businessBUSINESS MANAGEMENTmarketingBusiness marketing

This assignment consists of two sections: your final business plan and your business plan financials. Note: You must submit both sections as separate files for the completion of this assignment.

You have completed all the necessary sections of your business plan and will now create a final draft. Use any/all feedback you have received to polish your plan to the point that you could confidently show it to investors and potential partners or customers.

Refer to the outline of a business plan beginning on page 399 of the course text (listed below in red). Not all businesses will include all these components in this order, but use the outline as a guide. Specifically, your plan will not require the development, milestones, and exit plan sections of the business plan.

.      Company Description

A. Company Name

B. Mission Statement/Objectives

C. Form of Business

D. Trademarks, Copyrights, and Other Legal Issues

E. Products or Services

F. Management/Leadership

G. Location and Geographical Information

H. Development Stage

I. Milestones Achieved to Date

J. Specialty Business Information

K. Financial Status

III.    Industry Analysis & Trends

A. Size and Growth Rate of Industry

B. Industry Maturity

C. Sensitivity to Economic Cycles

D. Seasonal Factors

E. Technological Factors

F. Regulation/Certification

G. Supply and Distribution

H. Financial Characteristics

I. Anticipated Changes and Trends in Industry

J. Global Industry Concerns

IV.     The Target Market

A. Demographics/Geographics

B. Lifestyle and Psychographics

C. Purchasing Patterns

D. Buying Sensitivities

E. Market Size and Trends

V.      The Competition

A. Competitive Position

B. Market Share Distribution

C. Global Competition

D. Future Competition

E. Barriers to Entry

VI.     Strategic Position & Risk Assessment

A. Industry Trends

B. Target Market

C. Competitive Environment

D. Company Strengths

E. Risks Assessment

F. Definition of Strategic Position

VII.   Marketing Plan & Sales Strategy

A. Company’s Message

B. Marketing Strategy

C. Marketing Tactics

D. Strategic Partnerships

E. Online Marketing Tactics

F. Sales Force and Structure

VIII.  Operations

A. Plant and Facilities

B. Manufacturing/Production Plan

C. Labor Requirements

D. Capacity Utilization

E. Quality Control

F. Equipment and Furniture

G. Inventory Management

H. Supply and Distribution

I. Order Fulfillment and Customer Service

J. Research and Development

K. Financial Control

L. Contingency Planning

M. Other Operational Concerns

IX.    Technology Plan

A. Technology Goals and Position

B. Internet Goals and Plan

C. Software Needs

D. Hardware Needs

E. Telecommunications Needs

F. Technology Personnel Needs

X.     Management & Organization

A. Key Employees/Principals

B. Compensation and Incentives

C. Board of Directors/Advisory Committee

D. Consultants/Specialists

E. Management to Be Added

F. Organizational Chart

G. Management Style/Corporate Culture

XI.    Social Responsibility & Sustainability

A. Social Responsibility Goals

B. Company Policy

C. Social Responsibility Certifications

D. Community Involvment

E. Sustainability

XII.   Development, Milestones & Exit Plan

A. Long-Term Company Goals

B. Growth Strategy

C. Milestones

D. Risk Evaluation

E. Exit Plan

XIII. The Financials

A. Income Statements

B. Cash Flow Projections

C. Balance Sheet

D. Sources and Use of Funds

E. Plan Assumptions

F. Break-Even Analysis

XIV.  Appendix

Section 1: Business Plan–Final (MS Word or equivalent)

Construct a 10–30-page business plan. Note: Twenty pages are sufficient for most businesses.

·

Write a 1 to 3-page executive summary for your business plan, in which you justify the following:

a. A clear and concise business concept

b. A thoroughly planned business concept

c. A capable management structure

d. A clear-cut market need

e. Significant competitive advantages for your business

f. Realistic financial projections

g. That investors have an excellent chance to make money

h. A realistic and developed exit plan

Note: Use the plan preparation worksheets on pages 58-61 and the sample executive summaries on pages 62-66 to help guide you; choose to write either a synopsis summary or a narrative summary and include highlights from each section of your business plan. (listed below)

· Combine all the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

· Executive summary

· Company description (Assignment 1)

· Industry analysis and trends (Assignment 1)

· Target market (Assignment 2)

· Competition (Assignment 2)

· Strategic position and risk assessment (Assignment 1)

· Marketing plan and sales strategy (Assignment 2)

· Operations plan (Assignment 3)

· Technology plan (Assignment 3)

· Management and organization plan (Assignment 3)

· Ethics and social Responsibility plan (Assignment 3)

· The Financials (Week 7 Discussion)

. Hint:

1. The financial section of your business plan will be derived from the previously completed financial worksheets.

. Note:

2. The financials and the management description must spark enough interest to convince a reader to continue. Enhance the two mentioned sections to engage the reader.

