Please remember your BTAR document must follow the following template .

1. Title:  Identify the title of your report
2. Problem Analysis:  Provide brief background of the business. Identify problems (not symptoms) and their impact on the effectiveness and efficiency of the organization in achieving its goals and objectives
3. Proposed Alternatives:  Identify at least 3 alternatives and evaluate their pros and cons
4. Review Potential Technologies:  Review potential technologies that enable the above alternatives (at least one alternative must be enabled by existing or new technologies). Discuss capability of those technologies briefly. Provide names of a few vendors who supply those technologies.
(Note: If you wish, item #3 and #4 can be discussed together in one section.)
5. Selection and Recommendation:  Select the most appropriate alternative based on information provided in item # 3 and 4 and provide justification. As part of the discussion, organizational and managerial implications should be discussed. Examples of areas that should be covered include but are not limited to business and technology strategic alignment, organization design, measurement and reward systems, leadership, motivation, improvement strategies, and knowledge and change management.
6. References:  Include a complete list of references used in this report. Follow the Document format and style suggested in the Course Information section on Blackboard.
The report should not be less than 7 or more than 10 pages (double space, 12-point Times New Roman). It should include your name and page numbers without a cover page.
Assessment:  This assignment will be graded by your ability to address the following BTAR criteria.

1. Identify business problems and opportunities and their impacts on the bottom line of the firm
2. Distinguish the real causes from the symptoms of the problems
3. Determine and obtain information needs in order to come up with a plausible solution
4. Identify, evaluate, and select appropriate information technology that enables the proposed solution
5. Demonstrate problem solving and writing skills

Business Situation

A local non-for-profit organization is facing 2 IT related issues. The first one is fundraising and data analytics technology issue. The second one is media and public relations issue. The mission of this organization is enable young people to reach their full potential as productive, caring, responsible citizens especially the young people who come from low-income families (Per NCCP, children living in families with incomes below this level-$48,678 for a family of four with two children in 2016-are referred to as low income). This organization will keep all members on track to graduate from high school with a plan for future, demonstrating good character and citizenship, and living a healthy lifestyle.

First, this organization has limited power to fundraising in person. They do not have enough budget to hire a lot of employees or third-party to do the fundraising work. Most of their time will be contribute into day-to-day organization’s operation. They need to make sure all young people are taken care well. Therefore, they may need data analytics technologies which can help them to analyze donors’ data for future fundraising. They did some research online, 57% of nonprofits are facing this issue. If they have more effective data analyzing professionals/software, they will provide investors more concise information and it will help investors to make faster decisions based on results that they have already analyzed.

Second, they do not have many methods which can broadcast their advertisements to potential donors. They always need to find better media and public relations periodically since they do not know who the best potential donors will be, and which will be the best way to attract these donors to invest to this organization.