I HAVE ATTACHED THE ARTICLES BECAUSE THE LINKS MAY NOT WORK. MUST FOLLOW THE TEMPLATE THAT’S ATTACHED TO THIS ASSIGNMENT
Assignment Articles:
Don't use plagiarized sources. Get Your Custom Essay on
Heuristics In Action Paper
Just from $13/Page
Read these three Assignment Articles. You will use information from within each of these three articles to complete this assignment.
Read about the objections voiced by the conservative Florida Family Association.
The Learning Channel Officially Cancels All-American Muslim
, Florida Family Association, 2018
Read Lowe’s explanation for withdrawing its advertising at this New York Daily News web page:
https://www.nydailynews.com/entertainment/tv-movies/lowe-explanation-bailing-all-american-muslim-high-comedy-premise-weren-sad-article-1.990400
Hinckley, D., Daily News, 2011
Read about the backlash against Lowe’s for withdrawing its advertising on this Los Angeles Times web page:
https://www.latimes.com/business/la-xpm-2011-dec-13-la-fi-lowes-muslim-20111213-story.html
Li, S., Los Angeles Times, 2011
Assignment:
· While this is not a formal paper, your in-text citations and Reference page must be in APA format.
· Every quote will include an in-text citation.
· An abstract, introduction, and conclusion are not required.
· This assignment will include a cover sheet.
· You must write in complete sentences.
· University-level writing is expected.
·
Do not give a synopsis of the situations or the articles; simply follow the directions and template below.
Assignment Directions:
- Read the three provided assignment articles.
- Using our text’s chapter on Cognitive Heuristics, find examples of these Cognitive Heuristics within the three provided assignment articles. Examples of Cognitive Heuristics mentioned in our text are as follows: satisficing; temporizing, affect, stereotyping, etc.
- Complete this assignment following the template below. Do not deviate from this template, please.
- Failure to comply with any of these directions will result in a zero for this assignment.
Assignment Template:
1. Article: The Learning Channel Officially Cancels “All-American Muslim”
A. Heuristic #1
(Example: Stereotyping)
1. Quote from the article which is an example of Heuristic #1.
(Egs: Write a quote from this article that is an example of Stereotyping.)
2. Describe why this quote is an example of Heuristic #1. (Egs: Explain why the quote from the article is an example of Stereotyping.)
B. Heuristic #2
1. Quote from the article which is an example of Heuristic #2.
2. Describe why this quote is an example of Heuristic #2.
C. Heuristic #3
1. Quote from the article which is an example of Heuristic #3.
2. Describe why this quote is an example of Heuristic #3.
2. Article: Lowe’s Explanation for Pulling “All-American Muslim” Ad Would be High Comedy if Premise Weren’t So Sad
A. Heuristic #1
1. Quote from the article which is an example of Heuristic #1.
2. Describe why this quote is an example of Heuristic #1.
B. Heuristic #2
1. Quote from the article which is an example of Heuristic #2.
2. Describe why this quote is an example of Heuristic #2.
C. Heuristic #3
1. Quote from the article which is an example of Heuristic #3.
2. Describe why this quote is an example of Heuristic #3.
3. Article: Lowe’s Faces Backlash Over Pulling Ads from “All-American Muslim”
A. Heuristic #1
1. Quote from the article which is an example of Heuristic #1.
2. Describe why this quote is an example of Heuristic #1.
B. Heuristic #2
1. Quote from the article which is an example of Heuristic #2.
2. Describe why this quote is an example of Heuristic #2.
C. Heuristic #3
1. Quote from the article which is an example of Heuristic #3.
2. Describe why this quote is an example of Heuristic #3.
By
deciding to stop advertising
during the TLC network’s All-American Muslim reality TV show after hearing that some conservatives object to the program, Lowe’s Home Improvement is now hearing complaints from others who accuse it of religious bigotry.
California State Sen. Ted Lieu (D), The Associated Press says, may call for a boycott of the home improvement chain.