Format your assignment according to these formatting requirements:

· Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

· The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

·

Section 2: Business Plan Financials (MS Excel worksheets bundled with course textbook)

For year one, submit a revised income statement, cash flow projection, and balance sheet from the “Business Plan Financials” Excel template based on your feedback from Assignment 3: Operations. Technology, and Management Plan with Financials. You will submit the entire completed and revised Excel worksheet.

The specific course learning outcome associated with this assignment is:

· Construct a business plan with an executive summary that justifies a clear concept, a management structure, a market need, competitive advantages, and financial projections.

Marketing Plan

1

Marketing Plan 2

Feedback

Your response includes a partial demographic description of the target market. You must discuss age range, income range, gender, occupation, marital status, family size, ethnic group, level of education, home ownership, etc. You are missing the specific data illustrating how many customers you will have in your zip code or nearby zip codes that meet the description you provided (age range, education level, income range, gender, ethnic group, etc.) Specific information can be found, as described in the template and assignment at the following link: 

https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml.

 You can enter the zip code then explore the tabs to the left to find the information you need. Here is a video on how to address this section:  Be sure to make the necessary changes for the final business plan.

Good work! You outlined the competition and you addressed some of the items outlined in the graphic on page 123 of your textbook. To make your response more robust, you must address each of those items (who, what, how, future, barriers). Understanding your competition will allow you to determine were do you fit in on the map. Here is a great article you can read on this topic. 

https://hbr.org/2007/11/mapping-your-competitive-position.

 You have also outlined a strategy to compete and differentiate yourself. Justifying our strategy allows us to consider all our strengths and weaknesses and identify the best way to use our strengths to pursue the opportunities. Good job overall! You should also provide some information about the market share of your competitors. See page 131 in your textbook. Market share represents the percentage of an industry total sales, that is earned by a particular company over a specified time period. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period. This information is key to understand how competitive a company is. The increases and decreases in market share are monitored carefully to determine how a company is doing. A company that is growing its market share will be growing its revenues faster than its competitors.

You have partially addressed question 3: company message. You discussed only some of the 5 F’s – page 160 in your textbook. You need to also clarify the message/ slogan in a nutshell(missing). You will use this in your promotional efforts.

Marketing Plan

Company Target Market

Uptown Swirl would target the health conscious of the individuals with different ages. However the primary consumer for the company juice are those falling between ages 18- 40 who are in the location where the company would be set up. The marketing research that was conducted within the community showed that change of individual’s lifestyle has led to a higher demand of quality products as this involves drinks and the fresh juice. This makes targeted market easier as it’s a class of discerning individuals who aims at maintaining healthy life thorough their lives. The younger generation definitely would need to use products that would make them to feel motivated and also look good which becomes advantageous for the company as it provides a wider variety of products. This summarizes the demographics of Uptown Swirl to be young and health conscious individual who are aged 18-40, sportsmen and athletes and the individuals who mostly shop in healthy and natural food stores (Nickel et al., 2014).

Company market competition

Within the non-alcoholic beverage industry, juice is one of the most competitive product in the market. This trend is improving gradually as there is a higher demand of this products as time goes by due to an increase in the younger population and also increased awareness of the health concerns by different individuals. The concerns about health issues also increases the demand for fresh juice as this is considered a perfect product that has limited side effects. However the market competition would be from the other established firms in the market among them including Tropicana, Naked Juice and Pom wonderful as all this companies have established their market strategies in the market (Transparency Market Research ,2016).

Tropicana for instance it’s an American multinational corporation which majorly deals in producing fresh orange juice. Uptown Swirl would be needed to set strategies that would enable it to compete favorably in the market despite its market share, robust operational and a financial position in the non-alcoholic market sector. Naked juice on the other hand also being major competitor of Uptown Swirl has a huge market percentage in this industry as this company has been in existence ever since which enabled it to attract more loyal customers to itself. Pom wonderful also has an established market base dealing with pomegranate juices which is rich in the anti-detoxing properties. The company has diverse stores which helps it in distribution to other markets which makes it possible to cover a large market base (Nickel et al., 2014).

