Online Exam 4

   

Question 1

An __________ model is a method by which the organization sustains itself in the long term using information technology, including its value proposition for partners and

customer

s as well as its revenue streams.

Question options:

  

e-business

 

i-business

 

m-business

 

u-business

 

Question 2

__________ focuses primarily on cost reduction through the elimination of redundancy and wasted

activity

.

Question options:
  

Optimization of   efforts

 

Reinforcement of activities

 

Consistency between activities

 

Lock-in

 

Question 3

__________ innovations enter the market from below and improve over time until they meet the demands of mainstream customers.

Question options:
  

Radical

 

Sustaining

 

Differentiated

 

Disruptive

 

Question 4

Sources of

differentiation

include all of the following EXCEPT:

Question options:
  

convenience.

 

speed of delivery.

 

product position.

 

product range.

 

Question 5

__________ can be achieved by extending into different markets and sectors of an industry.

Question options:
  

Economies of scale

 

Dis-economies of scale

 

Economies of scope

 

Benefit proximity

 

Question 6

__________ focuses primarily on improving the customer experience by linking up separate activities.

Question options:
  

Optimization of efforts

 

Reinforcement of   activities

 
Consistency between activities
 
Lock-in
 

Question 7

The strategic gameboard framework raises three key questions. Which of the following is NOT one of the questions?

Question options:
  

Which competitive advantage do we   aim for?

 

Why have we selected   this competitive advantage?

 

Where do we want to achieve the   competitive advantage?

 

How do we want to achieve the   competitive advantage?

 

Question 8

__________ means that a firm needs to fulfil at least all threshold criteria.

Question options:
  
Economies of scale
 
Economies of scope
 
Benefit proximity
 

Critical success factors

 

Question 9

__________ help a firm differentiate itself from its competitors by creating superior consumer benefit.

Question options:
  
Critical success factors
 

Threshold features

 

Competitive features

 
Economies of scale
 

Question 10

Those companies that succeed with

disruptive

innovations leverage __________ and serve those customers that their competitors are unable to or do not want to serve.

Question options:
  

the competitive radar

 

asymmetric   motivation

 

R&D

 

imminent changes in industry   structure

 

Question 11

In e-business, commitment and risk are lower at the __________ level and rise with each level.

Question options:
  

business process

 

enterprise

 
activity
 
customer
 

Question 12

The main e-business models at the __________ level are customer relationship management, knowledge management, supply chain management, community building online, database marketing, enterprise resource planning, and mass

customization.

Question options:
  
business process
 
enterprise
 
activity
 
customer
 

Question 13

If a firm can offer comparatively higher

performance

than competitors, it will aim for a __________

strategy.

Question options:
  
performance
 

outpacing

 

leadership

 
differentiation
 

Question 14

If a firm can offer cost leadership and differentiation, it aims for a(n) __________ strategy.

Question options:
  
performance
 
outpacing
 
leadership
 

coordinated

 

Question 15

__________ is a way to deal with disruptive innovations that is based on a conscious decision to “milk existing resources.”

Question options:
  

Defending

 

Straddling

 

Migrating/harvesting

 

Not responding

 

Question 16

__________ is traditional, Internet-wired, e-commerce.

Question options:
  

B-commerce

 

I-commerce

 

M-commerce

 

U-commerce

 

Question 17

__________ is defined as the means to achieve a goal.

Question options:
  

Innovation

 

Implementation

 

Deployment

 

Strategy

 

Question 18

In order to succeed in their e-commerce initiatives, it is important that companies identify the key __________ attributes for their e-strategies and related business models.

Question options:
  

diversified

 
disruptive
 

sustaining

 

redefining

 

Question 19

The price/benefit ratio is also called:

Question options:
  

value for money.

 

benefit proximity.

 

costing.

 

customer perceived value.

 

Question 20

__________ is a way to deal with disruptive innovations that relies on the old business model while simultaneously introducing the new model.

Question options:
  
Defending
 
Straddling
 
Migrating/harvesting
 
Not responding
 

Online Exam 5

   

Question 21

__________ are usually financially well-off and have the ability to comprehend complex technical knowledge. They are risk takers.

