I need two paper for each assignment and can you put the name of each assignment ??

 1.) Professional Experience: Presentation Outline

Overview

The Professional Experience assignments are designed to help prepare you for communicating in a professional work setting. To earn credit, make sure you complete all elements and follow the instructions exactly as written. This is a pass or fail assignment, so no partial credit is possible. Assignments that follow directions as written will receive full credit. Assignments that are incomplete or do not follow directions will be scored at a zero.
Last week, you created a PowerPoint presentation; next week, you will submit an audio or video recording of that presentation. For this week’s Professional Experience, you will create an outline for your recorded presentation. You may use the outline example provided or create your own for this Professional Experience.

Instructions

Download and review the Presentation Outline Sample [XLSX].
Save the outline template to your desktop using the following file name format:Your_Name_Presentation_OutlineExample file name: Ed_Buchanan_Presentation_Outline
Review the outline guidelines that you will use to create an outline.Note: A video preview is available under the Week 7 tab in Blackboard. Make sure you leave the comments column blank so your instructor can provide feedback.
Outline Guidelines:You may use the provided Presentation Outline Sample or develop one of your own using MS Word or Excel.
Use short bullet points rather than long paragraphs.
Focus only on the key points in your Week 6 presentation. Remember that the content should focus on a specific aspect of social media use in the workplace, such as the importance of companies embracing social media, advertising through social media, policies involving social media, or proper professional communication through social media platforms.
If you are not using the outline sample provided, be sure that you follow the file naming convention specified in step 2.
Save all changes you made to your document.
Submit your completed outline for your instructor’s review in the Week 7 Professional Experience: Presentation Outline assignment.

2.) Case Study: The College Student

Introduction

This case study is designed to make you think like a forensic psychologist. Read the following scenario and answer the prompt below, referring to Chapter 10 in your textbook and the 

B.S. in Criminal Justice Library Guide

.

Scenario

I am a college student who went to a friend’s party last month. I have never drunk, smoked, or taken drugs. At the party I drank some punch and ate some brownies. The police told me that on the way home, I started hallucinating due to the LSD someone had purposely placed in the punch. My hallucination consisted of seeing three Martians who I thought had landed on the planet to kill the President. Due to my drug-induced state, I’m told I ran over the aliens (innocent people) with my car and killed them. I woke up without any memory of these events. The doctors tell me I’ll be fine although I do run the risk of occasional flashbacks. The person who put the LSD in the punch has been arrested.  I was charged with negligent homicide and my trial begins next week.

Instructions

Answer the following in a half-page paper:

1. You are hired by the defendant to be an expert witness to testify in the trial of this college student. How does a psychologist explain to the jury the mental capacity of someone under the influence of drugs who commits a crime? Explain your answer.
2. Use at least one academic resource to back up your explanation.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

Social Media as a Marketing Tool

• Social media marketing is the use of social media to market and
sell different products and services.

• According to Appel et al., (2020), social media are software based
platforms that are digital and where the users get to send and
receive information over a social environment and interactions.

• The social media platforms allow companies to reach their
intended audience through the interactive platforms by posting
the product and service listing, customer care services and also
selling.

How do you understand
social media marketing?

Why
Social
Media?

Companies develop loyal fans.

• Loyal fans are the people who give feedback on
the products and services.

Gain market intelligence
• Understand the response of consumers

towards particular products

Generate leads
• Possibly sell through social media

Other benefits include:
• Increase product and service exposure
• Increase traffic
• Expand business partnerships
• Improve sales
• Reduce marketing expenses

How do you use social media as a
marketing tool?

• Facebook is the most
preferred platform for B2C
while LinkedIn is the major
interactive platform for B2B.

• Social networking allows a
company to gain popularity.

Social Networking
• Uses social media to create

awareness of a brand.

• Encourages people to share
advertising messages and
posts.

• Intended for creating interest
for new users

Viral Marketing

• Social media news platforms
can be used by companies to
engage their fans in company
news and updates

Social News

These are social media features
where companies can actually
communicate through instant

messaging to the customers who
respond directly to the posts.

Instant Chat Messaging

Social media
marketing activities

• Content Promotion- This is boosting ads to a customized
audience in order to reach more social media users.

• Product Launch- lets users know and understand new
products and services

• Content creation- post content on products and current
trends in the industry

• Event management- let fans know about company events
and also events in the industry

• Corporate communications- communicate with fans on
issues related to products thus offering customer care
support.

• Crisis management- respond to issues and also offer PA
management.

Social Media
Marketing Statistics

500 million users
35% conversion rates

100million users
25% conversion rates

1.4billion users
45% conversion rates

1.85billion users
85% conversion rates

110million users
20% conversion rates

Set Goal

• This is the goal of
the content-is it a
product or service?

Determine Audience

•Adopt the needs of the audience
to the content

Choose Platform

•Choose the appropriate social
media platform to reach the
target customers

Create Content

•Appropriate content and captions to get
your audience attention

Implementation

•Post the content on social media.

Track and measure progress

•Keep track of the comments, concerns and also the
conversion rates on the social media platforms.

Adjust

•Adjust the content to fit the
feedback provided by the audience
and also depending on the response
of previous content

Strategies to use in Social Media Marketing

Skills for a Social Media Marketer

Conversion Rates- How many customers are able to
buy your products as a result of social media
marketing?

Social Media traffic and subscription growth- number
of likes, comments and chats on social media
platforms

Social Media Sharing- the number of shares of the
posts, products and pages.

Sales Revenue- increase of sales from the social
media marketing advertising and marketing.

What Metrics do you
use to evaluate social
media marketing?

Challenges
of social
Media
Marketing

Identifying the right platform

• The challenge comes when identifying the
platforms that the target audiences use.

Declining Organic Reach and Engagement Rates
• Companies and marketers are unable to

balance between goals and budgets.

Expensive advertising
• Due to the increased social media advertising,

the cost of sponsoring ads.

Other challenges include:
• Competition
• Maintaining the connections
• Creation of original content
• Quality visuals

Social media marketing allows company to generate ideas, and publish content in a
digital environment reaching many people. It’s a marketing platform that both
traditional and modern organizations cannot avoid.

References

Appel, G., Grawel, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy

of Marketing Science volume, 48, 79-95. https://link.springer.com/article/10.1007/s11747-019-00695-1

Bansal, R., Masood, R. Z., & Dadhich, V. (2014). Social Media Marketing-A Tool of Innovative Marketing. Journal of

Organizational Management, 3(1), 1-

7. https://www.researchgate.net/publication/318225418_Social_Media_Marketing-

A_Tool_of_Innovative_Marketing

https://link.springer.com/article/10.1007/s11747-019-00695-1

https://www.researchgate.net/publication/318225418_Social_Media_Marketing-A_Tool_of_Innovative_Marketing