Despite the fact that all this companies have an established market share as they have in the market for quite some time, Uptown Swirl believes that they are going to compete competitively as they have all they need to set up the competition in the market which is currently owned by the big firms in the market. The juice industry at the moment also has many firms in the market which has led to different types of products being produced in the market with an aim of attracting more customers (Transparency Market Research , 2016).

Taking all this consideration in plan, there is need for Uptown Swirl to set a different strategy that would help it to provide a competing environment in the market such as producing an enticing product in the market which still is not recognized well in the market. This differentiation strategy would help the NAB Companyto differentiate itself from the other industries aiming to target individuals who takes more consideration of their health concerns as they would benefit more from the Uptown Swirl juice (Nickel et al., 2014).

Clarification of the company’s Message

The message the company would wish to relay to its potential consumers is that Uptown Juice is a natural juice that’s free from any chemicals which is ready to drink and has been made to perfectly care for the specification of the customer preferences at a cheaper price. The marketing message is also aimed at achieving the desired quality and as the company would struggle to deliver its products which aims at achieving the desired customers preferences. This message would help achieve a desired goals which would help attracting more customers as this message aims at persuading the consumers that their product would achieve a desired taste that would be preferred to that of the competitors (Pom in the news, 2016).

Marketing Vehicles for Uptown Swirl

The company would do everything possible to make sure that they can attain a desired goal of getting more market in the community. For this case, the company would use aggressive marketing vehicles which would help in creating awareness of their brand. This strategy would help in raising awareness of the brand as this would help in passing information to the potential customers of Uptown Swirl new product in the market and also making the right direction available to the targeted consumers. The company would use retail like the supermarkets, in the sale of their product there is needs to improve advertising channels so as to send message to more consumers. For this case the company would be needed to adopt social media as its primary advertisement channel to send message to more customers (Transparency Market Research , 2016).

Thus social media can be used to pass information to all the consumers in marketing during the first 6 months. There is also an option of providing the juice at quite cheaper price so as to attract more customers and help in sampling the product. Product visibility would be enabled through a word of mouth. Marketing team would help in distributing the juice in more market where they would also use free sample into enticing more customers to consume the product (Nickel et al., 2014).

References

Nickel, K. S. & Snyder, L. (2014). A History of Tropicana. Tropicana Products Inc.

Pom in the news (2016). Pomegranate Products. Retrieved from

www.pomwonderful.com

Transparency Market Research. (2016). Juice Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021. Retrieved from

http://www.transparencymarketresearch.com/juice-market.html

Operations, Technology, and Management Plan
1

Operations, Technology, and Management Plan
11

Feedback

You provided some information on how the operations would work at your company but more details are needed. Use the template provided on page 214 of your textbook to complete this section of the assignment for your business plan (listed below).

You need to use information from the portfolio to complete this section and then add your own as needed.

You briefly mentioned the research and development activities at your company. You need to explain these activities and how they contribute to the company overall. More information is needed. Research and development are key for the growth and sustainability of the business.

Your response in this section includes some of the technology needs for your business, but does not follow the specific requirements and template as outlined in your textbook. You must clarify the software, hardware, telecommunication, and IT personnel needs for the business. You need to use the information already provided in the NAB Company portfolio and than add your own. 

You are discussing a plan for your management team but you need to address each of the items in the template on page 248.

You must also use the information provided in the NAB Company portfolio and then add your own. People are key for the success of every business. Investors may make their investment decisions based on the strengths of the people involved in a business. Experience, skills, and personalities of the people in an organization influence the success of that organization. Developing a strong management is key and the management style is also important for the overall organizational climate and success.

Being a good corporate citizen is important for a company’s brand and reputation. Consumers respect and stay loyal to companies that care about their communities and the environment. You discussed how the company’s activities will affect the environment. To make your response more robust you want to provide more details in your plan to mitigate any negative impacts. Making your business environmentally friendly not only benefits the environment but can also save you money (recycling can reduce your costs), can be a competitive advantage (attracting customers who have the same interests and values), and improves sustainability (less dependent on natural resources). You outlined some health issues/ claims related to the product you are making. Explain in more details the strategy your company will use to mitigate the negative issues or/ and support any positive claims with research. Companies must clarify any health claims they make or identify any potential issues related to the product, whether positive or negative. Evidence and research must support any positive claims. The companies must be able to defend any claim and clearly identify any potential issues related to the consumption of the beverage. Safety should always be the number one priority. Each company should have a plan in place to mitigate any negative issues, which can negatively affect the reputation of the company, and then sales.