Question options:
  

Early Adopters

 

Early Majority

 

Late Majority

 

Innovators

 

Question 22

Value

creation is the difference between a customer’s

perceived use value

from a given product and the:

Question options:
  

price that a customer is prepared   to pay for the product.

 

emotional benefit derived from a   product.

 

firm’s costs for   providing that product.

 

costs resulting from customer   incentive programs.

 

Question 23

Amazon.com recognized the power of __________ when it launched its personalized book recommendation service, which suggests to customers a list of books that might be of interest to them based on their previous purchases.

Question options:
  

specific markets

 

strategic groups

 

substitute industries

 

complementary   products

 

Question 24

From the individual customer perspective, switching from a network that is built around a large installed user base is sensible only if:

Question options:
  

the value of switching can be   

measure

d.

 

first mover influences are strong.

 

it becomes more useful to   consumers in proportion to the number of people using it.

 

everybody else   switches as well.

 

Question 25

Companies usually operate in a competitive environment where the __________ provided by rival companies determines the customer’s choice.

Question options:
  

consumer surplus

 

produce

r surplus

 

value creation

 
perceived use value
 

Question 26

__________ is benefits received by the consumer from a product relative to total costs.

Question options:
  

CRM

 

Efficiency

 
Value
 

Differentiation

 

Question 27

According to Porter’s Five Forces Model, __________ mainly influences the cost position and thereby the value creation of a company.

Question options:
  

the bargaining power   of suppliers

 

the competition within the   industry

 

the threat of new entrants

 

perceived use value of customers

 

Question 28

There are a number of reasons why a late entrant might actually accrue some benefits. These reasons are all EXCEPT:

Question options:
  

technological uncertainty.

 

the product   category.

 

market uncertainty.

 

free-rider effects.

 

Question 29

Summarizing the value innovation thinking, there are five characteristics that differentiate this type of thinking from conventional competitive thinking. Which of the following is NOT one of these characteristics?

Question options:
  

Specific markets

 

Strategic focus

 

Resources

 

Different assumptions

 

Question 30

Porter’s Five Forces highlights the fact that profitability depends not only on the internal activities of a company but also on:

Question options:
  

the bargaining power of suppliers.

 

its business   environment.

 

value creation.

 

the perceived use value of   customers.

 

Question 31

A firm needs to analyze the way it wants to __________ by “looking outside the box” – i.e. outside the standard business practices of its own industry. Doing so can lead to the discovery of uncovered market spaces between separate industries.

Question options:
  

target specific markets

 

segment the population

 

create value

 

differentiate themselves from the   competition

 

Question 32

Four sources of non-contractual switching costs include all of the following EXCEPT switching costs:

Question options:
  

because of increased   

market share.

 

because of customized offerings.

 

from relearning.

 

resulting from customer incentive   programs.

 

Question 33

Companies that come to market first with a new product or way of conducting business impress consumers quite strongly, thus gaining reputation and:

Question options:
  
market share.
 

competitive advantage.

 

publicity.

 

brand awareness.

 

Question 34

__________ adopt new ideas just after the average person.

Question options:
  
Early Adopters
 
Early Majority
 
Late Majority
 

Laggards

 

Question 35

In order to sustain a competitive advantage over time, a company needs to ensure that its value created is difficult to __________, since only value created that can be shielded against current and future competitors will ultimately lead to sustainable profitability.

Question options:
  
measure
 
produce
 

capture

 

imitate

 

Question 36

Whether a firm can benefit or not from network effects depends largely on:

Question options:
  

the nature of the   network.

 

product category.

 

the market.

 

the industry.

 

Question 37

Early-mover disadvantages include all of the following EXCEPT:

Question options:
  
market uncertainty.
 

competitive uncertainty.

 
technological uncertainty.
 
free-rider effects.
 

Question 38

Conventional thinking tells us that the primary goal is to retain and expand the existing customer base through segmentation and:

Question options:
  
customization.
 
strategy.
 

competition.

 

complementary products.

 

Question 39

__________ are present when a product becomes more useful to consumers in proportion to the number of people using it.

Question options:
  

Switching costs

 

Adoption drivers

 

Network effects

 

First mover influences

 

Question 40

Early-mover advantages include all of the following EXCEPT:

Question options:
  

switching costs.

 

the product category.

 

learning effects.

 

brand and reputation.