Following are some additional guidelines for this assignment:

• Your task in this assignment is to send an email to investors telling them about some upcoming changes at SeeMoji.  Most importantly, we want to let them know that we are going to be offering a new line of animated emojis that we believe will substantially increase income and profits.  In order to meet the expected demand, we will need to increase staff, increase office space, and make other changes specified in the video. 
• It is important to remember that this is an informative announcement–NOT a solicitation for new money from investors!  This makes this a routine or good-news message, not a persuasive sales message.  In other words, you are informing investors of a major change in the business, as the law requires you to do when such a change can affect profits or losses.  
• As a routine business message, this email should be written in deductive or direct order, meaning the most important part of the message goes in opening paragraph, preferably in the first sentence of the opening paragraph.  
• Since this is news you are happy to share and expect your investors will be happy to hear, you need to set a positive tone for this message.  

 Format requirements:

• Follow the instructions posted in the Welcome Information/SeeMoji Essentials section titled “SeeMoji Document and Presentation Format Requirements.”
• Include a subject line for this email that is specific enough to get the attention of investors and accurately describes the content of the email.  See the next item posted on how to write an effective subject line.

Whether it be a memo or an email, a good subject line is going to make the difference between getting your message read or ignored.  With emails especially, you have to assume that your reader or readers are swamped with dozens of other messages.  Will yours stand out as important?  Are your readers going to select yours to read immediately, or are they going to “park” it to read later?

You want to keep your subject line short and to the point, but you also want to include enough information that it gets attention and stands out.  And, you will want to consider what is important to your readers.  If there is a deadline or date by which action must be taken, you will also need to include that so people will know by when they must respond.

Most importantly, don’t try to trick your reader by making your subject line a “teaser.”  (An example of a teaser would be something like “Exciting News Coming to SeeMoji!”)  Newspaper sometimes do that, but it is not ethical, especially in business, and is likely to make your reader angry because you are wasting his time, and your actions may cause distrust in the future. 

Here are some examples of subject lines that readers are likely to ignore:

• Help needed
• Lunch next week
• Announcement about Friday
• Hi!
• Important changes

And here are some examples that are more likely to get readers’ attention:

• Help needed tomorrow morning proofreading the Bell proposal
• Sign up for lunch on Tuesday, 6/7, celebrating John’s retirement
• Office to close early on Friday afternoon
• Update on the Walker project completion
• Need your feedback on medical plan changes by March 1

 A good subject line will include ALL of the following:

• Who
• What
• When