Commercial Analysis Assignment
Overview: 98.1% of American households have a television, while 99% of people in America can read (2). This means that being able to read barely beats out having a television in your home. Most of us were taught to read when we were very young, but did we ever learn how to watch television?
We watch our television shows, and many of us get annoyed when a commercial interrupts our program. But what if we stopped to consider for a moment, that we have it all wrong; maybe the television show is an interruption to the commercial? This occurs because the main way for a television station to make money is to sell commercial time.
This is why analyzing television commercials is so important. Below are some concepts to consider that will help you to understand the messages in television commercials better. We are exposed to these commercial every day, but we rarely realize their true impact on us. They can influence us to buy products and services that we do not need, to vote a way we might not normally vote, and to desire a lifestyle that we wouldn’t necessarily agree with.
TV Commercial You Are to Analyze:
“Apple, ‘Share Your Gifts’ Commercial – Writing Assignment Commercial”
Length: In standard written English, write at least a three (3) page essay using MLA conventions for formatting, that is, Times New Roman font, size 12 type, double spacing, a header, and a heading, Your essay should be an analytical essay that explains the overall message and/or effectiveness of a visual piece. You must provide an explicit thesis –located in your introduction- that will provide a focus for your paper.
Method to Submit: Turnitin
Since commercials are more complex than many other types of media, there are more things to consider:
For this assignment, you will explore the various tactics used to make a TV commercial effective,
Visual Communication
but to do this, you must understand how the various elements function to influence a targeted
audience; your analysis must move beyond the obvious, which is to sell their products.
1
Visual Analysis Basic Essay Structure
I. Introduction (Two Paragraphs)
Introduce creator and image (relevant background information)
Contextual information and that includes the rhetorical situation
Brief and objective description of the commercial (5-7 sentences)
Explicit Thesis
Visual Communication
To support your answer, reflect on the various visual and cinematic elements and persuasive
appeals. Remember, the creator uses these elements to help guide readers to his or her
message. Your analysis will explain how these elements influence the audience and solidify the
creator’s message.
2
Controlling idea that explains the functionality (how) of the visual element to
create meaning.
Support details with specifics that justifies your reasoning. Do not guess or make
assumptions; make inferences.
Controlling idea that explains the functionality (how) of the visual element to create meaning.
Support details with specifics that justifies your reasoning. Do not guess or make assumptions; make inferences.
Controlling idea that explains the functionality (how) of the visual element to
create meaning.
Support details with specifics that justifies your reasoning. Do not guess or make
assumptions; make inferences.
Emphasizes the success of the creator’s message as it pertains to the visual analysis you have analyzed.
Does not agree or disagree with the message or provide new information that was not explained in the body paragraphs
Editing Checklist
Times New Roman font, size 12 type, a header, a heading, and double spacing Introduction presents the creator, the release event, and rhetorical situation Keep your analysis in present tense
Provides specific details; avoid using vague language
Essay has an original title; essay does not use the title of the article Write in complete sentences
Paragraphs should begin and end in the author’s words
Remove any rhetorical questions
Avoid use of the indefinite “you”
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