DA Case Study 1

 Have to answer the questions using the excel data file.

I’m attaching excel data file(Data – Case – Week – 1 – PelicanStores).

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have to answer all questions below.
========Question:

Pelican Stores, a division of National Clothing, is a chain of women’s apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores.

Data collected for a sample of 100 in-store credit card transactions at Pelican Stores for one day while the promotion was running are contained in the file PelicanStores.

Table shows a portion of the data set (USE DATA AS POSTED). The Proprietary Card method of payment refers to charges made using a National Clothing charge card.

Customers who made a purchase using a discount coupon are referred to as promotional customers, and customers who made a purchase but did not use a discount coupon are referred to as regular customers.

Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make.

Of course, Pelican also hopes that the promotional customers will continue to shop at its stores.

Most of the variables shown in data attached are self-explanatory, but two of the variables require some clarification.

Items          The total number of items purchased

Net Sales    The total amount ($) charged to the credit card

Pelican’s management would like to use this sample data to learn about its customer base and to evaluate the promotion involving discount coupons.

Write – Managerial Report – APA style

Use the tabular and graphical methods of descriptive statistics to help management develop a customer profile and to evaluate the promotional campaign. At a minimum, your report should include the following:

1. Percent frequency distribution for key variables.

2. A bar chart or pie chart showing the number of customer purchases attributable to the method of payment.

3. A crosstabulation of type of customer (regular or promotional) versus net sales. Comment on any similarities or differences present.

4. A scatter diagram to explore the relationship between net sales and customer age.

2

>&UnStack

&

Data

Indices

&DataCopy

&GraphData

&WorkArea

&Miscel_Area

Data

1

.

0

2

1

2.

0

Married

3 Regular 1

.

Proprietary Card Female Married 32

4 Promotional 5

.

Proprietary Card Female Married

5 Regular 2

.00

Female Married

6 Regular 1

.50

MasterCard Female Married 44

Promotional 2

.00

Proprietary Card Female Married

8 Regular 1 22.50

Female Married 40

9 Promotional 2

.

Proprietary Card Female Married

10 Regular 1

Proprietary Card Female Married

Regular 1

.50

Proprietary Card Female Married

Promotional 1

.

Proprietary Card Female Married 40

Promotional 9

0.40

Visa Female Married 40

Promotional 2

.50

Visa Female Married 46

Regular 1

.50

Visa Male

16 Promotional 2

.40

Proprietary Card Male Single 36

Promotional 3

.00

Proprietary Card Female Single 22

Regular 3

Discover Female Married 40

Promotional 2

.50

MasterCard Female Married 32

Promotional 6

Proprietary Card Female Married 56

Promotional 1

Proprietary Card Female Single

22 Promotional 4

.

