Unit 1 Assignment: Zappos Case Study
Attached Files:
For this assignment you will review the case, Zappos: Facing Competitive Challenges, and explain how training and development can help this company maintain a “best, online retailer” status. See the attached document for complete instructions and grading rubric.
Due Date: 11:59 p.m. EST, Sunday of Unit 1
Points: 100
Overview:
For this assignment you will review the case, Zappos: Facing Competitive Challenges,
and explain how training and development can help this company maintain a “best,
online retailer” status.
Instructions:
After reviewing the Zappos case study (p. 52) and this week’s readings, discuss the
following questions:
• How can training and development help Zappos meet the challenges of being the
best online retailer?
• Do you think that employees at Zappos have high levels of
engagement? Explain why or why not.
• Which of Zappos’ ten core values do you believe training and development can
influence the most? The least? Why?
Requirements:
• Include an Introduction to the case study problem.
• All works should be written in proper APA format.
• Your paper should be 2-3 pages with additional cover and reference pages. On
your cover page, include the name of the assignment, your name, date, and the
course.
• Use at least two (2) references to support your work. You may use your textbook
as a resource.
Be sure to read the criteria by which your work will be evaluated before you write
and again after you write.
HRM308 – Training and Development
Unit 1 Assignment: Zappos Case Study
Evaluation Rubric for Zappos Case Study Assignment
CRITERIA Deficient Development Needed Proficient
(0 – 12 Points) (13 – 17 Points) (18 – 20 Points)
Introduction to the
Case Study
Problem
Does not provide an
adequate
introduction or is
missing.
Introduction is presented,
though may not be clear
or complete.
Introduction is clearly
presented and provides
the reader a context for
the rest of the response.
Challenges and
Training and
Development
Solutions
Challenges are not
listed, and there is no
discussion about how
training and
development can
meet the challenges.
Challenges and training
and development
solutions addressed,
although may be missing
key pieces/opportunities.
Challenges and training
and development
solutions are fully and
appropriately addressed.
Employee
Engagement
Employee
engagement opinion
and why is not
addressed.
Employee engagement
opinion is addressed but
is not fully defended.
Employee engagement
opinion and why is
addressed and fully
defended.
Ten Core Values The most and least
influential core
values have not been
identified and
defended.
The most and least
influential core values
have been identified but
not fully defended.
The most and least
influential core values
have been identified and
fully defended.
(0 – 6 Points) (7 – 8 Points) (9 – 10 Points)
Appropriate
Citations
References and
citations missing or
formatting does not
resemble APA.
At least two (2)
references and citations
are present with some
errors.
At least two (2)
references and citations
are present and near
perfect.
Clear and
Professional
Writing and
Format
Errors impede
professional
presentation;
guidelines not
followed.
Few errors that do not
impede professional
presentation.
Writing and format are
clear, professional, and
error-free.
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