Instructions

So far, you’ve studied ID models and needs assessment in this class. How do you feel about what you know so far? Simply having an understanding of models and what is the beginning step in many ID models is a great start! At this point, you should know that you will skip steps in models in your career in ID. However, you will have the knowledge of what you leave out so that you can make the best decisions and recommendations.

This week, you’ll tackle another case study that examines learner/learning analysis. Learning is more encompassing and involves the learner and the learning environment.

Fun Fact!

There are instructional designers who specialize in front-end analysis (remember, analysis is the “A” in ADDIE) and some who specialize more in learner analysis. Most instructional designers are generalists—specializing in everything!

Much like last week’s assignment, you will:

• Analyze the case (Community Blues: Learner Analysis)
• Identify the problems/issues
• Provide a potential solution, based on theories and best practices

However, this week, you’ll create a short video, as if you were releasing your findings to your client. Most people can only focus on a topic for a few minutes at a time, especially if the activity is passive (like watching a video). This will be a warm-up to your potential Signature Assignment and will help familiarize you with possible technologies that you can use. You may use VideoNote to create the videos for this assignment or another program of your choice like Screencast-o-Matic or Prezi.

Length: 5-7 minutes long.

References: Support your work with a minimum of 4 credible resources; upload the reference page as a separate Word file

To create a video note, select the Record video option in the assignment submission area. You will need your webcam to complete this video. Press the New Recording button when you are ready to record your video note and Stop Recording when finished. Click the Add button to include the video in your assignment submission. Note, the Video Note tool records a maximum of 3 minutes. Plan on splitting your video into multiple segments.

Do not share your assignment in the

ID CoP

or elsewhere.

Community Blues: A Learner Analysis

Between 2010 and 2015, Corinth County experienced an 86% growth rate in population, adding an additional 422,000+ residents to this once quiet county. Continued growth of 4% would give the county a population of 1.6 million residents by 2030. Businesses were moving into the area, bolstered by tax incentives, lower than average cost of living rates, great weather, and an abundance of activities within driving distance.

In addition, the county boasted a fantastic community college system with five campuses, all in the major cities, with award-winning programs in nursing, engineering, and business. Despite this growth, Corinth County College’s annual growth was stagnant. They had remained at a steady 25,000 students for the past five years and were losing students in the summer. What was going on?

New programs were started in Computer Science, Environmental Science, and Sports Management to appeal to students moving into the area and to compete with other local colleges. These were all on-campus programs, with evening and weekend classes to appeal to working adults. However, enrollment was not good; and the Computer Science program was going through yet another revision.

Two of the five campuses were newly built. They were convenient to some of the cities with the greatest growth, with modern buildings and had excellent parking. Yet, if anyone walked around these campuses after 5:00 and on weekends, they appeared deserted. The campuses were paid for with taxpayer dollars and the Board of Trustees wanted answers.

The College District routinely surveyed incoming and exiting students. Those students were excited about the college experience, raved about the quality of the instructors and exiting students usually had jobs or university enrollment waiting for them upon graduation. Retention of current students was also excellent—at about 80%. Clearly, The college must be doing something right.

A large-scale demographic survey had not been completed since 2010. The college decided to hire a consulting firm to assist in gathering demographic information that went beyond county data. Administrators were hopeful that this data would help provide some answers. Six months’ worth of data were collected on the new and existing Corinth College population.

You are an instructional designer with the Corinth County College District and you are on a taskforce to help determine why enrollment growth is not in line with county growth. You have been specifically tasked with looking at potential learners and beginning a learner analysis. The data is in on those new to the county and you are looking at these factors:

Student demographics:

Non-traditional

Working Adults

Relatively Affluent

College-aged children

Most had “Some College”

#1: Do you see any common factors among these demographics that might be causing enrollment to falter?

Top three states with the largest immigrant population:

California

Maryland

Colorado

#2: Do you see a common factor among these three states?

Top Three Needed Professions by 2025 (according to County records)

Healthcare Professionals

HVAC Technicians

Teachers

#3: Do you see a hole in curriculum that is not being addressed?

#4: Given the demographics, do you see a course delivery method that is perhaps being underutilized?

#5: What other recommendations would you give to college administrators and to the Board of Trustees in order to better understand current learners?