Response Posts

• Each response post should consist of at least 100 words.
• Point out what you perceived to be the strengths of the initial posting along with supporting rationale.
• Identify specific opportunities for improvement with regard to the content in the initial posting. Furthermore, you should provide supporting rationale for your stated position, as well as concrete suggestions and guidance intended to strengthen the effectiveness of the content

Video

provide a few brief comments with respect to its relevancy to this unit’s marketing concepts.  

W4 Bonus Activity

Bonus Activities are completely optional. The bonus activities are provided in each unit to expand on the concepts and issues discussed in the unit. You will receive 1 bonus point for each activity.

Unit Learning Outcomes

· ULO 2: Explain the product life cycle and the objectives and strategies for each stage. (CLO 3)

Directions

View the video in chapter 7 titled 

Pepsi (Links to an external site.)

, and provide a few brief comments with respect to its relevancy to this unit’s marketing concepts. Note: This item is worth 1 bonus point.

Tristin Post

For my marketing plan, I chose cleaning services.

 I don’t foresee myself starting a business in the cleaning services, however, I have a brief history in residential cleaning, and I find it intriguing on how businesses or individuals operate their services.  Also, cleaning services could pertain to the business I may or may not start one day.  Cleaning services have such a wide variety on who they provide for, what they provide, and the culture of their business.

Cleaning services provide residential and / or commercial services.  For now, I’m going to focus on residential services.  To start, I would determine all areas of a home can be cleaned, which can become quite extensive, from cleaning and organizing cabinets to cleaning a garage out.  And then of course all of the basics, such as, sweeping, mopping, vacuuming, counter wiping, cleaning bathrooms, washing sheets, etc. I would then divide that into, this what we clean on a regular basis, and this is what we can clean throughout a long-term basis, with the option for the client to specify their wants and needs. Basically, providing a checklist for ourselves and the client.

As far as advertising, I would start with flyers and social media, specifically Facebook marketplace and swap n’ shop pages, which would hopefully lead to word of mouth marketing. I would place the flyers in places to attract clients with larger homes and probably the elderly, I have not pinpointed those places yet. I feel like those with smaller homes are not as interested in paying someone to clean.  In the meantime, developing a website, with an overview / about us, request forms, evaluations, a brief on pricing, etc. 

Eventually, I would hope to grow my business to offer commercial and residential cleaning, although I feel that it would be difficult to grow into both because not everyone is going to want to clean toilets for the rest of their life, right?  With that being said, I imagine I would have new employees at a higher rate than some businesses because the qualifications are minimal, meaning you wouldn’t have to have a college education to be hired at a cleaning company but a background check would be required, for obvious reasons. The training would need to be standardized and the atmosphere of my business would be open, welcoming, kind and caring, outgoing and more, to keep the same employees around longer to lower our hiring and quitting / firing rate.  At a higher level, offering commercial and residential services, we might be able to do employee gatherings, gifts for special occasions, and bonuses, the extra (fun) benefits outside of the real benefits.  The real benefits being retirement, insurance, and such, which I would also hope to provide for my employees before the extra (fun) benefits.

Reference

:

Tanner, J., & Raymond, M. (2020). Principles of Marketing (4th ed.). N.p.: FlatWorld.

Class,

The service that I will be using for my marketing plan is providing child care services. I will be targeting parents who work and need a great reliable daycare center to leave their kids while they are at work, school, etc. The center will be designed to make parents feel comfortable and have a service where they feel their child is loved and well taken care of. As a mother of two and a husband who is always gone traveling, the hardest part was daycare hunting. All the daycares that we visited were not well maintained nor did they meet many expectations. My goal is to turn all the negatives that I expirienced and fix them in my business in order to make the experience better.

For my promotion I would like to have special offers in order to attract more customers. Such as discounts for military, police officers, and first responders. I would also waive application fees for parents who sign up and turn in their application. I would also do walk in tours so parents do not have to worry about making appointments, they can just walk in whenever they are available. In terms of marketing I want to make sure that my daycare service stands out from the rest. I want to have fresh organic foods made from scratch so the food that are being fed to the kids are healthy and nutritious. I want to hire bilingual teachers so they can show the kids Spanish etc. I learned that teaching your own kids their native language while spending all day at daycare is harder than I thought. The way I would market my business is through social media since it would be one of the cheapest ways to advertise my business. I will also leave flyers at schools, job sites, activity centers where parents are more likely to be with kids. “Businesses try to figure out trends so they can reach the people most likely to buy their products in the most cost-effective way possible. The move to more natural organic products and less-processed foods are an example (Tanner & Raymond, 2019).” Now customers are interested in more organic and healthier products and I strongly believe that will give me a strong advantage. No parent wants to feed their child processed foods that can harm them.

Reference

Tanner, J., & Raymond, M. (2019). Principles of Marketing (4th ed). N.p.: FlatWorld.