You did not include a flow chart to illustrate the management hierarchy at your company. Check page 242 in your textbook as a guide and review the instructions (listed below).

The flow chart is an easy way for everyone in the organization to quickly identify the official lines of authority.

Great job with the format, organization, and grammar. Make sure all your content is original. You have some text which was not paraphrased correctly. 

Operations Plan

The key aspects for the company are the facility, production process, equipment, labor force, and utilization of the resources. These aspects are essential for the company operates as they aid the inefficient operation of Uptown Swirl. The company would have three productions in one facility in the initial year as part of the investment that would produce about 5000 bottles monthly. The labor force would include 50 men who would consist of three facilities and 7 would be in the management section. The production process would aim at attaining quality and inspection process would aim at attaining higher standards. The process would use pure water in eliminating impurities as controlled amount of sugar would be mixed with the other ingredients, which would be put in an automated machinery, which would help in dispensing this mixture in inserting a calculated quantity in the specified bottles, which would be then labeled (Abrams, R. (2014).

Cost and Time Efficiencies

The cost and time efficiencies in any organization is a vital aspect for instance, as the company would more likely be affected by this in the long term objective of the company in the event they would be increasing their scale of production. This may entail moving from a smaller production to a larger scale system. This would require more equipment’s, more labor force, and better utilization of the resources. Incorporating both time and cost is an essential aspect, operational development would be effective, viable, and beneficial. Time aspect indicates proper utilization that an item utilizes as this estimates the stock that needs to kept at a certain time.

Competitive Advantages

All the organizations utilize their strategies to ensure that they get better utilization of their resources regarding the suppliers, distributors, and consumers. The company need to set strategies that would help keep up their game. This may require that the company do a routine check-in a continuous process. This would help to assess both the negative and the positive aspects that would achieve a better need that would help act feasibly and concentrate more on concentrating to be on the upper hand (Stanek, 2014).

The NAB industry has different companies with a different market share offering rivalry at different levels. This requires that the operational exercises made to oversee the jobs efficiently.

Problems Addressed and Overcome

The issues that are likely to be identified with operational assignments and exercises would explore faster. Some of the key issues are given a proper allocation of time and distinguished so as they can be solved. Approach the business practices in a better way to achieve an efficient way of managing difficulties at a different business level. The rule of the organization would be to confront the issues and efficiently confront them to get solutions and creating a spot (Slcher, 2015).

Research and Development

Research and development would help in the market and concerning the product in general. This will help attain a better product taste that is preferred by most of the consumers. The research would also help in getting the desired market target and helps in knowing how to break even in the market.

Technology Plan

Software needs

The innovation in the company has to offer help to the organization to achieve better business practices in a planned manner to get a better pledge and exercises that would be legitimately working. The company would utilize QuickBooks as it offers both desktop and nine versions and at the same time, it is affordable. This would help in achieving better demographic information such as sex and postcode as this would help in sorting mails (Engineers, 2018).

Hardware Needs

Hardware and the quality can be important aspects in an organization as in such a case, choosing wrongly would incur the organization greater losses. This means there is a need to utilize the six hardware classifications (output, input, storage gadgets, focal handling unit, information transfers and joining gadgets) which are imperative and cannot be included. To achieve the safety of the information, Mac computers are more appropriate.

Telecommunication Needs

Communication being an important aspect in any organization that may want to succeed, this means that more security and attention has to be given to the communication setup. To enhance better communication, Wi-Fi would be appropriate, using Bluetooth and mobile communication that would help in sharing of the information (Felipe et al. 2016).

Personnel Needs (for technology)

The company would outsource the system for both the software and the hardware, as this would be cheaper. Using apple equipment and programming in dealing with the database needs to give coordinated effort equipment’s that would keep the organization open and is equipped with sharper access to the information.

