INTRODUCTION
SIGNIFICANCE OF DARK TOURSIM
STAKEHOLDERS INVOLVED
TARGET AUDIENCE AND THEIR MOTIVATION
TYPES OF PRODUCT
POTENTIAL IMPACTS
FUTURE CHALLENGES
RECOMMENDATION
CONCLUSION
REFERENCES
Dark Tourism is a special kind of tourism activity that is based on their motivation and interest of the tourists to visit places that are related with death. In tourism there are various destinations to visit. Dark Tourism is a niche product of tourism that is connected with the places where historical death has occurred (Tarlow, 2005). According to Sharpely and Stone (2009), the dark tourism is becoming one of the most popular attentions of the tourists. This report will emphasize in understanding the motivation of the tourists behind dark tourism.
Dark Tourism is also known as Thana tourism. Dark Tourism is a cultural representation of specific passing has been alluded to as a contemporary interceding foundation between the living and the dead (Walter, 2009), whilst Stone (2011a, p. 25) proposes, ”Dark tourism gives a chance to mull over death of the Self through looking upon the Significant Other Dead”. Stone (2011b) likewise contends that Dark tourism encounters, at any rate for some individuals for generally at a few destinations, is less about expending stories of death, in any case, rather, of considering life and living notwithstanding unavoidable mortality. Dark tourism is unequivocally identified with society and legacy tourism and history plays a vital part in it. Thus dark tourism would help the people to understand the culture of their nation more effectively.
The stakeholders involved in Dark Tourism are:
There are two types of tourists who love to visit dark sites. Niche market with specific interests in investigating the clash were youngsters as single person explorers, youngsters as a piece of a college bunch with an instructive enthusiasm toward peace studies or solidarity groups, clash determination or some other socio-political methodology who share collective VFR(visiting friends and relatives) and political ideology. Another segment is the generic segment like leisure travelers who love to visit the dark sites for short break or partly VFR (Causevic and Lynch, n.d.).
Despite the fact that a generally settled upon conceptualization of traveler inspiration build is still failing to offer, the pull-push model has turned into a standout amongst the most well known ideas of vacationer inspiration and has been utilized by numerous researches. According to pull strategy the traveling decisions are made due to the extrinsic factors or external destination motivators where as the internal factors influence the psychology of the visitors and push them to make traveling decisions. Dann (1981) says that push factors include need for novelty, escape and self-esteem from traveling and pull factors include the attractions of the destinations, friendliness experience etc. Crompton (2004) argues that push factors include escape, self- evaluation and exploration, prestige, relaxation, regression, facilitation, enhancement linked to tourists and pull factors include education, novelty etc.
As indicated by Tarlow (2005) there are four essential feelings which connect on a Dark visitor’s mental state: instability, appreciation, quietude and predominance. Going by a Dark fascination can raise numerous emotions and Dark tourism can be seen in different ways. Sentiments of sentimentalism can be stirred from going to a war zone, where the guest can envision battling for a particular reason. Locales of brutality make a guest feel empathy for the victimized people and better than the culprits by showing how savage people can be.
Moutinho (2000) on the other hand indicates that there is another era of travelers rising. Rather than a vacationer the voyager has turned into a searcher. Inspirations incorporate finding oneself, ability to know distinctive societies and to get to know a zone’s or nation’s “mental air”, fauna and verdure. The searcher has the need to investigate, including energizing and even dangerous activity, to encourage the need identified with information and interest.
The other products of Dark Tourism are (Kendle, 2008):
At first, dark tourism makes another experience for sightseers who look for unexpected exploit that are not quite the same as their commonplace lives. Other tourism, for example, volunteerism and ecotourism are the normal sorts of tourism. At times it makes a Dark get-away idea for individuals who are more liberal and who would need to investigate the world. It is likewise individual temperament to need to observer the anguish of others, which structures from the interest of the brain. Dark tourism is an intriguing tourism where going by the death camps, fight destinations and cemeteries can give the direct knowledge of hardship through our special eyes. Dark tourism is a multi-Darkensional encounter that can have a profound effect in life (Daams, 2007).