On its Facebook page
, the company explains its action this way:
“It appears that we managed to step into a hotly contested debate with strong views from virtually every angle and perspective — social, political and otherwise — and we’ve managed to make some people very unhappy. We are sincerely sorry. We have a strong commitment to diversity and inclusion, across our workforce and our customers, and we’re proud of that longstanding commitment.
“Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lighting rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.
“We strongly support and respect the right of our customers, the community at large, and our employees to have different views. If we have made anyone question that commitment, we apologize.”
TLC
says the show
“follows the daily lives of five American Muslim families in Dearborn, Michigan, one of the most established and largest concentrations of American Muslims in the country and home to the largest mosque in the United States.”
There are,
TLC writes
:
— The Zabans — Dad is a high school football coach, mom is a part-time secretary and they have four children.
— The Jaafars — Mike is “deputy chief at the sheriff’s office.” Angela is “an automotive marketing coordinator.” They have four children.
— The Bazzy-Aliahmads — Nina, the mom, is “an ambitious businesswoman.”
— The Aoudes — “Newlyweds expecting their first baby.”
— The Amens — “Pillars in Dearborn.”
But the conservative Florida Family Association, which organized an email campaign aimed at Lowe’s to urge it to drop the adds, says the show is “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.”
If you ever wondered what the corporate version of a babbling idiot sounds like, read the statement issued by Lowe’s explaining the home improvement giant’s decision to pull its advertising from the TLC reality show “All-American Muslim.”
It’s like when
Ralph Kramden
on “The Honeymooners” would open his mouth to defend something indefensible and all that came out was “
Hummina hummina hummina.
“
Hearing that thought framed in Lowe’s corporate-speak would be brilliant comedy, except that the pullout itself is one of those small, sad moments that make America a little more divided, a little more suspicious, a little colder.
The whole drama started when the Florida Family Association asked sympathizers to send a prewritten email asking companies that advertise on “AllAmerican Muslim” to withdraw.
PAID POST
What Is This?
See the 6 cars that are nearly perfect
Car experts reveal which cars teeter on the edge of glory, many just one change away from making the leap from good to great. Click to see which models made the list.
SEE MORE
Sponsored Content by
The show, which follows five Muslim families in Dearborn, Mich., is really “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values,” says the Association.
This assertion is utter nonsense, as anyone who watches the show knows. But the campaign isn’t aimed at people who watch the show. It’s aimed at people who are afraid and tells them it’s okay, just keep being afraid.
An essay on the Association’s website, by
Robert Spencer
, admits most subjects of this show don’t seem subversive. And that’s the problem, he argues. Because the show features no one who’s out to get “us,” it’s not showing the real Muslim community.
It’s an interesting argument. You wonder whether, if he’s going to define a group by its extremists, any profile of Muslim critics must include Anders Brievik, the Norwegian mass murderer who hated Muslims.
In any case, the Association claims it persuaded 65 advertisers to leave the show.
TLC says only that “We stand behind the show and we’re happy it has strong advertising support.” So the “65” figure might be soft. But we do know Lowe’s is gone.
It’s also a good bet Lowe’s saw this less as an ideological declaration than the easiest way to keep a pressure group from buzzing around its ear.
Trouble is, once Lowe’s became the Association’s featured trophy, it also moved into the crosshairs of those who think a show portraying a Muslim community as a normal piece of the American mosaic is a good thing, not a bad thing.
By Sunday, then, Lowe’s was trying to explain, and it came out like this:
“Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result, we did pull our advertising. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.”
Hummina hummina hummina.
It keeps being funny.
It also keeps being sad.
|
The Learning Channel officially cancels All-American Muslim. Emails to advertisers made the difference.
|
|
NINETY PERCENT (90%) of the companies that Florida Family Association targeted with emails did NOT advertise again during the January 8th episode and many of the latter episodes of All-American Muslim. One hundred one (101) out of one hundred twelve (112) companies did NOT advertise again.
|
|
The Learning Channel officially cancels
All-American Muslim. Supporters’ emails to advertisers made the difference.
The Hollywood Reporter posted an online news story at 10:59 am on March 7, 2012 titled “TLC Cancels All-American Muslim” and subtitled “The controversial series, which faced protests from the Florida Family Association…”
Click here
to read news report at
HollywoodReporter.com
Florida Family Association urged advertisers in late 2011 and early 2012 to stop supporting The Learning Channel’s new show All-American Muslim because it appeared to be propaganda designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law. The show profiled only Muslims that appeared to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish.
