Background information of the company and product/service

Toronto Eaton Centre is one of the busiest shopping mall located in Yonge Street of Toronto, Canada. It is located at the center of the city near the Ed Mirvish Theater and next to two subway stations which are connected with underground pedestrian network. This center is surrounded by many active buildings and offices which attract more customers. This shopping mall has chain link with the Storey Marriott hotel, skywalk and bay. Toronto Eaton opens at 10 am, and it has high crowd on Fridays and Saturdays (“UNIQLO CF Toronto Eaton Centre”).

Whereas, Queen’s terminal mall is located at 207 Queen’s Quay West, Toronto Ontario M5J, Canada. It is one of the average shopping mall located at the shore of Ontario Lake, nearby Lake Shore Boulevard which gives pleasant view for the customers and passengers. The Inuit Art Museum and a Premiere Dance Theater are in its surrounding area. It also has a small park next to it.

CF Toronto Eaton center is located at the center of the city. It is the biggest shopping mall of the city, with several floors. The north side of the mall has Dundas subway station and south side has Queen Subway station. It has entrance at both sides, so people can directly enter into the mall. It is also quite pretty to see with huge array of shops, restaurants and it is one of the historic mall with glass ceiling. It is a great place for the tourists. It is extremely crowded and people can come in from all directions. It has four levels and first two levels contain entrance to the subway (“CF Toronto Eaton Centre | Mall Home”). Thus, access is quite easy for Dundas and Queen Stop.  Wayne and others had already mentioned about the unique pedestrian bridge for integrating with CF Toronto Eaton Centre that connects the Hudson’s Bay and Saks Fifth Avenue flagship in Toronto (Barwise, Wayne et al.).

Queens’s Quay terminal is also a shopping mall and it is located near Harbour front terminal with amazing scenery and boats going forth and back. It has collection of eclectic shops and restaurant with wonderful atmosphere. The building’s right beside would be a great place. It is a good place to check out in the summer. But, the tourists are not attracted by place due to high parking cost. It is a great place for bike riding, jogging and for strolling in front of the lake (“Queen’s Quay Terminal”).

Situation analysis

The ancillary retail is CF Toronto Eaton Centre. It is an unrivaled retail destination in the heart of Canada’s most popular city, Toronto. It has more than 250 shops. It attracts more than 50 million visitors, annually. It generally targets upper class customers. Most of the targeted consumers of this shopping center owns personal vehicles and have a posh living. It also has the high costs of the branded products in the ancillary retail (Warren, May).

Also, the retail shop like Queen’s Quay Terminal has building with levels for restaurants and retail. It has one level for car parking above the retail. It creates more focused office development including a new entrance and lobby. This retail strip is surrounded by various greenhouses and buildings. The main purpose is to provide the needs of the customer like food and cheaper groceries.

CF Toronto Eaton Centre, the ancillary retail system has vast area which covers various shops in large number i.e., it comprises of more than 250 shops (“CF Toronto Eaton Centre”). Generally, it is a destination for retail needs of the people in Toronto. It has all types of shops right from restaurants, clothiers and much more. It is open every day and attracts many visitors due to its large variety of shops for shopping including variety of food spots. The other interesting thing noted about this place is that, it has glass ceiling, which is unique. This center is ranked as a best performing center in North America, due to large visitors (“CF Toronto Eaton Centre, Toronto, ON”). Wayne Barwise at the unveiling ceremony mentioned about the huge value of this space (Barwise, Wayne).

Whereas, Queens Quay Terminal has beautiful view due to Harbour front terminal. Despite of its attractive location, this place is rarely attended due to parking issues.

CF Toronto Eaton Centre is both an office and a shopping complex. It is managed and owned by Cadillac Fairview (“CF Toronto Eaton Centre – Toronto.Com”). It attracts most visitors of Toronto, and thus is a tourist attraction spot. The complex contains four office buildings and Ryerson University ted Rogers’s school of management. It has eight story sear location within the Toronto Eaton Centre. It also has lower four floors for retail stores and upper four floors for house and headquarters (“CF – Toronto Eaton Centre | Tourism Toronto”).

Queen’s Quay Terminal retail strip is a shopping mall complex on Queen’s quay. It has cold storage warehouse facility. It also has Art Deco facility houses and it is a shopping mall that includes a Sobeys grocery store. It also maintains many offices in the building. The Queen’s Quay building is not strategically managed and planned. All the stores and restaurants’ follow same design layout. Thus, it is harder to find similarities in the designs between each store (“Queen’s Quay Terminal | 207 Queens Quay West, Toronto | Brookfield Properties”).

