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EGL 1100 – NBishop
Social Constructs Project
For this assignment, you will identify a social construct of interest to you. You will then investigate how the media builds, perpetuates, or challenges this social construct. You want to select a specific medium, or get as specific as possible to limit the scope of the project. For example, you might look at how a certain genre of music constructs masculinity, or how Twitter challenges society’s notion of blackness.
Steps to Writing the Argument
1. Become familiar with social constructs to select one of interest. Narrow the scope of your project as much as possible.
2. Use Ch. 18 – 22 (Source / Research chapters) to review ways of finding, evaluating, integrating, and synthesizing evidence to develop thesis statements and supporting argument claims. You will use primary sources as your main evidence and secondary sources as additional support for the analytical argument you make.
3. Write a thesis, outline, then essay draft.
Parts of the Brand Identity Project
I. Introduction: Start generally (establish exigence) and develop an introduction that leads to an argumentative thesis statement.
· To make your thesis argumentative, use an analytical, argumentative verb from one of these categories: creates, maintains/perpetuates, or redefines. (You can choose a synonym or more specific verb, but it should come from one of those categories.)
· Example: In mainstream media, pitbulls are most often portrayed as dangerous. The Instagram hashtag #dontbullymybreed redefines pitbulls as friendly, goofy, and gentle.
II. Body Paragraphs: 3+ body paragraphs containing topic sentences that support your thesis. Paragraphs include evidence and analysis to support each individual topic sentence.
III. Conclusion: Discuss implications of your argument.
Formal Requirements
· 3 FULL to 4 pages in length (not including Works Cited)
· Works Cited page of 5+ sources:
· 3+ primary sources (examples)
· 2+ secondary sources (support/analysis)
Secondary sources must be credible, but do not have to be “academic”
· MLA formatted in-text citations
· Formatting: Times New Roman font, size 12; 1” margins all around; header and heading with last name & page number
Essay Due Date
Due by 11:59pm on _________________________________
Medi
a
<
/
p>
’
s
Effec
ts
:
Multi
media
Project
|
Levels
of
Achievement
Cr
it
eria
Excellent
“A”
Acceptable
“C”
Does
No
t
Meet
Req.
“F”
Multi
–
media
comp
on
ent:
Thes
is
/
Claim
2
0
Po
in
ts
Thesis
or
main
claim
/
purpose
is
clear
ly
st
at
ed
in
the
multimedia
visual
1
5
Poin
ts
Thesis or main claim / purpose is sta
ted
in the multimedia
visual,
but
may
be
worded
unclearly
or
placed
awkwardly
0
Points
No
thesis
.
Multi-media
component:
Org
an
ization
/
Layout
&
Design
25
Points
Organization
is
logical.
Visual
Elements
(headings,
section
breaks,
etc)
clearly
separate
sub
–
points.
1
9
Points
Organization is logical. Visual Elements
(headings, section breaks, etc) clearly
separate sub-
points,
with
2-
3
minor
issues
.
12
Points
Organization is
very
illogical,
making
it
hard
to
interpret
the
argument
Multi-media
Component:
Evidence
&
Sources
25 Points
4
source
s
:
at
least
two
scholarly
sources
;
all
sources of
good
quality.
Uses
a
variety
of source
material
to
support
claim.
Sources
logically
cited
on the multimedia
project.
All
evidence
enhance
s
claims.
19 Points
4
sources:
at least two scholarly sources; all
sources of good quality. Sources cited on the
multimedia project. Evidence
somewhat
enhances claims.
8
Points
No scholarly sources
OR
fewer
than
required
total
sources
used.
Justification
:
Organization
15
Points
Justification is
organized
logically,
including
an
introduction,
thesis or purpose
statement,
topic
sentence
–
driven
paragraphs,
and
a
conclusion.
11
Points
3-4 minor issues with
organization.
5 Points
No
established
organizational
pattern.
Justification:
Content
30
Points
Defends
the
design,
content,
and argument
(ethos,
logos,
pathos)
decisions
made
in
visual.
Considers
how
these
choices
fit
the
rhetorical
situation
(rhetor,
audience,
message,
context)
of the
argument.
20
Points
3-4
areas
related
to
justifying
the design, content, and argument
could
be
more
clear or more
thoroughly
discussed.
10
Points
Justification
severely
underdeveloped.
Whole
Project:
Grammar
20 Points
No
grammatical
errors
15 Points
3-4 grammatical errors
|
9 Points
Grammatical
errors
impede
meaning.
Student
needs
to
seek
outside
help
in
grammar.
Justification:
Works
Ci
ted or
References
15 Points
0 errors in
MLA
or
APA
entries
.
11 Points
2-3 minor errors in MLA or APA entries
|
6
Points
No
references
provided
OR
not
in MLA OR APA
Media
’
s Effects: Multimedia Project
Levels
of
Achievement
Criteria
|
Excellent
“A”
Acceptable
“C”
Does
Not
Meet
Req.