NINETY PERCENT (90%) of the companies that Florida Family Association targeted with emails did NOT advertise again during the January 8th episode and many of the latter episodes of All-American Muslim. One hundred one (101) out of one hundred twelve (112) companies did NOT advertise again. Certainly some of the companies stopped their advertisements because of seasonal buys. However, those seasonal buyers made up a very small minority of companies that did not return to the show.
That Ninety Percent (90%) and One Hundred 101 number would be higher
if not for some companies that advertised during the last episode believing there would be no repercussions.
The following one hundred one (101) out of one hundred twelve (112) companies did NOT advertise again after receiving emails from Florida Family Association supporters: AT&T, ADT, Airborne Vitamin, Amazon (Kindle), Amway, Anheuser Busch Inbev, Select55), Art Instruction Schools, Bamboozles, Bank of America (Cash Rewards), Bare Escentuals, Baskin Robins, Bayer (One A Day, Phillips Colon Relief), Best Buy (pTouch at Best Buy vendor ad), Big Lots, Brother International (Ptouch), Campbell’s Soup, Capital One, Chrysler Group (Jeep), Church & Dwight (Oxi Clean, Kaboom), Citi Card, City Furniture, Conagra (Hunt’s Diced Tomatoes), Corinthian Colleges (Everst411), Cotton, Inc., Cumberland Packing (Sweet’N Low), Del Monte (Pup Peroni), Dell computers, Diamond Foods (Kettlebrand Chips), Disney (The Muppets, Touchstone), Dyson, Estee Lauder (Clinique), Esurance, ET Browe (Palmer’s Cocoa butter), Fabulous, Furniture (local), Farmer’s Insurance, Ferrero Rocher, FreshPet, Galloway Ford (local), Gap, General Motors (Chevy Runs Deep), Germain Motors (local), Good Year, Green Mountain Coffee, Guthy Renker (Proactiv), Home Depot, Honda North America, (Accord, Odyssey), HTC Phones, Ikea, ITT Tech, JC Penney, JP Morgan Chase (Chase Sapphire), Kayak.com, Kimberly Clark (Kleenx), Koa Brands (John Frieda), Kraft (Velveeta), Leapfrog Enterprise (Leapster Explorer), Lionsgate, Lowes, Mars (Dove Chocolate), McDonald’s, Merck & Co. (Dulera), Microsoft (Kinect, Dance Central 2), Motorola Razor, Mylife, Nationwide Insurance, News Corp (We bought a zoo movie), Nikon, Nintendo (Mariokartz.com), Novartis (Theraflu), Old Navy, Pernod Ricard (Kahlua), Petsmart, Pier One, Prestige Brand Holdings (Pediacare), Procter & Gamble (Align Probiotic, Crest, Febreze, Mr. Clean Magic Eraser, Pur, Tide), Progressive Insurance, Prudential Financial, Radio Shack, Reckitt Benckiser (Mucinex, Delsym, Resolve Clean), Ruth’s Chris Steakhouse, Sandals, Sears, Shari’s Berries, Signet (Kay Jewelers), Sonic Drive-ins, Southwest Florida College (local advertiser), Starbucks, Subaru, Telebrands, THQ (uDraw), T-Mobil, Toyota (Camry), Travelocity, Turbotax, Verizon Droid, Volkswagen, Vtech (Mobi Go, V Reader), Wal-Mart, Welch’s Grape Juice, Whirlpool (Maytag) and Zoom Tan.
Certainly some of the companies stopped their advertisements because of seasonal buys. However, those seasonal buyers made up a very small minority of companies that did not return to the show. That Ninety Percent (90%) and One Hundred 101 number would be higher if not for some companies that advertised during the last episode believing there would be no repercussions.
The following companies’ responses in part are published below.
Home Depot email.
From: “Information@homedepot.com”
Sent: Wed, November 16, 2011 1:34:21 PM
Subject: RE: Please don’t support TLC’s propaganda.
