, and attitudes among
    Chinese seniors to establish baseline measures of their use
    and acceptance of IT. The findings of this study, consid-
    ered in conjunction with other recent studies of the broader
    Chinese population (Guo, 2012; Liu & Zheng, 2011; Microsoft
    Corporation, 2014), do seem to suggest a digital divide between
    Chinese seniors and other segments of the population—a gray
    divide. However, given the significant numbers of the stud-
    ied Chinese urban seniors owning and using cell phones and
    computers (96% and about 65%, respectively), and similar num-
    bers reported by Wang et al. (2011), this divide may not be as
    sharp as perhaps expected given previous studies, at least not
    among all Chinese seniors; recall that these two studies focused
    on more educated and affluent Chinese seniors than average.
    Still, the quantity and quality of such usage lags behind usage
    reported for other Chinese age groups (Microsoft Corporation,
    2014); Chinese retirees use phones infrequently, generally for
    a short duration, and task variety is low. Similar patterns were
    observed in their computer use.

    140 A. N. CHEN ET AL.

    There are some other positive findings, however, among this
    sample of seniors. In general, their belief in their ability to learn
    and use technology is above average, which is a powerful moti-
    vating factor in changing actual technology behaviors (Bandura,
    1997). They are fairly comfortable with technology and satisfied
    with its potential, also important indicators of future potential.
    In addition, their attitudes remain positive with high liking of
    technology and low anxiety levels about using technology, espe-
    cially cell phone technology. These factors make catching up to
    the rest of their countrymen and other seniors worldwide a real
    possibility in the future, at least for urban Chinese seniors like
    those studied herein.

    5.2. Limitations of This Study
    There were some obvious limitations to this study. The

    biggest limitation is generalizability; the population and diver-
    sity of China’s retirees is vast, and making comparisons
    between this study population and other groups of retirees is
    almost impossible. We sampled only two cities; according to
    the Chinese census and related studies, there are significant dif-
    ferences among socioeconomic factors between coastal areas
    and the interior of mainland China (Zhang, 2007). There is
    a documented digital divide between rural and urban China
    (China Digital Divide Team, 2013), suggesting that rural seniors
    may exhibit different technology behaviors; this study did not
    examine rural seniors.

    In addition, the sample was drawn from retirement apart-
    ments that housed mostly government and professional retirees.
    Government retirees tend to be financially better off than many
    Chinese seniors who may or may not be better educated and
    have good pensions. It is noteworthy, however, that our find-
    ings are generally consistent with the Chinese government DDI
    report (China Digital Divide Team, 2013) and other large-scale
    survey research (Liu & Zheng, 2011) in showing that seniors
    are relatively light users of IT. Clearly, generalizability to other
    seniors in China must be approached with caution.

    Another limitation is that all data were self-reported.
    Although some data must be self-reported (e.g., attitudes and
    perceptions), other data are more meaningful if gathered objec-
    tively, like usage statistics from mobile service providers and
    hard sales data for online purchases. Finally, we gathered data
    only from seniors and so did not directly compare this group
    with the more general population in China. Therefore, evidence
    of a gray divide comes only from comparing the respondents
    in this study to groups from the general population in other
    citations and references.

    5.3. Directions for Future Research
    Our sample of Chinese seniors exhibited relatively light

    IT use, like seniors in other countries (Bernadas et al., 2012;
    Fernández-Ardèvol & Arroyo, 2011; McMurtrey et al., 2013;
    Neves & Amaro, 2012). Respondents in this study do not use
    technology for very long and do not use it for a wide variety

