Marketing your health program is essential to ensuring participants actually engage in your intervention or change a health behavior. For this discussion board assignment, you will need to find a marketing strategy or advertisement that has been used to either recruit participants to a program or inform others about a similar health behavior your program will target. For instance, if your program is designed to encourage smoking cessation, then you will need to find marketing tools used by other smoking cessation programs or smoking cessation educational material. Once you find the marketing strategies, please describe the following aspects addressed in the textbook readings:

How was segmentation used within the strategy?
What adopter category (i.e. innovators, early adopters, etc.) do you think the strategy was created for and why do you believe this to be the case?  
Did the strategy utilize the 4 P’s of marketing?
How would you describe the routes of promotion used by the strategy?

Each individual student must complete the full discussion board assignment.

See discussion board guidelines and grading rubric for the discussion forum found with the course syllabus.

DiscussionBoard Rubric
HS3073 Program Planning

20 points • Language is clear, concise, and easy to

understand
• Discussion is substantive and relates to key

principles presented in readings
• Examples are integrated into discussion
• Minimum length or number of words (specific

to that week’s instructions).
• No spelling or grammar mistakes.
• Information from outside resources (textbooks,

articles, etc) is cited within the text and
referenced at the end of the text using APA
format.

• Unless otherwise stated, 250 words is an
appropriate minimum word count

• Replies to at least two other entries
o Replies are thought-provoking,

supportive, and reflective
o No spelling or grammar mistakes
o Only 2 posts per calendar day to prevent

all forum posts on final module day

-3 points • For each peer response NOT posted or NOT
counted (up to 6 points)

-1 to 4 points • Information from outside resources is NOT
cited within the text and referenced at the end
of the text.

• Did NOT use APA format correctly

-1 to 6 points • Language is NOT clear, concise, and easy to
understand

• Spelling and grammar mistakes
• Does NOT meet minimum length or number of

words
• Discussion is NOT substantive and does NOT

relate to key principles presented in readings