1. How would your NAB business work in terms of operations (production, inventory control, distribution, customer service, research, and development, etc.)?

Notes: 

• You will have to include all the equipment, technology and personnel listed in your NAB Company Portfolio from your business plan. The information is located under Note #2 in the portfolio. 
• You must use the information from the NAB Portfolio first and then you can add to it.

Further information

Describe the day-to-day functions of your company (include the appropriate information from the NAB portfolio-notes # 1 and 2). Use numbers (cost) from the portfolio and your business plan as applicable. 

How will you run your business? Consider the following areas:

• Facilities
• Production process: how will you produce the product
• Inventory control- how much inventory you will have
• Distribution- how will you distribute the product
• Customer service- how will you handle customers and returns
• Research and Development- how will you improve the product and how will you continue to search for new combinations/ flavors
• Etc.

businessmbaBUSINESS MANAGEMENTStrategic Managementmanagement

NON-ALCOHOLIC BEVERAGE COMPANY PORTFOLIO

Note #1 (Company Parameters)

This is the compilation of Data, Notes, and Information that have been put together to create a Business Plan, along with Pro-forma Financial Statements, for a start-up company in the
non-alcoholic beverage
industry.

The goal of my business plan is twofold:

1. To help identify and outline all the issues I will need to address in starting this company.

2. To present to funders to help raise money to finance this company.

NAB Background:

Melinda Cates has been selling her NAB at County Fairs for the past 7 years for $2 a bottle. She sells an average of 10 Cardboard cartons each weekend a County Fair is open. From her calculations, it takes $.56 to make a bottle of NAB when she calculates all the NAB ingredients and the cost of the bottle and cap. Her rich uncle, Bill, just died and left her a small monetary inheritance. However, since he so enjoyed her homemade NAB, he also left her equipment to start a small NAB business. Additionally, her uncle left her a facility that will allow growth to start the business. It has the potential for expansion in order to meet larger sales goals for the future.

Melinda and I have been close, trusted friends for years. She knew I attended Strayer University and earned my MBA; so I agreed to assist her get the business up and running. I have agreed to put together a NAB Business Plan, and I have agreed to be the CEO/President of the company for at least the next five years.

NAB Today: Parameters for New Company

Here are the parameters in which I must work.

 The business is a start-up: We are not yet in operation. We already have a “recipe” for a beverage, but we are not yet making sales at any significant level.

 Product: the only barrier is that it must be a non-alcoholic beverage (NAB). It is up to me to decide upon what type of non-alcoholic beverage I intend to make and market. It can be sold in individual sizes or wholesale.

 Market size. I will start marketing and selling the NAB in my geographical area within a 100-mile radius from my home address.

 Business size. I can grow the NAB business to any size in excess of one million dollars in revenue by year two. In other words, this cannot be intended to be a one- or two-person micro-business.

 I intend to raise money. I will be looking for funding, and I have already started with friends and family money. However, at some point, I will need funds from outside investors, either angels or venture capitalists, depending on how much I project, I need to raise or receive from a group of individual investors on Kickstarter.

 I intend to have employees and develop my own organizational hierarchy.

 I do not need to raise money for my personal financial support for the first six months. In other words, I do not need to draw a salary for myself for the first six months of projections. Annual salary will be $55,002 1st year; adjusted to $110,004 2nd year; finally adjusted to $165,008 for all remaining years in position.

Note #2

The NAB Financial Worksheets will need to have the value of this equipment and inventory included.Some of the items we currently own:

Owned Equipment:

Two (2) NAB MixerBeverage Filling Machines (mixes up to 200 gallons each) – $28,500 each (value in current $)

The Mixer Beverage Filling machine is a rinsing, filling, and capping (3-in-1) Monobloc machine, imported from Italy. Because it is equippedwith constant temperature controlling system, it can be applied to fill hot or cold fruit juice, tea and other beverageinto 16 oz.bottles. It is suitable for normaltemperature filling or hot filling 16 oz. bottles. It is one of the most advancedfilling machine at present.

Two (2) Accutek AccuSnap Capper Bottling machines (for capping bottles) – $9,600 each (value in current $) See Auto AccuSnap Capper, below.

Four (4) Vehicles (used panel vans) – $10,000 each (value in current $)

Three (3) Computers (Apple Macintosh) – $1,200 each (value in current $)

Graphic Software -$750 (value in current $)

Leased Equipment:

Labeling machinery – $450/month (in current $)

Printers – $550/month(in current $)

Current Inventory:

Glass Bottles (16 oz.), 24,000 – $3,000 (value in current $)

Labels, 24,000 – $840 (value in current $)

Metal caps, 24,000 -$300 (value in current $)

Cardboard Cartons (holds 48 bottles), 500 -$500 (value in current $)

NAB-ingredients, enough to make 24,000 bottles – $600 (value in current $)

NOTES on EQUIPMEENT

Accutek AccuSnap Capper – are continuous motion machines that replace the tedious work of manually pressing and/or placing snap caps. AccutekAccuSnap Cappers prevent costly spills by removing human error from this process. This machine can also help prevent repetitious motioninjuries and strains to your workforce that can result when manually placing snap caps. Accutek AccuSnap Cappers systems are available in three different styles, Belt, Roller, and Plunger in order to offer solutions to a variety of snap cap types. Milk jugs, dropperinserts, lip balm caps, over caps, “top hat” seals, twist cap with ratcheted rip seal, bar top caps, and a variety of other cap applications are all within the capabilities of AccutekAccuSnap Capper. Each machine is designed to accommodate a wide variety of container types. A variety of gripper belt optionsisavailable to stabilizedifferent types of containers.

The Accutek AccuSnap Capper featuresan Accutek centrifugalbowl or cap elevatororientated arm. With anautomated delivery device, the AccutekAccuSnap Capper can reach speeds up to 120 CPM.

SnapCap007

Dimensions –

Height: 94” (238 cm)

Width: 24” (61 cm)

Length: 32” (91.4 cm)

Weight –

800 lbs. (363 kg)

Speed –

Up to 120 CPM

Cap Size –

Min: 10mm / Max: 660mm

Electrical –

110VAC 20 Amp (220 available)

Air Requirements –

120 PSI @ 2 CFM