Conclusion and reference

Conclusion

Suburban shopping and inner city retail strips are compared briefly. The maps of the selected retails are mapped. Spadina Avenue is a place where various shops and eateries are present, as it is Toronto’s primary artery. As a whole it is a busy street. The possible retail supply types are developed for comparing and contrasting the retails based on the retailing activity along with the following aspects as follows-Location’s characteristics, accessibility, market orientation, degree of specialty, design and composition of CF Toronto Eaton Centre as ancillary retail and Queens Quay Terminal as retail strip. Various restaurants are seen in Spadina, as it is the thoroughfare that bisects Chinatown. Chinese food market is the reason that people of different types are seen in this area. It is a known fact that the Chinese food products are famous among all, and thus people love to visit Chinese food market. However, the traffic in the day light was observed to be less in this area. But, the ancillary retail under CF Toronto Eaton Centre was more crowded when compared to Queen’s Quay Terminal retail strip.

It is concluded that, the high popularity of CF Toronto Eaton Centre attracts more number of visitors when compared to Queen’s Quay Terminal retail strip. Hence, large number of people are seen near CF Toronto Eaten Centre. Thus, both the retails are described based on their characteristics and people present around it. Moreover, CF Toronto Eaton Centre has chain link with other amenities like the Storey Marriott hotel, skywalk and bay. Especially on weekends, the area around Toronto Eaton Centre is very much crowded right.

The total stores present in ancillary retail are 330 and almost 40 percent of the stores are retail chains with 60 percentage of independent stores. Whereas, Queen’s Quay Terminal retail strip has 0 percent retail stores, and has 100 percent independent shops. Mostly, people come to CF Toronto Eaton Centre for shopping new trendy clothes, and this is the main reason for increase in crowd in this location. This Centre ensures to bring new trendy arrival to attract more people.  It is also a perfect spot for the book lovers and to have a trendy hair style, as it contains book stores and famous saloons too. It is a place where more number of kids are found due to restaurants and gaming centers. Queen’s Quay Terminal retail strip only contains gift shops, food courts and theatre. It does not have any clothing stores and only visitors visit this place. Therefore, successful comparison is completed based on the two retails.

References

Barwise, Wayne. “Cadillac Fairview To Open New Pedestrian Bridge At CF Toronto Eaton Centre On November 2.” Newswire.Ca, 2018, https://www.newswire.ca/news-releases/cadillac-fairview-to-open-new-pedestrian-bridge-at-cf-toronto-eaton-centre-on-november-2-654247253.html.

Barwise, Wayne et al. “Cadillac Fairview Announces Innovative Design For New CF Toronto Eaton Centre Pedestrian Bridge.” Newswire.Ca, 2018, https://www.newswire.ca/news-releases/cadillac-fairview-announces-innovative-design-for-new-cf-toronto-eaton-centre-pedestrian-bridge-619026344.html.

“CF Toronto Eaton Centre.” Bonlook, 2018, https://www2.bonlook.com/location/eaton-centre-toronto.

“CF Toronto Eaton Centre – Toronto.Com.” Toronto.Com, 2018, https://www.toronto.com/things-to-do/attractions/toronto-eaton-centre/.

“CF – Toronto Eaton Centre | Tourism Toronto.” Seetorontonow.Com, 2018, https://www.seetorontonow.com/listings/toronto-eaton-centre/#sm.000qxfete1c2ee6vytt1ivk9ohvax.

“CF Toronto Eaton Centre | Floorplans.” Cadillacfairview.Com, 2018, https://www.cadillacfairview.com/en_CA/retail-pages/cf-toronto-eaton-centre/floorplans.html.

“CF Toronto Eaton Centre | Mall Home.” Cfshops.Com, 2018, https://www.cfshops.com/toronto-eaton-centre.html.

“CF Toronto Eaton Centre | Stores.” Cadillacfairview.Com, 2018, https://www.cadillacfairview.com/en_CA/retail-pages/cf-toronto-eaton-centre/stores.html.

“CF Toronto Eaton Centre, Toronto, ON.” Rkf.Com, 2018, https://www.rkf.com/lease-property-detail/id/1498/CF_Toronto_Eaton_Centre-Toronto-ON/.

“Queen’s Quay Terminal | 207 Queens Quay West, Toronto | Brookfield Properties.” Brookfieldproperties.Com, 2018, https://www.brookfieldproperties.com/portfolio/toronto/queens-quay-terminal/.

“Queen’s Quay Terminal (Toronto).” Tripadvisor.In, 2018, https://www.tripadvisor.in/Attraction_Review-g155019-d185084-Reviews-Queen_s_Quay_Terminal-Toronto_Ontario.html.

“Queen’s Quay Terminal.” Waterfront BIA, 2018, https://www.waterfrontbia.com/listings/queens-quay-terminal/.

Swales, Stephen. Marketing Geography. 3rd ed., Pearson, 2008,.

“Toronto – Queen’S Quay Terminal.” Mybrookfield.Ca, 2018, https://www.mybrookfield.ca/properties/qqt/.

“UNIQLO CF Toronto Eaton Centre.” Uniqlo.Com, 2018, https://www.uniqlo.com/ca/en/shop/uniqlo_cf_toronto_eaton_centre.html.

Warren, May. “Design For New Eaton Centre Pedestrian Bridge Revealed | Toronto Star.” Thestar.Com, 2018, https://www.thestar.com/news/gta/2017/04/11/design-for-new-eaton-centre-pedestrian-bridge-revealed.html.