Evidence shows that Mind Mapping can be used to help you plan and organize your thinking before you start or get stuck into a project. This is because you can use the technique to develop all your ideas and see where they relate to each other before deciding the best way to go about the task at hand. 

A Mind Map can help you think with greater clarity to explore relationships between ideas and the different elements of an argument, as well as generate solutions to problems. It puts a new perspective on things by allowing you to see all the relevant issues and analyze choices in light of the big picture. It also makes it easier to integrate new knowledge and organize information logically as you’re not tied to a rigid structure.

The sheer number of ideas produced in a brainstorm makes a strong case for its effectiveness. Every idea won’t be a winner, but among the ideas that come up, a handful will be worth pursuing. 

Develop a Mind Map

Using the Mind Map method of brainstorming, create a mind map to help guide your creative concepting process. You can create this by hand or use an online tool, such as (

Mindmeister.com

,)(

Poplet.com

)or (

Miro.com

)as shown in Fig. 1. If you create it by hand, take a photo and save it as a JPEG. If you complete your brainstorm digitally, save it as a PDF or a screenshot. 

Note: Make sure your concepts in the mindmap align with your brief, strategy, insights and the target audience you defined last week.

Instructions

1. Watch any of the lesson videos below that provides an overview of proper ways to brainstorm:

• (Problem Solving Techniques: Brainstorming,) Chris Croft, LinkedIn Learning
• (Mind Maps, )Chris Croft, LinkedIn Learning
• (Decision Trees), Chris Croft, LinkedIn Learning
• (Designing a Print Ad: Concepts are the Main Ingredient),  Chris Croft, LinkedIn Learning

2. Read any of the following articles to help you understand:

• (How Mind Maps Help in Marketing)
• (How to Mind Map Creative Advertising Ideas)
• (Mind Mapping for Dummies)

3. Review the lesson below if you have trouble coming up with ideas:

https://docs.google.com/presentation/?usp=slides_web 

YOUR NAME: ___________________________________

Ayreale Sally

BRAND RESEARCH

CLIENT: Dyson

PRODUCT: Vacuum

MEDIA CHANNEL:

Magazine Print Ad – 8.5″ x 11″

COMPETITORS:

•The ONEPWR™ Evolve™ Cordless Vacuum makes cleaning hard surfaces easier, faster and now even longer. Get the best of both worlds with full-size power of an upright ideal for your furry friends, all packed into a cordless compact and lightweight design. Delivering the easiest clean, the Evolve™ weighs less than 9 lbs. when you carry it from room to room, but it only feels like 2 lbs.

•WINIA’s new cordless, stick vacuum cleaner. The lightweight body and hold-free control option make cleaning easier. Don’t worry about missing dust in hard to see places with the LED headlights and flexible joint. 

•14.4V lithium-ion battery provides powerful cleaning with extended run time. Removable hand vacuum conveniently cleans upholstery and other above the floor surfaces, specialized tools, a crevice tool for cleaning hard to reach areas. An upholstery tool for cleaning soft surfaces and furniture while the felt on the tool attracts pet hair.

TARGET AUDIENCE: Doesn’t Lose Suction” targeted 30- to 40-year-olds along with a subgroup of allergy sufferers and pet owners. With the latter in mind, Dyson promoted its vacuums at dog and cat shows. One of the product’s technological advantages over bag or filter vacuums was its ability to collect fine dust and ash without the particles affecting vacuum suction. “Suction to consumers is very important, and Dyson as a marketer claimed something that resonated with consumers,” Bill McLaughlin, executive editor at Home World Business Magazine, told Advertising Age.

.

HUMAN INSIGHTS AND TRUTHS: This vacuum has PROS ad CONS. The PROS are:
Excellent suction, excellent battery life with a spare battery if needed to finish your chores, quieter than my V10 Animal when running, easy to empty with a push of the red lever. CONS are: Heavier than my V10 Animal and tends to hurt my back more when I use it. With the canister larger, it takes up a little more space for wall storage. I love the larger head but that does lend to some issues getting in smaller spots. The wand and head don’t come apart as well for me as my V10 Animal Stick. Overall, I gave this 4 Stars because I love the ability to vacuum without a cord trailing you and getting in your way. I love Dyson Cordless vacuums and have had their product for approx. 7 years. I have tried other cordless vacuums but always come back to Dyson. You can’t go wrong in purchasing.

TONE (Brand Personality): the clients are middle age to older people who have a love for cleaning and do not dust.

KEY MESSAGE
I would want to get a how-to location set up where the target audience would most likely be found then just start doing like a infomercial type display and let the customers test it out even before buying it.

TAGLINE: “The vacuum that doesn’t lose suction”.

CTA:
I would want them to buy the product

· PRODUCT INFORMATION: Cleaner head

High Torque XL

· Run time

Up to 120* min

· Weight

7.85 lb

· Charge time

4.5 hrs

· Cyclone technology

18 concentric cyclones

· Filtration

Advanced whole-machine filtration

· Bin volume

0.5 gallon

· Run time**

Up to 120 min

· Height

12.5 in

· Length

50.63 in

· Width

11.7 in

CITATIONS

https://www.dyson.com/vacuum-cleaners/sticks/dyson-v11-stick/dyson-v11-outsize-nickel-red

https://www.dyson.com/vacuum-cleaners/sticks/dyson-v11-stick/dyson-v11-reviews?productCode=298706-01

https://www.wayfair.com/appliances/pdp/bissell-adapt-ion-xrt-2-in-1-cordless-bagless-stick-vacuum-bse10076.html

https://hoover.com/products/onepwr-evolve-cordless-upright-vacuum?gclid=Cj0KCQiAv6yCBhCLARIsABqJTja5cEHZsHtds3_yGBCp8Yx-x9-DTGZVSB-A20Ep3B5cN79VK2uu3FQaAiooEALw_wcB

https://www.dyson.com/vacuum-cleaners/sticks/dyson-v11-stick/dyson-v11-outsize-nickel-red