Management & Organization

Key Management and Employees

Key management of the company ate the president, marketing specialists, controller, and operation manager. The president having most of the authority would incorporate the other managerial heads in making some of the decisions regarding the organization. The other key managements include the sales representative, technical director.

Advisors

Some of the advisors include different management, which who coordinated by the president. This includes marketing manager who advises for the operations and the human resources, operational manager. The president would also look for a third party member online company that may act as an advisory for the board at all time as he would give more suggestions and orientations to the company (Gharibzahedi and Jafari, 2017).

Management Structure and Style

The president would be involved in the day-to-day operations of all the aspects of the organization. Would be responsible for directing the administrative and the financial aspects of the organization as the vice president would help in guiding and give support over specified responsibilities. The vice president will get an opportunity to decide on the specified areas in the organization (Felipe et al. 2016).

Management Hierarchy

Ethics and Social Responsibility Plan

Corporate Citizenship

Corporate responsibility determines the perfect form of an organization. Corporate citizenship involves how the organizations take into consideration the effect of the environment and the society not only considering the environment. The company would give back to society, as it would be creating employment to society. For instance, most of the raw materials would be sourced from the society as in the end. This would also create job opportunities from the supplier point as the returns would be reinvested in the society. The organization would adhere to the laws and regulation (Felipe et al. 2016).

Environment Protection

Since the company would also use water as one of their resources, this may have an effect on the environment as this would be determined in the manner in which these products would be packaged, disposal of the bottles, and the usage of the scarce resources. Several approaches would be implemented to avoid these effects; the company would incorporate environmentally friendly products in packaging. The firm will also try to invent a process that can convert waste products into energy and improve the efficiencies in terms of fuel and water in using developed technologies (Gharibzahedi and Jafari, 2017).

Health Issues

The company products have positive health benefits as the ingredients used as not harmful to health. The product would are aimed and targeted to the health-conscious individual. There are little effects associated with the product except for the fact the some of the products that have sugar may limit consumption for some of the consumers (McWilliams, 2015).

References

Abrams, R. (2014). Successful Business Plan: Secrets & Strategies. Planning Shop: Palo Alto.

Engineers, N. B. (2018). The Complete Technology Book on Alcoholic and Non-Alcoholic
Beverages(Fruit Juices, Whisky, Beer, Rum and Wine). Asia Pacific Business Press Inc.

Slcher, J. (2015). Special Issue: U.S. Beverage Business Results for 2014. Beverage-Digest,

66(7), 1-6. Retrieved from http://www.beverage-digest.com/pdf/top-10_2015

Felipe, C. M., Roldán, J. L., & Leal-Rodríguez, A. L. (2016). An explanatory and predictive model for organizational agility. Journal of Business Research, 69(10), 4624-4631.

Gharibzahedi, S. M. T., & Jafari, S. M. (2017). The importance of minerals in human nutrition: Bioavailability, food fortification, processing effects and nanoencapsulation. Trends in Food Science & Technology, 62, 119-132.

McWilliams, A. (2015). Corporate social responsibility. Wiley encyclopedia of management, 1-4.

Stanek, B. (2014). Why your bottled water contains four different ingredients? Retrieved From: https://time.com/3029191/bottled-water-ingredients

President

Board of directors

Advisory committee

Consultant

Vice-president

Company Description and SWOT analysis

1

Company Description and SWOT analysis 6

Company Description and SWOT analysis

Company Description

Uptown Swirl is a NAB company that deals in the production of soft drinks within the market. The company focuses on the creation of services that are based on the needs of the customers within the market. The name is based on the positive focus on the company which focuses on the key interest of the market in a positive way. Ideally, Uptown Swirl is based on the energy that is generated in the activity. The action leads to the creation of positive interactions between the customers and the company because it reflects on the interest of the company in a manner that is perfectly appealing. The soft drink would have different flavors that are based on the interest of the customers. Some of the flavors would include orange, mango, pineapple and black current. Ideally, it is a practice that leads to the creation of a positive appeal to the market.

Mission Statement

The mission of the company is to create products that satisfy the thirsty needs of the customers through different flavors. The mission statement selected is based on the interest of the development of a program that focuses on the needs of the company only. It is a factor that enables the team of employees to positively adhere to the company practices that entails the creation of goals that focus on the interest of the company (Nab, van Keulen& Pilot,2014). It creates an organizational culture that is focused on the implementation of realistic goals that are based on the purpose of the company. The application of mission in encouraging and motivating employees is a key issue of concern that is based on the interest of the company. Therefore, the mission statement of the company is fully effectual in the implementation of company goals.

