I have attached my Un’ ad that I created and I also have attached the example that was provided on how to do the actual Un’ ad. I need you to use the actual ad that I have attached below and make the Un’ ad better than what I did and touch each aspect of the Un’ ad requirements. The directions are in the example of how to do the Un’ad and I have also attached the actual questions of A-H. The main focus is focusing on PowerPoint D and E. The actual ad that I used is below.

These are the questions: The main focus is question D an E read the example to understand more clearly.

a) What product or service is the ad selling? 

b) What deep need or desire is the ad appealing to? (In other words, does the ad appeal to your desire to have love, friends, esteem, power, happiness, wealth, beauty, joy, etc.?) 

c) Who is the intended audience, and what do you suppose their reaction to the ad might be? Name and describe the specific classes, races, body types, group(s), etc.

d) Who is disregarded (or negatively referenced [real or implied]) by the ad? Name and describe the specific classes, races, body types, group(s), etc.

e) What suffering, exploitation, or destruction is hidden from view? Here, the reference is toward the ad or the company promoting the ad. Be specific. (You might have to do some research on this one.)

 f) How does the ad affect your personal desires, self image, beliefs, and consumer choices?

g) What would life (really) be like without the product or service that the ad is selling? What would life be like without the larger industry that facilitates that business?

h) Step Three: Now that you’ve done the exercise, do you perceive your favorite advertisement in a different light ? Why or why not? Be specific.

ORIGINAL AD
D. Disregarded the older generation by hearing to younger crowd.
E. They didn’t tell you to drink the drink but they use Lebron James to tell you to drink because people will follow him.

3
Sodas can be harmful to the body if you drink too many.

4

It affects the social and economic industries

Summary
In my first ad I gave the benefits of product and 2nd Ad I gave the trials of drinking sodas

Methods of Resistance

The Creating an ‘un’ ad Project

The Creating an ‘un’ ad Project
At the end of Chapter 6, we highlighted several ways to resist conformity (e.g., reactance and asserting uniqueness). A similar concept was highlighted in Chapter 7, where we highlighted ways to resist persuasion (e.g., strengthening personal commitments, attitude inoculation, practice, etc.).
This assignment requires you to create an ‘un’ ad. I know that’s not a ‘real’ term but it’s the best one that fits this assignment. 
Keep reading
Recall the previous assignment that you completed. In it, you had to select and critically analyze an ad. Items d and e required you to think of who is disregarded by the ad and to describe the suffering, exploitation, etc., that is hidden from view.

2

This assignment requires you to redesign the ad (that you chose for the previous assignment) in a way that incorporates items d and e. Such that, you highlight those in your newly-created ad and make it less appealing.
Please get as creative and detailed as you like. What is most important is that you include each of the following:
State which ad you used originally (e.g., show a picture or show a brief clip)
Restate your answers to d and e (note: if you didn’t highlight any before, DIG DEEPER and find some)
Incorporate those into your newly conceived ‘un’ ad
Clearly state how you incorporated ‘d’ and ‘e’ in your ‘un’ ad
State the method of resistance that you’re using. Explain and be specific.
An example is on the next slide
The Creating an ‘un’ ad Project

3

Example project: The ‘un ad’ for marijuana
Original ad

D: Disregarded – Among others, people
with breathing difficulties
E. Suffering and Exploitation – 2nd hand smoke ‘really’ can kill some people; a lot of people are imprisoned for decades over marijuana-related charges in the same states where the sale of it now is legal (!)

3.

Whether it’s marijuana or tobacco:
1) smoking is still harmful to your health;
and
2) 2nd-hand smoke is still deadly.

If the sale of marijuana is legalized, keep that same energy and:
1) Reduce the sentences of people currently imprisoned for the sale of it;
and
2) Change the ‘felon’ status of those convicted of the sale of it
3

4) In my first ad, I inserted a statement in the ad that acknowledged… In my second ad, I highlighted the hypocrisy by…
5) I’m looking forward to reading your answers to #’s 4 and 5.
Please submit your project as a doc., ppt., or a film. It’s really up to you. Feel free to be as creative as you like!

Photo citation: https://www.cbc.ca/news/politics/trudeau-marijuana-cannabis-facebook-1.4714646