Proprietary Card Female Married 38

Promotional 7

6.00

Female Married 50

24 Regular 2

.00

Proprietary Card Female Married

Promotional 2

.50

Visa Male Married 48

26 Promotional 1

Proprietary Card Female Married 60

Regular 1 44.50 Proprietary Card Female Married 54

28 Promotional 5

.80

Proprietary Card Female Single 42

29 Promotional 3

Proprietary Card Female Married 32

30 Promotional 1

Proprietary Card Female Married 70

31 Promotional 2

.20

MasterCard Female Married 28

32 Regular 1

.00

Proprietary Card Female Married 52

Promotional 3 63.20 Proprietary Card Female Married 44

34 Regular 1

Proprietary Card Female Married 34

Promotional 5

MasterCard Female Married 56

36 Regular 1

MasterCard Male Single 36

Regular 2

Visa Female Single 42

38 Promotional 6

Proprietary Card Female Married 50

39 Promotional 5

Proprietary Card Female Married 44

40 Regular 2

Proprietary Card Female Married

Promotional 13

.80

Proprietary Card Female Married 42

42 Promotional 4

Visa Female Married 46

Regular 2

Proprietary Card Female Married 48

44 Promotional 1

.40

Proprietary Card Female Married 54

Promotional 2

Proprietary Card Female Married 38

46 Promotional 2

Proprietary Card Female Married 60

Regular 1

MasterCard Female Married 46

48 Promotional 3

Proprietary Card Female Married 30

49 Promotional 1

Proprietary Card Female Married 32

50 Promotional 9

MasterCard Female Married 46

Promotional 6

.62

Proprietary Card Female Married 38

52 Promotional 5

Proprietary Card Male Married

Regular 1

Discover Female Single 78

54 Regular 2 74.00 Visa Female Single 20

Regular 2

MasterCard Female Married 32

56 Promotional 3

Proprietary Card Female Married 38

Promotional 6

Proprietary Card Female Married 54

58 Promotional 2

Proprietary Card Female Married 48

Promotional 4

.20

MasterCard Female Married 46

60 Promotional 4

Proprietary Card Female Single 50

Promotional 1

Proprietary Card Female Married 46

62 Promotional 3

Proprietary Card Female Single 30

63 Promotional 5

Proprietary Card Female Married 54

64 Promotional 1 31.60 Proprietary Card Female Single 42
65 Promotional 2 49.50 Proprietary Card Female Married 48

Promotional 1 39.60 Proprietary Card Female Married 62

Promotional 2

Proprietary Card Female Married 34

68 Promotional 5

Proprietary Card Female Married 28

Promotional 2

Proprietary Card Male Married 46

70 Promotional 8

.05

Proprietary Card Female Married 54

71 Promotional 5

Proprietary Card Female Married 30

Promotional 4 58.00 MasterCard Female Married 32

Regular 1

Proprietary Card Female Single 22

74 Promotional 2

Proprietary Card Female Married 32

75 Promotional 2

Proprietary Card Female Married 74

76 Promotional 4

.74

Proprietary Card Female Married 62

Regular 2

Proprietary Card Female Married 42

78 Promotional 4

Proprietary Card Female Married 28

Promotional 3

.80

Proprietary Card Female Married 38

80 Regular 2

.00

Discover Female Married 54

Promotional 2

MasterCard Female Married 68

82 Promotional 6

Proprietary Card Female Single 30

Promotional 4

Visa Female Married 36

84 Promotional 3

Proprietary Card Female Married 44

Regular 2

Visa Female Married 44

86 Promotional 1

Proprietary Card Female Married 62

Regular 6

MasterCard Female Single 48

Regular 4

Proprietary Card Female Married 36

89 Promotional 1 31.60 Proprietary Card Female Single 20

Promotional 6

Proprietary Card Female Married 42

91 Promotional 4

Proprietary Card Female Married 54

92 Promotional 1

Proprietary Card Female Married 54

Regular 5

Proprietary Card Female Married 72

94 Promotional 17

Proprietary Card Female Married 30

95 Regular 3

American Express Female Married 46

Regular 1

MasterCard Female Married 44

Promotional 9

Proprietary Card Female Married 30

98 Promotional 10

Proprietary Card Female Married 52

Promotional 2

Proprietary Card Female Married 30

100 Promotional 1

Proprietary Card Female Married 44

Customer Type of Customer Items Net Sales Method of Payment Gender Marital Status Age
1 Regular 3 9 5 Discover Male Married 32
Promotional 10 4 Proprietary Card Female 3

 6
22 50
100 40 2

 8
54 MasterCard 34
44
7 78 30
Visa
56 52 46
44.50 36
11 29 48
12 31 60
13 16
14 64
15 49 Single 24
71
17 94
18 54.50
19 38
20 44.

80
21 31.60 28
70 82
23 26 American Express
74 42
25 39
30.02
27
1

92
71.20
18.00
63
75
33
40.00
35 105.50
29.50
37 102.50
117.50
13.23
52.50 58
41 1

98
19.50
43 123.50
62
45 23.80
39.60
47 25.00
63.64
14.82
145.20
51 1

76
118.80 68
53 58.00
55 49.50
141.60
57 123.10
80.40
59 65
113.00
61 108.80
59.

91
53.60
66
67 59.50
146.80
69 47.20
95
155.32
72
73 69.00
46.50
45.22
84
77 39.00
111.14
79 86
89
81 78.00
53.20
83 58.50
46.00
85 37.50
20.80
87 144.00
88 107.00
90 57.60
95.20
22.42
93 159.75
229.50
66.00
96 39.50
97 253.00
287.59
99 47.60
28.44

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