Instructions
Strategic Analysis
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This week’s paper is required to be approximately 4 -6 pages in length, not including the title page and the reference page. No paper should be fewer than 1400 words. Double space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors. If you have quotes included in your paper, you should have more than 1400 words to compensate. Your work will be automatically reviewed by Turnitin upon submission. Please make sure you have cited your work properly. Utilize the APA resource material provided in the content section of the classroom under course materials.
After our readings over the past five weeks, you should have an understanding of the types of strategy, organizational culture, the pros and cons of different organizational structures, the elements of internal and external environments, and the types of risk a company may take. After reading the attached articles below, you then can incorporate how the strategy decisions affect the company.
Read the two articles attached about managerial economics.
Your essay will address these items:
A. Select a company from the 35 listed at the end of our text (Case Studies – pages 540-541). Do not use any company that you previously wrote about in previous classes. This must be original research. In addition to the information in your text, research this company using at least (2) outside scholarly articles. Do not use a website as a reference. Your reference source must have an author. Discuss six selected topics from our studies throughout weeks one through five. Discuss these six topics in relation to your company and discuss how the economic situation of today influences the strategic decisions your company is making. Each of the six topics discussed should be in bold print. For example, one topic you may choose may be how your company handles competition (Five Forces Framework). Another topic may be your company’s organizational structure and why they have the structure they have. You may choose to discuss your company’s strategic grouping or value chain. Choose your topics and explore them in detail throughout your paper.
Give examples using the terms and concepts in your textbook readings and your research articles.
B. What is the importance of each of the six topics within your company?
C. What is the usefulness of understanding this topic in today’s corporate structure?
D. Through what strategies does your selected company choose to excel over other strategically grouped companies. For example, what strategies does Apple choose that keeps it on top?
Paper Format (no abstract is necessary):
Title Page – Include a title page with your name, student number, title of your paper, course number & course name.
Introductory Paragraph – Include an introductory paragraph that states your company and your six topics and why you selected them.
Font and Spacing – Use Times New Roman 12 pitch font with double-spaced lines.
Length – Write a 4 to 6 page essay not including the title page and citation page. Make sure you have at least 1400 words, not including the title and reference page.
Reference Page – Include all sources including your textbook on a separate reference page. Use references with authors, not websites. All references must have citations within your paper.
Utilize the APA Style for documenting sources. You will need to include at least 2 sources in additional to your textbooks. Finally, remember Wikipedia is NOT a scholarly source.
The case studies in the back of the book are cited and referenced also. They have different authors than our text. An example of citing a case study within a text:
Sainidis, E. (2013). Case Study: Severstal and the global steel industry. In Johnson, G., Whittington, R., Scholes, K. Angwin, D., Regner, P. (2014). Exploring Strategy Text & Cases (10th ed) pp. 666-670. Harlow, U.K.: Pearson
Punctuation, essay format (thesis, supporting paragraphs with transition and topic sentences, and summary) grammar and documentation count toward your grade.
Late papers will have deductions.
Supporting Materials are attached.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Updating managerial economics
Egan, Thomas P
Business Economics; Jul 1995; 30, 3; ProQuest
pg. 51
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Managerial Economics and Management Decisions
Birch, C M
Business Quarterly (pre-1986); Fall 1965; 30, 3; ABI/INFORM Global
pg. 70
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
GUIDE TO THE MAIN FOCUS OF CASES IN THE BOO
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544 The LEGO Group : adopting a strategic approach
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549 The global pharmaceutical industry – in the land of shrinking giants
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559 Vodafone : developing communications strategy in the UK market
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567 Global forces and the Western European brewing industry
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571 A source of cheap energy or a source of problems – the potential benefits and costs of shale gas
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575 H&M in fast fashion: continued success?
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583 The Formula One constructors : capabilities for success
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591 Integration of a Corporate Social Responsibility programme in Coloplast
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595 Manchester United FC : still successful despite new threats ●
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600 Pierre Fabre : culture and the challenges of internationalisation ● ●
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606 Adnams – a living company ● ●
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612 Ryanair : the low-fares airline – future directions? ● ●
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624 Marks & Spencer : is this as good as it gets?
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629 Hotel du Vin : strategic entrepreneurship and innovative continuity in the boutique hotel sector
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634 Going for growth: Teva’s global strategy ●
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639 CRH plc : dimensions of successful corporate strategy
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647 SABMiller : from strength to strength
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657 The internationalisation of Tesco – new frontiers and new problems
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662 Gridsum and the Microsoft partner ecosystem: engaging in China and beyond?
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Key: ●● = major focus, ● = important subsidiary focus
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EBSCO Publishing : eBook Collection (EBSCOhost) – printed on 2/9/2021 9:53 PM via AMERICAN PUBLIC UNIV SYSTEM
AN: 1418653 ; Johnson, Gerry.; Exploring Strategy Text & Cases
Account: s7348467.main.ehost
PA
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CASES In
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666 Severstal and the global steel industry ●
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671 FeedHenry – innovating in the cloud ●
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676 Flight Centre Limited ● ●
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680 Strategic leadership and innovation at Apple, Inc. ’ ●
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686 ‘Where’s Irene and just exactly is she up to?’ The acquisition of Cadbury PLC by Kraft Foods , 2010 ●
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695 Gazprom and NIS : the oil and gas industry in Serbia ● ●
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700 International HIV/AIDS Alliance (B) : a strategy for 2020 ● ●
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707 The Mexican narco-trafficking problem ●
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715 Dancing with the mouse: a strategic metamorphosis at Ocean Park , Hong Kong ●
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721 GMB : strategic leadership in a trade union ●
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727 Academies and Free Schools ●
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731 Paul Polman and the revitalisation of Unilever ● ●
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738 LEAX : managing growth in a volatile world ● ●
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742 Changing tracks at Babcock Rail ● ●
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749 In the boardroom at HomeCo ● ● ●
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755 QR National – Aurizon ● ●
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Key: ●● = major focus, ● = important subsidiary focus
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