1

HKU SPACE COMMUNITY COLLEGE

Creativity and Creative Industries
Semester 2, 2019-20

Short Written Report (to be submitted online)
(Weighting: 10%)

This written report aims at assessing students’ capability in (1) evaluating the
ideas and/or strategies of a ‘creative product’; and (2) identifying and
discussing key issues of a creative industries sector in Hong Kong.

Guidelines

Select any ONE ‘creative product’, which should be created mainly by
local creative people of Hong Kong, and should be launched/ first
introduced publicly anytime after 1 Jan, 2017 (i.e. anytime from 2017 to now
in 2020). Examples of ‘creative product’ include:
§ movie / online video
§ music album / concert / outdoor live show / music video
§ drama, dance or other performance
§ book / comic book
§ painting /installation / contemporary art piece
§ public art / street art
§ software/interactive games / mobile apps
§ TV or radio programme
§ fashion item
§ product design
§ And many others…

In your view, your selected ‘creative product’ should be ‘good’ and
‘creative’, and you want to recommend it to the class (which means it
should not be a hugely popular creative work that most students might have
already known).

You should have first-hand experience of this ‘creative product’. You are
NOT allowed to discuss a ‘creative product’ simply based on what other
people/media describe or comment.

You are required to inform the lecturer your selection in or before
Lecture 5. The lecturer may give you specific advices based on your choice.

Submission deadline: 23:59 on the day of Lecture 6:
§ 11 March (Wed class); 12 March (Thu class); 13 March (Fri class)
§ Submit your 2-page report (PDF format) via SOUL

2

Your report should include the following:

1. Comment on and evaluate the creative ideas of this ‘creative
product’.
Please refer to the course materials of Lecture 2 and 3, which may
assist you to discuss the creative ideas more in-depth. You may
consider to discuss and evaluate the ‘creative product’ in terms of
the following (DON’T discuss all of the following points – make your
choice):
§ content/messages/emotions/viewpoints expressed (‘What it

says’)
§ form/styles/techniques/channels used (‘How it says’)
§ how it is different from other ‘creative products’ of the same

type/category
§ how it is different from the previous ‘creative products’

created by the same creative person(s)
§ ‘creative practices’ of the creative person(s) who created this

product

2. Identify and briefly discuss some important issues or trends of the
relevant creative industries sector(s), which might affect the
production and/or dissemination/ distribution/promotion process
of this ‘creative product’.

Please refer to the course materials of Lecture 3 and 4. For example,
by looking into the relevant issues and trends, you may discuss
what opportunities, threats or difficulties that the creative
person(s) might be facing when producing or distributing this
‘creative product’.

Requirements:
§ 2 pages in PDF format. Put down your name and student ID number

on the first page. Indicate clearly the basic information of your
selected ‘creative product’ (e.g. title, name of the creator, year, where
you saw it)

§ You may include pictures and website links in the report. The report
should be written in English.

§ You are NOT required to write a “formal” report with the usual report
format and style. A creative report will be appreciated, as long as your
viewpoints, reasoning and ideas are elaborated clearly with adequate
details.

§ Avoid too much description of facts and data. Make more analysis.
Give your own specific comments.

3

Plagiarism is a serious academic disciplinary offence. If plagiarism is
detected, the pair will FAIL this project and will be subject to disciplinary
action taken by HKU SPACE

If you want to quote any data or the work of others, you must properly
identify the quote and acknowledge the source. Please read the booklet
“What is Plagiarism?” published by HKU carefully
(http://www.hku.hk/plagiarism/).

Scoring Rubrics – please refer to another PDF file.

Discussion in Lecture 7:
§ You are encouraged to speak in the Virtual Classroom and introduce

your recommended works to the other fellow students. Volunteers can
gain additional marks.

If you have no idea about choosing which ‘creative product’ to study…..

§ Search the Internet / social media to discover some interesting online
creative works. If you (or your family) have subscribed any online
movie/music streaming platform (e.g. Netflix, Spotify, Apple Music, KK
Box, Joox, etc.), you may browse the catalogue of Hong Kong movies
and songs.

§ Ask the lecturer – I may give you some recommendations based on your
interest.

Useful Links :

Local News and Events Regarding Arts, Culture and Creativity

You may explore some creative works and the environment/issues/trends of
some creative industries sectors through these websites:

· Timable: http://www.timable.com
· Time Out Hong Kong (in English and Chinese):

https://www.timeout.com/hong-kong/art-culture
· Pixelbread 像素麵包 (in Chinese)： http://www.pixelbread.hk/
· Art Map (in Chinese) : https://www.facebook.com/hongkong.artmap
· 101Arts News 藝術新聞網 (in Chinese)： http://101arts.net/
· amCNN.com 文化+藝術+報導(in Chinese): http://www.amcnn.com
· Hong Kong Arts Administrators Association – Arts News (in English

and Chinese): https://www.facebook.com/hkaaa
· RTHK programmes: The Works (in English)

http://programme.rthk.hk/rthk/tv/programme.php?name=tv/thew
orks

· Stand News (Art) (in Chinese): https://www.thestandnews.com/art/