    of tasks. Noteworthy for business organizations is that seniors
    are generally not buying online. Given that this population con-
    sisted of relatively well-off retirees (at least compared to rural
    seniors), the actual magnitude of any gray divide may be under-
    stated in this study. Despite these findings, however, there is
    much that is positive about seniors’ interactions with technol-
    ogy. For the most part, respondents owned cell phones and
    computers and used them, even if not for long periods. They had
    positive beliefs about technology, including their self-perceived
    ability to use the technology (self-efficacy), and were comfort-
    able using it. Such beliefs can be motivators for learning and
    using technology in the future. They also had positive attitudes
    toward technology, including a positive liking (affect), satisfac-
    tion with technology, and low anxiety about using it. Like the
    beliefs of self-efficacy and comfort, attitudes serve as predictors
    of future adoption and use. The findings of this study, therefore,
    reveal that these Chinese seniors have not really embraced IT
    but that they seem open to the possibilities.

    Further research is needed. Seniors from other areas within
    China’s sprawling population should be studied. Because other
    researchers, such as Wang et al. (2011) and Zhou et al. (2012),
    studied groups similar to our own sample (more educated and
    affluent than average), it may highlight the difficulty of study-
    ing a cross-section of all Chinese seniors. Those living in rural
    areas, and there are many, would seem to be particularly dif-
    ficult to include in studies such as our own. There likely are
    significant differences among divisions of Chinese senior popu-
    lations based on geography, community size, education level,
    and socioeconomic status. Although it may be impossible to
    fully map this population, other studies could help triangulate
    the status of technology adoption and use by seniors in China.

    This study examined adoption and use of two relatively
    broad categories of IT, cell phones, and computers. Other
    studies could further segment IT to conduct a more detailed
    analysis of IT adoption and use. For example, cell phones
    could be divided into smartphones and feature phones (plain
    cell phones), and those with and those without a data services.
    Likewise, computers include now more categories than just
    laptops and desktops.

    The basis for charges for mobile device airtime and data, as
    well as Internet access, should be examined in addition to the
    magnitude of said charges. Although studies based on the tech-
    nology acceptance model, or variations of the technology accep-
    tance model such as the senior technology acceptance model,
    address many factors that influence technology acceptance, and
    they have proven useful, they do not generally address eco-
    nomic factors that likely influence adoption and use, such as
    the cost of products and services. That is because the technol-
    ogy acceptance model was originally developed for application
    in work settings—acceptance of technology in the workplace.
    Economic realities often outweigh people’s wants, particularly
    when they live on fixed incomes as do many seniors, and every
    choice means giving up something else. For seniors, that which
    is forgone could be something like needed medication, or food,

    SENIORS AND INFORMATION TECHNOLOGY IN CHINA 141

    which translate into high opportunity costs. Yang (2013) found
    that costs inhibited phone app adoption among young American
    college students, even though attitude and intent may have
    been favorable toward adoption. Seniors, like those college stu-
    dents, often have limited budgets, so it is reasonable that the
    costs associated with acquiring and using information technol-
    ogy would influence senior adoption and use. Future studies
    should incorporate economic influences on choice with ques-
    tions that adequately address all relevant costs. Furthermore,
    usability, usefulness, branding, regulation, and service avail-
    ability will likely influence adoption and use and should be
    studied.

    China has established itself as a key player in the global
    economy, and technology remains one of the decisive elements
    in economic growth. China is changing rapidly, socially, cul-
    turally, and economically. China is home to the world’s largest
    population of seniors, so it is important to understand their tech-
    nology behaviors. It is important because technology has the
    capability to improve and enhance living conditions, and this
    large senior population has the potential to be a force in the
    marketplace. We believe it is important to examine the use of
    information technology by seniors and to monitor and reduce
    any gray divide. As populations grow older, we should study
    and develop creative ways to use IT to improve the quality of
    life for seniors and develop relevant policies, programs, and
    support systems to help them. We believe research focusing
    on the patterns of IT usage among senior citizens is valuable
    research.

  • ORCID
  • Alexander N. Chen http://orcid.org/0000-0003-3619-

    6677

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  • ABOUT THE AUTHORS
  • Alexander N. Chen (PhD, Penn State University) is a professor
    of Management at the University of Central Arkansas. He has
    previously taught at Penn State Altoona, University of North
    Carolina at Pembroke, and Macau University of Science and
    Technology. He published in the areas of end users satisfaction,
    international business, and human resources.

