Orders › #11275 ›

PowerPoint Slides: 8

Number of sources: 4

Subject or discipline: Technology

Title: Writer’s choice

Paper instructions: ATTACHED

Orders › #11275 ›
PowerPoint Slides: 8
Number of sources: 4
Subject or discipline: Technology
Title: Writer’s choice
Paper instructions:
You will use the Internet to support research of specified topics to prepare the presentation. Please see attached file presentation project requirement and include pictures, graph/data and visual information, see attached
SWCW BAR Strategic Plan – Team Project Deliverables
The Team players must use their EO/ITS to enable Collaborative Marketing Campaign
Management business processes for the CoE of the SWCW business ecosystem. Also
you need to demonstrate with the business case analysis that the processes and
associated systems are capable of enabling profitable operation of the business in
general, as well as effectively collaborating for the success of the SWCW event
measured in terms of both economic impact and visitor experience. The virtual
enterprise solution for a CoE must enable a collaborative marketing strategy for an
integrated to-destination and in-destination marketing campaign to promote SWCW.

Presentation Project

San Francisco Travel Association – http://www.sanfrancisco.travel

Plan Smart Ecosystem Hub System Dev

Slide 1 Functional Requirements Analysis

· DMAI Traveler Value Proposition- Buying Style Matrix

· Advertising Campaign Management Decisions

· SWCW Management Decision

Slide 2/3 Application Software Package Evaluation as Appropriates (Qualitative Concept of Operation Analysis)

(Describe the CRM, How to operates quality, this is what the software accommodates for user etc, Concept of how it used to operates business/functions and Package going to use from here)

· Business Intelligence & Analytics

· CRM

· ERP

· SCM

· Internet marketing suite

· Collaboration Management Tools

Slide 4 Application Software Vendor Selection (Quantitative Weighted-Score Analysis/ Identify which Software)

Slide 5 Smart Ecosystem Hub Implementation Plan

Slide 6 Collaborative Marketing Campaign Management Business Case Analysis

Slide 7 Virtual Enterprise Collaboration Process CoE Implementation Recommendations

· Culture change strategy

· Change Management Plan

Plan

3.

1.2 Advertising Campaign Management Decisions

3.1.3 SWCW Management Decision

3.1.1 DMA

I Traveler Value Proposition – Buying Style Matrix

3.1.2 Advertising Campaign Management Decisions

3.1.3 SWCW Management Decision

3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix

3.1.2 Advertising Campaign Management Decisions
3.1.3 SWCW Management Decision

.1 DMA3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix

3.1.2 Advertising Campaign Management Decisions
3.1.3 SWCW Management Decision
I Traveler Value Proposition – Buying Style Matrix
3.1.2 Advertising Campaign Management Decisions
3.1.3 SWCW Management Decision

3. 3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix

3.1.2 Advertising Campaign Management Decisions
3.1.3 SWCW Management Decision
3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix
3.1.2 Advertising Campaign Management Decisions
3.1.3 SWCW Management Decision
1.2 Advertising Campaign Management Decisions

3.1.3 3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix

3.1.2 Advertising Campaign Management Decisions

3.1.3

SWCW Management Decisions

SWCW Management Decisions
3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix
3.1.2 Advertising Campaign Management Decisions

3.1.3 SWCW Management Decisions

3.2.1 Business Intelligence & Analytics

3.2.2 CRM

3.2.3 ERP

3.2.4 SCM

3.2.5 Internet Marketing Suite

3.2.6 Collaboration Management Tools

Team Project Guidelines

Team Project Scenario

Sonoma Wine Country Week (SWCW)

Note that this scenario is fictional. Although the names of the players in this business ecosystem are real, their roles and responsibilities are hypothetical in the orchestration of the Sonoma Wine Country Week (SWCW) scenario, as an extension of the existing “Sonoma Wine Country Weekend” http://sonomawinecountryweekend.com/

business model. This Use Case is in the context of Creating Business Agility: Selling Sonoma County Wine Country 2.0 — The Road to Super Bowl 50.

In this scenario, Sonoma County Tourism (SCT) has developed a strategy in collaboration with San Francisco Travel Association (SF Travel) for staging a global food and wine educational experience to grow the economic impact in the region. This will be initiated in conjunction with the promotion of Sonoma County wines as the “Official Wines of Super Bowl 50” by the San Francisco Bay Area Super Bowl 50 Host Committee. This will result in creating a new business ecosystem as a “Mega Wine Country” that unites winemakers throughout the Bay Area from Mendocino to Monterey.

This strategy features a promotional event centered in Sonoma to attract leading sommeliers and wine lovers from around the world to a weeklong festival to learn about the wines of the region and its winemaking, as well as sample its wines with gourmet cuisine. This event is being conducted as a virtual enterprise that is part of a regional wine industry initiative coordinated by SF Travel under the leadership of SCT and their event stakeholders, who are represented by Halleck Vineyard as the wine industry consortium leader, as well as by the hospitality collaborative led by Fairmont Sonoma Mission Inn & Spa which serves as the SWCW meeting event headquarters and banquet host venue. SWCW travel logistics and VIP tours will be managed by Authentic Wine Country. The official air transportation provider for SWCW is Alaska Airlines and its global flying partners.

These key digital businesses in the San Francisco Bay area travel, tourism, and hospitality business ecosystem need to form a team to operate as a virtual enterprise in order to develop their separate Enterprise Operations/Information Technology Systems (EO/ITS) plans for implementation of a Collaborative Marketing Campaign Management System that will enable effective and efficient collaboration for their diverse destination and event marketing operations, as well as specifically for SWCW. They will use their systems for creation of an integrated set of internal/external marketing processes that maximize economic impact and visitor experience for the SWCW business ecosystem

by using collaborative marketing strategies for their to-destination and in-destination advertising campaigns.

