From the instructor:

Please identify a computer system you have recently had experience with (at home, work,etc.); prepare an attached  PowerPoint presentation (minimum 8 slides) describing a potential computer security problem related to that system. The target audience is a manager who you are trying to convince to investigate the potential security issues.

Suggestions:

• Begin with a description of the organization and the computer system you have chosen.
• Where necessary, you may make assumptions about any specifics – please note these as such in your presentation notes.
• Draw from the assigned readings (and your independent research) to identify what topics should be included.
• If you feel that slide information is not self-explanatory, add additional details in the presentation notes.

Also Reply to your classmates:

Reply to posts of your classmates’ posting, providing your thoughts on the security issue that he/she identified. Provide your response as to whether you (as a manager) would approve/disapprove the security project based on the results of the presentation.

Customer Relationship Management System

Introduction

Core aspects

Key features of customer relationship management system

Application of CRM system

Security concerns

Specific assumptions

Conclusion

Introduction
Customers are the major components of business enterprises. Without them, firms may end up incurring huge losses.
Managing customers have made possible through advanced information technology.
The customer relationship management system, therefore, exists to assist organizations in managing all information or data associated with customers.
Several areas that are mainly focused on by this system consist of sales management, effective delivery of actionable insights, fostering team management, and social media integration (Nyadzayo & Khajehzadeh, 2016).
It is through the customer relationship management system that loyalty between consumers and business enterprises.
Therefore, eliminating this system in business operations is like lowering the return on investment.

Core Aspects
There are different roles that may be associated with the customer relationship management system.
One of them is that it acts as a central location where business enterprises store information relating to customers while keeping track of their interactions.
It also allows customer data to be shared among different departments thus effective decision making towards business growth.
Some studies pinpoint that the customer relationship management system is capable of tracking emails, calls, and meetings held about consumers (Shaw, 2016).
Once such information has been tracked, organizations can stand in the position of ensuring close deals of opportunities while enhancing growth on consumer accounts.
The customer relationship management system is capable of clarifying business opportunities regarding up-selling and cross-selling.

Key Features of Customer Relationship Management System
Content and file-sharing: All team members in the customer service department can upload data for storage while sharing it with co-workers.
Sales forecasting: Customer history on how they interact with business enterprises can be used by sales experts to predict leads. Sales managers may use reports with the intention of motivating their team members (Haislip & Richardson, 2017).
Lead management: Business enterprises use customer relationship management to keep track of customer targets, tasks, and activities.
Email tracking: Emails can be effectively managed in a specific workflow because they are synced by the system.
Communication: The system facilitates real-time message conversation while enabling effective response of cracking issues.
Management of contacts: Information data is always available for retrieval and modification.

Application of CRM System
British Airways is one of the enterprises that is known for travel. According to reports, this company has capabilities of flying more than 145,000 passengers across 200 destinations on a daily basis.
People in different societies wonder the rationale behind British Airways experiencing such customers on a daily basis.
The answer to this cracking issue is that the company has adopted a customer relationship management system to manage existing and potential consumers.
It is through purchasing hotel stays, flights, and holidays that customers benefit from Avios points.
British Airways allows customers to redeem these points for accommodation and travel.
Therefore, the customer relationship management system described as Teradata keeps tracks of customers who have booked while re-engaging such consumers with deals and offers in regards to destination and membership (Shaw, 2016).

Security Concerns
Just like any other company, British Airways was faced with security issues.
As demonstrated earlier, the customer relationship management system is much concerned about processing or executing any information related to customers.
According to the BBC news (2018), British Airways revealed that cybercriminals managed to implicate their actions on the website app.
The results of this incident were very intense because customers’ data was exposed to hackers.
Some of the customer details that were stolen entail credit card information such as CVV codes, email addresses, and names.
Even though British Airways did not demonstrate the cause of the incident, malicious attacks to extract customer information on the website while sensing it to third parties.

Continuation……
Not only does customer information was compromised but also financial data. For instance, it is believed that more than 380,000 transactions.
Some factors may have contributed to security issues which faced customer relationship management system of British Airways.
Security arrangement on aspects such as payment card, log in, and booking tend to be poor
Generally, security concern have negative implications to business enterprises such as British Airways.
Company reputation is lost while the firm is trying all possible to put things into normal.
Due to this reason, British Airways promised to compensate customers who are affected by the incident.

