Objective
In this project, you will create your own environmental analysis of a company. You will conduct the environmental analysis in three steps:
- A PESTEL analysis
- A SWOT analysis
- A summary of the key points from these two analyses
After completing this project, you will be able to apply this environmental analysis to an entertainment company of your choice.
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Relevance
Every business requires continuous analysis. In entertainment business, change is rapid and ongoing. Whether a business is in the middle of developing its strategic plan or doing any form of planning, it is essential to “keep a finger on the pulse” of the business environment.
Preparation
Be sure to complete preparation assignments 2.1, 2.2, and 2.3.
Materials Needed
Computer with an internet connection
MS Word software
Download the “Environmental Analysis Template ” below.
Instructions.
1. Download and use the Strategic Planning Project Week 2 Template, located below.
NOTE: The use of this template is mandatory. Only submissions using this template will be accepted.
- Strategic Planning ProjectTemplate 19 KB
2. Review the three case study options below. Each of the options explores a current challenge that is facing a well-known company (Netflix, Apple, and Amazon). Select one of these case studies to work with for this project.
IMPORTANT: If you find another article reviewing a different company you would like to use in this project, submit the article to your instructor for approval no later than Wednesday of Week 2.
Case Study Options
A.
Netflix Has Put Redbox on Blockbuster’s Road to Destruction
NOTE: For option A, analyze either Netflix OR Redbox but not both.
B.
Apple Could Report the First Quarterly Revenue Drop in 13 Years:
Apple’s Technological Lag Is Starting to Show
C.
Amazon Plans to “Significantly” Increase Investment in Video as It Goes to War with Netflix
NOTE: For option C, analyze Amazon, NOT Netflix.
3. Review the case study you selected in detail.
4. Complete a PESTEL and SWOT analysis based on the case study information utilizing the provided template. For any area where there is not sufficient information described in the case study to complete the template, research that area and then provide a realistic analysis so that all elements of the template are completed with a minimum of two bullets.
5. Based on your PESTEL and SWOT analysis data, recommend three of the most important factors that the organization must take into consideration when formulating its strategy. (The most critical factors are referred to as “the critical few.”) Developing a strategy will be the next step in strategic planning.
- Describe your three key elements along with your rationale for each of your three recommendations on the provided template.
Research Alternatives:
To support you in conducting research, here are some websites to consider:
- Online LAFS Library
- Biznar.com
- Science.org
- ipl.org
- Yahoo Finance
- Hoover’s
- Standard & Poor’s
- IBIS World
Submit
- Name your MS Word document as follows: LastName_FirstInitial_AssignmentTitle (for example, McDermott_R_EnvAnalysis)
- Convert your document to a PDF file
- Upload your PDF file into the Completion area below.
(
EBS 416-O—Strategic Planning
)PROJECT 2:4 ENVIRONMENTAL ANALYSIS TEMPLATE
WEIGHT: 15% of your final course grade
DUE DATE: Sunday, unless otherwise indicated in this course
Part 1 – External Analysis of Opportunities and Threats using PESTEL
Complete a PESTEL and SWOT analysis based on the case study information utilizing this template. For any area where there is not sufficient information described in the case study to complete the template, research that area and then provide a realistic analysis so that all elements of the template are completed.
Which company did you select for your analysis?
EXTERNAL ANALYSIS ELEMENTS
OPPORTUNITIES
THREATS
POLITICAL:
(Government stability and likely changes? Tax policy (rates and incentives)? Import/Export tariffs? Competition regulation? Bureaucracy? Corruption level?)
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ECONOMIC:
(The state of the economy? Growth rates? Exchange rates? Credit availability? Stock market trends? Interest rates? Inflation rate? Stage of business cycle? Level of consumers’ disposable income?)
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SOCIAL:
(Education levels? Age distribution and life expectancy rates? Religion and beliefs? Cultural trends? Lifestyles? Attitudes towards work, leisure, career and retirement? Attitudes toward product quality and customer service?)
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EXTERNAL ANALYSIS ELEMENTS
OPPORTUNITIES
THREATS
TECHNOLOGICAL:
(Rate of technological change? Spending on research & development? Technology incentives? Access to newest technology?)
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ENVIRONMENTAL:
(Air and water pollution? Recycling? Endangered species? Waste management? Climate change? Weather? Attitudes towards “green” products? Attitudes toward and support for renewable energy?)
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LEGAL:
(Employment law? Discrimination law? Copyright, patent/intellectual property law? Anti-trust law? Health & Safety regulations? Consumer protection and e-commerce? Data protection?)
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Part 2 – Internal Analysis of Strengths and Weaknesses using SWOT
INTERNAL ANALYSIS ELEMENTS
STRENGTHS
WEAKNESSES
CAPABILITIES
(The ability to do something; The capacity, materials, and expertise a business needs to perform core functions)
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RESOURCES:
(An economic or productive factor required to accomplish an activity; land; labor; capital; energy; entrepreneurship; information; expertise; management and time)
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PROCESSES:
(A collection of related, structured activities or tasks that produce a specific product or service; management processes; operational processes; supporting processes)
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Part 3 – Identify “The Critical Few” elements for strategic consideration
Based on your PESTEL and SWOT analysis data, recommend at least three key elements, referred to as “the critical few,” that the organization must take into consideration when formulating its strategy. Describe your three key elements along with your rationale for each of your three recommendations.
Key Element for Strategic Consideration #1:
Key Element for Strategic Consideration #2:
Key Element for Strategic Consideration #3:
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