Write a business plan

Module Title: – ENTREPRENEURIAL DEVELOPMENT (MPU 3222)

Assessment Type: Writing a Business Plan

Assignment Question

You have some plans to start your own business after completing your degree.

You are required to write a business plan for your chosen business.

Assessment Requirements

Individual Type-Written Report

· Maximum word length allowed is 2000 words

· The required content of the document produced is required to be within specific maximum work lengths (in brackets) and to cover the specific areas as follows:-

1. A table of contents

2. Executive Summary-(200 words)

3. Business Description -(200 words)

4. Market Analysis (400 words)

5. Organization Structure and Management – (400 words)

6. Description of product or service ( 300 words

7. Marketing and sales strategies ( 300 words)

8. Funding requirements (200 words)

9. References / Presentation

10. Bibliography

11. Appendices

· This assignment is worth 15% of the final assessment of the module.

· Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing of 1.5.

· The Harvard Style of Referencing system is
COMPULSORY
.

· Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System.

Notes on Harvard Referencing

Harvard Referencing

The structure of a citation under the Harvard referencing system is the author’s surname, year of publication, and page number or range, in parentheses, as illustrated in the Smith example near the top of this article.

· The page number or page range is omitted if the entire work is cited. The author’s surname is omitted if it appears in the text. Thus we may say: “Jones (2001) revolutionized the field of trauma surgery.”

· Two or three authors are cited using “and” or “&”: (Deane, Smith, and Jones, 1991) or (Deane, Smith & Jones, 1991). More than three authors are cited using et al. (Deane et al. 1992).

· An unknown date is cited as no date (Deane n.d.). A reference to a reprint is cited with the original publication date in square brackets (Marx [1867] 1967, p. 90).

· If an author published two books in 2005, the year of the first (in the alphabetic order of the references) is cited and referenced as 2005a, the second as 2005b.

· A citation is placed wherever appropriate in or after the sentence. If it is at the end of a sentence, it is placed before the period, but a citation for an entire block quote immediately follows the period at the end of the block since the citation is not an actual part of the quotation itself.

· Complete citations are provided in alphabetical order in a section following the text, usually designated as “Works cited” or “References.” The difference between a “works cited” or “references” list and a bibliography is that a bibliography may include works not directly cited in the text.

· All citations are in the same font as the main text.

Examples

Examples of book references are:

· Smith, J. (2005a). Dutch Citing Practices. The Hague: Holland Research Foundation.

· Smith, J. (2005b). Harvard Referencing. London: Jolly Good Publishing.

In giving the city of publication, an internationally well-known city (such as London, The Hague, or New York) is referenced as the city alone. If the city is not internationally well known, the country (or state and country if in the U.S.) are given.

An example of a journal reference:

· Smith, John Maynard. “The origin of altruism,” Nature 393, 1998, pp. 639–40.

An example of a newspaper reference:

· Bowcott, Owen. “Street Protest”, The Guardian, October 18, 2005, accessed February 7, 2006.