A project plan is based on research and organizational goals. 

Use the provided template to create a project plan that outlines the operational steps needed to meet each project objective determined in Wk 3 – Apply: Project Metrics.  

• Use the textbook and other available resources to fill in the appropriate content.  
• Summarize the justification for your project plan. 
• Cite all sources following APA guidelines. 

BUS/475v10

Project Plan

BUS/475 v10

Page 2 of 2

Wk 4 – Apply: Project Plan

Project Title:

Project Objectives:

· List project objective

· List project objective
· List project objective

Example

Project Title: Desert Taco Opportunity

Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, you’ve determined that there is an opportunity to increase your organization’s customer base through the introduction of desert tacos in your food truck menu.

Project Objectives:

· Identify the top 3 potential customer groups for this opportunity and describe their characteristics and preferences

Operational Step

Responsible Person

Timeline

Review the organization’s customer database to determine potential customer groups

Leo (Market Research Manager)

9/30 (1 week)

Identify the top 3 groups to target based upon volume, brand loyalty, and location

Betty (Director of Marketing)

10/7 (2 weeks)

Survey customers regarding food preferences and potential menu items

Tom (Customer Service Representative)

10/21 (4 weeks)

Share customer feedback with inventory and operational teams

Betty/Tom

10/28 (5 weeks)

Determine the top 5 locations and times to complete a pilot study with your test market.

Operational Step

Responsible Person

Timeline

Review sales data to determine peak sales opportunities by location

Jim (Director of Sales)

9/30 (1 week)

Identify the top 5 locations in which to conduct the desert taco pilot

Jim

10/7 (2 weeks)

Create marketing collateral and social media communications to promote the desert taco pilot

Oliver (Media Relations Manager)

10/21 (4 weeks)

Provide expected volume and product information for the inventory team

Jim

10/7 (2 weeks)

Estimate the required inventory and supply chain needs necessary to support the desert taco pilot

Operational Step

Responsible Person

Timeline

Based on expected customer volume, locations, and times, determine the product inventory required to support the pilot.

Louise (Controller)

10/14 (3 weeks)

Source supply companies and obtain product pricing quotes and delivery timelines.

Louise

10/21 (4 weeks)

Determine shipment and storage needs to support the pilot.

Louise and Ben (Operations Manager)

10/21 (4 weeks)

Purchase product for the pilot and arrange transportation to support the desert taco pilot at the various locations.

Louise

10/28 (5 weeks)

Copyright 2019 by University of Phoenix. All rights reserved.

Copyright 2019 by University of Phoenix. All rights reserved.

Yvette Garcia

Mr. Duhart

BUS/475

February 24, 2020

Netflix

The success of Netflix is attributed to its competitive advantage and business strength that has enabled it gain global expansion and dominate the global market. The competitive advantage is main strength that has the capability of pushing the company towards achieving its set objectives. Therefore, despite the difficulties being experienced by businesses in the global market today, Netflix has managed to bank on its competitive advantage to thrive in the market.

One of the most important objectives of the project is to become the best provider of entertainment in the globe.

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n addition, the company has the objective of creating accessible market for film makers worldwide. Besides, Netflix also aims at assisting content providers find global audience. Finally, the company also aspires to be the main provider of licenses to entertainment providers.

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C

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The objectives that have been identified are important towards ensuring growth of the company and ensuring that it maintains its position in the market. For instance, offering to provide entertainment contents to audiences all over the world will ensure that the company attains a large customer base which enhances its competitive advantage and the ability to stay dominant in the market. On the other hand, becoming the main licensee of the content providers will also ensure that the company fosters good working relationship with such stakeholders.

The two most important metrics that the company can develop to assist in evaluation of the appropriateness of the objectives that have been set include Objectives and Key Results (OKRs) and Key Performance Indicators (KPI). Objectives and Key Results is a process which employ two stages to identify the objectives that a company ought to achieve over a given period of time as well as the results. In addition, the metric also measures success in achieving objectives or the progress towards the same. The metric is suitable for projects which require aggressive growth and to push beyond the limits of what the company is already achieving.

In addition, the key performance indicators metric identifies the most important indicators during the process of growth. The approach assists the project managers to rate their performance against the set objectives. KPI works in terms of the benchmark or the set target and the business goals and objectives. The metric is important in determining the performance of the select few.