“F”
Multi
–
media
component:
Thesis
/
Claim
20
Points
Thesis
or
main
claim
/
purpose
is
clearly
stated
in
the
multimedia
visual
15
Points
Thesis
or
main
claim
/
purpose
is
stated
in
the
multimedia
visual,
but
may
be
worded
unclearly
or
placed
awkwardly
0
Points
No
thesis.
Multi
–
media
component:
Organization
/
Layout
&
Design
25
Points
Organization
is
logical.
Visual
Elements
(headings,
section
breaks,
etc)
clearly
separate
sub
–
points.
19
Points
Organization
is
logical.
Visual
Elements
(headings,
section
breaks,
etc)
clearly
separate
sub
–
points,
with
2
–
3
minor
issues.
12
Points
Organization
is
very
illogical,
making
it
hard
to
interpret
the
argument
Multi
–
media
Component:
Evidence
&
Sources
25
Poin
ts
4
sources:
at
least
two
scholarly
sources;
all
sources
of
good
quality.
Uses
a
variety
of
source
material
to
support
claim.
Sources
logically
cited
on
the
multimedia
project.
All
evidence
enhances
claims.
19
Points
4
sources:
at
least
two
scholarly
sources;
all
sources
of
good
quality.
Sources
cited
on
the
multimedia
project.
Evidence
somewhat
enhance
s
claims.
8
Points
No
scholarly
sources
OR
fewer
than
required
total
sources
used.
Justification:
Organization
15
Points
Justification
is
organized
logically,
including
an
introduction,
thesis
or
purpose
statement,
topic
sentence
–
driven
paragraphs,
and
a
conclusion.
11
Points
3
–
4
minor
issues
with
organization.
5
Points
No
established
organizational
pattern.
Justification:
Content
30
Points
Defends
the
design,
content,
and
argument
(ethos,
logos,
pathos)
decisions
made
in
visual.
Considers
how
these
choices
fit
the
rhetorical
situation
(rhetor,
audience,
message,
context)
of
the
argument.
20
Points
3
–
4
areas
related
to
justifying
the
design,
content,
and
argument
could
be
more
clear
or
more
thoroughly
discussed.
10
Points
Justification
severely
underdeveloped.
Whole
Project:
Grammar
20
Points
No
grammatical
errors
15
Points
3
–
4
grammatical
errors
9
Points
Grammatical
errors
impede
meaning.
Student
needs
to
seek
outside
help
in
grammar.
Justification:
Works
Ci
ted
or
References
15
Points
0
errors
in
MLA
or
APA
entries.
11
Points
2
–
3
minor
errors
in
MLA
or
APA
entries
6
Points
No
references
provided
OR
not
in
MLA
OR
APA
Media’s Effects: Multimedia Project
Levels of Achievement
Criteria Excellent “A”
Acceptable “C”
Does Not Meet Req. “F”
Multi-media
component:
Thesis / Claim
2
0 Points
Thesis or main claim / purpose is clearly
stated in the multimedia visual
1
5 Points
Thesis or main claim / purpose is stated in the
multimedia visual, but may be worded unclearly
or placed awkwardly
0 Points
No thesis.
Multi-media
component:
Organization /
Layout & Design
25 Points
Organization is logical. Visual Elements
(headings, section breaks, etc) clearly
separate sub-points.
1
9 Points
Organization is logical. Visual Elements
(headings, section breaks, etc) clearly separate
sub-points, with 2-3 minor issues.
12 Points
Organization is very illogical, making it hard to
interpret the argument
Multi-media
Component:
Evidence &
Sources
25 Points
4 sources: at least two scholarly sources;
all sources of good quality. Uses a variety
of source material to support claim.
Sources logically cited on the multimedia
project. All evidence
enhances claims.
19 Points
4 sources: at least two scholarly sources; all
sources of good quality. Sources cited on the
multimedia project. Evidence somewhat
enhances claims.
8 Points
No scholarly sources OR fewer than required total
sources used.
Justification:
Organization
15 Points
Justification is organized logically,
including an introduction, thesis or
purpose statement, topic sentence-driven
paragraphs, and a conclusion.
11 Points
3-4 minor issues with organization.
5 Points
No established organizational pattern.
Justification:
Content
30 Points
Defends the design, content, and
argument (ethos, logos, pathos) decisions
made in visual. Considers how these
choices fit the rhetorical situation
(rhetor, audience, message, context) of
the argument.
20 Points
3-4 areas related to justifying the design,
content, and argument could be more clear or
more thoroughly discussed.
10 Points
Justification severely underdeveloped.
Whole Project:
Grammar
20 Points
No grammatical errors
15 Points
3-4 grammatical errors
9 Points
Grammatical errors impede meaning. Student
needs to seek outside help in grammar.
Justification:
Works Cited or
References
15 Points
0 errors in MLA or APA entries.
11 Points
2-3 minor errors in MLA or APA entries
6 Points
No references provided OR not in MLA OR APA
