Project Context

Discuss about the Information and Communication Technology for a Magento Case Study.

E-commerce and ICT are inseparable as e-commerce industry is fully dependent on ICT for its intensification and related operation. One of the examples of ICT is e-commerce. ICT is defined as an umbrella, which uses computers, software and hardware in order to communicate, store and requisite important information (Barnes & Hunt, 2013). The perspective for the growth of e-commerce is very high in developing countries but due to the lack of ICT infrastructure, the rate of growth is hampered (Huang & Benyoucef, 2013).  The growth of e-commerce is fully dependent on the infrastructure of ICT. ICT and e-commerce is the powerful tool for development, but their potential is impossible to achieve if basic policies are not established.

The report discusses one of the ongoing projects of Australia that is on web designing using Magneto CMS. The web is designed for the Haunt Green project of John Dealer. In this report, the context, requirement and challenges of the project is discussed. There are many challenges that the Haunt Green project is facing. In order to minimize the challenges and for flourishing the business of Haunt Green, proper key factors has been discussed in this report. 

John dealer of Australia have started a project on Haunt Green, which includes designing of website for the perspective of growth of e-commerce. John dealer wants to sell its different product through online marketing (Digital & Melbourne, 2016).  Therefore, the dealer started a project on Haunt Green. The project Haunt Green requires a website for selling the products of John dealer.

For designing the project firstly, the staffs gather all the information regarding requirement of the project. A workshop is started that helps in defining the online marketing strategy and planning the e-commerce website (Almeida et al., 2014). For inventory management, the clients have existing systems and therefore the planning of integration is made carefully for ensuring that the dates of online stock are up to date or not. Once all the requirements are gathered, creation of wireframes has been started for laying out the elements in visual formats.

The most important feature of Magneto is its ability to extend the functionality through the application of third party (Ong & Teh, 2016).  After the planning process is completed, research process is started for getting the correct mix of extension in order to install and configure for the Hunt Green site. The extension of the project includes Shopper discount coupons, Google shopping product, eBay integration and an automated mailing system.

Project Requirement

There are many challenges that an online business faces. Some of the unique challenges in the development of Haunt green project include:

Change in the purchase of traditional agricultural parts

Haunt green is changing its agricultural products and this requires patience and persistence while buyers change their buying habits. In order to provide rewards to customers who buy products generally, they are providing the products at for promoting the minimum prices (Huang & Benyoucef, 2013).   Therefore, it is a challenge to promote the online store of Haunt Green to customers who have purchased parts from a physical dealer.

Migration of 1 million of product into the catalogue of Magneto

Serving a catalogue with 1 million products is of no use. Some of the challenges that are due to the catalogue include maintenance of a search engine that is very much efficient and  also provides relevant results keeping the load time of the page minimum (Schniederjans et al., 2013). It is done in order to keep the users engaged. Secondly, creation of site structure is also one of the most important challenges as it allows conceptual navigation for users for finding the products and for creating enough contents for making a confident decision of buying.

Sharing of online inventory with mortar and bricks store

The most important requirement for the project includes unified inventory for both physical and online stores (Ong & Teh, 2016).This means that the website needs to be integrated with existing office system that was used for invoicing and inventory. 

The most important practice to flourish is business is by providing best services to the customers. Varieties of products should help in attracting customers. Products must be provided with quality at lower prices so that the customers became loyal buyer of John Dealer (Almeida et al., 2014). It is very much necessary to respond to the customers properly in order to provide effective communication.

The key success factors for the Haunt Green website are:

Brand: In order to build up the reputation, online business of Haunt Green must respond to its customers promptly (Schniederjans et al., 2013).  Rebates must if offered if the customers are dissatisfied with the products.

Access to unique resources: Success can be achieved by accessing unique products because customers get attracted by different products (Huang & Benyoucef, 2013).  The online business must not be oriented in a specific field. Access to different field provides variations in resources.

Challenges

Customer loyalty: It the service provided by the Haunt Green website satisfies customers then they became loyal purchasers (Rawat & Divekar, 2014). In order to increase develop the growth of the business it is very much important to make the customers loyal.

Financial resources: The financial resources must be used properly and must be saved as much as possible.  Proper cost analysis must be taken from time to time  in order to utilize the financial resources effectively. Example: The cost of printing gets saved if the document is emailed o the client (Widjaja, 2015).

Access to distribution Channel: Advertising should not be limited to search engines. (Ong & The, 2016). In order to achieve success other advertising medium such as email, magazines, video and many more must be chosen. 

In order to flourish the business, the Haunt website must improve its effectiveness. The improvement comes with some of the recommendation includes:

• Sponsorship must be built and it is very much necessary to have involvement from the managers that are at operational level.
• The gap between different markets must be reduced in order to flourish the business. The most necessary step is to reduce the gap between the It and marketing sectors of the business.
• Investment must be made by improving the e-business and cost measurement strategies must include cross- channel measurement metrics bin order to determine the exact value of the organization.
• It is very much important to specify the internal competitive of e- business.
• Maturity of the E-business must be measured properly with the objectives of strategic business, online business etc.
• Differentiation must be made between long term and short term projects for reorganizing the IT and outsourcing sectors properly. This will help in enabling the organization more flexible for meeting the demands of the business. 

Conclusion

It is concluded that the website of Haunt Green will help in flourishing the business if key success factors will be followed properly. The best and the most important thing in online business s advertising.. The Haunt green must advertise it products on different social media sites. The website must facilitate with varieties of product at reasonable prices so that everyone can afford it. The challenges that The Haunt Green website must try its best for avoiding the challenges that it is facing. The challenges include Change in the purchase of traditional agricultural parts, Migration of 1 million of product into the catalogue of Magneto and Migration of 1 million of product into the catalogue of Magneto. The Haunt Green must adopt strategies for reducing the challenges. Key success factors such as brand, loyalty of the customers, financial resources, Access to distribution Channel and unique resources. In order to flourish the business, the Haunt website must improve its effectiveness. 

References

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Barnes, S., & Hunt, B. (Eds.). (2013). E-commerce and v-business. Routledge.

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Digital, N. & Melbourne, N. (2016). A Magento Case Study: Hunt Green Online Store. Ecommerce development by NBS.Digital. Nbs.digital. Retrieved 13 August 2016, from https://nbs.digital/our-work/case-studies/hunt-green-online-store.php

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Rawat, S., & Divekar, R. (2014). Developing a Social Media Presence Strategy for an E-commerce Business. Procedia Econ. Financ, 11, 626-634.

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Widjaja, H. A. E. (2015, November). E-commerce implementation to support ornamental fish breeders in Indonesia. In 2015 International Conference on Information Technology Systems and Innovation (ICITSI) (pp. 1-7). IEEE.

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