The event stakeholders as a virtual team need to develop an integrated cross channel plan to use their individual EO/ITS for managing their role in the collaborative marketing operations of the virtual enterprise for the global SWCW advertising campaign using interactive rich social media including streaming video assets to mobile devices. Strategically, this Collaborative Commerce capability is planned to enable a sustainable competitive advantage for the development of the whole San Francisco Bay Region as a travel business ecosystem. It is envisioned to be a top leisure destination in the world — with SWCW intended to be the premier “Foodie” event of the year.

The SWCW Virtual Enterprise Team consists of the following organizational entities:

San Francisco Travel Association – http://www.sanfrancisco.travel

Please note that these are real entities and there is no official connection between this course project and these organizations.

All event stakeholders as the SWCW Virtual Enterprise Team must each develop their separate digital marketing process plans, based on selecting Cloud Computing software applications to use a Smart Ecosystem Hub to enable collaborative processes for executing a Business Agility Strategy. “Business Agility”, when created in a culture of innovation via collaboration is the core competency for anticipating challenges and opportunities before they occur, produces a sustainable competitive advantage.

The focus of these plans is on Digital Business Transformation (DBT) using a strategy for Business Agility Readiness (BAR) in terms of the five major trends transforming the business value of IT — the Force 5 Tornado. Strategic alignment of the CMO-CIO

partnership is a Critical Success Factor for BAR. These plans must be documented to a sufficient level of detail to assure virtual enterprise integration of the Whole Product in order to manage the SWCW Marketing Campaign via Center of Excellence (CoE) best practices. They need to describe how BAR is achieved by utilizing data-driven platforms enabling reengineered decision-making processes, which leverage digital relationships with a social business model to drive innovation and collaboration.

This Decision Process Reengineering (DPR) is performed in the context of the customer-centric business processes that are aligned with the business strategy. Alignment is produced by using a Customer Journey map to drive both internal and external collaborative business processes. The DPR methodology uses a Smart Ecosystem Hub to facilitate a network of internal PLEs that act as a shared data

workspace which can be interconnected with external PLEs belonging to the trading partners working in their Virtual Enterprise.

The integrated systems must include a complete suite of business analytics collaboration tools and Customer Experience Management applications to support the digital business process management of the virtual enterprise digital marketing project lifecycle. Strategic alignment may be expressed in terms of a BAR Roadmap for System of Engagement implementation. The Roadmap is a framework for a customer experience management solution that integrates digital business strategy with virtual enterprise operational execution via a CoE for BAR.

workspace which can be interconnected with external PLEs belonging to the trading partners working in their Virtual Enterprise.
The integrated systems must include a complete suite of business analytics collaboration tools and Customer Experience Management applications to support the digital business process management of the virtual enterprise digital marketing project lifecycle. Strategic alignment may be expressed in terms of a BAR Roadmap for System of Engagement implementation. The Roadmap is a framework for a customer experience management solution that integrates digital business strategy with virtual enterprise operational execution via a CoE for BAR.

Presentation

San Francisco Travel Association – http://www.sanfrancisco.travel

Plan Smart Ecosystem Hub System Dev

Slide 1 Functional Requirements Analysis

· DMAI Traveler Value Proposition- Buying Style Matrix

· Advertising Campaign Management Decisions

· SWCW Management Decision

Slide 2/3 Application Software Package Evaluation as Appropriates (Qualitative Concept of Operation Analysis)

(Describe the CRM, How to operates quality, this is what the software accommodates for user etc, Concept of how it used to operates business/functions and Package going to use from here)

· Business Intelligence & Analytics

· CRM

· ERP

· SCM

· Internet marketing suite

· Collaboration Management Tools

Slide 4 Application Software Vendor Selection (Quantitative Weighted-Score Analysis/ Identify which Software)

Slide 5 Smart Ecosystem Hub Implementation Plan

Slide 6 Collaborative Marketing Campaign Management Business Case Analysis

Slide 7 Virtual Enterprise Collaboration Process CoE Implementation Recommendations

· Culture change strategy

· Change Management Plan

Plan

3.

1.2 Advertising Campaign Management Decisions

3.1.3 SWCW Management Decision

3.1.1 DMA

I Traveler Value Proposition – Buying Style Matrix

3.1.2 Advertising Campaign Management Decisions

3.1.3 SWCW Management Decision

3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix

3.1.2 Advertising Campaign Management Decisions
3.1.3 SWCW Management Decision

.1 DMA3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix

3.1.2 Advertising Campaign Management Decisions
3.1.3 SWCW Management Decision
I Traveler Value Proposition – Buying Style Matrix
3.1.2 Advertising Campaign Management Decisions
3.1.3 SWCW Management Decision

3. 3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix

3.1.2 Advertising Campaign Management Decisions
3.1.3 SWCW Management Decision
3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix
3.1.2 Advertising Campaign Management Decisions
3.1.3 SWCW Management Decision
1.2 Advertising Campaign Management Decisions

3.1.3 3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix

3.1.2 Advertising Campaign Management Decisions

3.1.3

SWCW Management Decisions

SWCW Management Decisions
3.1.1 DMAI Traveler Value Proposition – Buying Style Matrix
3.1.2 Advertising Campaign Management Decisions

3.1.3 SWCW Management Decisions

3.2.1 Business Intelligence & Analytics

3.2.2 CRM

3.2.3 ERP

3.2.4 SCM

3.2.5 Internet Marketing Suite

3.2.6 Collaboration Management Tools