Overview: Not-for-profit organizations need inspirational leadership to assist them in achieving their missions and reaching their altruistic goals. In addition, good communication practices promote positive public relations and attract supporters. 

Prompt: Analyze the leadership strategies and communication practices of the not-for-profit organization on which you will perform your strategic analysis.

The nonprofit organization for this assignment is the Ronald McDonald House located in Macon Georgia. 

Attached is the Rubric for the assignment. 

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OL 665 Milestone Two Guidelines and

Rubric

Overview: Not-for-profit organizations need inspirational leadership to assist them in achieving their missions and reaching their altruistic goals. In addition,
good communication practices promote positive public relations and attract supporters.

Prompt: Analyze the leadership strategies and communication practices of the not-for-profit organization on which you will perform your strategic analysis.

Specifically, the following critical elements must be addressed:

I. Introduction: Write an introduction to your paper that includes a hook and a controlling idea (thesis). The introduction should generate interest and let
the reader know what to expect in the paper.

II. Analysis:
a. Leadership:

i. Discuss the specific board structure present in your chosen organization, explaining the benefits of this structure.
ii. Discuss the current management strategies for recruiting, utilizing, and retaining human capital, including to what extent a succession

plan is in place.
iii. Evaluate the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers,

and staff.
b. Communications:

i. Discuss the current communication strategies being used throughout the organization, internally and externally, for promoting the
organization’s shared values.

ii. Discuss the organization’s public relations strategies and specific branding techniques.
iii. Evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and

externally.

III. Conclusion: Write a conclusion to your paper that summarizes the organization’s leadership strategies and communication practices. Tie the conclusion
back to your controlling idea (thesis).

Guidelines for Submission: Submit a 3- to 4-page Microsoft Word document (not including the title page or references). It should be double spaced with 12-point
Times New Roman font, one-inch margins, and APA formatting.

Rubric

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Introduction Meets “Proficient” criteria and
uses organizational information
and anecdotes to create a hook,
and a controlling idea (thesis)
alerts the reader to what to
expect from the discussion of
leadership and communication

Introduces leadership and
communication for the chosen
organization by creating a hook
and providing a controlling idea
(thesis)

Introduces leadership and
communication for the chosen
organization but the hook and
controlling idea (thesis) are weak

Does not generate interest or
provide a controlling idea (thesis)

15

Leadership:
Board Structure

Meets “Proficient” criteria, and
discussion demonstrates a
sophisticated awareness of the
nuances of board types within
not-for-profit organizations

Discusses the specific board
structure present in chosen
organization, explaining the
benefits of this structure

Discusses the specific board
structure present in chosen
organization, but discussion is
cursory, contains inaccuracies, or
does not explain benefits

Does not discuss the specific
board structure present in chosen
organization

10

Leadership:
Management

Strategies

Meets “Proficient” criteria, and
discussion demonstrates a
complex grasp of personnel
management strategies

Discusses the current
management strategies for
recruiting, utilizing, and retaining
human capital, including to what
extent a succession plan is in
place

Discusses the current
management strategies for
recruiting, utilizing, and retaining
human capital, including to what
extent a succession plan is in
place, but discussion is cursory or
contains inaccuracies

Does not discuss the current
management strategies for
recruiting, utilizing, and retaining
human capital

10

Leadership:
Leadership
Strategies

Meets “Proficient” criteria, and
evaluation demonstrates nuanced
understanding of how leadership
strategies and organizational
structure influence managing
boards, volunteers, and staff

Evaluates the current leadership
strategies and organizational
structure for strengths and
weaknesses in managing boards,
volunteers, and staff

Evaluates the current leadership
strategies and organizational
structure but evaluation is cursory
or contains inaccuracies

Does not evaluate the current
leadership strategies and
organizational structure

10

Communications:
Communication

Strategies

Meets “Proficient” criteria, and
discussion demonstrates a
sophisticated grasp of
communication strategies used to
promote shared values

Discusses the current
communication strategies being
used throughout the organization,
internally and externally, for
promoting the organization’s
shared values

Discusses the current
communication strategies being
used throughout the organization,
internally and externally, for
promoting the organization’s
shared values, but discussion is
cursory or contains inaccuracies

Does not discuss the current
communication strategies being
used throughout the organization

10

Communications:
Public Relations

Meets “Proficient” criteria, and
description demonstrates
nuanced understanding of the
organization’s public relations
strategies and branding
techniques

Discusses the organization’s
public relations strategies and
specific branding techniques

Discusses the organization’s
public relations strategies and
specific branding techniques, but
discussion is cursory or contains
inaccuracies

Does not discuss the
organization’s public relations
strategies and specific branding
techniques

10

Communications:
Advancing the

Goals

Meets “Proficient” criteria, and
evaluation demonstrates nuanced
understanding of how
communication strategies can
support advancing the goals of
the organization

Evaluates the current
communication strategies for
opportunities for advancing the
goals of the organization both
internally and externally

Evaluates the current
communication strategies for
opportunities for advancing the
goals of the organization both
internally and externally, but
evaluation is cursory or contains
inaccuracies

Does not evaluate the current
communication strategies for
opportunities for advancing the
goals of the organization both
internally and externally

10

Conclusion Meets “Proficient” criteria, and
rationale demonstrates an
insightful analysis of the
organization’s leadership
strategies and communication
practices

Summarizes the organization’s
leadership strategies and
communication practices while
demonstrating an understanding
of their effectiveness

Summarizes the organization’s
leadership strategies and
communication practices, but
summary is cursory and lacks
reflection on the effectiveness of
the strategies and practices used

Does not summarize the
organization’s leadership
strategies or communication
practices

15

Articulation of
Response

Submission is free of errors
related to citations, grammar,
spelling, syntax, and organization
and is presented in a professional
and easy to read format

Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization

Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas

Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas

10

Total 100%