Trends in the Industry

NAB industry is constantly changing based on the changes in the needs of the customers. It is a practice that is focused on the long-term orientation of the company goals and survival within the industry. Apparently, the use of chocolate flavors is new of the popular company trends that is popular in the country. It is a practice that is deeply embedded in the changes and preferences of the company (Perrott, 2015). The adherence to the trends enables the company to come up with management practices that are focused on the future survival of the company within the competitive industry. Ideally, the adoption of the flavor production creates a positive competitive position for the company within the competitive industry that it operates within. Therefore, the trends play an effectual role in the creation of the company dominant position within the market.

Strategic Position

The application of brand strategy is a practice that positively elevates the position of the company. It is a strategic position that facilitates the company to focus on a position that is key in the creation of a competitive advantage. Ideally, the practice leads to the elevation of better industrial positions that are focused on the long-term advantage that the company is expected to experience. Brand positioning entails the production of quality products that are appealing to the market(Nab, van Keulen& Pilot, 2014). It enables the company to have a competitive advantage over the other competing companies within the market. Focusing on the brand positioning is a key factor that the company is keen at capitalizing based on the profitability involved in the adoption of the appropriate company practices that reflects on the interest of the company.

Distribution Channels

The distribution channels that the company applies in this specified scenario plays an important role in this respective case. The company would focus on distributing the product to the whole sellers. The wholesalerswould purchase the product t a wholesale price. Indicating the retail price of the product is an influential element that would be positively adopted. The practice would create the appropriate channels of operations that positively reflects the interest of the company(Perrott, 2015). Selling to the consumers directly is also a practice that would enable the company to be fully effective in the communication of its goals which is an elemental matter of concern. Ideally, it is a practice that would be utilized in the initial stages of the company which is an elemental practice that needs to be positively utilized.

Risks

The company is likely to face risks while operating within the market. One of the dominant risks that would affect the company is the regulatory risk that the company would face. It is a practice that is associated with the regulations that are placed by the government. This is in terms of the pricing and the use of ingredients such as sugar in the production of the services which is an elemental matter of concern in this case (Leonard, 2017). Financial risk is part of the hazard that the company is likely to experience in this particular scenario. The action lead to the proper communication of the company goals and initiatives in a positive way that positively appeals to the market. The other risks that the company would face is the strategic risks. This is associated with the creation of strategies that fails to be fully effective when implemented.

SWOT

The strength of the company is focused on the internal factors that make it to be fully effectual. In this case, the company has an experienced management with superior production technology. This enable the company to meet up its goals by providing quality products that perfectly appeals to the market (Prasad, Khanduja& Sharma, 2018). The weakness of the company focuses on the external factors that creates vulnerability for the company. Factor such as lack of market awareness of the company product is a key weakness that affects the company in a negative way. The opportunity is based internal factors that the company has. The distribution of unique flavors of soft drinks is an opportunity that the company would address. The threats come from the external environmentcomes from the new entrants to the market.

Conclusion

In summary, Uptown Swirl is a NAB company that deals in the production of soft drinks within the market. The company focuses on the creation of services that are based on the needs of the customers within the market.The company is likely to face risks while operating within the market. One of the dominant risks that would affect the company is the regulatory risk that the company would face.The application of brand strategy is a practice that positively elevates the position of the company. It is a strategic position that facilitates the company to focus on a position that is key in the creation of a competitive advantage.The mission of the company is to create products that satisfy the thirsty needs of the customers through different flavors. The mission statement selected is based on the interest of the development of a program that focuses on the needs of the company only.

References

Leonard, M. (2017). Marketing Literature Review. Journal of Marketing, 58(3), 106–117.

Nab, J., van Keulen, H., & Pilot, A. (2014). Strategies of Expert Teachers for Teaching Identification of Business Opportunities. Industry and Higher Education, 28(2), 97–111.

Perrott, B. (2015). Towards a manager’s model for e-business strategy decisions. Journal of General Management, 30(4), 73–90.

Prasad, S., Khanduja, D., & Sharma, S. K. (2018). Integration of SWOT analysis with hybrid modified TOPSIS for the lean strategy evaluation. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 232(7), 1295–1309.