Likewise, Dark tourism additionally serves to create salary for the group, which is influenced by the disaster to remake itself. Sightseers who visit these catastrophe areas are really serving to accumulate voyagers dollars, which can help local people. Without the visitor’s dollars coming in, it is harder for local people to return to their lives before the catastrophe struck. Case in point in New Orleans, after the Hurricane Katrina, the city’s tourism figures dropped to 35 percent of what they were in 2004. A surge in tourism is crucial for the city to effectively reconstruct (Daams, 2007). An alternate spot of fiasco would be the Ground Zero in New York. There are visits, which permit gatherings to stroll on the floor of the previous World Trade Center at the grown-up cost of $25 and kids’ cost of $15. While the vast majority of the guests come to pay their appreciation, some might simply want to view the advancement on development (Reed, n.d).
Some individuals may believe that Dark tourism really gives a contrary effect on the destitute prosperity instead of enhancing their lives. Benefits from the voyagers were utilized for something else as opposed to helping these destitute to enhance their expectation for everyday life. As expressed by Swart, (2008), ‘Faultfinders slate dallying with the urban underbelly as exploitative, voyeuristic and an attack of protection. At the same time slum visits are likewise lauded for bringing issues to light of destitution and bringing tourism dollars to groups in need.
Though people visit dark sites due to their interest and curiosity, there exist few challenges which can have negative impact on the industry in future.
The recommendations are as follows:
In conclusion, the report identified that the dark tourism industry, though it is a niche product of tourism, still, it has some positive impacts on the country like business opportunities, educational value, development of the local community and further improving the economy of the country. The report also identified that there are five different dark tourism products. Since the main focus of the report was to understand the motivation behind the dark tourism site visits, it is found from the past literatures that there exists push and pull factors that influence the traveling decision.
Causevic, S. and Lynch, P. (n.d.). The significance of dark tourism in the process of tourism development after a long- term politica.
Crompton, J. (2004). Motivations for pleasure vacation. Teoksessa Williams, Stephen (toim.), Tourism. Critical Concepts in the Social Sciences, 2, pp.84–101.
Daams, E. (2007). Dark Tourism: Bearing Witness or Crass Spectacle?.
Dann, G. (1981). Tourist Motivation: An appraisal. Annals of tourism research, 8(2), pp.187-219.
Garcia, B. (2012). Management issues in dark tourism attractions: The case of ghost tours in Edinburgh and Toledo. Journal of Unconventional Parks, Tourism & Recreation Research (JUPTRR), 4(1).
Kendle, A. (2008). Dark Tourism: A Fine Line Between Curiousity and Exploitation – Vagabondish.
Moutinho, L. (2000). Strategic management in tourism. Wallingford, Oxon, UK: CABI Pub.
Papathanassis, A. (2011). The long tail of tourism. Wiesbaden: Gabler Verlag, pp.11-13.
Reed, C. (n.d.). Shedding Light on Dark Tourism – GoNOMAD Travel.
Sharpley, R. & Stone, P.R. (eds) (2009) The Darker Side of Travel: The Theory and Practice of Dark Tourism. Aspects of Tourism Series, Channel View Publications: Bristol, UK.
Stone, P. R. (2011a). Dark tourism experiences: Mediating between life and death.
In R. Sharpley & P. R. Stone (Eds.), Tourist experience: Contemporary perspectives (pp. 21–27). Abingdon, Oxon: Routledge
Stone, P.R. (2011) Dark Tourism and the Cadaveric Carnival: Mediating Life and Death Narratives at Gunter von Hagens’ Body Worlds. Current Issues in Tourism, Vol 14, Issue 7, pp.685-701.
Swart, G. (2008). For richer, for poorer. [online] Brisbanetimes.com.au.
Tarlow, P. 2005. Dark Tourism. Novelli, M. (edited) Niche tourism: Contemporary issues, trends and cases. Oxford: Elsevier Buterworth-Heinemann
Walter, T. (2009). Dark tourism: Mediating between the dead and the living. In R. Sharpley & P. R. Stone (Eds.), The darker side of travel: The theory and practice of
dark tourism (pp. 39–55). Aspect of Tourism Series, Bristol: Channel View Publications
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