We checked into this and although one of our commercials did appear during one of these episodes, we are not a sponsor of this show and we do not have any advertising scheduled to run on future episodes. Thank you very much for contacting us.
Cumberland Packaging- Sweet’n Low email.
From: DoNotReply
Sent: Friday, November 18, 2011 1:44 PM
Subject: RE: Sweet’N Low advertised during All-American Muslims
Thank you for taking the time to share your concerns about our latest broadcast advertisement. We would like you to know that we did not deliberately select this program. As a small television advertiser, we purchase ads in bulk as “run-of-schedule” which enables us to take advantage of available slots on a wide variety of networks at favorable pricing. We are not a sponsor of the program nor do we have ads scheduled to run on future episodes. We are a family run business and we appreciate feedback from consumers like you, as it is helpful in our planning. Thank you again.
Pernod Ricard USA Kahlua November 17, 2011 letter.
You recently contacted Pernod Ricard USA regarding a complaint about our “support” of All-American Muslims, one of several TLC network shows that recently has aired our brand advertising. To clarify this matter, we don’t “support” or express any opinion on the content of the TLC network shows which air our commercials (as part of an overall network advertising buy.) However, our media buying schedule indicates we have no further advertising on this specific show. Thanks for contacting us. Jack Shea, Vice President, Corporate Communications.
Lowes email.
From: Kilby, Andrew – Ricky
Sent: Tuesday, December 06, 2011 12:57 PM
Subject: RE: Lowe’s Home Centers, Inc. advertised during All-American Muslim
While we continue to advertise on various cable networks, including TLC, there are certain programs that do not meet Lowe’s advertising guidelines, including the show you brought to our attention. Lowe’s will no longer be advertising on that program. Andrew, Lowe’s Executive Support.
A big THANK YOU to everyone who sent emails to companies that advertised during All-American Muslim. Your emails made a difference.
A special thanks to Pamela Geller at
Atlasshrugs.com
, Robert Spencer at
Jihadwatch.org
and Bonni at
BareNakedIslam.com
for linking the Floridafamily.org’s call to action article on All-American Muslim.
January 12, 2012 and prior articles
Florida Family Association urged advertisers to stop supporting The Learning Channel’s new show All-American Muslim because it appeared to be propaganda designed to counter legitimate and present-day concerns about many Muslims who are advancing Islamic fundamentalism and Sharia law. The show profiled only Muslims that appeared to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish.
Florida Family Association supporters sent a total of 1,184,447 emails to advertisers. This is a record for any action issue.
NINETY PERCENT (90%) of the companies that Florida Family Association targeted with emails did NOT advertise again during the January 8th episode and many of the latter episodes of All-American Muslim. One hundred one (101) out of one hundred twelve (112) companies did NOT advertise again. Certainly some of the companies stopped their advertisements because of seasonal buys. However, those seasonal buyers make up the small minority of companies not returning to the show.
We stated in our last email that “There is a fair chance that some companies will advertise during these last two episodes believing there will be no repercussions. “ A few advertisers did return to the last episode. However, the show had eight new advertisers the super majority of which would most likely have pulled off of the show after receiving emails from opponents to the program. Nevertheless, it would not be appropriate to contact these new advertisers since they have no opportunity to pull off of futures shows. TVGuide.com reports “Not airing in the next 14 days” for All-American Muslim.
Click here
to see the TVGuide.com report.
Advertisers will not be contacted or reported from this point forward unless the show airs again as new episodes or repeats. This will also prevent supporters of the show from thanking companies that continued to advertise.
A special thanks to everyone who sent emails to advertisers. Your emails made a huge difference. Thank you.
|
Article: The Learning Channel Officially Cancels “All American Muslim”,
A.
1.
2.
B.
1.
2.
C.
1.
2.
2. Article: Lowe’s explanation for Pulling “All American Muslim” Ad Would be High Comedy If Premise Weren’t So Sad.
A.
1.
2.
B.
1.
2.
C.
1.
2.
3. Article: Lowe’s Faces Blacklash Over Pulling Ads from “All American Muslim”.