    James P. Downey (PhD, Auburn University) is an associate
    professor and Chair of the MIS Department at the University of
    Central Arkansas. He spent 25 years as a naval officer, includ-
    ing a tour at the U.S. Naval Academy. He has presented his
    research at international conferences and is published in many
    journals.

    Ronald E. McGaughey (PhD, Auburn University) is the
    Acxiom Professor of MIS at the University of Central Arkansas.
    His research appears in many journals, including the European
    Journal of Operational Research, and he serves on numerous
    editorial boards. He has management experience in the textile,
    construction, and logging industries.

    Kan Jin graduated from the University of Central Arkansas
    MBA program in July 2013. He was a research assistant for
    A. Chen. Currently he works for the Academic Affairs Office
    of Zhejiang Radio and TV University, Hangzhou, Zhejiang
    Province, People’s Republic of China.

    http://ci-journal.net/index.php/ciej/article/view/800/904

    http://www.pewInternet.org/Presentations/2013/Nov/The-State-of-Digital-Divides.aspx

    http://www.pewInternet.org/Presentations/2013/Nov/The-State-of-Digital-Divides.aspx

    Copyright of International Journal of Human-Computer Interaction is the property of Taylor
    & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a
    listserv without the copyright holder’s express written permission. However, users may print,
    download, or email articles for individual use.

    • ABSTRACT
    • 1. INTRODUCTION
      2. BACKGROUND

    • BACKGROUND[]pdfmark=/DEST,linktype=anchor,View=/XYZ H.V,DestAnchor=S0002
    • 3. METHODOLOGY

    • METHODOLOGY[]pdfmark=/DEST,linktype=anchor,View=/XYZ H.V,DestAnchor=S0003
    • 4. RESULTS

    • RESULTS[]pdfmark=/DEST,linktype=anchor,View=/XYZ H.V,DestAnchor=S0004
    • 4.1. Usage Comparison Between Cell Phones and Computers/Laptops
      Usage Comparison Between Cell Phones and Computers/Laptops[]pdfmark=/DEST,linktype=anchor,View=/XYZ H.V,DestAnchor=S2001
      4.2. Reasons and Purposes: Comparison Between Computers/Laptops and Cell Phones
      Reasons and Purposes: Comparison Between Computers/Laptops and Cell Phones[]pdfmark=/DEST,linktype=anchor,View=/XYZ H.V,DestAnchor=S2002
      4.3. Beliefs and Attitudes Toward Cell Phones and Computers/Laptops
      Beliefs and Attitudes Toward Cell Phones and Computers/Laptops[]pdfmark=/DEST,linktype=anchor,View=/XYZ H.V,DestAnchor=S2003

    • 5. DISCUSSION, LIMITATIONS, AND DIRECTIONS FOR FUTURE RESEARCH
    • DISCUSSION, LIMITATIONS, AND DIRECTIONS FOR FUTURE RESEARCH[]pdfmark=/DEST,linktype=anchor,View=/XYZ H.V,DestAnchor=S0005
    • 5.1. Discussion
      Discussion[]pdfmark=/DEST,linktype=anchor,View=/XYZ H.V,DestAnchor=S2004
      5.2. Limitations of This Study
      Limitations of This Study[]pdfmark=/DEST,linktype=anchor,View=/XYZ H.V,DestAnchor=S2005
      5.3. Directions for Future Research
      Directions for Future Research[]pdfmark=/DEST,linktype=anchor,View=/XYZ H.V,DestAnchor=S2006
      ORCID

    • ORCID[]pdfmark=/DEST,linktype=anchor,View=/XYZ H.V,DestAnchor=S0006
    • REFERENCES
      ABOUT THE AUTHORS

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