Specific Assumptions
Teradata is one of the computer systems that has assisted British Airways to deal with customer issues effectively.
Therefore, I assume that British Airways rely on this customer relationship management system to make profits.
British Airways uses the system to interact with potential consumers.
The system is used by stakeholders and the entire management to make decisions about company growth and business opportunities.
Furthermore, I assume that cybersecurity attacks have influenced the performance of the customer relationship management system.

Conclusion
As demonstrated earlier, British Airways was affected by cybersecurity issues.
A huge percentage of customers lost their confidential data leading to many complaints.
The exact cause of the cybersecurity incident is not known.
However, I believe that if investigations can be done towards identifying the cause of the problem, then British Airways will not be at risk now and in the future.
Eventually, all security issues associated with the customer relationship management system will be rectified if I leave the investigation to the information technology manager (audience).

References
BBC News (2018). British Airways breach: How did hackers get in? https
://
www.bbc.com/news/technology-45446529.
BBC News (2019). British Airways faces record £183m fine for data breach. https://
www.bbc.com/news/business-48905907.
Haislip, J. Z., & Richardson, V. J. (2017). The effect of Customer Relationship Management systems on firm performance. Int. J. Accounting Inf. Systems, 27, 16-29.
Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262-270.
Shaw, S. (2016). Airline marketing and management. Routledge.

Analyzing and Visualizing Data

Sruthi Kayithi

University of the Cumberlands

Computer System Problem
DXC Technologies is the organization that I have been working with for the last two years and because in this particular decade the internet and the advancement of technology have helped to make things easier for us, in this particular organization employees are allowed to bring their own devices mainly because the company believes that this is the most suitable approach to minimize cost that is associated with purchasing computer resources and other devices.

Problem
Because of this particular fact, I decided to bring my own personal computer at work which is a HP Zbook. I have been using this computer for the last two years but the biggest problem with this computer is the fact that it is vulnerable to such things as malware attack and virus attack mainly if it is not protected by antivirus or any other network/system security mechanism.

Problem
I once realized that some of my information on the laptop had been corrupted and thus I tried to figure out what was the problem only to realize that the computer had been affected by malware that ended up encrypting some of my crucial information (Chen et al., 2020). The most fascinating thing about this security breach is the fact that I had installed an updated antivirus but still, the malware was able to gain access to my system. This means that the hackers who had created this malware would have also gained access to my information.

Malware Attack
Malware is a software that has the capability to illegally gain access to a computer system through such things as malicious links and emails and thereafter the malware will end up encrypting crucial information in the system (Chen et al., 2020). Of late the world is experiencing an increase in cases of malware-related attacks that are actually leading to massive losses in organizations.

Losses
The good thing about this particular security problem is the fact that it only affected my computer and not the entire network and the other systems of the organization. I believe the malware had gained access to my laptop through my home network and thus the only loss experienced is the loss and damage of some of my personal data.

Losses
If the security problem could have affected the network and other systems of the organization then definitely, I believe the loss could be huge mainly because the network and systems of the organization carry a lot of crucial information of both the company and the customers (Hussain et al., 2020).

Solution
The most suitable solution for his particular security problem is to ensure that the user of the computer system does not click on malicious links and emails mainly because this is normally the main ways in which a malware gains access to a computer system.

Solution
It is also crucial that a computer user should install an anti-virus that will help detect and prevent when a malware or a virus is trying to gain access to the system and also install a firewall that will help in checking the incoming and the outgoing network traffic and thus for this reason malicious network traffics will be prevented from gaining access to the network of the organization or the user.

Conclusion
It is important that we always secure our networks and systems and the reason for this is because the internet is vulnerable to a lot of threats that can easily affect our systems, network, and organizations leading to serious losses that are not easy to recover from (Paliwal et al., 2020).
 
 

References
Chen, X., Liu, Z., & Kim, I. (2020). A parallel computing framework for solving user equilibrium problem on computer clusters. Transportmetrica A: Transport Science, (just-accepted), 1-36.
Hussain, K., Zhu, W., Salleh, M. N. M., Ali, H., Talpur, N., Naseem, R., … & Ullah, A. (2020, January). Enhanced Bat Algorithm for Solving Non-Convex Economic Dispatch Problem. In International Conference on Soft Computing and Data Mining (pp. 419-428). Springer, Cham.
Paliwal, V., Ghare, A. D., Mirajkar, A. B., Bokde, N. D., & Feijóo Lorenzo, A. E. (2020). Computer Modeling for the Operation Optimization of Mula Reservoir, Upper Godavari Basin, India, Using the Jaya Algorithm. Sustainability, 12(1), 84.